{"id":32155,"date":"2022-03-30T16:02:08","date_gmt":"2022-03-30T13:02:08","guid":{"rendered":"https:\/\/mobidictum.com\/?p=32155"},"modified":"2022-03-30T16:02:09","modified_gmt":"2022-03-30T13:02:09","slug":"anzu-yatirimcilari-arasina-2-yeni-sirket-daha-ekledi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/anzu-yatirimcilari-arasina-2-yeni-sirket-daha-ekledi\/","title":{"rendered":"Anzu, yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131na 2 yeni \u015firket daha ekledi"},"content":{"rendered":"\n

Bug\u00fcn Anzu<\/strong>, geli\u015fmi\u015f oyun i\u00e7i reklam platformunun mevcut finansman turunu 20 milyon dolar ile kapatt\u0131\u011f\u0131n\u0131 ve 2017\u2019den bu yana toplam sermayesini 37 milyon dolara<\/strong> \u00e7\u0131kard\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n

Anzu, d\u00fcnyan\u0131n \u00f6nde gelen iki markas\u0131 olan NBCUniversal <\/strong>ve HTC<\/strong>\u2019den fon ald\u0131. NBCUniversal, d\u00fcnyan\u0131n \u00f6nde gelen medya ve e\u011flence \u015firketlerinden biriyken, HTC ise d\u00fcnyan\u0131n en pop\u00fcler VR \u00fcr\u00fcnlerinden ve yaz\u0131l\u0131mlar\u0131ndan baz\u0131lar\u0131n\u0131 \u00fcretti\u011fi bilinen bir t\u00fcketici elektroni\u011fi \u015firketidir ve yak\u0131n zamanda bir metaverse projesi olan \u2018Viverse\u2019<\/strong>i ortaya \u00e7\u0131karm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Anzu\u2019nun Kurucu Orta\u011f\u0131 ve CEO\u2019su Itamar Benedy,\u00a0konu\u015fmas\u0131nda \u015fu s\u00f6zlere yer verdi;<\/p>\n\n\n\n

\u201cHerkes yakla\u015fmakta olan metaverse hakk\u0131nda konu\u015fuyor, onun birka\u00e7 farkl\u0131 a\u00e7\u0131dan ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rmeye ba\u015fl\u0131yoruz. Ancak, \u015fu anda eylemde g\u00f6rmek istiyorsan\u0131z, sanal konserlere ve film g\u00f6sterimlerine ev sahipli\u011fi yapan g\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler oyun platformlar\u0131na bakman\u0131z yeterli. Bu fon, oyun i\u00e7i reklamc\u0131l\u0131k \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc daha da geni\u015fletecek ve daha da fazla reklamverenin markalar\u0131n\u0131n nereye s\u0131\u011fd\u0131\u011f\u0131n\u0131 ve bu s\u00fcr\u00fckleyici, dijital alanlarda nas\u0131l gezindiklerini anlamas\u0131na yard\u0131mc\u0131 olacak.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Bu ay\u0131n ba\u015flar\u0131nda \u015firket, NBCUniversal ve pazarlama ortaklar\u0131n\u0131n Anzu\u2019nun mobil, bilgisayar ve konsollar\u0131 kapsayan \u00e7apraz platform oyun envanterinde \u00f6z\u00fcnde gizlilik ve marka g\u00fcvenli\u011fi olan, etkile\u015fimli oyun i\u00e7i reklamlar yay\u0131nlamas\u0131na olanak tan\u0131yacak bir ortakl\u0131k duyurdu.\u00a0<\/p>\n\n\n\n

NBCUniversal CEO\u2019su ve Ba\u015f \u0130\u015fletme G\u00f6revlisi Krishan Bhatia ise \u015fu yorumlarda bulundu<\/p>\n\n\n\n

