{"id":32421,"date":"2022-04-07T11:42:30","date_gmt":"2022-04-07T08:42:30","guid":{"rendered":"https:\/\/mobidictum.com\/?p=32421"},"modified":"2023-03-24T20:57:46","modified_gmt":"2023-03-24T17:57:46","slug":"hyper-casual-oyunlarin-icindeki-hiti-bulmak","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/hyper-casual-oyunlarin-icindeki-hiti-bulmak\/","title":{"rendered":"Hyper-casual oyunlar\u0131n i\u00e7indeki hiti bulmak"},"content":{"rendered":"\n<p>Bildi\u011finiz \u00fczere,<strong> Mobidictum Business Meetup&#8217;\u0131 27 Ocak&#8217;ta \u0130stanbul&#8217;da ger\u00e7ekle\u015ftirdik<\/strong>. D\u00fcnya \u00e7ap\u0131nda mobil end\u00fcstriden bir\u00e7ok etkili ki\u015fiyi a\u011f\u0131rlamaktan heyecan duydu\u011fumuz bu <em>network<\/em> temelli etkinli\u011fimizde bir\u00e7ok \u015feyi tart\u0131\u015ft\u0131k ve sekt\u00f6rden \u00f6nemli isimleri a\u011f\u0131rlay\u0131p onlardan tecr\u00fcbelerini dinledik. Azur Games Interactive&#8217;in K\u0131demli \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc ve Yay\u0131n M\u00fcd\u00fcr\u00fc Eugene Tatonkin de etkinli\u011fimizde konu\u015fmac\u0131 olan ki\u015filer aras\u0131ndayd\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From the small conversation to a great deal - Eugene Tatonkin, Azur Games\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/b9hO9dNLvzk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Eugene Tatonkin&#8217;in konu\u015fmas\u0131n\u0131 buradan izleyebilirsiniz.<\/figcaption><\/figure>\n\n\n\n<p>Azur Games, COVID-19 salg\u0131n\u0131n\u0131n \u015fiddetli oldu\u011fu 2021 y\u0131l\u0131n\u0131n kazananlar\u0131ndan biriydi. <strong>\u015eirket, ABD en \u00e7ok indirilen oyunlar listesinde ilk 3&#8217;e girdi ve genel indirmelerini art\u0131rarak d\u00fcnya \u00e7ap\u0131nda 5 milyar kullan\u0131c\u0131ya ula\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p>B\u00fct\u00fcn ba\u015far\u0131 hikayelerinde oldu\u011fu gibi, Azur Games&#8217;inki de s\u0131rt\u0131n\u0131 \u015fansa de\u011fil, dikkatli bir planlama ve yay\u0131n stratejisine day\u0131yor. Bizimle i\u015f yeri k\u00fclt\u00fcr\u00fcn\u00fc ve \u00e7al\u0131\u015fma tarzlar\u0131n\u0131n inceliklerini payla\u015fma nezakeitibi g\u00f6steren Eugene, konu\u015fmas\u0131nda hyper-casual yay\u0131nc\u0131l\u0131kta veri analizi ve ula\u015f\u0131labilirli\u011finin \u00f6nemi ve detaylar\u0131ndan bahsetti. Basit bir fikrin nas\u0131l hit olabilece\u011fini a\u00e7\u0131klad\u0131ktan sonra Azur Games taraf\u0131ndan yay\u0131nlanan oyunlar\u0131n CPI&#8217;\u0131 hakk\u0131nda yorum yapan Eugene, \u00f6nemini ve geli\u015ftiricilerin nas\u0131l okumas\u0131 gerekti\u011fini de a\u00e7\u0131klay\u0131p, konu\u015fmas\u0131n\u0131n sonunda kat\u0131l\u0131mc\u0131lardan gelen sorular\u0131 yan\u0131tlad\u0131.