{"id":23369,"date":"2021-12-23T09:02:52","date_gmt":"2021-12-23T06:02:52","guid":{"rendered":"https:\/\/mobidictum.com\/?p=23369"},"modified":"2023-04-25T11:56:51","modified_gmt":"2023-04-25T08:56:51","slug":"milyoner-yayinci-raporu-2021","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/milyoner-yayinci-raporu-2021\/","title":{"rendered":"Milyoner yay\u0131nc\u0131 raporu: 2021"},"content":{"rendered":"\n

Veri analiz \u015firketi Sensor Tower<\/strong>, 2021 y\u0131l\u0131 boyunca ilk kez bir milyon dolardan fazla gelir elde eden yay\u0131nc\u0131 say\u0131s\u0131n\u0131 a\u00e7\u0131klad\u0131. 2016’da ilk kez bir milyon dolar baraj\u0131n\u0131 a\u015fan yay\u0131nc\u0131 say\u0131s\u0131 475 iken 2021’de bu say\u0131 900’e ula\u015ft\u0131<\/strong>.<\/p>\n\n\n\n

2016 verileri ile k\u0131yasland\u0131\u011f\u0131nda tek ba\u015f\u0131na iOS (App Store) i\u00e7in art\u0131\u015f oran\u0131 %87<\/strong> ve ilk kez bir milyon dolar s\u0131n\u0131r\u0131n\u0131 a\u015fan yay\u0131nc\u0131 say\u0131s\u0131 581<\/strong>. 2016 da bu say\u0131 sadece 310<\/strong> idi. Benzer bir gidi\u015fat Google Play i\u00e7in de ge\u00e7erli. 2016’da 165<\/strong> olan say\u0131 2021’de %97<\/strong>‘lik bir b\u00fcy\u00fcme g\u00f6stererek 325<\/strong>‘e ula\u015ft\u0131.<\/p>\n\n\n\n

Rapora g\u00f6re, pandemi sonras\u0131 normalle\u015fme s\u00fcrecinde milyon dolarl\u0131k has\u0131lata ula\u015fan yay\u0131nc\u0131 say\u0131s\u0131 azalacak. 2020 y\u0131l\u0131nda ula\u015f\u0131lan devasa indirme say\u0131lar\u0131 2021 boyunca s\u00fcrse de sonras\u0131 i\u00e7in indirme say\u0131lar\u0131nda d\u00fc\u015f\u00fc\u015f bekleniyor. Bu d\u00fc\u015f\u00fc\u015f trendi 2021’in sonlar\u0131nda ba\u015flad\u0131 ve \u015fimdilik devam ediyor.<\/p>\n\n\n\n

2020 y\u0131l\u0131 i\u00e7i App Store’da ilk kez milyoner olan yay\u0131nc\u0131 say\u0131s\u0131 636<\/strong>‘du. 2021 say\u0131lar\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 2020’den 2021’e kadar %9′<\/strong>luk bir d\u00fc\u015f\u00fc\u015f s\u00f6z konusu. Google Play’de ise 2020’de 367 <\/strong>yay\u0131nc\u0131 milyoner olmu\u015ftu. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere 2020’ye k\u0131yasla her iki ma\u011fazada ilk kez milyoner olan yay\u0131nc\u0131 say\u0131s\u0131 d\u00fc\u015f\u00fc\u015fte.<\/p>\n\n\n\n

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2020-2021 aras\u0131nda ilk kez milyoner olan yay\u0131nc\u0131 say\u0131s\u0131 d\u00fc\u015f\u00fc\u015fte.<\/figcaption><\/figure>\n\n\n\n

App Store ve Google Play aras\u0131ndaki pazar fark\u0131 k\u00fc\u00e7\u00fcl\u00fcyor<\/h2>\n\n\n\n

Her y\u0131l App Store’da ilk kez milyoner olan yay\u0131nc\u0131 say\u0131s\u0131 Google Play’den fazla olsa da Apple ile Google aras\u0131ndaki fark k\u00fc\u00e7\u00fcl\u00fcyor. Apple, 2017 y\u0131l\u0131nda Google’\u0131n 2,7 kat \u00fczerine \u00e7\u0131karak zirveyi g\u00f6rm\u00fc\u015ft\u00fc. Aradaki fark bu y\u0131l k\u00fc\u00e7\u00fclerek 1,8 kat seviyesine geriledi. <\/p>\n\n\n\n

