{"id":34589,"date":"2022-05-16T18:03:02","date_gmt":"2022-05-16T15:03:02","guid":{"rendered":"https:\/\/mobidictum.com\/?p=34589"},"modified":"2023-04-25T11:53:54","modified_gmt":"2023-04-25T08:53:54","slug":"socialpeta-acikladi-dunyanin-en-hizli-buyuyen-oyun-pazari-hindistan","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/socialpeta-acikladi-dunyanin-en-hizli-buyuyen-oyun-pazari-hindistan\/","title":{"rendered":"SocialPeta a\u00e7\u0131klad\u0131: D\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen oyun pazar\u0131 Hindistan"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/bit.ly\/38lIEef\" data-type=\"URL\" data-id=\"https:\/\/bit.ly\/38lIEef\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SocialPeta <\/a><\/strong>Hindistan oyun pazar\u0131 \u00fczerine detayl\u0131 analizler i\u00e7eren bir rapor yay\u0131mlad\u0131. Hindistan&#8217;\u0131n h\u0131zla b\u00fcy\u00fcyen oyun sekt\u00f6r\u00fc bir kez daha veriler ile g\u00f6zler \u00f6n\u00fcne serilmi\u015f oldu.<\/p>\n\n\n\n<p>SocialPeta verilerine g\u00f6re Hindistan&#8217;da <strong>1,4 milyar<\/strong> insan ya\u015f\u0131yor ve bunlar\u0131n <strong>0,9 milyar\u0131<\/strong> nitelikli ve kullan\u0131c\u0131 olma potansiyeline sahip gen\u00e7lerden olu\u015fuyor. Hindistan oyun pazar\u0131 <strong>136 milyar rupi (yakla\u015f\u0131k 1,8 milyar dolar)<\/strong> olarak bildiriliyor. Bu say\u0131 di\u011fer rakip \u00fclkelere nazaran biraz daha d\u00fc\u015f\u00fck gibi g\u00f6r\u00fcnse de Hindistan mevzubahis rakiplerine oranla \u00e7ok daha h\u0131zl\u0131 b\u00fcy\u00fcyor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Indias-game-market.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Indias-game-market.png\" alt=\"Indias-game-market\" class=\"wp-image-34591\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Indias-game-market.png 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Indias-game-market-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Indias-game-market-380x214.png 380w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption>Hindistan oyun pazar\u0131<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hindistan&#8217;da Pop\u00fcler Oyun T\u00fcrleri<\/h2>\n\n\n\n<p>SocialPeta&#8217;n\u0131n verilerine g\u00f6re sim\u00fclasyon, aksiyon ve spor oyunlar\u0131 Hindistan&#8217;daki en pop\u00fcler \u00fc\u00e7 oyun t\u00fcr\u00fcn\u00fc olu\u015fturuyor. Sim\u00fclasyon oyunlar\u0131 %23&#8217;ile liderli\u011fi elinde tutarken aksiyon t\u00fcr\u00fc %14 ile spor t\u00fcr\u00fcyse %11&#8217;ile onu takip ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"974\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-1024x974.png\" alt=\"Hindistanda-populer-oyun-turleri\" class=\"wp-image-34593\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-1024x974.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-300x285.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-768x730.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-380x361.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri-800x761.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Hindistanda-populer-oyun-turleri.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Hindistan&#8217;da pop\u00fcler oyun t\u00fcrleri<\/figcaption><\/figure>\n\n\n\n<p>SocialPeta&#8217;n\u0131n isimlendirmesiyle Gun+Car+Ball (Silah+Araba+Top) oyunlar\u0131 olduk\u00e7a ilgi g\u00f6r\u00fcyor. 2022 \u015eubat ay\u0131nda Hindistan&#8217;da en \u00e7ok indirilen 10 oyun aras\u0131nda 2 araba temal\u0131 oyun bulunuyordu. Aksiyon ve sim\u00fclasyon t\u00fcr\u00fcn\u00fcn \u00f6rnekleri ise s\u0131k\u00e7a en \u00e7ok indirilen listesinde kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p>Ni\u015fanc\u0131 (shooter) oyunlar\u0131 t\u00fcm aksiyon t\u00fcr\u00fcn\u00fcn temsilci haline gelmi\u015f durumda. \u00d6zellikle battle royale t\u00fcr\u00fcndeki oyunlar olduk\u00e7a yo\u011fun ilgi g\u00f6r\u00fcyor ve son birka\u00e7 ayd\u0131r en \u00e7ok indirilen oyunlar olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yorlar. Krafton taraf\u0131ndan yay\u0131nlanan Battlegrounds Mobile India rakipleri Garena Free Fire ve di\u011fer rakiplerini de geride b\u0131rakarak Hindistan&#8217;da en \u00e7ok bilinen battle royale oyunu oldu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India.png\" alt=\"Battlegrounds-Mobile-India\" class=\"wp-image-34595\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India.png 1000w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India-300x200.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India-768x512.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India-380x253.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/Battlegrounds-Mobile-India-800x534.