{"id":26971,"date":"2022-01-24T13:54:31","date_gmt":"2022-01-24T10:54:31","guid":{"rendered":"https:\/\/mobidictum.com\/?p=26971"},"modified":"2023-04-25T11:55:43","modified_gmt":"2023-04-25T08:55:43","slug":"socialpeta-2022-mobil-oyun-reklamlari-rehberi-pazar-analizi-reklam-stratejileri","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/socialpeta-2022-mobil-oyun-reklamlari-rehberi-pazar-analizi-reklam-stratejileri\/","title":{"rendered":"SocialPeta 2022 Mobil Oyun Reklamlar\u0131 Rehberi: Pazar Analizi &#038; Reklam Stratejileri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2021\u2019de mobil oyun sekt\u00f6r\u00fc, \u00f6zellikle 2020\u2019deki pandeminin etkisiyle h\u0131zl\u0131 bir b\u00fcy\u00fcme kaydetti. B\u00f6yle bir durumda, ara\u015ft\u0131rman\u0131n sonunda da payla\u015faca\u011f\u0131m\u0131z \u00fczere, Applovin, Chartboost ve iResearch gibi \u015firketler, 2022\u2019de sekt\u00f6r trendlerine ili\u015fkin bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 yans\u0131tt\u0131lar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna ek olarak, mobil oyun sekt\u00f6r\u00fc ile ilgili SocialPeta taraf\u0131ndan k\u0131sa bir s\u00fcre \u00f6nce yay\u0131nlanan <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/socialpeta.com\/academy\/download-socialpeta-2021-global-mobile-game-white-paper-tr?utm_source=mobidictum&utm_medium=0124\" target=\"_blank\">2021 teknik incelemesine<\/a> g\u00f6re, 2021\u2019de yakla\u015f\u0131k 65 bin mobil oyun reklamverenin boy g\u00f6sterdi\u011fi, Kuzey Amerika\u2019n\u0131n ise y\u0131ll\u0131k %18,72\u2019lik bir art\u0131\u015fla toplam 41 binin \u00fczerinde mobil oyun reklamvereniyle birinci s\u0131ray\u0131 korudu\u011funu belirtmekte fayda var.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Artan bu istatistiklerle birlikte d\u00fcnya \u00e7ap\u0131ndaki mobil pazarlama rekabeti giderek daha \u00e7etin hale geldi. Dolay\u0131s\u0131yla, yakla\u015f\u0131k 10 y\u0131ld\u0131r mobil oyun sekt\u00f6r\u00fcne hizmet veren bir pazarlama verisi analiz platformu olan SocialPeta, mobil oyun pazar\u0131nda \u2018kazanmak\u2019 hakk\u0131nda bilmeniz gereken her \u015feyi, 2021\u2019in mobil oyun reklam istatistikleri, yarat\u0131c\u0131 trendler ve ipu\u00e7lar\u0131 da dahil olmak \u00fczere, bu raporda ortaya koyuyor.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklam Pazar\u0131 \u0130statistikleri<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>2021\u2019de 2020\u2019ye k\u0131yasla oyun reklamverenlerinin say\u0131s\u0131n\u0131n art\u0131\u015f\u0131nda \u00f6nemli bir yava\u015flama oldu. Konuyla ilgili SociaPeta, 2020\u2019deki %44\u2019l\u00fck b\u00fcy\u00fcme oran\u0131na k\u0131yasla 2021\u2019de oyun i\u00e7i reklamverenlerde %5\u2019lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdi\u011fini \u00f6ne s\u00fcr\u00fcyor.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-1024x723.jpg\" alt=\"\" class=\"wp-image-26987\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-1024x723.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-300x212.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-768x542.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-1536x1085.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-380x268.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-800x565.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1-1160x819.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/1.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Reklam \u00f6\u011felerinin ortalama s\u00fcresi 2021\u2019de %87,9 artarak 32,5 g\u00fcne ula\u015ft\u0131. Bunun nedeni, reklam verilerinin piyasada klasik malzemelerin daha pop\u00fcler oldu\u011funu g\u00f6stermesidir.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-1024x724.jpg\" alt=\"\" class=\"wp-image-26989\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-1024x724.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-300x212.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-768x543.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-1536x1086.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-380x269.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-800x566.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2-1160x820.