{"id":30901,"date":"2022-03-09T17:03:00","date_gmt":"2022-03-09T14:03:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=30901"},"modified":"2023-01-31T11:46:09","modified_gmt":"2023-01-31T08:46:09","slug":"anzu-unity-dogrulanmis-cozumler-is-ortagi-programi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/anzu-unity-dogrulanmis-cozumler-is-ortagi-programi\/","title":{"rendered":"Anzu, Unity&#8217;nin &#8216;Do\u011frulanm\u0131\u015f \u00c7\u00f6z\u00fcmler \u0130\u015f Orta\u011f\u0131 Program\u0131&#8217;na kat\u0131lan ilk oyun i\u00e7i reklam platformu oldu"},"content":{"rendered":"\n<p>9 Mart 2022 itibariyle <strong><a href=\"https:\/\/mobidictum.com\/tr\/?s=Anzu\" data-type=\"URL\" data-id=\"https:\/\/mobidictum.com\/tr\/?s=Anzu\">Anzu<\/a><\/strong>, Unity&#8217;nin <a rel=\"noreferrer noopener\" href=\"https:\/\/unity.com\/partners\/verified-solutions\" data-type=\"URL\" data-id=\"https:\/\/unity.com\/partners\/verified-solutions\" target=\"_blank\">Do\u011frulanm\u0131\u015f \u00c7\u00f6z\u00fcmler \u0130\u015f Ortakl\u0131\u011f\u0131 Program\u0131<\/a>\u2018na kat\u0131lan ilk oyun i\u00e7i reklamc\u0131l\u0131k \u015firketi oldu. Bu, Anzu SDK\u2019s\u0131n\u0131n, Unity geli\u015ftiricileri i\u00e7in sorunsuz bir deneyim sa\u011flayan Unity&#8217;nin son s\u00fcr\u00fcm\u00fc i\u00e7in en uygun hale getirildi\u011fini test edilip do\u011fruland\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n\n\n\n<p>Anzu\u2019nun oyun i\u00e7i reklamc\u0131l\u0131k \u00e7\u00f6z\u00fcm\u00fc, geli\u015ftiricilerin oyunlar\u0131n\u0131 binalar, reklam panolar\u0131 ve afi\u015fler gibi 3D objelere yerle\u015ftirilmi\u015f oyun i\u00e7i reklamlara a\u00e7mas\u0131na olanak sa\u011flamaktad\u0131r. Daha sonra, reklamc\u0131lar oyunlar\u0131n\u0131n i\u00e7inde reklam kampanyalar\u0131n\u0131 otomatikman programlanm\u0131\u015f olarak i\u015fletebilirler, bu da geli\u015ftiricilere oyun deneyimini kesintiye u\u011fratmayan tutarl\u0131 ve g\u00fcvenilir bir gelir ak\u0131\u015f\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Anzu\u2019nun Kurucu Orta\u011f\u0131 ve CPO\u2019su Ben Fenster konu hakk\u0131nda \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Unity taraf\u0131ndan do\u011frulanm\u0131\u015f bir \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak tan\u0131nan ilk oyun i\u00e7i reklamc\u0131l\u0131k \u015firketi olmaktan dolay\u0131 olduk\u00e7a heyecanl\u0131y\u0131z. Bu faaliyet, teknolojimizi oyunlar\u0131ndan para kazanmalar\u0131 i\u00e7in gitgide daha fazla g\u00fcvenilir ve kesintisiz bir \u00e7\u00f6z\u00fcm arayan \u00e7ok daha fazla geli\u015ftiriciye ula\u015ft\u0131racak. Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator ve Slapshot: Rebound da d\u00e2hil olmak \u00fczere bir\u00e7ok Unity oyunu halihaz\u0131rda Anzu\u2019nun SDK\u2019s\u0131n\u0131 kendi oyunlar\u0131na ekledi ve oyuncular\u0131 oyunda tutan, oyunlar\u0131n\u0131 kesintiye u\u011fratmayan, t\u0131klanma gerektirmeyen ve oyunlara ara vermeye gerek olmayan reklamlar\u0131m\u0131zdan, kolay s\u00fcr\u00fckle-b\u0131rak entegrasyonumuzdan, y\u00fcksek OpenRTB dolulu\u011fu oran\u0131ndan ve \u00fcnl\u00fc markalarla do\u011frudan yap\u0131lan anla\u015fmalar\u0131n y\u00fcksek CPM\u2019lerinden ve i\u00e7erik, veri, fiyatland\u0131rma, farkl\u0131 reklam modelleri, s\u0131kl\u0131k ve reklam yo\u011funlu\u011fu \u00fczerinde tam envanter kontrol\u00fc gibi \u00e7e\u015fitli avantajlardan yararlan\u0131yorlar.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Anzu&#8217;nun reklam \u00e7\u00f6z\u00fcmlerini kullanan m\u00fc\u015fterilerden baz\u0131lar\u0131, gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131n\u0131 dile getiriyorlar. Oyuncular\u0131n g\u00fcnden g\u00fcne oyun i\u00e7i reklamc\u0131l\u0131\u011fa daha a\u00e7\u0131k hale gelmesiyle, oyun i\u00e7i reklamc\u0131l\u0131k ilk kez geli\u015ftiricilerin oyunlar\u0131ndan para kazanabilmeleri i\u00e7in g\u00fcvenilir ve etkili bir yol veya di\u011fer y\u00f6ntemlerle birlikte \u00e7al\u0131\u015fabilen ve oyun deneyimine sayg\u0131 duyan ek bir para kazanma \u00e7\u00f6z\u00fcm\u00fc haline geldi. Yak\u0131n zamanda Anzu taraf\u0131ndan Birle\u015fik Krall\u0131k ve ABD\u2019deki oyuncular aras\u0131nda ger\u00e7ekle\u015ftirilen bir <a href=\"https:\/\/go.anzu.io\/in-game-advertising-standards-report-lp\" data-type=\"URL\" data-id=\"https:\/\/go.anzu.io\/in-game-advertising-standards-report-lp\" target=\"_blank\" rel=\"noreferrer noopener\">ara\u015ft\u0131rma<\/a>, e\u011fer do\u011fru \u015fekilde yap\u0131l\u0131rsa; her 10 oyuncunun 7\u2019sinin oyun i\u00e7i reklamlara kar\u015f\u0131 olumlu veya tarafs\u0131z oldu\u011funu ve oyuncular\u0131n ise 3\u2019te 2\u2019sinin oyun i\u00e7inde ger\u00e7ekle\u015ftirilen pazarlama yat\u0131r\u0131mlar\u0131n\u0131 memnuniyetle kar\u015f\u0131lad\u0131klar\u0131n\u0131 belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"Anzu, oyun deneyimini kesintiye u\u011fratmayan oyun i\u00e7i reklam \u00e7\u00f6z\u00fcmlerine sahip. Geli\u015ftiriciler i\u00e7in alternatif gelir sa\u011flayan \u00f6d\u00fcll\u00fc \u00e7\u00f6z\u00fcm\u00fc Unity taraf\u0131ndan do\u011fruland\u0131.\n","protected":false},"author":52,"featured_media":30904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[],"class_list":{"0":"post-30901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=30901"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30901\/revisions"}],"predecessor-version":[{"id":143135,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/30901\/revisions\/143135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/30904"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=30901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=30901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=30901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}