{"id":30373,"date":"2022-02-28T15:21:34","date_gmt":"2022-02-28T12:21:34","guid":{"rendered":"https:\/\/mobidictum.com\/?p=30373"},"modified":"2023-04-25T11:55:28","modified_gmt":"2023-04-25T08:55:28","slug":"socialpeta-2022-yili-mobil-uygulama-pazari-rehberi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/socialpeta-2022-yili-mobil-uygulama-pazari-rehberi\/","title":{"rendered":"SocialPeta 2022 y\u0131l\u0131 mobil uygulama pazar\u0131 rehberi: market analizi ve tahminler\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">G\u00fcn ge\u00e7tik\u00e7e \u00fcretilen daha fazla mobil uygulama, pazar\u0131n doygunlu\u011fa ula\u015fmas\u0131na sebep olmu\u015ftur. Ortamdaki rekabetten etkilenmemek ad\u0131na \u015firketlerin yeni pazarlama stratejilerine ge\u00e7i\u015f yapmas\u0131 \u00f6nem arz etmektedir. Mobil uygulama sekt\u00f6r\u00fc, yarat\u0131c\u0131 reklam stratejileri ile birlikte 2021 y\u0131l\u0131nda domine etti\u011fi pazar end\u00fcstrisini daha da y\u00fcksek bir oranla domine etmeye devam edecektir. Apple\u2019\u0131n 2021 y\u0131l\u0131nda uygulad\u0131\u011f\u0131 bir politika ile kullan\u0131c\u0131lar, uygulamalar\u0131n aktivitelerini takip etmesini engelleyebilmektedir, bu da pazarlamac\u0131lar\u0131n reklam metodlar\u0131n\u0131 de\u011fi\u015ftirmelerine sebep olmu\u015ftur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu konu \u00fczerine SocialPeta, oyun harici kategorilerdeki uygulamalar ad\u0131na 70 \u00fclke ve b\u00f6lgeyi kapsayan bir <a href=\"https:\/\/www.socialpeta.com\/academy\/download-socialpeta-2021-global-mobile-apps-non-gaming-white-paper-tur?utm_source=mobidictum&utm_medium=0222\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">beyaz kitap<\/a> yay\u0131nlam\u0131\u015ft\u0131r. Bu rapor sayesinde mobil uygulama end\u00fcstrisinin y\u0131ll\u0131k rekabet analizi hakk\u0131nda analizlere ula\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2021 mobil uygulama reklam pazar\u0131 revizyonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2021 y\u0131l\u0131nda mobil uygulama pazar\u0131n\u0131 neyin kas\u0131p kavurdu\u011funu \u00f6\u011frenmek ve bu y\u0131l hangi \u00f6ng\u00f6r\u00fclen stratejilerin h\u0131zla artan b\u00fcy\u00fcme sa\u011flataca\u011f\u0131n\u0131 bilmek ister misiniz? SocialPeta\u2019n\u0131n bu verilerini sizin i\u00e7in tek bir noktada toplad\u0131k.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklam pazar\u0131 istatistikleri\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2021 y\u0131l\u0131nda mobil reklamveren say\u0131s\u0131 ge\u00e7en senesine g\u00f6re %8.23 d\u00fc\u015f\u00fc\u015f ya\u015fayarak 200 binden 190 binlere kadar d\u00fc\u015f\u00fc\u015f g\u00f6stermi\u015ftir. Bu d\u00fc\u015f\u00fc\u015f\u00fcn ger\u00e7ekle\u015fmesinin temel sebebi ise pazar doygunlu\u011fundan kaynaklanmaktad\u0131r ve son be\u015f y\u0131l i\u00e7erisinde ilk defa negatif bir de\u011fer g\u00f6r\u00fclmektedir. Bu y\u00fczdenin 2022\u2019de %3.86 ya d\u00fc\u015fece\u011fi, 2023\u2019te ise stabille\u015ferek %4.82 b\u00fcy\u00fcme kazanaca\u011f\u0131 tahmin edilmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/reklam-pazari-istatistikleri-1024x684.png\" alt=\"\" class=\"wp-image-30381\"\/><figcaption>The Number of Advertisers Continued to Decline as the Market was Becoming Saturated (SocialPeta)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">190 bin reklamverenden 30 bini, en y\u00fcksek oranla i\u015f uygulamalar\u0131na aittir. \u0130\u015f uygulamalar\u0131 reklamveren say\u0131s\u0131n\u0131 domine ederken, al\u0131\u015fveri\u015f uygulamalar\u0131 ise reklam pazar\u0131n\u0131 2021 y\u0131l\u0131n\u0131n en \u00e7ok reklam verilen uygulama t\u00fcr\u00fc olarak kontrol alt\u0131na almaktad\u0131r. Reklamlar\u0131n total olarak %36.19\u2019una tekab\u00fcl eden bir