\u201cAnzu\u2019nun oyun ve espor alan\u0131ndaki teknolojik becerisini NBCUniversal\u2019\u0131n m\u00fc\u015fteri eri\u015fimi ve geli\u015fmi\u015f reklamc\u0131l\u0131k \u00e7\u00f6z\u00fcmleri ile birle\u015ftirerek, oyun i\u00e7i reklamc\u0131l\u0131\u011f\u0131n gelece\u011fini marka g\u00fcvenli\u011fi ve yarat\u0131c\u0131l\u0131\u011f\u0131 \u00f6n planda tutarak yeniden ke\u015ffedebiliriz. Anzu, entegre reklamc\u0131l\u0131\u011f\u0131n \u00f6nemini anl\u0131yor ve do\u011frudan video oyunu yay\u0131nc\u0131lar\u0131yla \u00e7al\u0131\u015f\u0131yor. NBCUniversal ise pazarlamac\u0131lar\u0131n, oyuncular\u0131n d\u00fcnyas\u0131n\u0131 zenginle\u015ftiren ilgi \u00e7ekici i\u00e7erikler olu\u015fturmas\u0131na yard\u0131mc\u0131 oluyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Anzu, ba\u011f\u0131ms\u0131z bir \u015firket olmay\u0131 s\u00fcrd\u00fcrecek<\/h2>\n\n\n\n

Finansman, Anzu\u2019nun oyun i\u00e7i reklamc\u0131l\u0131k alan\u0131ndaki gayret ve \u00e7abas\u0131n\u0131 bir \u00fcst seviyeye \u00e7\u0131kartmak i\u00e7in kullan\u0131lacak.<\/p>\n\n\n\n

HTC \u0130\u00e7erik ve Platform Ba\u015fkan Yard\u0131mc\u0131s\u0131 Joseph Lin ise \u015funlar\u0131 s\u00f6yledi;<\/p>\n\n\n\n

\u201cMetaverse\u2019\u00fcn geli\u015fiyle birlikte, insanlar\u0131n ileti\u015fim kurma, etkile\u015fim kurma ve zaman harcama \u015fekli geli\u015fecek. Markalar\u0131n ve geli\u015ftiricilerin metaverse\u2019de daha fazla yarat\u0131c\u0131l\u0131k ve yeni para kazanma modelleri yaratmas\u0131na olanak tan\u0131rken g\u00fcvenli ve \u00f6zel kullan\u0131c\u0131 deneyimleri sa\u011flayarak dijital pazarlama hizmetlerine bu yeni boyutu getirmeye yard\u0131mc\u0131 olmaktan heyecan duyuyoruz\u201d.<\/em><\/p><\/blockquote>\n\n\n\n

Di\u011fer yat\u0131r\u0131mc\u0131lar aras\u0131nda ise WPP, Sony Innovation Fund, BITKRAFT Ventures, HBSE Ventures, Alumni Ventures Group, The Chicago Cubs, Goal Ventures ve Marc Merrill gibi \u00f6zel isimler ve \u015firketler bulunuyor. Bir \u00f6nceki turda oldu\u011fu gibi, t\u00fcm yat\u0131r\u0131mc\u0131lar stratejik ortak olarak hareket edecek, Anzu ise ba\u011f\u0131ms\u0131z bir \u015firket olarak kalacak.<\/p>\n\n\n\n

Benedy,\u00a0son olarak \u015fu yorumlar\u0131 ekledi;<\/p>\n\n\n\n

\u201cAnzu\u2019nun vizyonunu payla\u015fan ve oyun i\u00e7i reklamlar\u0131 ve en iyi teknolojimizi daha fazla oyun platformuna ve k\u00fcresel markaya getirmemizi sa\u011flayan ikonik yat\u0131r\u0131mc\u0131lara sahip olmaktan gurur duyuyorum. Son yat\u0131r\u0131m turumuz, Roblox\u2019a oyun i\u00e7i reklam getirmek, Unity taraf\u0131ndan do\u011frulanan ilk reklam platformu olmak, Ubisoft ile ortakl\u0131\u011f\u0131m\u0131z\u0131 geni\u015fletmek ve Sabre Interactive dahil olmak \u00fczere \u00f6nde gelen oyun st\u00fcdyolar\u0131yla yeni ortakl\u0131klar ba\u015flatmak dahil olmak \u00fczere baz\u0131 an\u0131tsal kilometre ta\u015flar\u0131na ula\u015fmam\u0131za yard\u0131mc\u0131 oldu. <\/em><\/p><\/blockquote>\n\n\n\n

