{"id":29591,"date":"2022-02-17T11:06:54","date_gmt":"2022-02-17T08:06:54","guid":{"rendered":"https:\/\/mobidictum.com\/?p=29591"},"modified":"2023-04-25T11:35:01","modified_gmt":"2023-04-25T08:35:01","slug":"bridge-race-nasil-en-cok-indirilen-hyper-casual-oyun-oldu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/bridge-race-nasil-en-cok-indirilen-hyper-casual-oyun-oldu\/","title":{"rendered":"Bridge Race, 2021&#8217;in en \u00e7ok indirilen hyper-casual oyunu olmay\u0131 nas\u0131l ba\u015fard\u0131?"},"content":{"rendered":"\n<p>\u0130stanbul merkezli mobil oyun st\u00fcdyosu Garawell Games, piyasaya s\u00fcrd\u00fc\u011f\u00fc ilk oyununu Supersonic ortakl\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirdi. Son d\u00f6nemlerde ad\u0131ndan s\u0131kl\u0131kla s\u00f6z ettiren ve hyper-casual d\u00fcnyas\u0131nda sevilerek oynanan oyun Bridge Race, piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fc andan itibaren ilk 3 ay i\u00e7erisinde 100 milyondan fazla indirmeye ula\u015ft\u0131. Buna ek olarak, 2021 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011finde en \u00e7ok indirilen oyun unvan\u0131n\u0131 elinde tuttu. <\/p>\n\n\n\n<p>Garawell\u2019in Kurucusu ve CEO\u2019su Nebih Ba\u015faran, d\u00fcnyaca \u00fcnl\u00fc hyper-casual yar\u0131\u015fmas\u0131 Superstars\u2019a kat\u0131lm\u0131\u015f ve muhte\u015fem bir derece ve \u00f6d\u00fcller kazanm\u0131\u015ft\u0131r. Bu yaz\u0131da, size Nebih Ba\u015faran\u2019\u0131n Bridge Race\u2019i geli\u015ftirme hikayesini, Supersonic ile ortakl\u0131k kurma s\u00fcrecini ve bu b\u00fcy\u00fck ba\u015far\u0131y\u0131 getiren \u00f6nemli noktalar\u0131 aktaraca\u011f\u0131z.\n<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Bridge Race Became the #1 Game the World in Q2 2020\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tjb-dgwTNWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-was-bridge-race-born\">Bridge Race nas\u0131l do\u011fdu?<\/h2>\n\n\n\n<p>Bridge Race\u2019in fikir a\u015famas\u0131, Garawell Games\u2019in ge\u00e7mi\u015fte ba\u015fka bir yay\u0131nc\u0131yla \u00fczerine \u00e7al\u0131\u015ft\u0131\u011f\u0131 projeden esinlenmi\u015f. Oyunun ana temas\u0131; toplama ve doldurma mekani\u011fini kullanarak ayakta kalan son adam konseptiydi. Garawell ekibi, oyunun ilk tasla\u011f\u0131nda karaktersiz bir mini golf ortam\u0131 tasarlam\u0131\u015f ve oyuncular\u0131n k\u00f6pr\u00fcler olu\u015fturmak i\u00e7in golf toplar\u0131n\u0131 toplay\u0131p deliklere yerle\u015ftirmesini ama\u00e7layan bir oyun geli\u015ftirmeye ba\u015flam\u0131\u015f.\n<\/p>\n\n\n\n<p>Oyuna NPC\u2019ler (oyuncu olmayan karakterler) eklemeye ba\u015flam\u0131\u015flar ancak ne yaparlarsa yaps\u0131nlar yay\u0131nc\u0131n\u0131n %40-%42 civar\u0131ndaki retention (elde tutma) oran\u0131n\u0131 a\u015fmay\u0131 ba\u015faramam\u0131\u015flar. Aylar s\u00fcren uzun bir \u00e7al\u0131\u015fman\u0131n ve oyuna eklenip \u00e7\u0131kar\u0131lan say\u0131s\u0131z de\u011fi\u015fikli\u011fin ard\u0131ndan oyun \u00fczerinde \u00e7al\u0131\u015fmay\u0131 durdurmu\u015flar ve ba\u015faramayacaklar\u0131 hissine kap\u0131lm\u0131\u015flar.