Oyun i\u00e7i reklam firmas\u0131 Anzu, Asya-Pasifik (APAC) reklamverenlerinin Roblox’taki oyunculara ula\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in oyun pazarlama firmas\u0131 Livewire ile \u00f6zel bir ortakl\u0131k kurdu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
Ortakl\u0131k, APAC b\u00f6lgesinde bulunan reklamverenlerin Roblox i\u00e7inde oyun i\u00e7i reklam yerle\u015fimleri yapmas\u0131na olanak sa\u011flayacak. Statista’ya g\u00f6re, APAC b\u00f6lgesindeki g\u00fcnl\u00fck aktif Roblox kullan\u0131c\u0131lar\u0131, bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re y\u00fczde 30 art\u0131\u015fla 2021’in 3. \u00e7eyre\u011finde 9.4 milyona ula\u015ft\u0131.<\/p>\n\n\n\n
Anzu daha \u00f6nce All Star Tower Defense, Speed \u200b\u200bRun 4, Wacky Wizards ve Weight Lifting Simulator dahil olmak \u00fczere bir\u00e7ok Roblox yarat\u0131c\u0131s\u0131yla ortakl\u0131k kurmu\u015ftu. Anzu’ya g\u00f6re, bu yap\u0131mlar bug\u00fcne kadar d\u00fcnya \u00e7ap\u0131nda 4,8 milyardan fazla ziyaret toplad\u0131 ve reklamverenler i\u00e7in muazzam bir potansiyel eri\u015fimi g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n\n\n\n
Anzu’nun kurucu orta\u011f\u0131 ve CEO’su Itamar Benedy, ortakl\u0131k hakk\u0131nda \u015fu yorumlarda bulundu;<\/p>\n\n\n\n
“D\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131ndan baz\u0131lar\u0131, platformda giderek daha fazla zaman harcayan, \u00f6nceden ula\u015f\u0131lmas\u0131 zor olan kitlelere eri\u015fmek i\u00e7in Roblox’un pop\u00fclerli\u011fini ve k\u00fcresel eri\u015fimini kullan\u0131yor. Livewire ile olan \u00f6zel ortakl\u0131\u011f\u0131m\u0131z sayesinde, APAC’daki reklamc\u0131lar art\u0131k oyuna katk\u0131da bulunan ve deneyimleri daha ger\u00e7ek\u00e7i hale getiren, kesintiye yol a\u00e7mayan oyun i\u00e7i reklamlar\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla etkile\u015fimli ve \u00e7e\u015fitli bir kitleye ula\u015fabilir.”<\/em><\/p><\/blockquote>\n\n\n\n
Livewire kurucu ortaklar\u0131 Indy Khabra ve Brad Manuel ise \u015funlar\u0131 ekledi;<\/p>\n\n\n\n
“Anzu ile ortak olmaktan ve Roblox platformunu yaln\u0131zca APAC’daki pazarlamac\u0131lara ve ajanslara sunmaktan son derece heyecanl\u0131y\u0131z. Livewire’\u0131n lider oyun pazarlamas\u0131 ve oyun teknolojisi \u015firketi olma vizyonu Roblox ile bir ad\u0131m daha ileriye ta\u015f\u0131n\u0131yor. <\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Anzu, reklamverenlerin Roblox'taki oyunculara daha rahat ula\u015fmas\u0131 i\u00e7in Livewire ile ortakl\u0131k kurdu.","protected":false},"author":54,"featured_media":26674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[1632],"class_list":["post-26670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-ortakliklar-ve-is-birlikleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=26670"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/26674"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=26670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=26670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=26670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}