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/2.jpg 1564w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>2021\u2019de, 2020\u2019ye g\u00f6re %73\u2019l\u00fck bir art\u0131\u015fla 5,6 milyon video reklam \u00f6\u011fesi yerle\u015ftirildi. Video reklam \u00f6\u011feleri, mobil cihazlar\u0131n, 5G a\u011flar\u0131n\u0131n s\u00fcrekli olarak y\u00fckseltilmesi ve mobil teknolojilerin geli\u015fmesi sonucunda oyun reklamc\u0131l\u0131\u011f\u0131n\u0131n ana ak\u0131m\u0131 haline geldi.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-1024x722.jpg\" alt=\"\" class=\"wp-image-26991\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-1024x722.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-300x211.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-768x541.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-1536x1083.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-380x268.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-800x564.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3-1160x818.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/3.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Casual oyunlar, 18 binden fazla reklamverenle en fazla reklam verene sahip mobil oyun t\u00fcr\u00fc oldu. Bunun yan\u0131 s\u0131ra, RPG (Rol Yapma) oyunlar\u0131, toplam 6,6 milyonu a\u015fan bir say\u0131 ile en \u00e7ok reklam \u00f6\u011fesine sahip olan t\u00fcr.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-1024x722.jpg\" alt=\"\" class=\"wp-image-26993\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-1024x722.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-300x211.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-768x541.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-1536x1083.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-380x268.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-800x564.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4-1160x818.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/4.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklam Maliyeti \u0130statistikleri<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Meta platformdaki mobil oyunlar\u0131n CPM\u2019si 2021\u2019de %34 artt\u0131. Ayr\u0131ca, ABD\u2019deki mobil oyunlar\u0131n ortalama CPM\u2019si 28 dolar\u0131 a\u015ft\u0131 ve bu de\u011fer, 2020\u2019nin ortalama istatisti\u011fine g\u00f6re %93\u2019l\u00fck bir art\u0131\u015fa tekab\u00fcl ediyor. Mobil oyunlar\u0131n ortalama CTR\u2019si ise y\u0131ll\u0131k %29 bir d\u00fc\u015f\u00fc\u015f ile ortalama %1,28 olarak kaydedilmi\u015f.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-1024x721.jpg\" alt=\"\" class=\"wp-image-26995\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-1024x721.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-300x211.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-768x541.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-1536x1082.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-380x268.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-800x563.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5-1160x817.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/5.jpg 1562w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Konuyla ilgili daha fazla bilgiyi SocialPeta\u2019n\u0131n 2021 k\u00fcresel mobil oyun pazarlama ve reklam teknik incelemesinde \u00f6\u011frenebilirsiniz. Sunulan \u00fccretsiz verilere eri\u015fmek i\u00e7in, \u015fimdi <a href=\"https:\/\/socialpeta.com\/academy\/download-socialpeta-2021-global-mobile-game-white-paper-tr?utm_source=mobidictum&utm_medium=0124\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>SocialPeta 2021 Global Mobile Game White Paper<\/em><\/a> adresini ziyaret edin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobil oyunlar i\u00e7in y\u00fcksek performansl\u0131 reklam \u00f6\u011feleri olu\u015fturmaya y\u00f6nelik ipu\u00e7lar\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ku\u015fkusuz, mobil oyun pazar\u0131nda \u00f6ne \u00e7\u0131kmak g\u00f6z korkutucu bir g\u00f6rev olabilir. Bir\u00e7ok reklamveren, reklamlar\u0131n\u0131 \u00f6ne \u00e7\u0131karmak i\u00e7in sonsuz bir aray\u0131\u015f i\u00e7inde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022\u2019de en iyi reklama sahip oldu\u011funuzdan emin olmak i\u00e7in 2021\u2019deki mobil oyun reklam \u00f6\u011felerinin \u00f6zelliklerini inceleyelim.