{"id":25555,"date":"2022-02-06T10:08:35","date_gmt":"2022-02-06T07:08:35","guid":{"rendered":"https:\/\/mobidictum.com\/?p=25555"},"modified":"2023-04-25T10:43:20","modified_gmt":"2023-04-25T07:43:20","slug":"raid-shadow-legends-reklam-stratejileri","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/raid-shadow-legends-reklam-stratejileri\/","title":{"rendered":"RAID: Shadow Legends Reklam Stratejileri"},"content":{"rendered":"\n<p>2019&#8217;dan beri Plarium, s\u0131ra tabanl\u0131 RPG mobil oyunu RAID: Shadow Legends i\u00e7in agresif bir pazarlama kampanyas\u0131 y\u00fcr\u00fct\u00fcyor. Plarium\u2019un etkileyici bir pazarlama tekni\u011fi var, bu daha \u00f6nce RPG mobil oyunlar\u0131nda g\u00f6rmedi\u011fimiz bir \u015fey. Plarium, \u00f6zellikle mobil oyunlarla ilgilenen kitlelere sahip influencer\u2019lar ile \u00e7al\u0131\u015fman\u0131n yan\u0131 s\u0131ra, David Dobrik ve Logan Paul gibi ana ak\u0131m influencer\u2019lar ile de \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n<p>David Dobrik&#8217;in \u00f6zellikle reklam ba\u015f\u0131na 100 bin dolar\u0131 a\u015fan marka anla\u015fmalar\u0131 yapt\u0131\u011f\u0131 biliniyor, bu nedenle Plarium yaln\u0131zca bir grup farkl\u0131 i\u00e7erik olu\u015fturucuyla \u00e7al\u0131\u015farak influencer marketing yapmak i\u00e7in \u00f6nemli miktarda sermaye harcamakla kalm\u0131yor, ayn\u0131 zamanda i\u015fbirliklerine \u00e7ok b\u00fcy\u00fck miktarda para harc\u0131yor. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"RAID: Shadow Legends | In Treatment | Galek - Who am I? (Official Commercial)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j6XRbwii8WM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Plarium&#8217;un pazarlama \u00e7abalar\u0131, son birka\u00e7 ayd\u0131r hem En \u0130yi Oyunlar hem de En \u00c7ok Kazand\u0131ran oyunlar listelerinde zirveyi kovalayan RAID: Shadow Legends i\u00e7in iyi sonu\u00e7 verdi.<\/p>\n\n\n\n<p>Google Trendler&#8217;den al\u0131nan verilere g\u00f6re RAID: Shadow Legends, son on iki ayda ABD&#8217;de istikrarl\u0131 \u015fekilde b\u00fcy\u00fcyen bir arama hacmine sahip. Ayr\u0131ca, RAID: Shadow Legends terimi art\u0131k Google&#8217;da 2019&#8217;un ba\u015flar\u0131nda pop\u00fclaritesi patlayan rakibi AFK Arena\u2019dan daha fazla g\u00fcnl\u00fck arama al\u0131yor.<\/p>\n\n\n\n<p>Plarium&#8217;un RAID: Shadow Legends&#8217;\u0131 o kadar b\u00fcy\u00fck bir \u015fekilde pazarlama karar\u0131n\u0131n arkas\u0131ndaki esas sebep, oyun i\u00e7i sat\u0131\u015flardan elde edece\u011fi kazan\u00e7. SensorTower&#8217;dan al\u0131nan verilere g\u00f6re, RAID: Shadow Legends, Aral\u0131k 2019 itibariyle Google Play ve App Store&#8217;un toplam\u0131ndan ayda yakla\u015f\u0131k 13 milyon dolar br\u00fct gelir elde ediyor.<\/p>\n\n\n\n<p>Plarium, Aral\u0131k 2019 itibariyle d\u00fcnya \u00e7ap\u0131nda 10 milyondan fazla indirme ve etkileyici bir \u015fekilde g\u00fcnde 1 milyondan fazla aktif oyuncu toplayarak, pazarlama kampanyalar\u0131 arac\u0131l\u0131\u011f\u0131yla RAID: Shadow Legends oyuncu taban\u0131n\u0131 muazzam bir \u015fekilde b\u00fcy\u00fctmeyi ba\u015fard\u0131.<\/p>\n\n\n\n<p>Influencer marketing\u2019in yan\u0131 s\u0131ra Plarium, App Store ve Google Play reklamlar\u0131nda, Facebook ve Youtube&#8217;da video reklamlar\u0131nda ve di\u011fer mobil oyunlarda ge\u00e7i\u015f reklamlar\u0131nda kapsaml\u0131 bir RAID: Shadow Legends kampanyas\u0131 y\u00fcr\u00fctt\u00fc.