{"id":22718,"date":"2021-12-15T12:42:37","date_gmt":"2021-12-15T09:42:37","guid":{"rendered":"https:\/\/mobidictum.com\/?p=22718"},"modified":"2023-04-25T11:56:54","modified_gmt":"2023-04-25T08:56:54","slug":"kullanicilar-mobil-oyunlara-uygulamalara-gunde-350-milyon-dolar-harcama-yapti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/kullanicilar-mobil-oyunlara-uygulamalara-gunde-350-milyon-dolar-harcama-yapti\/","title":{"rendered":"2021’de kullan\u0131c\u0131lar mobil oyunlara ve uygulamalara g\u00fcnde 350 milyon dolar\u0131n \u00fczerinde harcama yapt\u0131"},"content":{"rendered":"\n

Ak\u0131ll\u0131 telefonlar, t\u00fcketicilerin ya\u015famlar\u0131nda giderek daha \u00f6nemli bir rol oynuyor ve bu, son birka\u00e7 ayda git gide h\u0131zlanan bir unsur.<\/p>\n\n\n\n

Sunulan veriler, k\u00fcresel olarak t\u00fcketicilerin hem Google Play hem de App Store i\u00e7in 2021\u2019de mobil uygulamalara ve oyunlara 133 milyar dolar harcamas\u0131n\u0131n \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. App Store harcamas\u0131 85,1 milyar dolarla en y\u00fcksek s\u0131rada yer al\u0131rken, Google Play uygulamalar\u0131na ve oyunlar\u0131na yap\u0131lan harcama 47,9 milyar dolar.<\/strong><\/p>\n\n\n\n

\"sensor
Mobil oyunlar ve uygulamalarda k\u00fcresel kullan\u0131c\u0131 harcamalar\u0131. (Kaynak: Sensor Tower)<\/figcaption><\/figure>\n\n\n\n

Bu verilere g\u00f6re, kullan\u0131c\u0131lar g\u00fcnl\u00fck yakla\u015f\u0131k 370 milyon dolar harc\u0131yor<\/strong> ve bu da 2021\u2019de mobil uygulamalar ve oyunlar i\u00e7in ayl\u0131k 11 milyar dolara denk geliyor. 2021 i\u00e7in k\u00fcm\u00fclatif harcama, ge\u00e7en y\u0131lki 111,1 milyar dolarl\u0131k mebla\u011fa k\u0131yasla %19,71\u2019lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

2021\u2019de kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z oyun i\u00e7i harcamalar\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 mebla\u011f, 2020\u2019de de kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z COVID-19 pandemisi sonu\u00e7lar\u0131n\u0131n devam\u0131 niteli\u011finde g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131 harcamalar\u0131n\u0131n artmas\u0131 ve indirme say\u0131lar\u0131n\u0131n gittik\u00e7e y\u00fckselmesi ise bunu kan\u0131tlar nitelikte.<\/p>\n\n\n\n

D\u00fcnya normalle\u015fmeye do\u011fru giderken, harcama ve indirmelerdeki art\u0131\u015f, ge\u00e7en y\u0131l olu\u015fturulan e\u011filimlerin, t\u00fcketicilerin g\u00fcnl\u00fck ya\u015famlar\u0131na kaz\u0131nmakla birlikte geli\u015fmeye devam etti\u011fini g\u00f6steriyor. \u0130lk sinyaller, t\u00fcketici harcamalar\u0131ndaki pandemi kaynakl\u0131 de\u011fi\u015fikliklerin mobil trendleri etkilemeye devam etmek i\u00e7in karantinalardan daha uzun s\u00fcre dayanaca\u011f\u0131 y\u00f6n\u00fcndeydi.<\/p>\n\n\n\n

\"consumer
Mobil oyun ve uygulama indirme say\u0131lar\u0131. (Kaynak: Sensor Tower) <\/figcaption><\/figure>\n\n\n\n

