{"id":28556,"date":"2022-02-08T18:45:41","date_gmt":"2022-02-08T15:45:41","guid":{"rendered":"https:\/\/mobidictum.com\/?p=28556"},"modified":"2023-04-25T11:55:39","modified_gmt":"2023-04-25T08:55:39","slug":"newzoo-satin-alimlar-2022-oyun-ortamini-domine-edecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/newzoo-satin-alimlar-2022-oyun-ortamini-domine-edecek\/","title":{"rendered":"Newzoo’ya g\u00f6re sat\u0131n al\u0131mlar 2022 oyun ortam\u0131n\u0131 domine edecek"},"content":{"rendered":"\n

Newzoo, 2022 y\u0131l\u0131na ait oyun end\u00fcstrisi \u00f6zelindeki birle\u015fme ve sat\u0131n almalarla ilgili verileri ve analizleri yay\u0131nlad\u0131. Verdi\u011fi bilgilere g\u00f6re, bu y\u0131l \u015fimdiye kadar yap\u0131lan \u00e7e\u015fitli sat\u0131n almalar, 2021 genelindeki toplam birle\u015fme ve sat\u0131n almalar\u0131 \u00e7oktan ge\u00e7ti. Ayr\u0131ca, raporda sat\u0131n almalar\u0131n her birinin sekt\u00f6r\u00fc nas\u0131l de\u011fi\u015ftirdi\u011fiyle ilgili ayr\u0131nt\u0131lar da yay\u0131nland\u0131.<\/p>\n\n\n\n

\u015eimdiye kadarki en b\u00fcy\u00fck sat\u0131n alma, elbette Microsoft-Activision Blizzard<\/a> anla\u015fmas\u0131 oldu. Newzoo’nun verilerine g\u00f6re Microsoft, 2021 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde 2,9 milyar dolar ile oyun gelirinde 4. s\u0131radayd\u0131. Sony ise 4.3 milyar dolarla 2. oldu. Bununla birlikte, Microsoft’un geliri Activision Blizzard’\u0131n geliri ile birle\u015ftirildi\u011finde, 4,8 milyar dolara ula\u015ft\u0131 ve bu da Microsoft’un 2021’in 3. \u00e7eyre\u011finde Sony’yi geride b\u0131rakmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n

\"Newzoo
Gelirlere g\u00f6re en iyi oyun \u015firketleri (Newzoo)<\/figcaption><\/figure>\n\n\n\n

Newzoo analisti Rhys Elliott, sat\u0131n alman\u0131n bir gelir ak\u0131\u015f\u0131ndan daha fazlas\u0131n\u0131 i\u00e7erdi\u011fini ekledi. \u00d6zellikle, Microsoft’un abonelik sistemleri i\u00e7in ka\u00e7\u0131n\u0131lmaz bir b\u00fcy\u00fcme tahmin ediliyor. <\/p>\n\n\n\n

\u201cMicrosoft uzun vadeli bir oyun oynuyor. Oyun i\u00e7erikleri ve hizmetleri bu plan\u0131n merkezinde yer al\u0131yor. Call of Duty, Warcraft ve Candy Crush gibi devasa seriler ve StarCraft ve Crash Bandicoot gibi daha k\u00fc\u00e7\u00fck m\u00fclkler Game Pass’e de\u011fer katacak. Geli\u015ftiricinin oyun katalo\u011fu 20 y\u0131ldan daha eskiye dayan\u0131yor, bu nedenle Microsoft, Game Pass kitapl\u0131\u011f\u0131na eklemek i\u00e7in bir\u00e7ok se\u00e7ene\u011fe sahip olacak.”<\/em><\/p><\/blockquote>\n\n\n\n

Rapora g\u00f6re, Sony’nin Bungie’yi sat\u0131n almas\u0131<\/a> gelirden \u00e7ok \u015firketin i\u00e7erik stratejisiyle ilgili. Destiny geli\u015ftiricisi ile g\u00fc\u00e7lerini birle\u015ftiren Sony, daha fazla canl\u0131 oyunu olu\u015fturmay\u0131 planl\u0131yor. Sony ayr\u0131ca varl\u0131\u011f\u0131n\u0131 PlayStation platformu d\u0131\u015f\u0131nda da b\u00fcy\u00fctmeyi planl\u0131yor ve Bungie, gelecekteki \u00e7ok platformlu s\u00fcr\u00fcmlerle buna yard\u0131mc\u0131 olacak.<\/p>\n\n\n\n

Newzoo’nun belirtti\u011fi bir di\u011fer anla\u015fma, Take-Two’nun Zynga’y\u0131 sat\u0131n almas\u0131<\/a> oldu. Elliott, bu sat\u0131n alman\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Zynga’n\u0131n olu\u015fturaca\u011f\u0131 gelirle ve \u015firketin mobildeki varl\u0131\u011f\u0131n\u0131 geni\u015fletmeyle ilgili oldu\u011funu tahmin ediyor. Elliott, Take-Two’nun daha \u00f6nce \u00e7e\u015fitli i\u00e7eriklere ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ancak engellendi\u011fini ekliyor;\u00a0<\/p>\n\n\n\n

“\u015eirket, ge\u00e7en y\u0131l Codemasters’\u0131 alarak portf\u00f6y\u00fcn\u00fc yar\u0131\u015f oyunlar\u0131na do\u011fru \u00e7e\u015fitlendirmeye \u00e7al\u0131\u015ft\u0131, ancak EA son anda devreye girdi.”<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Newzoo’nun yay\u0131nlad\u0131\u011f\u0131 rapora g\u00f6re, 2022’nin bu b\u00f6l\u00fcm\u00fcndeki sat\u0131n al\u0131mlar ge\u00e7en seneyi \u00e7oktan ge\u00e7ti.\n","protected":false},"author":54,"featured_media":28563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-28556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=28556"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28556\/revisions"}],"predecessor-version":[{"id":151905,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28556\/revisions\/151905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/28563"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=28556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=28556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=28556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}