{"id":33084,"date":"2022-04-14T17:24:31","date_gmt":"2022-04-14T14:24:31","guid":{"rendered":"https:\/\/mobidictum.com\/?p=33084"},"modified":"2022-04-14T17:24:59","modified_gmt":"2022-04-14T14:24:59","slug":"tvscientific-oyunlar-icin-ctv-reklam-cozumunu-baslatti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tvscientific-oyunlar-icin-ctv-reklam-cozumunu-baslatti\/","title":{"rendered":"tvScientific, oyunlar i\u00e7in CTV performans reklam \u00e7\u00f6z\u00fcm\u00fcn\u00fc ba\u015flatt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CTV reklam \u00e7\u00f6z\u00fcmleri platformu <strong>tvScientific<\/strong>, oyun sekt\u00f6r\u00fcne girdi\u011fini duyurdu. \u015eirket yeni reklam \u00e7\u00f6z\u00fcm\u00fc ile mobil oyun pazarlamac\u0131lar\u0131n\u0131 gereksiz katmanlardan kurtarmay\u0131 ve en y\u00fcksek de\u011feri sunmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tvScientific&#8217;\u0131n CTV reklam \u00e7\u00f6z\u00fcm\u00fc basit ama etkili bir mant\u0131\u011fa dayan\u0131yor. tvScientific, reklam tabanl\u0131, talep \u00fczerine video platformlar\u0131n\u0131n (AVOD) <strong>%95<\/strong>&#8216;ine eri\u015fim sa\u011flayarak, en y\u00fcksek fayday\u0131 sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu, yay\u0131nc\u0131 \u015firketlerin streaming (ak\u0131\u015f) platformlar\u0131na verdi\u011fi oyun reklamlar\u0131n\u0131n verilerini \u00e7ok daha kolay i\u015fleyebilece\u011fi anlam\u0131na geliyor. K\u0131saca, tvScientific&#8217;\u0131n CTV reklam \u00e7\u00f6z\u00fcm\u00fc, oyun yay\u0131nc\u0131lar\u0131na TV reklamlar\u0131n\u0131n verisini i\u015fleme konusunda yeni bir alternatif sunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, platformu geli\u015ftirmek i\u00e7in <strong>AppLovin<\/strong>, <strong>Big Fish Games<\/strong>, <strong>Rec Room<\/strong>,<strong> Wildlife Studios<\/strong> dahil olmak \u00fczere 15&#8217;den fazla firma ile \u00e7al\u0131\u015ft\u0131. AppLovin&#8217;den Jerome Turnbull, konuyla ilgili olarak \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Her zaman televizyon izleyici kitlesine reklam vermek istedik \u00e7\u00fcnk\u00fc bu, bize muazzam bir eri\u015fim sa\u011fl\u0131yor ve oyunlar\u0131m\u0131z i\u00e7in marka yak\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rmam\u0131za izin veriyor, ancak \u015fimdiye kadar bu pazarlama kanal\u0131n\u0131n etkinli\u011fini \u00f6l\u00e7mekte zorlan\u0131yorduk. tvScientific bize, video reklamlar\u0131m\u0131z\u0131 en iyi \u015fekilde optimize edebilece\u011fimiz, performans \u00f6l\u00e7\u00fcmleri ve imkanlar sunuyor.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">tvScientific&#8217;in Kurucu Orta\u011f\u0131 ve Kabam&#8217;\u0131n eski COO&#8217;su Kent Wakeford ekledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;CTV reklamc\u0131l\u0131\u011f\u0131n\u0131n oyun pazarlamas\u0131nda bir sonraki a\u015famay\u0131 temsil etti\u011fine inan\u0131yoruz. Oyun pazarlamac\u0131lar\u0131n\u0131n televizyon izleyicilerine hassasiyet ve verimlilikle ula\u015fmas\u0131n\u0131 sa\u011flayan son derece basit &#8211; ancak inan\u0131lmaz derecede g\u00fc\u00e7l\u00fc &#8211; bir platform sa\u011flayarak CTV reklamc\u0131l\u0131\u011f\u0131ndaki t\u00fcm varsay\u0131mlar\u0131 ve karma\u015f\u0131kl\u0131\u011f\u0131 ortadan kald\u0131rmak i\u00e7in yola \u00e7\u0131kt\u0131k. Sonu\u00e7 olarak, TV&#8217;yi her yerdeki oyun pazarlamac\u0131lar\u0131n\u0131n kullan\u0131c\u0131 edinme hedeflerini desteklemek i\u00e7in net, \u00f6l\u00e7\u00fclebilir yat\u0131r\u0131m getirisi sa\u011flayan \u00f6l\u00e7eklenebilir bir pazarlama kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Yeni CTV \u00e7\u00f6z\u00fcm\u00fc ile oyunlar art\u0131k TV izleyici kitlesine ula\u015fabilecek.","protected":false},"author":52,"featured_media":33087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-33084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=33084"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/33087"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=33084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=33084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=33084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}