{"id":28836,"date":"2022-02-10T15:18:19","date_gmt":"2022-02-10T12:18:19","guid":{"rendered":"https:\/\/mobidictum.com\/?p=28836"},"modified":"2023-04-25T11:55:37","modified_gmt":"2023-04-25T08:55:37","slug":"zynga-2021-finansal-ozetini-acikladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/zynga-2021-finansal-ozetini-acikladi\/","title":{"rendered":"Zynga 2021 finansal \u00f6zetini a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n

Zynga gelirleri a\u00e7\u0131kland\u0131. \u015eirket taraf\u0131ndan yay\u0131mlanan resmi sonu\u00e7lara g\u00f6re \u015firket y\u0131ldan y\u0131la b\u00fcy\u00fcme g\u00f6sterdi. Ayn\u0131 \u015fekilde, 2021\u2019in d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde de b\u00fcy\u00fcme g\u00f6steren \u015firket ge\u00e7ti\u011fimiz g\u00fcnlerde Take-Two taraf\u0131ndan sat\u0131n al\u0131nm\u0131\u015ft\u0131<\/a>.<\/p>\n\n\n\n

Zynga 2021 d\u00f6rd\u00fcnc\u00fc \u00e7eyrek gelirleri<\/h2>\n\n\n\n

Zynga 2021\u2019in d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %13\u2019l\u00fck bir art\u0131\u015f g\u00f6sterdi. \u015eirketin d\u00f6rd\u00fcnc\u00fc \u00e7eyrek gelirleri 695 milyon dolara<\/strong> ula\u015ft\u0131. Ayn\u0131 \u015fekilde \u015firketin dolayl\u0131 gelirleri (bookings) %4\u2019l\u00fck bir art\u0131\u015f g\u00f6stererek 727 milyon dolara ula\u015ft\u0131. \u00c7evirim i\u00e7i kullan\u0131c\u0131 harcamalar\u0131 %7 art\u0131\u015fla 534milyon dolara ula\u015ft\u0131. <\/p>\n\n\n\n

\"Zynga-revenues\"<\/a><\/figure>\n\n\n\n

\u015eirketin ortalama g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131s\u0131 (DAU) y\u0131ldan y\u0131la %3 art\u0131\u015fla 37 milyona ula\u015ft\u0131 ve ortalama mobil ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 (MAU) y\u0131ll\u0131k %38 art\u0131\u015fla 184 milyon oldu. DAU ba\u015f\u0131na bookings (ABPU)ge\u00e7en y\u0131la g\u00f6re %1 azalarak 0,204 dolar olarak kaydedildi.<\/p>\n\n\n\n

\u015eirketin maliyetleri, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde t\u00fcm gelirlerin %41\u2019ine denk gelirken bu y\u0131l %37\u2019sine geriledi. Bu istatistikler Zynga\u2019n\u0131n bu y\u0131l daha fazla net kar elde etti\u011fi anlam\u0131na geliyor. Ayn\u0131 \u015fekilde \u015firketin nakit ak\u0131\u015f\u0131 da iyile\u015fti ve bu s\u00fcre\u00e7te 158 milyon dolarl\u0131k i\u015fletme nakit ak\u0131\u015f\u0131 sa\u011fland\u0131.<\/p>\n\n\n\n

Zynga CEO\u2019su Frank Gibeau konuyla ilgili olarak \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

\u201cG\u00fc\u00e7l\u00fc 4. \u00e7eyrek sonu\u00e7lar\u0131m\u0131z, Zynga tarihindeki en b\u00fcy\u00fck mobil kitleye ula\u015f\u0131rken \u015fimdiye kadarki en y\u00fcksek y\u0131ll\u0131k gelirimizi ve rezervasyonlar\u0131m\u0131z\u0131 (bookings) sa\u011flad\u0131\u011f\u0131m\u0131z 2021 rekor performans\u0131m\u0131z\u0131 geride b\u0131rakt\u0131. Canl\u0131 hizmetler, yeni oyun geli\u015ftirme ve reklam platformumuza yap\u0131lan yat\u0131r\u0131mlar, yeni pazarlar ve teknolojiler dahil olmak \u00fczere b\u00fcy\u00fcme stratejimizin t\u00fcm y\u00f6nlerinde ekibimizin, mobil \u00f6ncelikli, oynamas\u0131 \u00fccretsiz canl\u0131 hizmetler \u015firketi olarak Zynga\u2019y\u0131 sa\u011flamla\u015ft\u0131racak yeni pazarlar ve teknolojiler ile idare etmesinden gurur duyuyorum.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Zynga 2021 y\u0131ll\u0131k gelirleri<\/h2>\n\n\n\n

Zynga\u2019n\u0131n 2021 gelirleri, bir \u00f6nceki y\u0131la g\u00f6re %42\u2019lik bir art\u0131\u015fla 2,8 milyar dolara ula\u015ft\u0131. Yine \u015firketin bookings de\u011ferleri %24 art\u0131\u015f g\u00f6stererek 2,82 milyar dolar\u0131 g\u00f6rd\u00fc. Bu y\u0131ll\u0131k net gelir, \u015firketin \u015fimdiye kadar elde etti\u011fi en y\u00fcksek de\u011fer. <\/p>\n\n\n\n

\u00c7evrim i\u00e7i oyun gelirleri %35 art\u0131\u015fla 2,24 milyar dolara y\u00fckselerek rekor k\u0131rd\u0131. Reklam ve di\u011fer gelirler y\u0131ll\u0131k %79 art\u0131\u015fla 551 milyon dolara ula\u015ft\u0131 ve \u201cadvertising & other bookings\u201d y\u0131ll\u0131k %83 art\u0131\u015fla 561 milyon dolar\u0131 g\u00f6rd\u00fc.<\/p>\n\n\n\n

\"Zynga-annual-finance\"<\/a><\/figure>\n\n\n\n

Y\u0131ll\u0131k olarak DAU say\u0131s\u0131nda %41 art\u0131\u015f g\u00f6r\u00fcld\u00fc ve 39 milyona ula\u015ft\u0131. MAU say\u0131s\u0131 ise y\u0131ll\u0131k %107 art\u0131\u015fla 184 milyona y\u00fckselerek t\u00fcm zamanlar\u0131n zirvesine ula\u015ft\u0131. ABPU, bir \u00f6nceki y\u0131la g\u00f6re %12 azalarak 0,194 dolar seviyesine geriledi.<\/p>\n\n\n\n

\u015eirketin bu y\u0131lki maliyetleri yakla\u015f\u0131k 1 milyar dolard\u0131. Bu maliyetin \u015firket gelirlerine oran\u0131 36% . Ge\u00e7ti\u011fimiz y\u0131l\u0131n maliyet oran\u0131 ise %41\u2019di. Bu y\u0131l maliyet oran\u0131 d\u00fc\u015ft\u00fc ve \u015firketin net kar\u0131 artm\u0131\u015f oldu. Zynga, y\u0131l boyu 254 milyon dolarl\u0131k i\u015fletme nakit ak\u0131\u015f\u0131 sa\u011flad\u0131 ve y\u0131l\u0131 yakla\u015f\u0131k 1,2 milyar dolarl\u0131k nakit ve yat\u0131r\u0131mla kapatt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zynga taraf\u0131ndan yay\u0131mlanan rapora g\u00f6re \u015firket y\u0131ldan y\u0131la b\u00fcy\u00fcme kaydetti.<\/p>\n","protected":false},"author":52,"featured_media":28862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-28836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=28836"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28836\/revisions"}],"predecessor-version":[{"id":158611,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28836\/revisions\/158611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/28862"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=28836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=28836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=28836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}