{"id":33763,"date":"2022-04-28T16:22:57","date_gmt":"2022-04-28T13:22:57","guid":{"rendered":"https:\/\/mobidictum.com\/?p=33763"},"modified":"2023-04-25T11:54:55","modified_gmt":"2023-04-25T08:54:55","slug":"video-oyun-trendleri-canli-akis-raporu-q1-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/video-oyun-trendleri-canli-akis-raporu-q1-2022\/","title":{"rendered":"Video Oyun Trendleri: Canl\u0131 Ak\u0131\u015f Raporu &#8211; Q1 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/streamhatchet.com\/\" target=\"_blank\">Stream Hatchet<\/a> <\/strong>taraf\u0131ndan yay\u0131nlanan <strong>Q1 2022 raporu<\/strong>, son \u00fc\u00e7 d\u00f6neme ayr\u0131nt\u0131l\u0131 bir bak\u0131\u015f sunuyor. Raporda <strong>canl\u0131 yay\u0131n<\/strong> platformlar\u0131n\u0131n mevcut durumu, pop\u00fclaritesi, <strong>oyun yay\u0131nc\u0131lar\u0131na<\/strong> ait <strong>i\u00e7g\u00f6r\u00fcler<\/strong> ve<strong> espor<\/strong> \u00f6zelinde bilgiler bulunuyor<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u0130zleyiciler taraf\u0131nda ya\u015fanan canl\u0131 yay\u0131n b\u00fcy\u00fcmesi, 2022\u2019nin ilk \u00e7eyre\u011finde yava\u015flamaya ba\u015flad\u0131, ancak \u00f6nde gelen platformlarda izlenen saatler, 2020\u2019nin ayn\u0131 d\u00f6nemine g\u00f6re hala %66 daha y\u00fcksek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyun kategorisinde lider tablolar\u0131na, genel olarak en iyi on yay\u0131nc\u0131 ile birlikte Twitch hakim. Ancak Facebook Gaming, Afreeca ve Trovo gibi rakip platformlar h\u0131zla pazar pay\u0131 kazan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch izleyicilerinin davran\u0131\u015flar\u0131 hakk\u0131nda daha fazla bilgi edinmek isteyen pazarlamac\u0131lar i\u00e7in, casual \/ core Twitch izleme al\u0131\u015fkanl\u0131klar\u0131na derinlemesine bakt\u0131k. Core izleyicilerin g\u00fcnde ortalama 276 dakika s\u00fcre ay\u0131rd\u0131\u011f\u0131n\u0131 ve bu nedenle tekrarlanan reklam ve sponsorluk kampanyalar\u0131na a\u00e7\u0131k olma olas\u0131l\u0131klar\u0131n\u0131n \u00e7ok daha y\u00fcksek oldu\u011funu farkettik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pazar i\u00e7g\u00f6r\u00fcleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nde gelen bat\u0131 canl\u0131 yay\u0131n platformlar\u0131n\u0131n birle\u015fik ve bireysel b\u00fcy\u00fcme oranlar\u0131<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kombine canl\u0131 video oyun ak\u0131\u015f\u0131 izleyicilik trendleri<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri.jpg\" alt=\"\" class=\"wp-image-33800\" width=\"702\" height=\"394\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/kombine-canli-video-oyun-akisi-izleyicilik-trendleri-800x450.jpg 800w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><figcaption>Kombine canl\u0131 video oyun ak\u0131\u015f\u0131 izleyicilik trendleri (B\u00fct\u00fcn platformlarda ger\u00e7ekle\u015ftirilen izlenme saatlerine g\u00f6re hesapland\u0131) | Q1 2019 \u2013 Q1 2022<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Covid-19 pandemisinden kaynaklanan karantinalar\u0131n bir sonucu olarak elde edilen b\u00fcy\u00fcme oran\u0131 d\u00fc\u015fmeye ba\u015flad\u0131: \u0130zlenen saat say\u0131s\u0131 bu y\u0131l 2021\u2019in ilk \u00e7eyre\u011fine k\u0131yasla %7 azald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130zlenen saatlerdeki bu d\u00fc\u015f\u00fc\u015f, k\u0131smen yay\u0131nc\u0131lara ba\u011fl\u0131: 2022\u2019nin ilk \u00e7eyre\u011finde yay\u0131n yapan ortalama kanal say\u0131s\u0131, 2021\u2019deki