<\/p>\n\n\n\n<h2 id=\"mobil-oyunlara-yaklasimimizi-yeniden-degerlendirmeliyiz\" class=\"wp-block-heading\">Mobil oyunlara yakla\u015f\u0131m\u0131m\u0131z\u0131 yeniden de\u011ferlendirmeliyiz<\/h2>\n\n\n\n<p>Eugene, <strong>&#8220;Bir projeye ba\u015flad\u0131\u011f\u0131n\u0131zda, \u00f6zellikle oyuna bir t\u00fcr uygulama i\u00e7i sat\u0131n alma ekledi\u011finizde, onu nas\u0131l \u00f6l\u00e7eklendirece\u011finizi tam olarak bilemiyorsunuz&#8221;<\/strong> diyor ve ekliyor: <strong>&#8220;Mobil oyun pazar\u0131ndaki rekabet \u015fu anda olduk\u00e7a \u00e7etin. Bir oyunu yaln\u0131zca CPI de\u011ferine bakarak pazardan \u00e7ekmek ak\u0131ll\u0131ca de\u011fil.&#8221;<\/strong><\/p>\n\n\n\n<p>\u0130ddias\u0131n\u0131 desteklemek i\u00e7in Azur Games&#8217;in birka\u00e7 oyununa \u00f6rnek veriyor. \u00d6rneklerinden biri iOS i\u00e7in \u00e7\u0131kar\u0131lan Sword Play! Ninja Slice Runner. \u0130lk lansman\u0131ndan ve ge\u00e7irdi\u011fi yineleme s\u00fcrecinden \u00f6nce, Sword Play!&#8217;in metrikleri \u015funa benziyordu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R1 &#8211; 39%<\/li><li>CPI &#8211; 0.32$<\/li><\/ul>\n\n\n\n<p><strong>Oyunun ge\u00e7irdi\u011fi bir ayl\u0131k yeniden geli\u015ftirme sonra, CPI 1$, ilk g\u00fcn retention&#8217;u (oyuncu tutma) ise y\u00fczde 4 artarak %41&#8217;e y\u00fckseldi ve bu da 40 milyonun \u00fczerinde indirme ve 7 milyon dolardan fazla gelir elde etmesini sa\u011flad\u0131. Oyun, en \u00e7ok indirilen oyunlar listesinin tepesine oturmu\u015ftu.<\/strong><\/p>\n\n\n\n<p>Azur Games, mevcut her metri\u011fi kontrol etme ve oyunu ilk oynanabilir s\u00fcr\u00fcm\u00fcne geri d\u00f6nd\u00fcrme konusunda kararl\u0131 olmasayd\u0131, Swordplay! \u00e7\u00f6pe at\u0131lm\u0131\u015f bir proje olabilirdi. <\/p>\n\n\n\n<p><strong>Azur Games&#8217;in 3D <em>merge <\/em>(birle\u015ftirme) oyunlar\u0131ndan biri olan Chain Cube 2048, firma i\u00e7in ger\u00e7ek bir kurtulu\u015f hikayesi.<\/strong> \u015eu anda 32 milyonun \u00fczerinde indirmeye sahip olan bu oyunun ilk test metrikleri tatmin edicinin olmaktan olduk\u00e7a uzakt\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R1 &#8211; 39,3%<\/li><li>CPI &#8211; &gt;1$<\/li><li>Puan: \u2605\u2605\u2730\u2730\u2730<\/li><li>\u0130lk g\u00fcn ortalama oynanma s\u00fcresi: 16 dakika<\/li><li>30+ g\u00fcnde ortalama oynanma : 7,5 dakika<\/li><\/ul>\n\n\n\n<p>Sonunda oyun elden ge\u00e7irildi ve piyasaya s\u00fcr\u00fcld\u00fc ve olduk\u00e7a tatmin edici sonu\u00e7lar ald\u0131. Bu gibi test sonu\u00e7lar\u0131yla kar\u015f\u0131la\u015fan \u00e7o\u011fu yay\u0131nc\u0131\/geli\u015ftirici, emek ve zamanlar\u0131n\u0131 ka\u011f\u0131t \u00fczerinde daha k\u00e2rl\u0131 bir projeye kanalize etmek \u00fczere b\u00f6yle oyunlar\u0131 rafa kald\u0131r\u0131yor veya b\u00fcsb\u00fct\u00fcn iptal ediyor. Peki, Azur Games&#8217;i projenin fi\u015fini \u00e7ekmeden \u00f6nce \u00fczerinde biraz daha \u00e7al\u0131\u015fmak i\u00e7in motive eden \u015fey neydi?