{"id":30587,"date":"2022-03-02T16:49:16","date_gmt":"2022-03-02T13:49:16","guid":{"rendered":"https:\/\/mobidictum.com\/?p=30587"},"modified":"2023-04-25T11:55:27","modified_gmt":"2023-04-25T08:55:27","slug":"turkiye-kadinlarin-mobil-tercihleri-ve-aliskanliklari","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/turkiye-kadinlarin-mobil-tercihleri-ve-aliskanliklari\/","title":{"rendered":"T\u00fcrkiye&#8217;deki kad\u0131nlar\u0131n mobil tercihleri ve al\u0131\u015fkanl\u0131klar\u0131"},"content":{"rendered":"\n<p>Kad\u0131nlar\u0131n ekonomik, siyasi ve sosyal ba\u015far\u0131lar\u0131n\u0131n kutland\u0131\u011f\u0131 y\u0131l\u0131n en \u00f6zel g\u00fcnlerinden <strong>8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc<\/strong> geldi \u00e7att\u0131. D\u00fcnyan\u0131n her yerinde kad\u0131nlar\u0131n toplumsal ba\u015far\u0131lar\u0131n\u0131n en \u00f6nemli g\u00fcnlerinden biri olan 8 Mart i\u00e7in D\u00fcnya\u2019n\u0131n en b\u00fcy\u00fck mobil reklam a\u011flar\u0131ndan <strong>AdColony <\/strong>ise T\u00fcrkiye\u2019deki kad\u0131nlar\u0131n oyun al\u0131\u015fkanl\u0131klar\u0131n\u0131, teknoloji ile olan ili\u015fkilerini, marka ve \u00fcr\u00fcn ke\u015fiflerini, beklentilerini ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 analiz etti\u011fi bir ara\u015ft\u0131rma yay\u0131nlad\u0131.<br><br>Ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi <strong>GlobalWebIndex<\/strong> datalar\u0131ndan baz al\u0131nan sonu\u00e7lar, \u00fclkemizde kad\u0131nlar\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne sererken, marka ve reklam verenlerin de kad\u0131n hedef kitlelerini do\u011fru bir \u015fekilde yakalamak i\u00e7in izlemeleri gereken stratejileri g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-1024x576.jpeg\" alt=\"AdColony Anneler\" class=\"wp-image-30589\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-1024x576.jpeg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-300x169.jpeg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-768x432.jpeg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-380x214.jpeg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-800x450.jpeg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2-1160x653.jpeg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/Adcolonyanneler2.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Ak\u0131ll\u0131 telefon kullanan kad\u0131nlar\u0131n %54\u2019\u00fcn\u00fc 16-34 ya\u015f aral\u0131\u011f\u0131 olu\u015fturuyor.<\/figcaption><\/figure>\n\n\n\n<p><br>T\u00fcrkiye\u2019de kad\u0131n mobil kullan\u0131c\u0131lar\u0131n ya\u015f aral\u0131klar\u0131na bakt\u0131\u011f\u0131m\u0131zda ak\u0131ll\u0131 telefon kullanan kad\u0131nlar\u0131n %54\u2019\u00fcn\u00fc 16-34 ya\u015f aral\u0131\u011f\u0131 olu\u015fturuyor. Mobil kullan\u0131c\u0131 kad\u0131nlar\u0131n %31\u2019inin iki \u00e7ocu\u011fu varken, %15\u2019i \u00fc\u00e7 veya daha fazla \u00e7ocuk sahibi oldu\u011funu dile getiriyor. Kad\u0131nlar\u0131n %73\u2019\u00fc kendini \u00f6zg\u00fcvenli, %72\u2019si a\u00e7\u0131k g\u00f6r\u00fc\u015fl\u00fc, %61\u2019i ise yarat\u0131c\u0131 olarak tan\u0131ml\u0131yor.<br><\/p>\n\n\n\n<p>En b\u00fcy\u00fck sosyalle\u015fme ara\u00e7lar\u0131m\u0131zdan biri haline gelen mobil oyunlar da kad\u0131nlar\u0131n vakit ge\u00e7irmek i\u00e7in ilk tercihi oluyor. T\u00fcrkiye\u2019deki kad\u0131nlar\u0131n %89\u2019u oyun oynamak i\u00e7in mobil cihazlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 s\u00f6ylerken, %19\u2019u d\u00f6rt veya daha fazla cihaz \u00fczerinden oyun oynuyor. Mobil oyun t\u00fcrlerine bakt\u0131\u011f\u0131m\u0131zda ise kad\u0131nlar\u0131n en sevdi\u011fi mobil oyun t\u00fcr\u00fc %52 ile puzzle\/platform oyunlar\u0131 olurken, %49 ile aksiyon, %44 ile at\u0131\u015f\/hedef, %38 ile sim\u00fclasyon ve %37 ile spor oyunlar\u0131 puzzle\/platform oyunlar\u0131n\u0131 takip ediyor. Ayr\u0131ca kad\u0131n kullan\u0131c\u0131lar\u0131n %19\u2019u mobil cihazlar\u0131nda g\u00fcnde 4-6 saat vakit ge\u00e7iriyor.