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hardcore SLG oyunlar\u0131 i\u00e7in reklamlar\u0131 hafifletmek<\/strong>\u00a0<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu SLG reklamc\u0131s\u0131, reklam \u00f6\u011felerine casual veya bulmaca gibi hafif \u00f6\u011feler ekledi. Reklamc\u0131lar bu stratejiyi casual oyun oyuncular\u0131 edinmek i\u00e7in uygulayarak toplam UA (kullan\u0131c\u0131 edinme) maliyetini d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-1024x711.jpg\" alt=\"\" class=\"wp-image-26997\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-1024x711.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-300x208.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-768x534.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-1536x1067.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-380x264.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-800x556.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6-1160x806.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/6.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bununla birlikte, casual oyun oyuncular\u0131n\u0131n elde tutulmas\u0131 iyi de\u011fildir. \u00d6te yandan, baz\u0131 reklamc\u0131lar bu stratejiyi uzun vadeli oyun operasyonu, kullan\u0131c\u0131 kazan\u0131m\u0131n\u0131 durdurmak ve reklam maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in kullanmaya kararl\u0131d\u0131r.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>RPG reklamc\u0131l\u0131\u011f\u0131nda ger\u00e7ek ki\u015filer ve ger\u00e7ek hikayeler<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">RPG reklamlar\u0131, \u00e7o\u011funlukla ger\u00e7ek insanlar\u0131 ve ger\u00e7ek hikayeleri i\u00e7eriyordu. Reklamc\u0131lar, g\u00fcvenilirliklerini art\u0131rmak i\u00e7in bu stratejiyi uygulam\u0131\u015flard\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-1024x715.jpg\" alt=\"\" class=\"wp-image-26999\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-1024x715.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-300x210.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-768x537.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-1536x1073.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-380x265.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-800x559.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7-1160x810.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/7.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00dcnl\u00fclerin deste\u011fi<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamlar arac\u0131l\u0131\u011f\u0131yla oyun kullan\u0131c\u0131lar\u0131 edinmenin yan\u0131 s\u0131ra, \u00fcnl\u00fclerle \u00e7al\u0131\u015fmak daha umut verici olabilir. Bu ki\u015filer, insanlar\u0131n oyun indirmesini sa\u011flamak i\u00e7in d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bir hayran kitlesine ve izleyici sadakatine sahiptir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, 2021\u2019de \u00fcnl\u00fc futbol y\u0131ld\u0131z\u0131 Cristiano Ronaldo, Free Fire\u2019\u0131n indirmelerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131ran Chrono karakterinde hayat buldu ve b\u00f6ylece oyunun do\u011frudan reklam\u0131n\u0131 yapm\u0131\u015f oldu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"1096\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-1024x718.jpg\" alt=\"\" class=\"wp-image-27001\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-1024x718.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-300x210.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-768x538.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-1536x1076.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-380x266.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-800x561.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8-1160x813.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/8.jpg 1564w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kad\u0131n odakl\u0131 reklam \u00f6\u011fesi \u00fcretilen mid-core casual oyunlar<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Match-3 + X oyunlar\u0131 ve sim\u00fclasyon oyunlar\u0131, a\u011f\u0131rl\u0131kl\u0131 olarak kad\u0131nlar\u0131n oynad\u0131\u011f\u0131 mid-core oyunlard\u0131r. Bu nedenle reklamc\u0131lar, hikayeleri kad\u0131ns\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131yla ili\u015fkilendiren reklam \u00f6\u011feleri yarat\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok reklamveren, kad\u0131n oyuncular\u0131n ger\u00e7ek hayattaki duygusal ve kad\u0131ns\u0131 davran\u0131\u015flar\u0131n\u0131 anlatan reklamlar yapar. \u00d6rne\u011fin; biten bir ili\u015fkisi, k\u0131r\u0131lan kalbi, yapt\u0131\u011f\u0131 makyaj\u0131 ve daha fazlas\u0131n\u0131 vurgular.