{"id":26007,"date":"2022-01-14T18:52:05","date_gmt":"2022-01-14T15:52:05","guid":{"rendered":"https:\/\/mobidictum.com\/?p=26007"},"modified":"2022-01-14T18:52:06","modified_gmt":"2022-01-14T15:52:06","slug":"anzu-ubisoft-ortakligi-devam-edecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/anzu-ubisoft-ortakligi-devam-edecek\/","title":{"rendered":"Oyun i\u00e7i reklamlar\u0131n ba\u015far\u0131s\u0131n\u0131n ard\u0131ndan Anzu ve Ubisoft ortakl\u0131\u011f\u0131 devam edecek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trackmania ve Growtopia&#8217;daki dinamik reklamlar\u0131n b\u00fcy\u00fck ba\u015far\u0131s\u0131n\u0131n ard\u0131ndan <strong>Anzu<\/strong>, <strong>Ubisoft<\/strong> ile ortakl\u0131\u011fa devam edeceklerini duyurdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ubisoft&#8217;un Anzu oyun i\u00e7i reklamlar\u0131n\u0131 Trackmania&#8217;ya uygulamas\u0131n\u0131n etkili oldu\u011fu bir ger\u00e7ek. Reklamlar\u0131n bulundu\u011fu afi\u015fler ve reklam panolar\u0131 gibi oyun i\u00e7i nesnelerle, reklam oyunun bir par\u00e7as\u0131 gibi aktar\u0131labilmi\u015fti. Ge\u00e7en y\u0131ldan beri Anzu, Samsung, Microsoft, American Eagle ve Vodafone dahil olmak \u00fczere Trackmania panolar\u0131na b\u00fcy\u00fck isimler getirdi. Bu oyun i\u00e7i reklam kampanyas\u0131, marka bilinirli\u011finde %176 ve marka \u00fczerinde d\u00fc\u015f\u00fcnmede %20 gibi bir art\u0131\u015f sa\u011flayarak harikalar yaratt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ki firman\u0131n i\u015fbirli\u011fi, Trackmania&#8217;n\u0131n yeni s\u00fcr\u00fcm\u00fcn\u00fcn d\u00f6rt pop\u00fcler yay\u0131nc\u0131n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc yay\u0131nda, Gamevention \u00e7evrimi\u00e7i oyun s\u00f6zle\u015fmesi taraf\u0131ndan DIGI1 kapsam\u0131nda g\u00f6r\u00fcc\u00fcye \u00e7\u0131kt\u0131. Bu ilk versiyonda oyunun flamalar\u0131n\u0131 s\u00fcsleyen marka Vodafone olmu\u015ftu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ortakl\u0131k oyun i\u00e7i reklam f\u0131rsatlar\u0131n\u0131 bir nevi d\u00fcnyaya da g\u00f6stermi\u015f oldu. Reklamlar\u0131n \u2014oyuna bu kadar sorunsuz bir \u015fekilde harmanlamalar\u0131 nedeniyle\u2014 Trackmania oyuncular\u0131 aras\u0131nda kabul oran\u0131 da olduk\u00e7a y\u00fcksekti. Geri d\u00f6n\u00fc\u015flerin bu denli pozitif olmas\u0131 da kampanyan\u0131n daha fazla tan\u0131nmas\u0131na yol a\u00e7arak Anzu&#8217;nun Y\u0131l\u0131n En \u0130yi Teknoloji Platformu \u00f6d\u00fcl\u00fcne, Deutscher Dijital \u00d6d\u00fclleri&#8217;nde bronz madalya kazanmas\u0131na ve Dijital The Drum Awards for Digital Industries  2021&#8217;de Y\u00fcksek \u00d6vg\u00fcye lay\u0131k g\u00f6r\u00fclmesini sa\u011flad\u0131.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cUbisoft ile inan\u0131lmaz bir yolculu\u011fa \u00e7\u0131kt\u0131k. Firma Trackmania hayranlar\u0131na pop\u00fcler bir oyun sunma f\u0131rsat\u0131n\u0131 g\u00f6rd\u00fckten sonra yaln\u0131zca oyunu tamamlamakla kalmay\u0131p ayn\u0131 zamanda daha oyunu ger\u00e7ek\u00e7i hale getirecek oyun i\u00e7i reklamlardan faydalanmak isteyen ilk b\u00fcy\u00fck st\u00fcdyolardan biriydi. Biz Anzu olarak Ubisoft ile ortakl\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcrmekten heyecan duyuyoruz ve oyuna harmanlad\u0131\u011f\u0131m\u0131z reklamlar\u0131 Ubisoft&#8217;un daha fazla oyununa ta\u015f\u0131mak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz \u201d.<\/em><\/p><cite>Itamar Benedy, CEO of Anzu<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"\u0130ki \u015firket, oyun i\u00e7i reklamlarla elde ettikleri ba\u015far\u0131n\u0131n ard\u0131ndan ortakl\u0131klar\u0131na devam etme karar\u0131 ald\u0131.","protected":false},"author":56,"featured_media":25972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[1632],"class_list":["post-26007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum","tag-ortakliklar-ve-is-birlikleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=26007"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/25972"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=26007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=26007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=26007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}