\n<\/p>\n\n\n\n<p>Ta ki, Supersonic ile tan\u0131\u015fana kadar! Garawell ekibi, o zamana dek geli\u015ftirdikleri ancak piyasaya s\u00fcrmedikleri 50-60 oyundan olu\u015fan portf\u00f6y\u00fcm\u00fcz\u00fc g\u00f6stermi\u015f ve potansiyelleri Supersonic taraf\u0131ndan hemen fark edilmi\u015f. Nebih Ba\u015faran, Supersonic ile tan\u0131\u015fma hikayesi hakk\u0131nda \u015fu c\u00fcmleleri payla\u015ft\u0131:\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">\u201cBa\u015far\u0131ya ula\u015fmak i\u00e7in t\u00fcm enerjimizi ve kaynaklar\u0131m\u0131z\u0131 bu ortakl\u0131\u011fa odaklayabilmemiz i\u00e7in her zaman tek bir yay\u0131nc\u0131yla \u00e7al\u0131\u015fman\u0131n en iyisi oldu\u011funa inand\u0131m. Supersonic ile ayn\u0131 hedefe sahip oldu\u011fumuzu fark ettim \u2013 hit bir oyun olu\u015fturmak \u2013 bu y\u00fczden onlar\u0131 tek yay\u0131n orta\u011f\u0131m\u0131z olarak se\u00e7mek kolay bir se\u00e7imdi. Art\u0131k yan\u0131m\u0131zda g\u00fcvenilir ve \u015feffaf bir orta\u011f\u0131m\u0131z oldu\u011funa g\u00f6re, t\u00fcm kaynaklar\u0131m\u0131z\u0131 ve zaman\u0131m\u0131z\u0131 ba\u015far\u0131l\u0131 bir oyun piyasaya s\u00fcrme gayesinin arkas\u0131na koyabilirdik.\u201d<\/span><\/i><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"achieving-success-in-the-global-game-market-with-supersonic\">Supersonic ile k\u00fcresel oyun pazar\u0131nda ba\u015far\u0131y\u0131 yakalad\u0131lar<\/h2>\n\n\n\n<p>Supersonic ekibi ile Garawell Games\u2019in g\u00fc\u00e7lerini birle\u015ftirmeye ba\u015flamas\u0131n\u0131n ard\u0131ndan Garawell ekibi, ilk a\u015famada prototiplerinin ne t\u00fcr potansiyellerinin oldu\u011funu belirlemek i\u00e7in t\u00fcm eski oyunlar\u0131n\u0131 yeniden test etmeye ba\u015flam\u0131\u015f. \u0130\u015fte o zaman bir oyun Supersonic\u2019in dikkatini \u00e7ekmeye ba\u015flad\u0131: eski mini golf konseptiyle Bridge Race. Bridge Race\u2019in Supersonic radar\u0131na girmesinin en \u00f6nemli sebeplerinden bir tanesi oyunun CPI de\u011ferinin \u00e7ok d\u00fc\u015f\u00fck olmas\u0131yd\u0131.\n<\/p>\n\n\n\n<p>Ard\u0131ndan, Roof Rails ve Shortcut Run gibi di\u011fer pop\u00fcler oyunlarda trend olan bir istifleme (stacking) mekani\u011fi kullanarak orijinal fikirlerini bir kez daha g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kard\u0131lar. Bu oyunlar, elde tutma (retention) ve oynama s\u00fcresi (playtime) gibi \u00e7ok b\u00fcy\u00fck \u00f6neme sahip \u00f6l\u00e7\u00fcmlerin kilidini a\u00e7t\u0131, ancak CPI y\u00fcksekti. Bu nedenle, di\u011fer iki \u00f6l\u00e7\u00fcm\u00fc elde tutarak, CPI\u2019yi azaltmak i\u00e7in Supersonic ile birlikte oyunda ince ayar yapmaya ve reklam \u00f6\u011felerini yenilemeye ba\u015flad\u0131lar.\n<\/p>\n\n\n\n<p>2021 y\u0131l\u0131n\u0131n ba\u015flar\u0131nda bu \u00e7al\u0131\u015fmalar meyvesini vermeye ba\u015flad\u0131. Garawell ve Supersonic, olumlu sonu\u00e7lar g\u00f6rmeye ba\u015flam\u0131\u015f ve CPI de\u011ferlerindeki d\u00fc\u015f\u00fc\u015f\u00fc fark etmi\u015fti. \u00d6rnek vermek gerekirse, Bridge Race\u2019in ikinci versiyonunun CPI de\u011feri 0,38 ABD dolar\u0131 iken, \u00fc\u00e7\u00fcnc\u00fc versiyonun CPI de\u011feri ise 0,36 ABD dolar\u0131 idi. Oyun i\u00e7in en do\u011fru reklam \u00f6\u011felerini belirleyene kadar CPI d\u00fc\u015fmeye devam etti ve 0,22 ABD dolar\u0131 de\u011ferine kadar d\u00fc\u015ft\u00fc. Oyunun 0,41 ABD dolar\u0131 de\u011ferindeki CPI \u00f6l\u00e7\u00fcm\u00fcne sahip ilk versiyonundan bu yana %47\u2019lik bir CPI d\u00fc\u015f\u00fc\u015f\u00fc g\u00f6zlemlemi\u015flerdi. T\u00fcm bunlara ek olarak, oyunun D1 retention (ilk g\u00fcn elde tutma) oran\u0131 %45\u2019e y\u00fckselmi\u015f ve D0 oynama s\u00fcresi de 730 saniye baraj\u0131na ula\u015fm\u0131\u015ft\u0131. \n<\/p>\n\n\n\n<p>B\u00f6ylesine muhte\u015fem sonu\u00e7lar ald\u0131ktan hemen sonra, Bridge Race, bir g\u00fcnde soft-launch s\u00fcrecini