oranlar\u0131 bulunmakta, ondan sonra en \u00e7ok bulunan y\u00fczde ise %5.95 ile e\u011flence kategorisi olmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/reklam-pazari-istatistikleri-2-1024x725.png\" alt=\"\" class=\"wp-image-30383\" width=\"700\" height=\"495\"\/><figcaption>Business Apps Contributed the Most Advertisers, While Shopping Apps Had the Most Creatives (SocialPeta)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Android ve iOS aras\u0131nda ise Android\u2019in 435 ortalama reklam ile iOS\u2019a g\u00f6re %11.3 daha \u00f6nde oldu\u011funu g\u00f6rmekteyiz. Ayn\u0131 zamanda Android uygulamalar\u0131 iOS uygulamalar\u0131na k\u0131yasla daha fazla reklamverene da sahiptir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/reklam-pazari-istatistikleri-3-1024x658.png\" alt=\"\" class=\"wp-image-30385\"\/><figcaption>Android Apps Invested More Advertising Effort than iOS Apps (Social Peta)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reklam \u00fccreti istatistikleri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ortalama \u00fccret 2020 y\u0131l\u0131nda oyun harici kategorilerde %27 bir art\u0131\u015f g\u00f6stermi\u015f, 2021 y\u0131l\u0131nda da bunu takiben %2.25\u2019lik bir art\u0131\u015f ya\u015fanm\u0131\u015ft\u0131r. CPM 2020 y\u0131l\u0131na g\u00f6re %6 bir art\u0131\u015f g\u00f6stermi\u015f, ortalama 5.41$ de\u011ferine ula\u015fm\u0131\u015ft\u0131r. CPC ise ge\u00e7en y\u0131la k\u0131yasla %26 bir d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015f, 0.44$ seviyesine inmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/reklam-ucreti-istatistikleri-1024x717.png\" alt=\"\" class=\"wp-image-30387\"\/><figcaption>Advertising Cost Trends of Mobile Apps (Non-gaming) on Meta Platforms (SocialPeta)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam \u00fccretlerinde oyun harici kategoriler incelendi\u011finde en pahal\u0131 \u00fclkenin Amerika Birle\u015fik Devletleri oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Ortalama bin g\u00f6sterim ba\u015f\u0131 maliyet 14.14$, t\u0131klama ba\u015f\u0131 maliyet 2$ ve t\u0131klama oran\u0131 %2.97\u2019dir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklam platformlar\u0131n\u0131n istatistikleri\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Global mobil uygulama reklamverenlar\u0131, modern \u00e7a\u011fda sosyal medya pazarlamas\u0131n\u0131n \u00f6nemini olduk\u00e7a iyi anlam\u0131\u015f durumda. Bu konuda reklamverenler taraf\u0131ndan en \u00e7ok kullan\u0131lan sosyal medya platformlar\u0131 ise Facebook ve Instagram olmu\u015ftur. \u0130ki platform da reklam say\u0131lar\u0131nda olduk\u00e7a y\u00fcksek art\u0131\u015flar ya\u015fam\u0131\u015f, Facebook sadece 2021 y\u0131l\u0131nda 149 bin 600 reklama yer vermi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/reklam-platformlarinin-istatistikleri-1024x688.png\" alt=\"\" class=\"wp-image-30389\"\/><figcaption>Facebook and Instagram are the Most Popular Platforms among Advertisers (SocialPeta)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mobil uygulamalar (oyun d\u0131\u015f\u0131) pazar\u0131 i\u00e7in pazarlama tahminleri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Son zamanlarda geli\u015fen reklam stratejileri, bir reklamveren olarak size pek de uygun olmayabilir. Fakat sekt\u00f6rde isminizi duyurabilmek istiyorsan\u0131z, h\u0131zl\u0131 de\u011fi\u015fen ve s\u00fcrekli ilerleyen bu pazara ayak uydurman\u0131z gerekmekte. Bunun i\u00e7in gerekli donan\u0131mlara ihtiyac\u0131n\u0131z bulunmaktad\u0131r. 2021 y\u0131l\u0131nda mobil reklam d\u00fcnyas\u0131n\u0131 kas\u0131p kavuran ve 2022 y\u0131l\u0131nda da devam edecek olan yenilik\u00e7i stratejileri inceleyek olursak :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Finans uygulamalar\u0131nda