{"id":28952,"date":"2022-02-11T14:30:58","date_gmt":"2022-02-11T11:30:58","guid":{"rendered":"https:\/\/mobidictum.com\/?p=28952"},"modified":"2022-02-11T14:31:00","modified_gmt":"2022-02-11T11:31:00","slug":"adinmo-numbereight-hedeflenmis-oyun-ici-reklamlar-icin-ortaklik-kurdu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adinmo-numbereight-hedeflenmis-oyun-ici-reklamlar-icin-ortaklik-kurdu\/","title":{"rendered":"AdInMo ve NumberEight, hedeflenmi\u015f oyun i\u00e7i reklamlar i\u00e7in ortakl\u0131k kurdu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AdInMo <\/strong>ve <strong>NumberEight<\/strong>, hedeflenmi\u015f oyun i\u00e7i reklam kampanyalar\u0131 sunmak i\u00e7in bir ortakl\u0131k kurdu. Hedefleme, gizlilik \u00f6ncelikli bir yakla\u015f\u0131m benimseyecek ve tan\u0131mlay\u0131c\u0131lar, \u00e7erezler veya ki\u015fisel olarak tan\u0131mlanabilir bilgiler (PII) kullanmak yerine oyuncu verilerine dayan\u0131larak yap\u0131lacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AdInMo\u2019nun Kurucu Orta\u011f\u0131 ve CEO\u2019su Kristan Rivers, ortakl\u0131k hakk\u0131nda \u015fu yorumlarda bulundu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cNumberEight ekibiyle \u00e7al\u0131\u015fmaktan mutluluk duyuyoruz. Ortak bir vizyonumuz var: mobil reklamverenlerin kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n yok olmas\u0131ndan korkmamalar\u0131 gerekti\u011fi. Reklamverenlere PII veya tan\u0131mlay\u0131c\u0131lara ihtiya\u00e7 duymadan hiper hedefli kampanyalar sunma yetene\u011fimiz reklam teknolojisinde \u00e7\u0131\u011f\u0131r a\u00e7an bir ba\u015far\u0131. \u015eu anda AdInMo\u2019nun i\u015f ortaklar\u0131na oyun i\u00e7i reklam kampanyalar\u0131n\u0131 daha iyi hedeflemelerini sa\u011flamak i\u00e7in k\u00fcresel mobil oyun envanterimizde birka\u00e7 yay\u0131nc\u0131yla NumberEight\u2019den al\u0131nan verilerden yararlanan denemeler y\u00fcr\u00fct\u00fcyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AdInMo taraf\u0131ndan kullan\u0131lan InGamePlay platformu, oyunun s\u00fcr\u00fckleyicili\u011fini bozmadan reklamlar\u0131n entegrasyonunu sa\u011flar. Yeni ortakl\u0131klar, AdInMo\u2019nun daha fazla davran\u0131\u015fsal sinyal toplamas\u0131n\u0131 sa\u011flayacak \u201ckullan\u0131lmam\u0131\u015f\u201d birinci taraf verilerinden yararlanmas\u0131n\u0131 sa\u011flayacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NumberEight CEO\u2019su Abhishek Sen ise \u015funlar\u0131 ekledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cGezegendeki neredeyse herkesin bir cep telefonu var ve yar\u0131s\u0131ndan fazlas\u0131 mobil oyunlar oynuyor, bu da hem oyun t\u00fcrleri hem de oyuncular a\u00e7\u0131s\u0131ndan zengin bir \u00e7e\u015fitlilik sa\u011fl\u0131yor. Mobil oyuncular kesinlikle geleneksel oyun stereotiplerine uymazlar, cihazdaki ba\u011flamsal sinyaller kullan\u0131c\u0131n\u0131n daha iyi anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Bu ortakl\u0131k arac\u0131l\u0131\u011f\u0131yla, AdInMo yay\u0131nc\u0131lar\u0131n\u0131n mobil envanterlerinin de\u011ferini en \u00fcst d\u00fczeye \u00e7\u0131karmas\u0131na yard\u0131mc\u0131 olurken, ayn\u0131 zamanda reklamverenlerin bu alakal\u0131 ve \u00e7e\u015fitli kitlelere en \u00f6nemli anlarda eri\u015fmesine olanak sa\u011flamay\u0131 ama\u00e7l\u0131yoruz.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"AdInMo ve NumberEight, oyun i\u00e7i reklam kampanyalar\u0131 i\u00e7in bir ortakl\u0131k kurdu.","protected":false},"author":54,"featured_media":28954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[1632],"class_list":["post-28952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-ortakliklar-ve-is-birlikleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=28952"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/28952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/28954"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=28952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=28952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=28952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}