{"id":26243,"date":"2022-01-18T16:54:05","date_gmt":"2022-01-18T13:54:05","guid":{"rendered":"https:\/\/mobidictum.com\/?p=26243"},"modified":"2024-02-21T10:55:36","modified_gmt":"2024-02-21T07:55:36","slug":"nazara-technologies-datawrkz-yuzde-55-hissesini-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/nazara-technologies-datawrkz-yuzde-55-hissesini-satin-aldi\/","title":{"rendered":"Nazara Technologies reklam teknolojileri \u015firketi Datawrkz&#8217;in %55 hissesini sat\u0131n ald\u0131"},"content":{"rendered":"\n<p>Oyun ve spor medyas\u0131 \u015firketi <strong>Nazara Technologies<\/strong>, reklam teknolojileri ve para kazanma (monetisation) \u015firketi <strong>Datawrkz<\/strong>&#8216;in %55 hissesini sat\u0131n ald\u0131\u011f\u0131n\u0131 duyurdu. Hindistan Rupisi \u00fczerinden yap\u0131lan i\u015flem \u015firkete, 2022 y\u0131l\u0131 FAV\u00d6K (EBITDA) de\u011ferine ba\u011fl\u0131 olarak <strong>Rs 225 crore (yakla\u015f\u0131k 30 milyon dolar)<\/strong> mal olacak.<\/p>\n\n\n\n<p>Nazara Technologies anla\u015fman\u0131n iki a\u015famada ger\u00e7ekle\u015fece\u011fini duyurdu. \u015eirket ilk a\u015famada, <strong>Rs 60 crore<\/strong> ile<strong> %33<\/strong> hisse sat\u0131n alacak, bunun <strong>Rs 35 crore<\/strong>&#8216;si k\u0131smen<strong> nakit <\/strong>olarak \u00f6denecek ve kalan <strong>Rs 25 crore<\/strong>, Nisan 2022&#8217;ye kadar <strong>nakit veya hisse takas\u0131<\/strong> olarak \u00f6denecek<strong>.<\/strong><\/p>\n\n\n\n<p>2013 y\u0131l\u0131nda kurulan Datawrkz, y\u00fcksek d\u00fczeyde optimize edilmi\u015f dijital reklamc\u0131l\u0131k yoluyla m\u00fc\u015fteriler i\u00e7in kullan\u0131c\u0131 ve gelir art\u0131\u015f\u0131n\u0131 h\u0131zland\u0131rmaya odaklanan k\u00fcresel bir reklamc\u0131l\u0131k teknolojisi firmas\u0131d\u0131r. 2021 y\u0131l\u0131 i\u00e7in  Datawrkz&#8217;\u0131n birle\u015fik geliri<strong> Rs 90.7 crore<\/strong> (<strong>yakla\u015f\u0131k 12,1 milyon dolar<\/strong>)olarak bildirildi. Bu gelirin yakla\u015f\u0131k <strong>%70<\/strong>&#8216;i ise <strong>ABD&#8217;den<\/strong> geldi.<\/p>\n\n\n\n<p>Nazara Technologies CEO&#8217;su Manish Agarwal konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Nazara olarak, Datawrkz ortakl\u0131\u011f\u0131yla k\u00fcresel olarak g\u00fc\u00e7l\u00fc oyun reklam teknolojisi teklifleri olu\u015fturmak istiyoruz. Oyun odakl\u0131 reklam teknolojilerinin, oyuncular\u0131n ve oyun yay\u0131nc\u0131lar\u0131n\u0131n freemium, web3.0 ve beceriye dayal\u0131 ger\u00e7ek paral\u0131 oyunlardaki b\u00fcy\u00fcmesiyle birlikte, t\u00fcm co\u011frafyalarda geli\u015fece\u011fine inan\u0131yoruz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Nazara, Hindistan&#8217;\u0131n halka a\u00e7\u0131k ilk oyun \u015firketi olarak ge\u00e7en y\u0131l Mart ay\u0131nda halka a\u00e7\u0131k pazara giri\u015f yapt\u0131. \u015eirketin hisseleri o zamandan beri neredeyse iki kat\u0131na \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nazara Technologies, reklam teknolojileri alan\u0131na yat\u0131r\u0131m yap\u0131yor. <\/p>\n","protected":false},"author":52,"featured_media":26266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-26243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=26243"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26243\/revisions"}],"predecessor-version":[{"id":183106,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26243\/revisions\/183106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/26266"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=26243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=26243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=26243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}