Genel olarak, \u00e7o\u011fu insan\u0131 evden \u00e7al\u0131\u015fmaya zorlayan pandemi, di\u011ferlerinin yan\u0131 s\u0131ra insanlar\u0131n al\u0131\u015fveri\u015f yapmas\u0131na, \u00e7al\u0131\u015fmas\u0131na, \u00f6\u011frenmesine, oyun oynamas\u0131na, egzersiz yapmas\u0131na yard\u0131mc\u0131 olan mobil uygulamalara olan ilgiyi art\u0131rd\u0131. Bununla birlikte, devam eden a\u015f\u0131lama \u00e7al\u0131\u015fmalar\u0131n\u0131n sayesinde ekonominin genel olarak yeniden a\u00e7\u0131lmas\u0131yla ili\u015fkili olarak daha \u00f6nceki varsay\u0131mlar, ak\u0131ll\u0131 telefon alan\u0131nda ya\u015fanan b\u00fcy\u00fcmenin pandemi kontrol alt\u0131na al\u0131nd\u0131ktan sonra durabilece\u011fi y\u00f6n\u00fcndeydi, lakin veriler tam tersi y\u00f6nde ilerliyor.<\/p>\n\n\n\n

Ak\u0131ll\u0131 telefon kullan\u0131m\u0131 artmaya devam ederken, \u00e7o\u011fu i\u015fletme \u00e7e\u015fitli hizmetler sunmak i\u00e7in ak\u0131ll\u0131 cihazlardan yararlan\u0131yor. \u00d6zellikle, mobil cihazlara odaklanan i\u015fletmelerin emsallerine k\u0131yasla rekabette bir ad\u0131m \u00f6nde olduklar\u0131 g\u00f6r\u00fcl\u00fcyor. \u00d6rne\u011fin, bankac\u0131l\u0131k ve yat\u0131r\u0131m hizmetleri daha \u00e7ok mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fiyor ve t\u00fcketicilere b\u00fcy\u00fck bir kolayl\u0131k sa\u011fl\u0131yor.<\/p>\n\n\n\n

Ayr\u0131ca, App Store harcamalar\u0131n\u0131n iki y\u0131ld\u0131r \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fcksek oldu\u011funu g\u00f6r\u00fcyoruz, ancak Google Play yeti\u015fmek i\u00e7in at\u0131l\u0131mlar yap\u0131yor.<\/p>\n\n\n\n

Mobil oyunlar, ge\u00e7ti\u011fimiz y\u0131l ak\u0131ll\u0131 telefon sekt\u00f6r\u00fcn\u00fc harekete ge\u00e7iren t\u00fcr\u00fcn bir par\u00e7as\u0131 olmay\u0131 ba\u015fard\u0131. Karantina ile birlikte t\u00fcketiciler, e\u011flenmek ve vakit ge\u00e7irmek i\u00e7in mobil oyunlara y\u00f6neldi. Talep, \u00e7o\u011fu yay\u0131nc\u0131y\u0131 mobil oyunlara daha fazla yat\u0131r\u0131m yapmaya itti ve konsol deneyimini ak\u0131ll\u0131 telefonlara getirme \u00e7al\u0131\u015fmalar\u0131n\u0131n ba\u015flamas\u0131na katk\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n

Mobil oyunlara olan taleple birlikte yay\u0131nc\u0131lar, kredi\/banka kartlar\u0131, do\u011frudan operat\u00f6r faturaland\u0131rmas\u0131 ve pop\u00fcler dijital c\u00fczdanlar\u0131n kullan\u0131m\u0131 gibi alternatif \u00f6deme y\u00f6ntemlerine ge\u00e7i\u015f yapma \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobil oyun ve uygulamalarda g\u00fcnl\u00fck harcanan mebla\u011f k\u00fcresel \u00e7apta 300 milyon dolara ula\u015ft\u0131.","protected":false},"author":54,"featured_media":22724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-22718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/22718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=22718"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/22718\/revisions"}],"predecessor-version":[{"id":151820,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/22718\/revisions\/151820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/22724"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=22718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=22718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=22718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}