<\/p>\n\n\n\n<p><strong>Cevap olduk\u00e7a basit:<\/strong> \u2014Ne kadar ham olursa olsun\u2014 oyundaki potansiyeli g\u00f6rd\u00fcler. \u0130nsan\u0131 rahatlatan bir taraf\u0131, de\u011fi\u015fken bir oyun ak\u0131\u015f\u0131 vard\u0131 ve iyi bir &#8220;aksiyon-tepki hissi&#8221; vadediyordu. \u00dcstelik oyunda bir kere a\u00e7\u0131ld\u0131ktan sonra on dakikadan \u00f6nce kapat\u0131lmas\u0131n\u0131 engelleyen, insan\u0131 kendine \u00e7eken bir \u015feyler oldu\u011fu da a\u015fik\u00e2rd\u0131.<\/p>\n\n\n\n<p><strong>Azur Games, projenin potansiyeline inand\u0131 ve yakla\u015f\u0131k 6 ayl\u0131k bir yineleme s\u00fcreci ger\u00e7ekle\u015ftirdi.<\/strong> Oyun son haline ula\u015fmadan \u00f6nce oynan\u0131\u015f hissi, genel mant\u0131k, g\u00f6rseller, monetizasyon, retention ve derecelendirme konular\u0131nda 50&#8217;den fazla g\u00fcncellemeye g\u00f6rd\u00fc.<\/p>\n\n\n\n<p>Yeniden geli\u015ftirme s\u00fcreci sonras\u0131 metrikler:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R1 &#8211; 60%<\/li><li>Puan: 4.3\u2605<\/li><li>\u0130lk g\u00fcn ortalama oynanma s\u00fcresi: 30 dakika<\/li><li>30+ g\u00fcnde ortalama oynanma : 15+ dakika<\/li><li> Lansman g\u00fcn\u00fcnde 130+ reklam g\u00f6r\u00fcnt\u00fclemesi<\/li><li>Oyuncular\u0131n %5&#8217;inden fazlas\u0131 reklams\u0131z s\u00fcr\u00fcm i\u00e7in \u00f6deme yapt\u0131.<\/li><\/ul>\n\n\n\n<p><strong>Azur Games olas\u0131 hit oyunu nas\u0131l buluyor? Titizlik ve \u00e7ok y\u00f6nl\u00fc bak\u0131\u015f a\u00e7\u0131s\u0131 ilkeleriyle.<\/strong> \u015eirket, oyunlar\u0131n\u0131n dikkatli bir \u015fekilde de\u011ferlendirilmesi ve iyile\u015ftirilmesi s\u00fcreci gibi, yat\u0131r\u0131mlar\u0131nda da olduk\u00e7a titiz. Azur Games&#8217;in, bir yat\u0131r\u0131m anla\u015fmas\u0131na imza atmadan \u00f6nce att\u0131\u011f\u0131 ad\u0131mlar \u015f\u00f6yle:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yat\u0131r\u0131mc\u0131 olacaklar\u0131 firman\u0131n FAV\u00d6K 4-7 ve k\u00e2r zarar durumunu kontrol etmek<\/li><li>Firmayla ayn\u0131 motivasyon ve bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 payla\u015f\u0131p payla\u015fmad\u0131klar\u0131n\u0131 tayin etmek<\/li><li>Firman\u0131n \u00e7\u0131kard\u0131\u011f\u0131 oyunlar\u0131 incelemek<\/li><li>S\u00fcrecin sonunda s\u00f6z konusu \u015firketin hisselerinin %15-25&#8217;ini sat\u0131n almak.<\/li><\/ul>\n\n\n\n<p>Elbette, bu ad\u0131mlara verilen \u00f6nem kar\u015f\u0131daki firmaya g\u00f6re de\u011fi\u015fiklik g\u00f6steriyor: <strong>E\u011fer \u015firket k\u00fcm\u00fclatif becerilerine ve vizyonlar\u0131na inan\u0131rsa, k\u00e2r ve zarar metri\u011fi d\u00fc\u015f\u00fck olan bir tak\u0131ma Azur Games taraf\u0131ndan yat\u0131r\u0131m yap\u0131labilir.