<\/p>\n\n\n\n<p>Sosyal medyadaki RAID: Shadow Legends reklamlar\u0131n\u0131n insanlar aras\u0131nda fenomen haline gelmesiyle birlikte hacmi b\u00fcy\u00fck bir oranda y\u00fckseldi ve y\u00fckleme say\u0131lar\u0131n\u0131 b\u00fcy\u00fck bir y\u00fckseli\u015fe ge\u00e7irdi. RAID: Shadow Legends, bu kadar geni\u015f bir kitleye pazarlama yapmas\u0131 sayesinde, m\u00fckemmel bir ARPDAU (g\u00fcnl\u00fck aktif kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir) elde etmeyi ba\u015fard\u0131.<\/p>\n\n\n\n<p>SensorTower ve Plarium&#8217;un kendi oyuncu istatistiklerinden elde edilen gelir tahminlerinden yola \u00e7\u0131karak, RAID: Shadow Legends&#8217;\u0131n tahmini ARPDAU&#8217;sunun 0,42 $ oldu\u011funu hesaplayabiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"raid-shadow-legends-reklaminin-bir-meme-haline-gelmesi\">RAID: Shadow Legends reklam\u0131n\u0131n bir meme haline gelmesi<\/h2>\n\n\n\n<p>RAID: Shadow Legends yetkililerinin haz\u0131rlad\u0131\u011f\u0131 reklam metninin gerilla pazarlama y\u00f6ntemi ile bir \u00e7ok YouTuber taraf\u0131ndan okunmas\u0131 internet ortam\u0131nda bir meme haline geldi. Her kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na en az bir kere \u00e7\u0131kan reklam art\u0131k internet ortam\u0131nda dola\u015fmaya ba\u015flad\u0131. Bu konu hakk\u0131nda reklam\u0131n iyisi k\u00f6t\u00fcs\u00fc olmaz diyebiliriz, \u00e7\u00fcnk\u00fc bu viral reklam sayesinde oyunun arama hacmi y\u00fcksek bir art\u0131\u015f g\u00f6sterdi. RAID: Shadow Legends reklam metnine a\u015fa\u011f\u0131dan ula\u015fabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"821\" height=\"656\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni.jpg\" alt=\"\" class=\"wp-image-25557\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni.jpg 821w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni-300x240.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni-768x614.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni-380x304.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni-800x639.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/raid-shadow-legends-reklam-metni-600x479.jpg 600w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"raid-shadow-legends-gelirleri\">RAID: Shadow Legends Gelirleri<\/h2>\n\n\n\n<p>Oyunun eskisi kadar reklamlarla desteklenmedi\u011fini g\u00f6z \u00f6n\u00fcnde bulunduracak olursak SensorTower taraf\u0131ndan al\u0131nan veriler gayet iyi g\u00f6r\u00fcn\u00fcyor. G\u00f6sterilen <a href=\"https:\/\/mobidictum.com\/tr\/mobil-rpg-raporu-rol-yapma-oyunu-gelirleri\/\">verilerde<\/a> oyunun 2021 aral\u0131k ay\u0131nda 200 bin cihaza y\u00fcklendi\u011fini g\u00f6r\u00fcyoruz. Bu y\u00fcklenme oran\u0131n\u0131n haricinde oyundaki aktif oyuncu say\u0131s\u0131n\u0131n stabil ilerledi\u011fini ve aral\u0131k ay\u0131 gelirlerinin 8 milyon dolar oldu\u011funu g\u00f6rebiliyoruz. 2019\u2019daki pop\u00fclaritesini kaybetmi\u015f olsa da bu d\u00fc\u015f\u00fc\u015f\u00fcn gayet iyimser oldu\u011funu s\u00f6yleyebiliriz.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plarium&#8217;un RAID: Shadow Legends taraf\u0131nda ger\u00e7ekle\u015ftirdi\u011fi agresif pazarlama kampanyas\u0131 nas\u0131l i\u015fledi?<\/p>\n","protected":false},"author":54,"featured_media":25559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-25555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/25555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=25555"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/25555\/revisions"}],"predecessor-version":[{"id":152201,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/25555\/revisions\/152201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/25559"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=25555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=25555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=25555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}