ayn\u0131 d\u00f6neme g\u00f6re yakla\u015f\u0131k %13 azald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00fc\u015f\u00fc\u015fe ra\u011fmen, video oyunu ak\u0131\u015f\u0131 izleyicileri varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmeye devam etti: Q1 2022 toplam izlenme saati, 2019\u2019un ilk \u00e7eyre\u011fine g\u00f6re %134 artt\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video oyun ak\u0131\u015f platformu pazar paylar\u0131<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1.jpg\" alt=\"\" class=\"wp-image-33808\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/video-oyun-akis-platformu-pazar-paylari-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Yay\u0131n platformlar\u0131n\u0131n pazar paylar\u0131 (B\u00fct\u00fcn platformlarda ger\u00e7ekle\u015ftirilen izlenme saatlerine g\u00f6re hesapland\u0131) | Q1 2019 \u2013 Q1 2022<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch, yay\u0131n pazar\u0131nda pay\u0131n\u0131 elinde tutmaya devam ediyor, platform hala izlenen toplam saatin yakla\u015f\u0131k 3\/4\u2019\u00fcne sahip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcney Koreli bir canl\u0131 yay\u0131n platformu olan AfreecaTV, ge\u00e7en y\u0131la g\u00f6re pay\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde, izlenen saat bak\u0131m\u0131ndan %5 y\u00fckseli\u015fe ge\u00e7erek toplam 286 milyon saate ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131la g\u00f6re en \u00f6nemli b\u00fcy\u00fcme g\u00f6steren platformlar, Tencent canl\u0131 yay\u0131n platformu Trovo ve G\u00fcney Kore merkezli Naver TV\u2019dir. Kore merkezli canl\u0131 yay\u0131n platformu Trovo\u2019nun izlenmeleri %188 artarak 136 milyon saate, Naver TV\u2019nin ise %141 art\u0131\u015fla 47 milyon saate ula\u015ft\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Espor pazar\u0131 b\u00fcy\u00fcme trendleri<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1.jpg\" alt=\"\" class=\"wp-image-33810\" width=\"700\" height=\"393\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/espor-pazari-buyume-trendleri-1-800x450.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Espor pazar\u0131 b\u00fcy\u00fcme trendleri (B\u00fct\u00fcn platformlarda ger\u00e7ekle\u015ftirilen izlenme saatlerine g\u00f6re hesapland\u0131) | Q1 2019 \u2013 Q1 2022<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Espor, her y\u0131l oldu\u011fu gibi pop\u00fclaritesini art\u0131rmaya devam etti. Daha geni\u015f pazar trendleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, k\u00fcresel espor izleyicileri, karantinalar\u0131n sona ermesinden daha az etkilendi: \u0130zlenen toplam espor saati yaln\u0131zca %0,3 azald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tarihsel a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, espor izleyicileri pandemi \u00f6ncesi seviyelerden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde y\u00fckseli\u015fe ge\u00e7ti. 2019\u2019un ilk \u00e7eyre\u011finden 2022\u2019nin ilk \u00e7eyre\u011fine kadar izlenen toplam espor saati %63\u2019e kadar artt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch, e-spor i\u00e7eri\u011fini izlemek i\u00e7in en \u00f6nemli platform durumunda. Q1 2022 d\u00f6neminde izlenen saatinin %80\u2019ini olu\u015fturuyor. Do\u011fu platformlar\u0131 Afreeca (% 3) ve Naver\u2019in (% 2), di\u011fer ak\u0131\u015f platformlar\u0131na k\u0131yasla \u00f6nemli bir pazar pay\u0131 elde etti\u011fini vurgulamakta fayda var.