{"id":31670,"date":"2022-03-22T17:02:01","date_gmt":"2022-03-22T14:02:01","guid":{"rendered":"https:\/\/mobidictum.com\/?p=31670"},"modified":"2022-03-22T17:02:02","modified_gmt":"2022-03-22T14:02:02","slug":"peak-gamesin-calinti-reklam-davasi-sonuclandi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/peak-gamesin-calinti-reklam-davasi-sonuclandi\/","title":{"rendered":"Peak Games&#8217;in &#8216;\u00e7al\u0131nt\u0131 reklam&#8217; davas\u0131 sonu\u00e7land\u0131"},"content":{"rendered":"\n<p>Bundan yakla\u015f\u0131k \u00fc\u00e7 y\u0131l \u00f6nce, 8 \u015eubat 2019 tarihinde <strong>Peak Games<\/strong> &#8216;\u00e7al\u0131nt\u0131 reklam&#8217; davas\u0131 ile g\u00fcndeme gelmi\u015fti. \u015eirketin 41 televizyon kanal\u0131nda yay\u0131nlanan reklam\u0131n\u0131n \u00e7al\u0131nt\u0131 oldu\u011funun anla\u015f\u0131lmas\u0131n\u0131n ard\u0131ndan Peak Games, reklam \u015firketi <strong>Medina Turgul DDB<\/strong>&#8216;ye dava a\u00e7m\u0131\u015ft\u0131. Bug\u00fcn itibari ile davan\u0131n sonu\u00e7land\u0131\u011f\u0131 duyuruldu.<\/p>\n\n\n\n<p>Karar Peak Games lehine oldu. Bahsi ge\u00e7en reklam\u0131n &#8220;\u00f6zg\u00fcn olmad\u0131\u011f\u0131na&#8221; karar veren mahkeme, Medina Turgul DDB&#8217;yi <strong>100 bin TL<\/strong>&#8216;si manevi olmak \u00fczere <strong>10,5 milyon TL<\/strong> tazminat \u00f6demeye mahkum etti. <\/p>\n\n\n\n<p>Konuyla ilgili olarak Peak Games sosyal medya hesab\u0131ndan \u015fu duyuruyu payla\u015ft\u0131:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/mlH7GEQKrJ\" rel=\"nofollow\">pic.twitter.com\/mlH7GEQKrJ<\/a><\/p>&mdash; Peak (@PeakCom) <a href=\"https:\/\/twitter.com\/PeakCom\/status\/1505931912560451588?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 21, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>S\u00f6z verdi\u011fimiz gibi sonucu buradan payla\u015f\u0131yoruz. \u00dc\u00e7 y\u0131l \u00f6nce b\u00fcy\u00fck bir heyecanla yay\u0131nlad\u0131\u011f\u0131m\u0131z ancak daha sonra \u00e7al\u0131nt\u0131 oldu\u011funu \u00f6\u011frendi\u011fimiz reklam filmiyle ilgili a\u00e7t\u0131\u011f\u0131m\u0131z dava bug\u00fcn neticelendi. Mahkeme, reklam filminin \u00f6zg\u00fcn olmad\u0131\u011f\u0131n\u0131 onaylad\u0131, ajansa a\u00e7t\u0131\u011f\u0131m\u0131z davay\u0131 kazand\u0131k. Karar, hakl\u0131l\u0131\u011f\u0131m\u0131z\u0131n tescillenmesinin yan\u0131 s\u0131ra yarat\u0131c\u0131 i\u015flerde \u00f6zg\u00fcnl\u00fc\u011f\u00fcn \u00f6nemini de vurgulad\u0131\u011f\u0131 i\u00e7in \u00e7ok mutluyuz.<\/em>&#8220;<\/p><\/blockquote>\n\n\n\n<p>Peak Games T\u00fcrkiye&#8217;nin ilk unicorn&#8217;u, yani milyar dolar de\u011ferlemeye ula\u015fan \u015firketidir. Bu anlamda, &#8216;\u00e7al\u0131nt\u0131 reklam&#8217; davas\u0131, markan\u0131n \u00fczerinde bir soru i\u015faretiydi. Dava sonu\u00e7land\u0131ktan sonra Peak Games \u00fczerindeki \u015f\u00fcpheler de b\u00f6ylece giderilmi\u015f oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mahkeme &#8220;reklam filminin \u00f6zg\u00fcn olmad\u0131\u011f\u0131n\u0131&#8221; onaylad\u0131 ve reklam \u015firketi Medina Turgul DDB\u2019e 10.5 milyon TL ceza verildi.<\/p>\n","protected":false},"author":52,"featured_media":31675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-31670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/31670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=31670"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/31670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/31675"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=31670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=31670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=31670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}