<br><br>Kad\u0131n, erkek fark etmeksizin hepimiz i\u00e7in belki de en b\u00fcy\u00fck vazge\u00e7ilmezimiz haline gelen online al\u0131\u015fveri\u015f datalar\u0131na bakt\u0131\u011f\u0131m\u0131zda, T\u00fcrkiye\u2019de kad\u0131nlar online olarak %35 ile k\u0131yafet sat\u0131n al\u0131yor. Bunu s\u0131ras\u0131yla %29 ile \u015fampuan, %26 ile ayakkab\u0131, %24 ile temizlik \u00fcr\u00fcnleri ve %22 ile kitap takip ediyor.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/mobilkadin.jpg\" alt=\"Mobil Kad\u0131n\" class=\"wp-image-30591\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/mobilkadin.jpg 760w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/mobilkadin-300x158.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/03\/mobilkadin-380x200.jpg 380w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption>T\u00fcrkiye\u2019de kad\u0131nlar\u0131n  %35&#8217;i online olarak k\u0131yafet sat\u0131n al\u0131yor. <\/figcaption><\/figure>\n\n\n\n<p><br>\u00dclkemiz; kad\u0131n milli tak\u0131mlar\u0131n\u0131n g\u00f6sterdi\u011fi muhte\u015fem ba\u015far\u0131larla ad\u0131ndan s\u00f6z ettirirken, T\u00fcrkiye\u2019de kad\u0131n mobil kullan\u0131c\u0131lar\u0131n %46\u2019s\u0131 y\u00fczme, %33\u2019\u00fc voleybol, %30\u2019u ise bisiklet sporu ile ilgilendiklerini bildiriyor. Mobil kullan\u0131c\u0131 kad\u0131nlar\u0131n ki\u015fisel ilgi alanlar\u0131na bakt\u0131\u011f\u0131m\u0131zda ise %75 ile yemek pi\u015firmek ilk s\u0131rada yer al\u0131rken, %70 ile m\u00fczik, %67 ile yemek\/i\u00e7mek, %66 ile sinema ve %65 ile ki\u015fisel bak\u0131m takip ediyor.<br><br><br>Ara\u015ft\u0131rmaya ek AdColony EMEA ve LATAM\u2019dan sorumlu Pazarlama M\u00fcd\u00fcr\u00fc Melisa Matlum yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu yorumlarda bulundu;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cAdColony olarak ki\u015filerin yeni beceriler edinmeleri, kariyerlerini ilerletmeleri ve sonuna kadar ba\u015far\u0131ya ula\u015fmalar\u0131 i\u00e7in e\u015fit f\u0131rsatlar sa\u011flanmas\u0131 toplumsal cinsiyet e\u015fitli\u011fine ula\u015f\u0131lmas\u0131 i\u00e7in en b\u00fcy\u00fck inanc\u0131m\u0131z.\u00a0 Kad\u0131nlar\u0131n sosyal, ekonomik ve k\u00fclt\u00fcrel ba\u015far\u0131lar\u0131 ve katk\u0131lar\u0131n\u0131n kutland\u0131\u011f\u0131 bu \u00f6nemli g\u00fcnde ayn\u0131 zamanda cinsiyet e\u015fitli\u011fini korumak ve h\u0131zland\u0131rmak bizim i\u00e7in \u00e7ok \u00f6nemli. \u0130stanbul ofisimizde %56 kad\u0131n \u00e7al\u0131\u015fan oran\u0131yla, ileriki s\u00fcre\u00e7lerde de \u015firket k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn ve kimli\u011fimizin en b\u00fcy\u00fck temellerinden biri olan e\u015fitli\u011fi g\u00f6z \u00f6n\u00fcnde bulundurarak yolumuza devam edece\u011fiz.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>AdColony, T\u00fcrkiye&#8217;deki kad\u0131nlar\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 ara\u015ft\u0131ran bir rapor yay\u0131nlad\u0131.<\/p>\n","protected":false},"author":54,"featured_media":30593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-30587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=30587"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30587\/revisions"}],"predecessor-version":[{"id":151895,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30587\/revisions\/151895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/30593"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=30587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=30587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=30587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}