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Liderlikler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni oyunlar\u0131n video oyunu yay\u0131nlar\u0131n\u0131n zirvesine ula\u015fmas\u0131 b\u00fct\u00fcn zorlu\u011funu korumaya devam ediyor. En \u00e7ok izlenen oyunlardan ilk ikisi, 2020\u2019nin 4. \u00e7eyre\u011finden beri yerini koruyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">En \u00e7ok izlenen oyunlar<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1.jpg\" alt=\"\" class=\"wp-image-33812\" width=\"700\" height=\"393\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-oyunlar-1-800x450.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>\u0130zlenme saatlerine g\u00f6re en iyi oyunlar Q4 2022 ile Q1 2022 veri kar\u015f\u0131la\u015ft\u0131rmas\u0131 (Twitch, Youtube Gaming ve Facebook Gaming izlenme s\u00fcrelerine g\u00f6re hesapland\u0131)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Elden Ring ve Lost Ark\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi g\u00fc\u00e7l\u00fc oyun lansmanlar\u0131, her iki oyunu da ilk 10\u2019a soktu. Lost Ark\u2019\u0131n Kuzey Amerika\u2019da piyasaya s\u00fcr\u00fclmesi, bu \u00e7eyrekte toplam 205 milyon saat izlenmesine yard\u0131mc\u0131 oldu. Elden Ring, \u00e7eyre\u011fin bitiminden sadece bir ay \u00f6nce piyasaya s\u00fcr\u00fcld\u00fc ve bu \u00e7eyrekte en \u00e7ok izlenen oyunlar s\u0131ralamas\u0131nda 6. s\u0131rada yer almay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil Oyun ak\u0131\u015f\u0131n\u0131n pop\u00fclerli\u011fi bir oyun haricinde bu \u00e7eyrekte d\u00fc\u015ft\u00fc. Garena Free Fire, ilk ona girmeyi ba\u015faran tek oyun oldu. En \u00e7ok izlenen 2. Mobil oyun olan PUBG Mobile, Hindistan\u2019da yasakland\u0131 ve bu, bu \u00e7eyrekte izlenen saat say\u0131s\u0131nda %48\u2019lik bir d\u00fc\u015f\u00fc\u015fe ge\u00e7mesine sebep oldu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yay\u0131nc\u0131lar<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1.jpg\" alt=\"\" class=\"wp-image-33814\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-yayincilar-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>En \u00e7ok izlenen yay\u0131nc\u0131lar (Twitch, Youtube Gaming ve Facebook Gaming izlenme s\u00fcrelerine g\u00f6re hesapland\u0131)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">xQcOW, 2022\u2019nin ilk \u00e7eyre\u011finde en \u00fcst s\u0131rada yer ald\u0131. Bu, yedi \u00e7eyrektir \u00fc\u00e7 b\u00fcy\u00fck ak\u0131\u015f platformunun t\u00fcm\u00fcnde en \u00e7ok izlenen kanal oldu\u011fu anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00e7eyre\u011fin skor tablosunun %60\u2019\u0131, (4) \u0130spanyolca, (1) Portekizce ve (1) Japonca i\u00e7erik olu\u015fturucular\u0131 taraf\u0131ndan domine edildi. \u0130spanya, lider tablolar\u0131na hakim olan Ibai, Auronplay, Elxokas ve Juansguarnizo gibi yay\u0131nc\u0131larla yay\u0131nc\u0131 k\u00fclt\u00fcr\u00fcn\u00fcn kalesi olmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juansguarnizo, \u015eubat ba\u015f\u0131nda kapanan Egoland 2 Rust sunucusunda yay\u0131nlar yaparken izlenme saatlerinde b\u00fcy\u00fck bir art\u0131\u015f g\u00f6rd\u00fc. Juansguarnizo, 2022\u2019nin ilk \u00e7eyre\u011finde yaln\u0131zca Rust sayesinde 2 milyon saat izlendi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sosyal medyada en \u00e7ok takip\u00e7isi olan yay\u0131nc\u0131lar<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1.jpg\" alt=\"\" class=\"wp-image-33816\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/sosyal-medyada-en-cok-takipcisi-olan-yayincilar-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Sosyal