<\/strong><\/p>\n\n\n\n<p>Tatonkin, yat\u0131r\u0131m yapacaklar\u0131 firman\u0131n projesine ve oyun yap\u0131m\u0131na olan sevgilerine ikna olduktan sonra, s\u00f6z konusu \u015firketin birka\u00e7 ay i\u00e7inde bir hit oyun geli\u015ftirece\u011fine emin oldu\u011funu s\u00f6yl\u00fcyor, zira Azur Games&#8217;in veri ve deneyim payla\u015f\u0131m\u0131 olduk\u00e7a a\u00e7\u0131k ve titiz ilerleyen birer s\u00fcre\u00e7 oluyor.<\/p>\n\n\n\n<p>Tatonkin&#8217;e g\u00f6re, <strong>bilgi payla\u015f\u0131m\u0131 herhangi bir stratejik ortakl\u0131\u011f\u0131n anahtar\u0131 olmal\u0131d\u0131r.<\/strong> Para bir zorunluluktur, ancak bilgi payla\u015f\u0131m\u0131 olmadan \u015firketleri ancak bir yere kadar g\u00f6t\u00fcrebilir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Yat\u0131r\u0131m alacak st\u00fcdyolara bir tavsiye: Yat\u0131r\u0131mc\u0131lara her zaman size para d\u0131\u015f\u0131nda ne sa\u011flayabileceklerini sorun. Para harika bir \u015fey ama yat\u0131r\u0131mc\u0131lar\u0131n bilgi, deneyim ve eri\u015fime a\u00e7acaklar\u0131 \u00f6l\u00e7\u00fcde verileri size verecekleri paradan kat be kat de\u011ferli. Yay\u0131nc\u0131lar\u0131n size sa\u011flayaca\u011f\u0131 monetizasyon ve kullan\u0131c\u0131 edinme konusundaki yard\u0131mlar\u0131, parayla sat\u0131n al\u0131namaz.&#8221;<\/em><\/p><cite>Eugene Tatonkin.<\/cite><\/blockquote>\n\n\n\n<p>Konuyla ilgili daha fazla detay\u0131 sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z videolarda bulabilirsiniz. <strong>Mobidictum Business YouTube kanal\u0131n\u0131 <\/strong>takip etmeyi unutmay\u0131n!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1623\" target=\"_blank\" rel=\"noreferrer noopener\">Mobidictum Business YouTube kanal\u0131na kat\u0131l\u0131n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Azur Games Interactive&#8217;in K\u0131demli \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc ve Yay\u0131n M\u00fcd\u00fcr\u00fc Eugene Tatonkin, Mobidictum Business Meetup&#8217;ta \u015firketinin oyun ve yat\u0131r\u0131m karar\u0131 yol haritas\u0131ndan bahsetti.\n","protected":false},"author":56,"featured_media":32413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8875,8861],"tags":[1501,8928],"class_list":{"0":"post-32421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-akademi","8":"category-haberler","9":"tag-hyper-casual-tr","10":"tag-sicak-haber","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/32421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=32421"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/32421\/revisions"}],"predecessor-version":[{"id":152185,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/32421\/revisions\/152185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/32413"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=32421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=32421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=32421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}