{"id":33847,"date":"2022-04-28T18:29:31","date_gmt":"2022-04-28T15:29:31","guid":{"rendered":"https:\/\/mobidictum.com\/?p=33847"},"modified":"2022-04-28T18:30:08","modified_gmt":"2022-04-28T15:30:08","slug":"applike-group-bertelsmann-investments-100-milyon-euro-fon-alacak","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/applike-group-bertelsmann-investments-100-milyon-euro-fon-alacak\/","title":{"rendered":"applike Group, hissedar\u0131 Bertelsmann Investments&#8217;tan 100 milyon \u20ac fon alacak"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hamburg merkezli <strong>applike Group<\/strong> k\u00fcresel b\u00fcy\u00fcme rotas\u0131na devam ederken, hissedar\u0131 <strong>Bertelsmann Investments&#8217;tan<\/strong> stratejik geni\u015fleme finansman\u0131 alacak. applike grubu i\u00e7inde yeni i\u015flerin, teknolojilerin ve platformlar\u0131n geli\u015ftirilmesine toplam <strong>100 milyon \u20ac <\/strong>yat\u0131r\u0131m yap\u0131lacak. Bu hamle, Bertelsmann&#8217;\u0131n &#8220;Boost 2025&#8221; b\u00fcy\u00fcme stratejisinin bir par\u00e7as\u0131. Finansmanla ba\u011flant\u0131l\u0131 olarak, Bertelsmann Investments \u015firkete <strong>500 milyon \u20ac<\/strong> de\u011fer bi\u00e7iyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">applike, yedi y\u0131l \u00f6nce Jonas Thiemann ve Carlo Szelinsky taraf\u0131ndan Gruner + Jahr ile birlikte kuruldu. G+J ve RTL Deutschland&#8217;\u0131n birle\u015fmesinin ard\u0131ndan, Bertelsmann Investments (BI) \u015firket hisselerini tuttu. Burada applike, BI&#8217;n\u0131n uluslararas\u0131 medya, hizmetler ve e\u011fitim grubu Bertelsmann i\u00e7in gelecek vaat eden i\u015f alanlar\u0131 geli\u015ftirdi\u011fi yeni bir b\u00f6l\u00fcm olan Bertelsmann Next&#8217;e atand\u0131. applike grubu \u015fu anda d\u00f6rt \u015firketten olu\u015fuyor: adjoe, JustDice, Sunday ve justtrack.  Bu i\u015fletmeler, uygulama pazarlamas\u0131, eri\u015fim olu\u015fturma, mobil oyun geli\u015ftirme ve otomasyon alanlar\u0131nda faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131l, applike grubu ve i\u015ftirakleri, \u00fc\u00e7 haneli d\u00fc\u015f\u00fck milyon aral\u0131\u011f\u0131nda gelir elde etti. \u015eirket, 100&#8217;den fazla pazarda faaliyet g\u00f6steriyor ve ABD, \u015firket gelirlerinin \u00fc\u00e7te birinden fazlas\u0131n\u0131 olu\u015fturan en b\u00fcy\u00fck pazar. applike grubu \u015fu anda 50&#8217;den fazla \u00fclkeden yakla\u015f\u0131k 120 ki\u015fiyi istihdam ediyor ve 2022&#8217;nin sonuna kadar bu say\u0131y\u0131 250&#8217;ye \u00e7\u0131karmay\u0131 planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fcme finansman\u0131, halihaz\u0131rda \u00f6nde gelen reklam a\u011flar\u0131ndan biri olan adjoe&#8217;yu bir uygulama i\u00e7i video platformuna geni\u015fletmek i\u00e7in kullan\u0131lacak. Halihaz\u0131rda hyper-casual oyunlar\u0131 ba\u015far\u0131yla geli\u015ftiren Sunday, harici st\u00fcdyolar i\u00e7in bir yay\u0131n platformu daha kuracak. applike&#8217;\u0131n &#8220;justtrack&#8221; teknolojisi, applike grubu d\u0131\u015f\u0131ndaki uygulama yay\u0131nc\u0131lar\u0131n\u0131n eri\u015fimlerini geni\u015fletmelerine yard\u0131mc\u0131 olmak i\u00e7in de kullan\u0131lacak. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bertelsmann ve Bertelsmann Investments CEO&#8217;su Thomas Rabe konuyla ilgili \u015fu a\u00e7\u0131klamada bulundu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Neredeyse hi\u00e7bir medya kanal\u0131 \u015fu anda d\u00fcnya \u00e7ap\u0131nda ak\u0131ll\u0131 telefon uygulamalar\u0131 kadar h\u0131zl\u0131 b\u00fcy\u00fcm\u00fcyor. Almanya&#8217;dan applike grubu, yenilik\u00e7i teknolojilerle k\u00fcresel bir oyuncu olarak pazara liderlik ediyor. Kurucular\u0131 Jonas Thiemann ve Carlo Szelinsky, giri\u015fimcilik vizyonunu ve yarat\u0131c\u0131 bilgi birikimini defalarca kan\u0131tlad\u0131lar. Bu nedenle, grup \u00e7ap\u0131ndaki &#8220;Boost&#8221; program\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olarak bu b\u00fcy\u00fcme i\u015finin stratejik geni\u015flemesine yat\u0131r\u0131m yap\u0131yoruz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">applike grubunun e\u015f CEO&#8217;su ve kurucusu Jonas Thiemann ise \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Bertelsmann&#8217;\u0131n bu stratejik geni\u015fleme finansman\u0131, d\u00fcnyan\u0131n alt\u0131 milyar uygulama kullan\u0131c\u0131s\u0131na ula\u015fma vizyonumuzu ger\u00e7ekle\u015ftirmede ve uygulama ekonomisinde lider bir \u015firket kurucusu olarak konumumuzu daha da geni\u015fletmede \u00f6nemli bir ad\u0131md\u0131r.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin e\u015f CEO&#8217;su ve di\u011fer kurucusu Carlo Szelinsky ekliyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Bu y\u0131l d\u00f6rd\u00fcnc\u00fc \u015firketimizi justtrack ad\u0131yla ay\u0131rd\u0131k ve daha fazlas\u0131n\u0131 planl\u0131yoruz. Yeni finansman, ak\u0131ll\u0131 telefon uygulamalar\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde \u00f6l\u00e7eklendirmek i\u00e7in de\u011fer zincirinin t\u00fcm \u00f6nemli a\u015famalar\u0131n\u0131 kapsayan bir platform geli\u015ftirmemiz i\u00e7in bize e\u015fsiz bir f\u0131rsat sunuyor.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"applike Group Boost 2025 b\u00fcy\u00fcme stratejisi kapsam\u0131nda hissedar\u0131 Bertelsmann Investments'\u0131n deste\u011fini ald\u0131.","protected":false},"author":52,"featured_media":33854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-33847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=33847"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/33847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/33854"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=33847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=33847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=33847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}