medyada en \u00e7ok takip\u00e7isi olan yay\u0131nc\u0131lar (Twitter, Instagram, Facebook, Twitch, Tiktok, Pinterest, Youtube ve Tumblr verileri)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u0131\u015f eri\u015fimlerinin y\u00fcksek olmas\u0131 daha geni\u015f sosyal medya kitlesi oldu\u011fu anlam\u0131na gelmiyor. Sosyal eri\u015fim a\u00e7\u0131s\u0131ndan ilk 3 i\u00e7erik olu\u015fturucu, yay\u0131n ba\u011flam\u0131nda 3. s\u0131ran\u0131n alt\u0131na d\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya eri\u015fimi, yay\u0131n ak\u0131\u015f\u0131 pop\u00fclerli\u011fine e\u015fit de\u011fildir. Trainwreckstv, 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finin en \u00e7ok izlenen 3. yay\u0131nc\u0131s\u0131 olmas\u0131na ra\u011fmen, sosyal eri\u015fim s\u0131ralamas\u0131nda 9. s\u0131rada bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130spanyol i\u00e7erik olu\u015fturucular, farkl\u0131 mecralarda izleyici kitlesi konusunda en usta olanlar oldu. Sosyal eri\u015fim a\u00e7\u0131s\u0131ndan ilk \u00fc\u00e7 i\u00e7erik olu\u015fturucu \u0130spanya\u2019da bulunuyor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">En \u00e7ok izlenen kad\u0131n yay\u0131nc\u0131lar<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1.jpg\" alt=\"\" class=\"wp-image-33818\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-cok-izlenen-kadin-yayincilar-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>En \u00e7ok izlenen kad\u0131n yay\u0131nc\u0131lar (Twitch, Youtube Gaming ve Facebook Gaming izlenme s\u00fcrelerine g\u00f6re hesapland\u0131.)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">31 g\u00fcnl\u00fck bir subathon sonucunda muazzam bir b\u00fcy\u00fcme ya\u015fayan ve 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finin en iyi kad\u0131n yay\u0131nc\u0131s\u0131 Ironmouse, bir VTuber\u2019d\u0131r. Subathon s\u0131ras\u0131nda 170 binden fazla Twitch abonesi kazand\u0131 ve bu onu t\u00fcm zamanlar\u0131n en \u00e7ok abonesi olan kad\u0131n yay\u0131nc\u0131s\u0131 ve genel s\u0131ralamada 3. s\u0131rada bulunan bir yay\u0131nc\u0131 haline getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ek olarak, di\u011fer en iyi kad\u0131n yay\u0131nc\u0131lar\u0131n \u00e7o\u011fu VTuber. 1. s\u0131radaki Ironmouse,\u00a0 6. s\u0131rada\u00a0 Pekora Ch. \u514e\u7530\u307a\u3053\u3089 ve 7. s\u0131rada Miko Ch. \u3055\u304f\u3089\u307f\u3053 bulunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyun k\u00fclt\u00fcr\u00fc uluslararas\u0131 kitlelere yay\u0131lmaya devam ediyor: En iyi kad\u0131n yay\u0131nc\u0131lar\u0131n yar\u0131s\u0131 \u0130ngilizce konu\u015famayan i\u00e7erik olu\u015fturuculard\u0131. iki Japonca, iki Korece ve bir \u0130spanyolca konu\u015fan i\u00e7erik olu\u015fturucu ilk ona girdi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">En iyi VTuber\u2019lar<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1.jpg\" alt=\"\" class=\"wp-image-33820\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/en-iyi-vtuberlar-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>En iyi VTuber\u2019lar (Twitch, Youtube Gaming ve Facebook Gaming izlenme s\u00fcrelerine g\u00f6re hesapland\u0131)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">VTubing veya Sanal YouTuberlar, ger\u00e7ek zamanl\u0131 hareket yakalama yaz\u0131l\u0131m\u0131 ile animeden ilham alan avatarlar\u0131 kullanan i\u00e7erik yarat\u0131c\u0131lar\u0131d\u0131r. Bu trend, oyun yay\u0131nlar\u0131nda h\u0131zla lider bir i\u00e7erik