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-1024x718.jpg\" alt=\"\" class=\"wp-image-27004\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-1024x718.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-300x210.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-768x538.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-1536x1076.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-380x266.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-800x561.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9-1160x813.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/9.jpg 1564w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 reklamlar, \u00f6zellikle kahramanlar\u0131n hayatlar\u0131n\u0131n ne kadar sefil oldu\u011funu g\u00f6stermek i\u00e7in stratejik olarak yarat\u0131lm\u0131\u015ft\u0131r, bu da oyuncular\u0131n kendilerini \u00fczmesine ve onlar\u0131 kurtarmak i\u00e7in oyunu indirmek istemesine neden olacakt\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Casual oyunlar\u0131n maliyetlerini azaltmak i\u00e7in i\u00e7eri\u011fi basitle\u015ftirmek<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Basit oyun reklamlar\u0131n\u0131n ortalama izlenme s\u00fcresi 4,2 saniyedir. Reklamc\u0131lar, oyunu do\u011frudan oyuncular\u0131n oyunu anlamas\u0131n\u0131 sa\u011flayan reklamlarda g\u00f6r\u00fcnt\u00fcler. Di\u011ferlerinin yan\u0131 s\u0131ra dikey senaryo ve tek elle kullan\u0131m, casual oyun oyuncular\u0131n\u0131n tercihlerine hitap eden oyunun rahatl\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u0130\u015fte baz\u0131 standart oyun reklam \u00f6\u011fesi t\u00fcrleri:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-1024x718.jpg\" alt=\"\" class=\"wp-image-27006\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-1024x718.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-300x210.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-768x538.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-1536x1077.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-380x266.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-800x561.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10-1160x813.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/01\/10.jpg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2022 i\u00e7in mobil oyun pazarlama trendleri tahmini<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do\u011fru kitleyi bilmek pazar ba\u015far\u0131s\u0131n\u0131 te\u015fvik edecek<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">2022\u2019de mobil oyunlardan en iyi \u015fekilde yararlanmak isteyen pazarlamac\u0131lar, hedef m\u00fc\u015fterilerini ve reklamlar\u0131n\u0131n nas\u0131l performans g\u00f6sterdi\u011fini kapsaml\u0131 bir \u015fekilde anlayarak stratejiler geli\u015ftirecekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015fka bir deyi\u015fle, kampanya etkinli\u011fini kat\u0131 metrikler yerine somut g\u00f6stergelere g\u00f6re analiz edecekler ve gerekli verileri toplamak i\u00e7in SocialPeta gibi ak\u0131ll\u0131 sistemler kullanacaklar. Pazarlamac\u0131lar, harcama tahsislerini optimize etmelerini, artan performans\u0131 daha da art\u0131rmalar\u0131n\u0131 ve mobil oyuncular i\u00e7in tutarl\u0131 bir alaka d\u00fczeyi sunmalar\u0131n\u0131 garanti alt\u0131na almak i\u00e7in stratejilerini bu \u015fekilde de\u011fi\u015ftireceklerdir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2022\u2019de reklam analizi \u00f6nemli olacak<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil oyun pazar\u0131ndaki rekabet art\u0131yor. Bu rekabet, kazanan\u0131n, alan\u0131n\u0131 domine etti\u011fi bir g\u00fcre\u015f m\u00fcsabakas\u0131na benzer. Benzer \u015fekilde, pazarlamac\u0131lar, rakiplerine kar\u015f\u0131 ba\u015far\u0131l\u0131 olabilecek ve sekt\u00f6r\u00fc domine edebilecek veriye dayal\u0131 bir stratejiye ihtiya\u00e7 duyarlar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reklam \u00f6\u011feleri, mobil oyun kullan\u0131c\u0131 ediniminde ba\u015far\u0131n\u0131n anahtar\u0131<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil oyunlar i\u00e7in en iyi reklam \u00f6\u011felerini \u00fcretmek kolay de\u011fil. Ancak bu reklamlar\u0131n hedef pazarlardaki yeri bir \u00f6ncelik olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SocialPeta<\/strong>\u2018n\u0131n \u00f6nemli ortaklar\u0131 bu konudaki bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 \u015f\u00f6yle ifade ettiler:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>Kullan\u0131c\u0131 gizlili\u011fi her zamankinden daha \u00f6nemli. SKAN\u2019\u0131n s\u0131n\u0131rlamalar\u0131 nedeniyle, reklamc\u0131lar, reklam \u00f6\u011felerinin \u00fcretimi ve optimizasyonu i\u00e7in daha fazla \u00e7aba g\u00f6stereceklerdir.