Oyun i\u00e7i reklamc\u0131l\u0131k firmas\u0131 Anzu, reklam teknolojisi platformu Smart ile ortakl\u0131k kurarak, Smart’\u0131n SSP \u00f6zelliklerinin eksiksiz yelpazesine eri\u015fim kazand\u0131. Ayn\u0131 \u015fekilde, ortakl\u0131k vas\u0131tas\u0131yla mobil, PC ve konsol genelinde premium oyun i\u00e7i envanterler Smart ortaklar\u0131 ve reklamverenler i\u00e7in eri\u015filebilir hale getirilecek.<\/p>\n\n\n\n
Anzu, 2021’in 4. \u00e7eyre\u011finde ortalama g\u00f6r\u00fcnt\u00fclenebilirlik oranlar\u0131n\u0131n afi\u015flerde y\u00fczde 88 ve videolar i\u00e7in y\u00fczde 96 oldu\u011funu belirtti. Smart ise a\u00e7\u0131k piyasa faaliyetinde SSP’ler a\u00e7\u0131s\u0131ndan en y\u00fcksek performans g\u00f6sterenlerden biri olmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n
Anzu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Yaniv Rozencweig, ortakl\u0131k hakk\u0131nda \u015fu yorumlarda bulundu:<\/p>\n\n\n\n
“Smart ile \u00e7al\u0131\u015fmaktan heyecan duyuyoruz, \u00e7\u00fcnk\u00fc bu, \u00e7ok say\u0131da yerle\u015fik reklamc\u0131n\u0131n ve talep taraf\u0131 akt\u00f6r\u00fcn\u00fcn orta\u011f\u0131 olan k\u00f6kl\u00fc ve sayg\u0131n bir reklam teknolojisi platformu.”<\/em><\/p><\/blockquote>\n\n\n\n
Oyunlar\u0131n reklamc\u0131lar i\u00e7in bir platform olarak nispeten kullan\u0131lmam\u0131\u015f olmas\u0131 ve oyun i\u00e7i reklamlar\u0131n rahats\u0131z edici olmayan formatlarda g\u00f6sterilebilmesi ile Anzu, Birle\u015fik Krall\u0131k’taki oyuncular\u0131n y\u00fczde 66’s\u0131n\u0131n bu t\u00fcr reklamlar s\u00f6z konusu oldu\u011funda olumlu ya da tarafs\u0131z oldu\u011funu belirtiyor.<\/p>\n\n\n\n
Rozencweig, \u015funlar\u0131 ekledi:\u00a0<\/p>\n\n\n\n
“Smart, getirdi\u011fimiz de\u011ferin fark\u0131nda ve birlikte reklamc\u0131lar\u0131n\u0131n son derece imrenilen oyun kitlesine ula\u015fmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z”<\/em><\/p><\/blockquote>\n\n\n\n
Smart Kuzey Amerika Ba\u015fkan Yard\u0131mc\u0131s\u0131 Lionel Bensoussan ise \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n
“Premium oyun i\u00e7i envanterin b\u00fcy\u00fcmesi, reklamverenlerin geni\u015f \u00f6l\u00e7ekte ilgili ve nitelikli kitlelere ula\u015fmas\u0131 i\u00e7in giderek daha fazla f\u0131rsata yol a\u00e7t\u0131\u011f\u0131ndan, Anzu’yu SSP m\u00fc\u015fterilerimiz aras\u0131nda a\u011f\u0131rlamaktan heyecan duyuyoruz.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Anzu, reklam teknolojisi platformu Smart ile ortakl\u0131k kurdu\u011funu duyurdu.","protected":false},"author":54,"featured_media":28087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[1632],"class_list":["post-28085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-ortakliklar-ve-is-birlikleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=28085"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/28087"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=28085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=28085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=28085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}