kategorisine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ironmouse 1 numaral\u0131 kad\u0131n yay\u0131nc\u0131 olman\u0131n yan\u0131 s\u0131ra ayn\u0131 zamanda 10.7 milyon saat izlenerek 1 numaral\u0131 Vtuber oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk ondan yedisi, lider VTuber yetenek ajans\u0131 olan Hololive taraf\u0131ndan temsil ediliyor ve toplamda 17,95 milyon saat izlenme yakalad\u0131lar. Hololive \u015fu anda 68 adet VTuber\u2019a sahiptir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlamac\u0131lar i\u00e7in etkileyicilere kaynak sa\u011flarken \u00e7e\u015fitli KPI\u2019lar\u0131 incelemeleri \u00f6nemlidir: Gawr Gura, toplam 3,9 milyon abonesi ile en \u00e7ok abone olunan VTuber iken, canl\u0131 yay\u0131nda en \u00e7ok izlenen 6. VTuber\u2019d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130zleyici kat\u0131l\u0131m metriklerine genel bak\u0131\u015f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1.jpg\" alt=\"\" class=\"wp-image-33822\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-katilim-metrikleri-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>\u0130zleyici kat\u0131l\u0131m metriklerine genel bak\u0131\u015f (Q1 2022 Twitch izleyici etkile\u015fimi verileri)<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Casual izleyiciler<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Genelde g\u00fclmek ve e\u011flenmek i\u00e7in her ay ortalama 6 saat Twitch yay\u0131nlar\u0131 izlerler.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Core izleyiciler<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Core izleyiciler, Casual izleyicilerin aksine her g\u00fcn yakla\u015f\u0131k 5 saat Twitch izliyor. Yay\u0131nc\u0131l\u0131k k\u00fclt\u00fcr\u00fcne derinden ba\u011flanm\u0131\u015f durumdalar ve e-spor da dahil olmak \u00fczere oyunun rekabet\u00e7i unsurlar\u0131yla ilgileniyorlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verilerden ne anlamam\u0131z gerekiyor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef kitlenin boyutu, pazarlama kampanyalar\u0131 i\u00e7in en \u00f6nemli KPI de\u011fildir. Etkile\u015fimi \u00f6l\u00e7mek, pazarlamac\u0131lar\u0131n mesajlar\u0131n\u0131n dikkat \u00e7ekip \u00e7ekmedi\u011fini anlamalar\u0131 i\u00e7in genellikle daha \u00f6nemlidir. \u00d6rnek olarak, Core izleyiciler toplam izleyici kitlesinin %8\u2019inden az\u0131n\u0131 olu\u015ftururken, 2022\u2019nin ilk \u00e7eyre\u011finde Twitch\u2019te izlenen toplam saatin 2\/3\u2019\u00fcn\u00fc olu\u015fturdular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonu\u00e7 olarak, Core izleyicilerin, Casual izleyicilere k\u0131yasla \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla miktarda Twitch i\u00e7eri\u011fi izledikleri i\u00e7in tekrarlanan reklam, sponsorluk ve di\u011fer markal\u0131 i\u00e7erikleri izleme olas\u0131l\u0131klar\u0131 24 kat daha fazlad\u0131r. Core izleyicilerin, belirli bir yay\u0131nc\u0131y\u0131 veya oyunu izlerken ve hatta do\u011frudan yay\u0131nc\u0131larla ve Twitch sohbetindeki kat\u0131l\u0131mc\u0131larla sohbet ederken, Twitch\u2019teki i\u00e7erikle daha fazla etkile\u015fim kurma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130zleyici t\u00fcr\u00fcne g\u00f6re Twitch izleyicilerinin ilgi profili<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1.jpg\" alt=\"\" class=\"wp-image-33824\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/izleyici-ilgi-profili-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>\u0130zleyici t\u00fcr\u00fcne g\u00f6re izleyicilerin ilgi profili (Twitch etkile\u015fim verilerine