Ard\u0131 arkas\u0131 keslimeyen ortakl\u0131klar<\/h2>\n\n\n\n

\u015eirket, bildi\u011fimiz \u00fczere<\/strong><\/a> 9 Mart 2022 tarihinde Unity\u2019nin\u00a0Do\u011frulanm\u0131\u015f \u00c7\u00f6z\u00fcmler \u0130\u015f Ortakl\u0131\u011f\u0131 Program\u0131<\/a>\u2018na kat\u0131lan ilk oyun i\u00e7i reklamc\u0131l\u0131k \u015firketi olmu\u015ftu. Bu anla\u015fma, Anzu SDK\u2019s\u0131n\u0131n, Unity\u2019nin son s\u00fcr\u00fcm\u00fc i\u00e7in en uygun hale getirildi\u011fini test edilip do\u011fruland\u0131\u011f\u0131 anlam\u0131na geliyordu.<\/p>\n\n\n\n

Ayr\u0131ca dinamik oyun i\u00e7i reklamlar\u0131n Roblox deneyimini geli\u015ftirmek i\u00e7in kullan\u0131ma sunuldu\u011funu da ge\u00e7ti\u011fimiz aylarda a\u00e7\u0131klayan<\/a><\/strong> Anzu, sundu\u011fu bu \u00e7\u00f6z\u00fcmle\u00a0g\u00fcnl\u00fck 43 milyondan fazla oyuncu \u00e7eken Roblox<\/strong>\u2018un gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 hedeflemi\u015fti.<\/p>\n\n\n\n

Ayr\u0131ca Oracle Moat ile piyasaya ilk kez oyun i\u00e7i g\u00f6r\u00fcnt\u00fclenebilirli\u011fi getirdik ve oyun platformlar\u0131nda IVT\u2019yi geli\u015ftirmeye yard\u0131mc\u0131 olmak i\u00e7in Human ve Comscore ile ortakl\u0131k kurduk. Anzu\u2019nun The Trade Desk ile yak\u0131n zamanda kurdu\u011fu do\u011frudan entegrasyon, \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc daha fazla reklamverene ula\u015ft\u0131rmam\u0131za yard\u0131mc\u0131 oldu.\u201d<\/em><\/p>Anzu\u2019nun Kurucu Orta\u011f\u0131 ve CEO\u2019su Itamar Benedy<\/cite><\/blockquote>\n\n\n\n

\u015eirket ayr\u0131ca, The Drum Awards\u2019ta En \u0130yi Teknoloji Platformu ve The Wires\u2019da En \u0130yi Oyun Kullan\u0131c\u0131lar\u0131ndan Para Kazanma Teknolojisi dahil olmak \u00fczere bir\u00e7ok \u00f6d\u00fcl alarak reklamc\u0131l\u0131k end\u00fcstrisinde dikkate al\u0131nmas\u0131 gereken bir g\u00fc\u00e7 oldu\u011funu ortaya koydu.<\/p>\n","protected":false},"excerpt":{"rendered":"Anzu.io, son finansman turunu 20 milyon $ ile kapatarak, d\u00fcnyan\u0131n \u00f6nde gelen medya ve e\u011flence \u015firketlerinden biri olan NBCUniversal ile k\u00fcresel t\u00fcketici elektroni\u011fi ve teknoloji \u015firketi HTC'yi b\u00fcy\u00fcyen stratejik yat\u0131r\u0131mc\u0131lar listesine ekledi.","protected":false},"author":54,"featured_media":32159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[2160,314],"class_list":["post-32155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-metaverse","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/32155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=32155"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/32155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/32159"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=32155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=32155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=32155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}