Dijital e\u011flence ve medya platformu Azerion, \u0130spanya merkezli dijital pazarlama \u015firketi Infinia\u2019y\u0131 sat\u0131n adl\u0131\u011f\u0131n\u0131 duyurdu. \u015eirket bu sat\u0131n alma i\u015flemindeki hedefini, \u00f6zellikle \u0130spanya ve Latin Amerika\u2019daki reklam pazar\u0131na eri\u015fimini art\u0131rmak olarak a\u00e7\u0131kl\u0131yor.<\/p>\n\n\n\n
Infinia dijital yay\u0131nc\u0131lardan ald\u0131\u011f\u0131 \u00f6\u011felere kendine has \u00f6zellikler ekleyerek reklam ve medya ajanslar\u0131na sat\u0131yor. \u015eirketin Azerion\u2019un reklamc\u0131l\u0131k portf\u00f6y\u00fcne kat\u0131lmas\u0131 Infinia\u2019n\u0131n sat\u0131n alma g\u00fcc\u00fcn\u00fc art\u0131racak. Infinia, Azerion\u2019un g\u00fcc\u00fc ve kaynaklar\u0131n\u0131 kullanarak daha \u00fcretken hale gelecek. Di\u011fer yandan, \u0130spanya merkezli Infinia, Azerion\u2019un b\u00f6lgedeki reklamc\u0131l\u0131k g\u00fcc\u00fcn\u00fcn artmas\u0131n\u0131 sa\u011flayacak. Infinia\u2019n\u0131n 2021 y\u0131l\u0131nda \u00e7ift haneli milyon Euro baz\u0131nda gelir \u00fcretti\u011fi a\u00e7\u0131kland\u0131.<\/p>\n\n\n\n
Azerion, Infinia\u2019y\u0131 sat\u0131n almak i\u00e7in a\u00e7\u0131klanmayan bir miktar nakit ve 112.359 Azerion hazine hissesi (treasury shares) kulland\u0131. Azerion ve Infinia, 22 Mart 2022\u2019de belirli ko\u015fullara tabi ba\u011flay\u0131c\u0131 bir sat\u0131n alma anla\u015fmas\u0131 imzalad\u0131 ve sat\u0131n alma i\u015fleminin Nisan 2022\u2019nin ba\u015flar\u0131nda tamamlanmas\u0131 bekleniyor.<\/p>\n\n\n\n
Konuyla ilgili olarak Azerion CIO\u2019su Joost Merks \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n
\u201cInfinia\u2019y\u0131 platformumuzun bir par\u00e7as\u0131 olarak a\u011f\u0131rlamaktan mutluluk duyuyoruz. Bu dinamik pazarlarda a\u011f\u0131m\u0131z\u0131 geni\u015fletmek i\u00e7in Infinia\u2019n\u0131n \u0130spanya ve Latin Amerika\u2019daki yerle\u015fik varl\u0131\u011f\u0131ndan yararlanmaya \u00e7al\u0131\u015faca\u011f\u0131z. Infinia\u2019n\u0131n geli\u015fmi\u015f hedefleme ve veri etkinle\u015ftirme teknolojisi, kampanya performans\u0131 \u00f6l\u00e7\u00fcm\u00fcndeki yapay zeka yetenekleriyle birlikte, m\u00fc\u015fterilerimize y\u00fcksek hedefli medya kampanyalar\u0131 sunacak.\u201d<\/em><\/p><\/blockquote>\n\n\n\n
Infinia CEO\u2019su ve Kurucusu Fausto Fernandez ekledi:<\/p>\n\n\n\n
\u201cSon birka\u00e7 y\u0131lda, t\u00fcketici davran\u0131\u015f\u0131nda dijital mobil pazarlamaya do\u011fru g\u00fc\u00e7l\u00fc bir ge\u00e7i\u015fe tan\u0131k olduk. Infinia\u2019da, bu yeni segmentin sundu\u011fu f\u0131rsatlar\u0131 yakalamak i\u00e7in geli\u015fmi\u015f yapay zeka veri odakl\u0131 pazarlama ve ara\u015ft\u0131rma ara\u00e7lar\u0131 geli\u015ftirdik. Azerion\u2019a kat\u0131larak, teknolojimizi geli\u015ftirmeye devam edece\u011fiz. Ayr\u0131ca onlar\u0131n platformunun, m\u00fc\u015fterilerimize Avrupa ve \u00f6tesinde y\u00fcksek oranda hedeflenmi\u015f medya kampanyalar\u0131 sunabilece\u011fimiz, ortak g\u00f6r\u00fc\u015flerimiz olan, inovasyon odakl\u0131 bir platform oldu\u011funu da biliyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n
2014 y\u0131l\u0131nda iki Hollandal\u0131 giri\u015fimci taraf\u0131ndan kurulan Azerion, organik geli\u015fim ve stratejik sat\u0131n almalar sayesinde h\u0131zl\u0131 bir b\u00fcy\u00fcme ya\u015fad\u0131. Amsterdam merkezli \u015firket, hem portf\u00f6y\u00fcn\u00fc hem de etki alan\u0131n\u0131 geni\u015fletmeye devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Azerion, Infinia'y\u0131 sat\u0131n alarak \u0130spanya ve Latin Amerika'daki faaliyetlerini geni\u015fletiyor.","protected":false},"author":52,"featured_media":31757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-31754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/31754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=31754"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/31754\/revisions"}],"predecessor-version":[{"id":183078,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/31754\/revisions\/183078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/31757"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=31754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=31754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=31754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}