g\u00f6re)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Casual izleyiciler genellikle b\u00fcy\u00fck kitleler sunarken, Core izleyiciler, izlenme s\u00fcresi ve sohbet etkile\u015fiminde daha y\u00fcksek kat\u0131l\u0131m sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analizimiz, Casual izleyiciler ve Core izleyiciler\u2019in favorisi olan ilk \u00fc\u00e7 kanal\u0131 inceledi. Genel olarak, Core izleyiciler, Casual izleyicilere k\u0131yasla yakla\u015f\u0131k \u00fc\u00e7 kat daha fazla i\u00e7erik izliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaules, inan\u0131lmaz derecede adanm\u0131\u015f bir Core kitleye sahip. \u0130zleyicileri, di\u011fer herhangi bir kanal\u0131n neredeyse iki kat\u0131 kadar onu izliyor. \u0130\u00e7eri\u011finin do\u011fas\u0131 ve espordaki uzun ge\u00e7mi\u015fi nedeniyle Gaules, \u00f6rne\u011fimizdeki di\u011fer kanallardan 11 puan daha y\u00fcksek kat\u0131l\u0131ma sahip.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core vs. Casual | En iyi oyunlara kar\u015f\u0131 izleyici verileri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni oyunlar yay\u0131nlayan oyun yay\u0131nc\u0131lar\u0131 i\u00e7in, izleyicilerin i\u00e7erik olu\u015fturucular i\u00e7in mi yoksa oyun i\u00e7eri\u011fi i\u00e7in mi yay\u0131n izledi\u011fini anlamak \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finin en iyi oyunlar\u0131 i\u00e7in, yay\u0131n d\u00f6ng\u00fcs\u00fcn\u00fcn \u00f6nemli noktalar\u0131nda hayran t\u00fcr\u00fcne g\u00f6re izlenme saatlerini ara\u015ft\u0131rmak i\u00e7in izleyici kitlesini gruplar\u0131na ay\u0131rd\u0131k.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1.jpg\" alt=\"Casual VS Core izleyici analizi\" class=\"wp-image-33826\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/04\/casual-vs-core-izleyici-analizi-1-800x450.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>(Casual vs Core izleyici verilerinin kar\u015f\u0131la\u015ft\u0131rmas\u0131)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Elden Ring ve Lost Ark, Core izleyicileri cezbetti ve bunun sonucunda daha geni\u015f bir ba\u015far\u0131 sa\u011flad\u0131. Her iki oyun da bu \u00e7eyrekte en \u00e7ok izlenen iki oyundu (6. ve 7.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyunlar\u0131n \u00e7\u0131k\u0131\u015f d\u00f6ng\u00fcleri boyunca, Elden Ring ve Lost Ark Core izleyicileri, her oyunun izlenme saatinin yar\u0131s\u0131ndan fazlas\u0131n\u0131 olu\u015fturdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buna kar\u015f\u0131l\u0131k, Pok\u00e9mon Legends: Arceus Core izleyicilere ula\u015fmad\u0131. Ortalama bir Pok\u00e9mon izleyicisi, yay\u0131nlanma d\u00f6ng\u00fcs\u00fcne 30 g\u00fcn boyunca toplam d\u00f6rt saatten daha az izledi.<\/p>\n","protected":false},"excerpt":{"rendered":"Stream Hatchet taraf\u0131ndan yay\u0131nlanan verileri kullanarak Q1 2022 Video Oyun Trendleri raporunu sizler i\u00e7in derledik.","protected":false},"author":54,"featured_media":33829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-33763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=33763"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33763\/revisions"}],"predecessor-version":[{"id":151866,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33763\/revisions\/151866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/33829"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=33763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=33763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=33763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}