{"id":29466,"date":"2022-02-16T13:24:54","date_gmt":"2022-02-16T10:24:54","guid":{"rendered":"https:\/\/mobidictum.com\/?p=29466"},"modified":"2022-02-16T13:24:56","modified_gmt":"2022-02-16T10:24:56","slug":"app-annie-ismini-data-ai-olarak-degistirdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/app-annie-ismini-data-ai-olarak-degistirdi\/","title":{"rendered":"App Annie, marka ismini data.ai olarak de\u011fi\u015ftirdi\u011fini duyurdu"},"content":{"rendered":"\n<p>T\u00fcketici verileri ile pazar tahminlerini bir araya getiren lider \u015firketlerden biri olan <strong>App Annie<\/strong>, bug\u00fcn marka ad\u0131n\u0131 <strong>data.ai<\/strong> olarak de\u011fi\u015ftirdi\u011fini duyurdu. \u015eirket kendisini <strong>\u201ct\u00fcketici ve pazar verilerini yapay zekan\u0131n g\u00fcc\u00fcyle birle\u015ftiren ilk birle\u015fik veri yapay zeka \u015firketi\u201d<\/strong> olarak tan\u0131ml\u0131yor.<\/p>\n\n\n\n<p>data.ai, \u00fcr\u00fcnleri ve ortakl\u0131klar\u0131 ile dijital alanda kapsaml\u0131 performans hizmeti sa\u011flama vizyonunu benimsiyor. \u015eirket, dijital ekosistemin par\u00e7alanm\u0131\u015f oldu\u011funa ve ana i\u015fte \u00f6nemli \u00f6l\u00e7\u00fcde dikkat da\u011f\u0131tan \u015firket i\u00e7i manuel s\u00fcre\u00e7lere \u00e7ok fazla dayand\u0131\u011f\u0131na inan\u0131yor. \u015eirketin de\u011findi\u011fi dijital performans, m\u00fc\u015fteri edinme maliyeti, ya\u015fam boyu de\u011fer (LTV) ve yat\u0131r\u0131m getirisi (ROI) gibi kritik metrikleri ayd\u0131nlatan, ayn\u0131 zamanda farkl\u0131 veri k\u00fcmelerini birle\u015ftiren tek bir kontrol noktas\u0131ndan yararlan\u0131yor.<\/p>\n\n\n\n<p>Buna g\u00f6re data.ai\u2019nin misyonu, birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 ekiplere mobil, web, OTT (Over the Top) ve oyun kanallar\u0131 gibi bir\u00e7ok kanal i\u00e7in birle\u015fik bir g\u00f6r\u00fcn\u00fcm sa\u011flayarak denklemin karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 ortadan kald\u0131rmak.<\/p>\n\n\n\n<p>\u015eirketin yeni ismi bug\u00fcn itibar\u0131yla internet sitelerinde g\u00fcncellenmi\u015f olacak. Sundu\u011fu t\u00fcm \u00fcr\u00fcnleri ise sistemde mevcut kullan\u0131c\u0131 hesab\u0131 bilgileriyle her zamanki gibi \u00e7al\u0131\u015fmaya devam edecektir.<\/p>\n\n\n\n<p>data.ai CEO\u2019su Ted Krantz konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cMobil pazar\u0131n gidi\u015fat\u0131ndaki kilit noktas\u0131y\u0131z. Bununla birlikte, i\u015fletmelerin daha y\u00fcksek d\u00fczeyde rekabet edebilmeleri i\u00e7in daha geni\u015f \u00e7e\u015fitlilikte dijital veri k\u00fcmelerini bir araya getirmek ve yapay zekay\u0131 i\u015fin i\u00e7ine katmak i\u00e7in u\u00e7suz bucaks\u0131z bir f\u0131rsat oldu\u011funun da bilincindeyiz. B\u00f6ylesine benzersiz veri bilimi \u00f6zelliklerini sunan ilk veri \u015firketi olmaktan gurur duyuyoruz.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>App Annie, &#8220;data.ai&#8221; ismiyle sekt\u00f6rde yerini almaya devam edecek.<\/p>\n","protected":false},"author":40,"featured_media":29457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[],"class_list":["post-29466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=29466"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/29457"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=29466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=29466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=29466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}