<\/em>\u201c<\/p><cite>Chartboost<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>\u00dcr\u00fcnlerle reklam \u00f6\u011feleri aras\u0131nda nas\u0131l ba\u011flant\u0131 kurulur? Daha fazla kullan\u0131c\u0131 \u00e7ekmek ve onlar\u0131n zevklerine hitap etmek i\u00e7in yarat\u0131c\u0131 reklam hikayelerini nas\u0131l anlat\u0131rs\u0131n\u0131z? Bunlar, yarat\u0131c\u0131 reklamlar\u0131n rekabetini kazanmadan \u00f6nce \u00e7\u00f6z\u00fclmesi gereken temel sorulard\u0131r.<\/em>\u201c<\/p><cite>Moonton<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pazarlama ara\u00e7lar\u0131, pazarlamac\u0131lar\u0131n uygulama b\u00fcy\u00fcmeleri i\u00e7in daha fazla f\u0131rsat elde etmelerine yard\u0131mc\u0131 olacak<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">MarTech ve Yarat\u0131c\u0131 Ekonomileri (Creator Economies) pazarlamac\u0131lar i\u00e7in tam anlam\u0131yla bir alt\u0131n madenidir. AppLovin Pazarlama Direkt\u00f6r\u00fc Katie Jansen taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re:\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cPandemiden \u00e7\u0131k\u0131p art\u0131k canl\u0131 bir yarat\u0131c\u0131 ekonomi d\u00fcnyas\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z i\u00e7in pazarlamac\u0131lar\u0131n ara\u00e7lar\u0131 de\u011fi\u015fti ve geni\u015fletildi. T\u00fcketici davran\u0131\u015flar\u0131, \u00f6zellikle mobil cihazlarda hayat\u0131n t\u00fcm y\u00f6nlerini uygun bir \u015fekilde y\u00fcr\u00fctmek ve keyfini \u00e7\u0131karmak i\u00e7in kullan\u0131mlar\u0131, i\u00e7erik olu\u015fturma platformlar\u0131n\u0131n \u00e7o\u011falmas\u0131yla birle\u015fti\u011finde, pazarlamac\u0131lar\u0131n daha verimli bir \u015fekilde para kazanmalar\u0131 ve tan\u0131mlanm\u0131\u015f, ilgili kitlelere pazarlama yapmalar\u0131 i\u00e7in \u00f6nemli f\u0131rsatlar yarat\u0131r.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sonu\u00e7<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Her yar\u0131\u015fma galibi zafer i\u00e7in yerini al\u0131r. Benzer \u015fekilde, k\u00fcresel mobil oyun pazar\u0131 da g\u00fcnden g\u00fcne rekabet\u00e7i hale geliyor. Bununla birlikte, kartlar\u0131n\u0131 iyi oynamay\u0131 bilen reklamc\u0131lar, h\u0131zla y\u00fckselen sonu\u00e7lar \u00fcretecek olanlard\u0131r.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lgin\u00e7 bir \u015fekilde, mobil oyun pazar\u0131nda geli\u015fmek i\u00e7in gereken bilgiler parmaklar\u0131n\u0131z\u0131n ucunda. Bunlar\u0131 iyi \u00f6\u011frenin, uygulay\u0131n ve sonucunda en iyi deneyime sahip olacaks\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, yukar\u0131da yaz\u0131lanlar\u0131 kapsaml\u0131 bir \u015fekilde incelemek ve daha fazla veriye eri\u015fmek i\u00e7in <a href=\"https:\/\/socialpeta.com\/academy\/download-socialpeta-2021-global-mobile-game-white-paper-tr?utm_source=mobidictum&utm_medium=0124\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>SocialPeta 2021 Global Mobile Game White Paper<\/em><\/a>\u2019\u0131n tamam\u0131n\u0131 indirebilirsiniz.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"SocialPeta, mobil oyun reklamlar\u0131 ve pazar\u0131 hakk\u0131nda detayl\u0131 bir rapor yay\u0131nlad\u0131.","protected":false},"author":40,"featured_media":26985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-26971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=26971"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26971\/revisions"}],"predecessor-version":[{"id":151907,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/26971\/revisions\/151907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/26985"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=26971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=26971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=26971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}