bitirip d\u00fcnya \u00e7ap\u0131nda yay\u0131nlanmaya ba\u015flad\u0131. Oyun, Amerika\u2019da App Store ve Google Play Store \u00fczerinde birinci s\u0131raya yerle\u015fti. Nebih Ba\u015faran, Supersonic ile birlikte \u00e7al\u0131\u015fma deneyimi hakk\u0131nda \u015funlar\u0131 ekledi:\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><i><span style=\"font-weight: 400;\">\u201cK\u00fc\u00e7\u00fck bir st\u00fcdyo olarak, t\u00fcm Supersonic ekibinin yan\u0131m\u0131zda olmas\u0131, Bridge Race\u2019i piyasaya s\u00fcrme a\u015famas\u0131ndaki verimlili\u011fimizi art\u0131rd\u0131 ve sorunlar\u0131 daha h\u0131zl\u0131 \u00e7\u00f6zmemize yard\u0131mc\u0131 oldu. Supersonic\u2019in t\u00fcm ekiplerinden \u2013 para kazanma, tasar\u0131m, yay\u0131nc\u0131l\u0131k y\u00f6neticileri \u2013 ihtiya\u00e7 duydu\u011fumuzda destek ald\u0131k ve bu bizi \u015firketin bir par\u00e7as\u0131 gibi hissettirdi. Supersonic, \u015fu anda piyasadaki en canl\u0131 ve heyecan verici yay\u0131nc\u0131d\u0131r \u2013 tam ba\u011fl\u0131l\u0131klar\u0131 ve \u015feffafl\u0131klar\u0131yla, hit bir oyun olu\u015fturmam\u0131za ve listelerde h\u0131zl\u0131 bir \u015fekilde zirveye \u00e7\u0131kmam\u0131za yard\u0131mc\u0131 olduklar\u0131n\u0131 kan\u0131tlad\u0131lar\u201d<\/span><\/i><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"join-superstars-to-place-your-game-at-the-top-of-the-charts-with-supersonic\">Oyununuzu Supersonic ile listelerin zirvesine yerle\u015ftirmek i\u00e7in Superstars\u2019a ba\u015fvurun<\/h3>\n\n\n\n<p>Yukar\u0131da da belirtti\u011fim gibi, Garawell Games, Supersonic\u2019in d\u00fczenledi\u011fi en b\u00fcy\u00fck hyper-casual geli\u015ftirme yar\u0131\u015fmas\u0131 olan Superstars\u2019a kat\u0131lm\u0131\u015f ve yar\u0131\u015fmada kazand\u0131\u011f\u0131 bol nakit \u00f6d\u00fcllerin yan\u0131 s\u0131ra Supersonic ile i\u015f birli\u011fi yapma f\u0131rsat\u0131 yakalam\u0131\u015ft\u0131r.\n<\/p>\n\n\n\n<p>E\u011fer siz de oyununuzu bir sonraki seviyeye ta\u015f\u0131mak ve yar\u0131\u015fmaya kat\u0131l\u0131p milyon dolarlar sunan \u00f6d\u00fcl havuzunu ke\u015ffetmek istiyorsan\u0131z hemen ba\u015fvurabilirsiniz. Kim bilir? Belki de bir sonraki Bridge Race sizin oyununuz olur!\n<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/supersonic.com\/supersonic-superstars\/?utm_source=mobidictum&utm_medium=partnership&utm_campaign=supersonic_superstar3_traffic_mobidictum-social-posts&utm_term=wide&utm_content=social-ad_video\" style=\"background-color:#be1623\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YARI\u015eMAYA BA\u015eVURUN<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridge Race, 2021&#8217;in en \u00e7ok konu\u015fulan hyper-casual oyunlar\u0131ndan bir tanesiydi.<\/p>\n","protected":false},"author":40,"featured_media":29588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861,8860],"tags":[1501],"class_list":["post-29591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","category-news-mobidictum","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=29591"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29591\/revisions"}],"predecessor-version":[{"id":153587,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29591\/revisions\/153587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/29588"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=29591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=29591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=29591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}