kullan\u0131c\u0131lar\u0131n kendinden par\u00e7alar g\u00f6rebilmesi \u0130\u00e7in ger\u00e7ek hayat hikayeleri kullan\u0131m\u0131<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Covid-19 pandemisinin ortaya \u00e7\u0131k\u0131\u015f\u0131 ve h\u0131zla yay\u0131lmas\u0131 global ekonomiyi ciddi bir \u015fekilde etkilemi\u015ftir. \u00c7o\u011fu insan geleneksel finans i\u015flemlerinden ayr\u0131l\u0131p mobil uygulamalara ge\u00e7meye ba\u015flam\u0131\u015ft\u0131r. SocialPeta\u2019n\u0131n finans reklamlar\u0131 hakk\u0131ndaki verilerine g\u00f6re, reklamverenler reklamlar\u0131nda ger\u00e7ek insanlar\u0131n yat\u0131r\u0131m sonucu kazanmalar\u0131na heyecanlanmalar\u0131 veya profesyonellerin analizlerine yer verdi\u011fi g\u00f6r\u00fclmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/pazarlama-tahminleri-1024x499.png\" alt=\"\" class=\"wp-image-30375\"\/><figcaption>Finans uygulamalar\u0131n\u0131n mobil uygulamalar aras\u0131nda y\u00fckseldi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>E-ticaret Uygulamalar\u0131n\u0131n Canl\u0131 Yay\u0131nlar ile Ge\u00e7irdi\u011fi D\u00f6n\u00fc\u015f\u00fcm<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Canl\u0131 yay\u0131nlarda e-ticaret \u00c7in\u2019de olduk\u00e7a yayg\u0131n olmakla birlikte bunun 2022 y\u0131l\u0131nda bat\u0131 \u00fclkelerinde de yayg\u0131nla\u015faca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmektedir. Tiktok bu alanda \u00f6nc\u00fc olacak ve yeni b\u00f6lgelere ula\u015fmay\u0131 sa\u011flayacak uygulama olacakt\u0131r. Ayn\u0131 \u015fekilde Amazon, Facebook, Pinterest ve YouTube da mobil e-ticaret k\u0131s\u0131mlar\u0131n\u0131 geni\u015fletmektedir. Bununla birlikte, mobil e-ticaret \u00f6zelli\u011fine sahip olan uygulamalar, marka \u00e7ekicili\u011fini art\u0131rman\u0131n ve rakiplerinden farkl\u0131la\u015fman\u0131n yolunu a\u00e7maktad\u0131r. \u00c7o\u011fu mobil uygulama g\u00fcn\u00fcm\u00fczde gen\u00e7 kesime hitap etmenin yollar\u0131n\u0131 aramaktad\u0131r. Canl\u0131 yay\u0131n performans\u0131n\u0131n en etkili olaca\u011f\u0131 ya\u015f grubu da \u015f\u00fcphesiz bu grup olacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>K\u0131sa video uygulamalar\u0131nda kullan\u0131c\u0131 i\u00e7eriklerinin pop\u00fcleritesi<\/strong>\u00a0<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">K\u0131sa video uygulamalar\u0131 kullan\u0131c\u0131 taraf\u0131ndan \u00fcretilen i\u00e7eriklerin g\u00fcc\u00fcn\u00fc son seviyede kullan\u0131p insanlar\u0131n sesi olmay\u0131 ba\u015farm\u0131\u015f ve reklamlara ilham vermi\u015ftir. K\u0131sa videolar, \u00f6zellikle y\u00fcksek tempolu ya\u015fam bi\u00e7imi y\u00fcz\u00fcnden zaman\u0131 par\u00e7alara b\u00f6l\u00fcnm\u00fc\u015f insanlara ve b\u00fcy\u00fck veri \u00f6nerisi yapan algoritmalara yaramaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu tarz k\u0131sa s\u00fcreli kullan\u0131c\u0131 taraf\u0131ndan \u00fcretilen i\u00e7erikler kendilerine en uygun yer olarak k\u0131sa video uygulamalar\u0131, \u00f6rnek olarak Tiktok\u2019u bulmu\u015ftur. Kullan\u0131c\u0131lar ba\u015fkalar\u0131n\u0131n ilgi \u00e7ekici videolar\u0131n\u0131 izlerken kendi videolar\u0131n\u0131 \u00e7ekip platforma y\u00fckleyebilmekte, y\u00fcksek kalite olanlar da platforma yeni kullan\u0131c\u0131 bulmakta kolayl\u0131k sa\u011flamaktad\u0131r.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/pazarlama-tahminleri-2-1024x515.png\" alt=\"\" class=\"wp-image-30377\" width=\"700\" height=\"352\"\/><figcaption>TikTok ve benzeri uygulamalar\u0131n h\u0131zl\u0131 t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 haline gelmesiyle birlikte ani bir y\u00fckseli\u015f ya\u015fad\u0131klar\u0131 g\u00f6r\u00fcl\u00fcyor.