Google taraf\u0131ndaki bu y\u00fckseli\u015f, genel t\u00fcketici harcamalar\u0131ndaki artan h\u0131z\u0131 yans\u0131t\u0131yor. 2021’de Google’daki t\u00fcketici harcamas\u0131 y\u0131ll\u0131k y\u00fczde %23,5<\/strong> artarak 47,9 milyar dolar<\/strong>‘a ilerlerken iOS %17,7<\/strong>‘lik art\u0131\u015f\u0131 ile 85,1 milyar dolar\u0131 g\u00f6rd\u00fc. K\u0131sacas\u0131 bu y\u0131l Google’\u0131n b\u00fcy\u00fcme oran\u0131 Apple’\u0131n b\u00fcy\u00fcme oran\u0131ndan %6<\/strong> daha fazla ve aradaki fark giderek kapan\u0131yor.<\/p>\n\n\n\n

En \u00e7ok milyoner mobil oyun yay\u0131nc\u0131lar\u0131 aras\u0131ndan \u00e7\u0131kt\u0131<\/h2>\n\n\n\n

Mobil oyun yay\u0131nc\u0131lar\u0131 2021’de ge\u00e7ti\u011fimiz y\u0131llar\u0131 geride b\u0131rakarak bir ad\u0131m daha \u00f6ne \u00e7\u0131kt\u0131. Bu y\u0131l iOS’ta milyoner olan yay\u0131nc\u0131lar\u0131n %32<\/strong>‘sini mobil oyun yay\u0131nc\u0131lar\u0131 olu\u015fturdu. Mobil oyun yay\u0131nc\u0131lar\u0131n\u0131 sosyal a\u011f yay\u0131nc\u0131lar\u0131 takip etti.<\/p>\n\n\n\n

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2021’de iOS’ta milyoner olan yay\u0131nc\u0131lar\u0131n %32’si mobil oyun yay\u0131nc\u0131lar\u0131 aras\u0131ndan \u00e7\u0131kt\u0131.<\/figcaption><\/figure>\n\n\n\n

Google Play taraf\u0131nda ise i\u015fler biraz daha farkl\u0131. Ge\u00e7ti\u011fimiz y\u0131llarda milyoner olanlar\u0131n yakla\u015f\u0131k %50<\/strong>‘si mobil oyun yay\u0131nc\u0131lar\u0131 aras\u0131ndan \u00e7\u0131karken 2021’de bu say\u0131 %43<\/strong>‘e geriledi. Yine de mobil oyun yay\u0131nc\u0131lar\u0131 bu sene milyoner olan yay\u0131nc\u0131lar aras\u0131ndaki en b\u00fcy\u00fck grubu olu\u015fturuyor.<\/p>\n\n\n\n

\"\"<\/a>
2021 y\u0131l\u0131nda Google Play’de milyoner olan yay\u0131nc\u0131lar\u0131n %43’\u00fc mobil oyun yay\u0131nc\u0131lar\u0131 aras\u0131ndan \u00e7\u0131kt\u0131.<\/figcaption><\/figure>\n\n\n\n

ABD’nin her iki platform i\u00e7in lider konumundaki \u00fclke stat\u00fcs\u00fc s\u00fcr\u00fcyor. Fakat bu y\u0131l ABD i\u00e7in Apple’da milyoner olan yay\u0131nc\u0131 say\u0131s\u0131 %10<\/strong>, Google Play’de %6<\/strong> d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Genel istatistiklerin g\u00f6sterdi\u011fi gibi Apple ve Google aras\u0131ndaki fark ABD \u00f6zelinde de azal\u0131yor. Yine de Apple her y\u0131l yakla\u015f\u0131k 2 kat daha fazla milyoner \u00e7\u0131kararak sa\u011fl\u0131kl\u0131 liderli\u011fini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"Sensor Tower'a g\u00f6re 2021 y\u0131l\u0131 boyunca ilk kez 1 milyon dolar gelir baraj\u0131n\u0131 a\u015fan yay\u0131nc\u0131 say\u0131s\u0131 2016'dan bu yana 2 kat\u0131na \u00e7\u0131kt\u0131.","protected":false},"author":52,"featured_media":23401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-23369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/23369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=23369"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/23369\/revisions"}],"predecessor-version":[{"id":151818,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/23369\/revisions\/151818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/23401"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=23369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=23369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=23369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}