{"id":29610,"date":"2022-02-17T13:18:46","date_gmt":"2022-02-17T10:18:46","guid":{"rendered":"https:\/\/mobidictum.com\/?p=29610"},"modified":"2023-04-25T11:35:01","modified_gmt":"2023-04-25T08:35:01","slug":"ironsource-gelirleri-500-milyon-dolar-asti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ironsource-gelirleri-500-milyon-dolar-asti\/","title":{"rendered":"ironSource gelirleri 500 milyon dolar\u0131 a\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sat\u0131n alma haberleri ile s\u0131k s\u0131k g\u00fcndeme gelen ve bir mobil i\u015f platformu olan <a href=\"https:\/\/mobidictum.com\/tr\/?s=iRonSource\" data-type=\"URL\" data-id=\"https:\/\/mobidictum.com\/tr\/?s=iRonSource\"><strong>ironSource<\/strong>&#8216;un <\/a>finansal tablosu a\u00e7\u0131kland\u0131. \u015eirketin gelirleri 2021 y\u0131l\u0131 boyunca <strong>%67<\/strong> artarak <strong>553 milyon dolara<\/strong> ula\u015ft\u0131. \u015eirketin yay\u0131mlad\u0131\u011f\u0131 rapora g\u00f6re, y\u0131ll\u0131k gelirlere benzer olarak 4. \u00e7eyrek gelirleri de b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin d\u00fczeltilmi\u015f FAV\u00d6K (adjusted EBITDA) de\u011feri y\u0131ll\u0131k bazda <strong>%87<\/strong> art\u0131\u015f g\u00f6sterdi ve <strong>194 milyon dolar<\/strong> olarak a\u00e7\u0131kland\u0131. Benzer bir tablo \u015firketin 4. \u00e7eyrek finansal verilerinde de g\u00f6r\u00fcl\u00fcyor. 4. \u00e7eyrek i\u00e7in gelirler, y\u0131ldan y\u0131la <strong>%46<\/strong> art\u0131\u015f g\u00f6sterdi ve <strong>158 milyon dolara<\/strong> y\u00fckseldi. Y\u0131l\u0131n son \u00e7eyre\u011fi i\u00e7in d\u00fczeltilmi\u015f FAV\u00d6K, y\u0131ll\u0131k bazda y\u00fczde 76 artt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ironSource&#8217;un raporunda, 2021&#8217;in 4. \u00e7eyrek gelirlerinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131n <strong>358<\/strong> m\u00fc\u015fteri taraf\u0131ndan sa\u011fland\u0131\u011f\u0131 a\u00e7\u0131kland\u0131. \u015eirketin y\u0131ll\u0131k net nakit ak\u0131\u015f\u0131 ise <strong>782 milyon dolar<\/strong> olarak duyuruldu. ironSource Kurucu Orta\u011f\u0131 ve CEO&#8217;su Tomer Bar-Zeev, \u015firket gelirlerinin artaca\u011f\u0131n\u0131 tahmin etti ve \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;2021&#8217;de pazar liderli\u011fi konumumuzu daha da g\u00fc\u00e7lendirmek i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131k. \u00d6n\u00fcm\u00fczdeki y\u0131llara bakt\u0131\u011f\u0131m\u0131zda, toplam ula\u015f\u0131labilir pazar\u0131m\u0131zdaki \u00f6nemli k\u0131sa ve uzun vadeli b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 g\u00f6r\u00fcyor ve heyecan duyuyoruz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tomer Bar-Zeev, \u015firketin vizyonunu a\u00e7\u0131klarken ise \u015fu c\u00fcmleleri kulland\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Yay\u0131nc\u0131lar, karl\u0131l\u0131\u011f\u0131 art\u0131rmak i\u00e7in mobil oyunlarda para kazanma ve pazarlama taktiklerine adapte olmaya \u00e7al\u0131\u015f\u0131yorlar. Biz de, oyunlar\u0131n \u00f6tesindeki uygulamalarda penetrasyonumuzu art\u0131rmak i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z. Ayr\u0131ca, c\u00fczdan pay\u0131m\u0131z\u0131 art\u0131rmak i\u00e7in cross-channel (\u00e7ok kanall\u0131) pazarlama \u00e7\u00f6z\u00fcm\u00fcm\u00fcz gibi m\u00fc\u015fterilerimize sundu\u011fumuz genel \u00e7\u00f6z\u00fcm hizmetlerini geli\u015ftirmeye ve geni\u015fletmeye devam edece\u011fiz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gelirlerdeki bu art\u0131\u015f, ironSource i\u00e7in \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. 2022 y\u0131l\u0131nda da \u015firketin gelirlerinin artmas\u0131 bekleniyor. \u015eirketin tahminlerine g\u00f6re, bu y\u0131l i\u00e7in gelirlerdeki art\u0131\u015f yakla\u015f\u0131k <strong>%45<\/strong> oran\u0131nda ger\u00e7ekle\u015fecek ve <strong>790<\/strong> ila <strong>820 milyon dolara<\/strong> ula\u015facak.<\/p>\n","protected":false},"excerpt":{"rendered":"ironSource'un gelirleri %67 artt\u0131. 2022'de \u015firketin gelirlerinin daha da y\u00fckselmesi bekleniyor.","protected":false},"author":52,"featured_media":29613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-29610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=29610"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29610\/revisions"}],"predecessor-version":[{"id":151939,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/29610\/revisions\/151939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/29613"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=29610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=29610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=29610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}