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Duygusal ba\u011flant\u0131lar kurmak reklamlar\u0131n okunmas\u0131n\u0131 artt\u0131r\u0131r<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">K\u0131sa videolar\u0131n modern d\u00fcnyas\u0131nda okuma gerektiren reklamlarla insanlara hitap etmek olduk\u00e7a zorla\u015fm\u0131\u015ft\u0131r. Bunu canland\u0131rabilmek ad\u0131na reklamverenler, reklamlar\u0131nda duygusal ba\u011flar i\u00e7eren hikaye bazl\u0131 reklamlara y\u00f6nelmi\u015flerdir. G\u00fcn\u00fcm\u00fczde \u00e7o\u011fu pop\u00fcler okuma uygulamas\u0131 kad\u0131n okuyuculara hitap etmektedir,bu sebepten reklamlar\u0131n konular\u0131 genelde duygular ve etik \u00fczerinedir. \u00c7ok s\u0131k kullan\u0131lan konular genelde hamile kalmak, aldat\u0131lmak, yak\u0131\u015f\u0131kl\u0131 erkekler ve g\u00fczel kad\u0131nlar, duygusal karma\u015f\u0131kl\u0131klard\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/02\/pazarlama-tahminleri-3-1024x525.png\" alt=\"\" class=\"wp-image-30379\" width=\"700\" height=\"358\"\/><figcaption>Visual Novel tarz\u0131 uygulamalar\u0131n pop\u00fclaritesi incelendi\u011finde duygusal y\u00f6nlere odakland\u0131klar\u0131 g\u00f6r\u00fcl\u00fcyor.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dikkat \u00e7ekmek i\u00e7in fenomenler ile \u00e7al\u0131\u015fmak<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131 taraf\u0131ndan \u00fcretilen i\u00e7eriklerde de oldu\u011fu gibi, takip\u00e7iler genelde takip ettikleri ki\u015filerin i\u00e7eriklerini benimseyeceklerdir. Ayr\u0131ca bu sayede kullan\u0131c\u0131lar\u0131 reklam bombard\u0131man\u0131na tutmaya da gerek kalmamaktad\u0131r. Fenomenler, kullan\u0131c\u0131n\u0131n tutumunu bir marka veya reklama istedikleri gibi y\u00f6nlendirebilmektedirler. Kesin bir ba\u015far\u0131 garantisi vermese de bir marka reklam\u0131 veya \u00fcnl\u00fc onay\u0131ndan daha etkili bir metottur.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Son<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ortam\u0131nda milyonlarca rakip bulunduran bir pazarda yar\u0131\u015f\u0131 en \u00f6nde g\u00f6t\u00fcrmek zor bir i\u015ftir. Rekabetin her ge\u00e7en g\u00fcn artmas\u0131 ile birlikte reklamverenlar\u0131n rekabette s\u00f6z sahibi olabilmesi i\u00e7in ola\u011fan\u0131n d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeye y\u00f6nelmesi gerekmektedir. Mobil uygulama \u015firketlerinin pazarda her t\u00fcr i\u015fi yapabilecek seviyede kendini geli\u015ftirmeleri, premium uygulamalardan futurist pazarlamac\u0131l\u0131\u011fa kadar alan\u0131 geni\u015fletebilmeleri gerekmektedir. Bunlar olmadan, normal \u015fartlarda sekt\u00f6r\u00fcn \u00f6nc\u00fcs\u00fc olabilecek bir uygulama ancak dibi boylayacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fcz\u00fcn iyi y\u00f6nlerinden biri olan internet ise \u015fans\u0131m\u0131za bu konuda gerekli olan t\u00fcm yetenek ve bilgiyi i\u00e7ermektedir. Bu bilgilerden yararlan\u0131p di\u011fer mobil uygulamalardan \u00e7ok daha ilerisini hedeflemek gerekir.<\/p>\n","protected":false},"excerpt":{"rendered":"SocialPeta, 2022 y\u0131l\u0131 mobil uygulama pazar\u0131 rehberini yay\u0131nlad\u0131. Rehber pazar\u0131 bir\u00e7ok farkl\u0131 a\u00e7\u0131dan ele al\u0131yor.","protected":false},"author":54,"featured_media":30397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-30373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=30373"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30373\/revisions"}],"predecessor-version":[{"id":151896,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30373\/revisions\/151896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/30397"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=30373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=30373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=30373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}