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>Battle royale oyunlar\u0131 uzun s\u00fcredir yo\u011fun ilgi g\u00f6r\u00fcyor.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ni\u015fanc\u0131 oyunlar\u0131 kadar pop\u00fcler olmasa da casual oyunlar da pazarda <strong>%9&#8217;luk<\/strong> bir yer kaplayarak etkisini g\u00f6sterdi. \u015eubat ay\u0131nda<strong> Playrix, en y\u00fcksek has\u0131lat elde eden 10 oyun listesine 2 casual oyun sokmay\u0131 ba\u015fard\u0131<\/strong>. Casual oyunlar aras\u0131nda pop\u00fcler alt t\u00fcr ise <strong>Match-3<\/strong> (\u00fc\u00e7l\u00fc e\u015fle\u015ftirme) oyunlar\u0131 olarak tespit edildi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pop\u00fcler Oyunlar\u0131n Analizi<\/h3>\n\n\n\n<p>SocialPeta pop\u00fcler oyunlar\u0131 ve bu oyunlarda kullan\u0131lan pazarlama y\u00f6ntemlerini de analiz etti. Alan\u0131nda \u00f6nc\u00fc \u015firket <strong>Ludo Supreme Gold<\/strong>, <strong>Battlegrounds Mobile India<\/strong> ve <strong>Food Cutting oyunlar\u0131n\u0131 inceledi.<\/strong><\/p>\n\n\n\n<h4 class=\"is-style-cnvs-heading-numbered wp-block-heading\">Ludo Supreme Gold: Oyuncular\u0131n Ger\u00e7ek Para Tutkusu<\/h4>\n\n\n\n<p>Ludo King tart\u0131\u015fmas\u0131z olarak Hindistan&#8217;daki en pop\u00fcler oyunlardan biridir. 2016&#8217;da piyasaya s\u00fcr\u00fclen oyun 2022&#8217;ye kadar ge\u00e7en 6 y\u0131l boyunca en \u00e7ok indirilen \u00fc\u00e7 oyundan biri olmay\u0131 ba\u015fard\u0131. Ludo&#8217;nun oynan\u0131\u015f\u0131 ile kumar\u0131n bir kombinasyonu olan Ludo Supreme Gold da ayn\u0131 \u015fekilde k\u0131sa s\u00fcrede Top Char&#8217;ta girmeyi ba\u015fard\u0131.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-1024x559.png\" alt=\"2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar\" class=\"wp-image-34599\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-1024x559.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-300x164.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-768x419.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-380x208.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-800x437.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar-1160x633.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/2022-Mart-ayinda-Hindistanda-en-cok-indirilen-oyunlar.png 1487w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>2022 Mart&#8217;ta Hindistan&#8217;da en \u00e7ok indirilen oyunlar.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ludo Supreme Gold&#8217;un h\u0131zl\u0131 y\u00fckseli\u015fi play-to-earn ile masa oyununun (board game) bir kar\u0131\u015f\u0131m\u0131 olmas\u0131ndan kaynaklan\u0131yor. Oyun basit ve anla\u015f\u0131l\u0131r bir oyuna sahip ve oyunculara ger\u00e7ek para \u00f6d\u00fclleri kazanabilecekleri f\u0131rsatlar sunuyor. Bu durum kullan\u0131c\u0131lar\u0131n oyuna ilgi g\u00f6stermesini sa\u011fl\u0131yor.<\/p>\n\n\n\n<h4 class=\"is-style-cnvs-heading-numbered wp-block-heading\">Battlegrounds Mobile India: Ba\u015far\u0131n\u0131n S\u0131rr\u0131 Sosyal Etkile\u015fim <\/h4>\n\n\n\n<p>PUBG Mobile&#8217;\u0131n yerini ald\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen oyunun miras ald\u0131\u011f\u0131 sa\u011flam oyuncu kitlesi sayesinde Battlegrounds Mobile India, Call of Duty&#8217;nin de \u00f6n\u00fcne ge\u00e7erek en \u00e7ok indirilen 1 numaral\u0131 oyun olmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n<p>\u00c7ok oyunculu oyunlar insanlar\u0131n sosyal ileti\u015fim kurabilecekleri ortamlar olu\u015ftururlar. H\u0131zl\u0131 bir aksiyona ve y\u00fcksek tempoya sahip oyunlar espor ve canl\u0131 yay\u0131nlar (live streaming) i\u00e7in uygundur. B\u00f6ylece k\u0131sa s\u00fcrede b\u00fcy\u00fck bir kullan\u0131c\u0131 kitlesine ula\u015fabilirler. SocialPeta, birka\u00e7 ni\u015fanc\u0131 oyununun reklam \u00f6\u011felerini analiz etti ve reklamverenlerin oyunlarda sosyal etkile\u015fim ve arkada\u015f edinme konular\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 tespit etti.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da bu etkile\u015fimin nas\u0131l vurguland\u0131\u011f\u0131na dair bir Battlegrounds Mobile India reklam\u0131 yer al\u0131yor. Reklamda insanlar\u0131n g\u00fcnl\u00fck hayatlar\u0131nda oyun oynayarak sosyalle\u015febilecekleri vurgulan\u0131yor:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SocialPeta Advertising Intelligence\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cKxxQ3Uf-No?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Battlegrounds Mobile India reklam\u0131<\/figcaption><\/figure>\n\n\n\n<h4 class=\"is-style-cnvs-heading-numbered wp-block-heading\">Food Cutting: Kad\u0131n Oyuncular\u0131n G\u00fcc\u00fc<\/h4>\n\n\n\n<p>Food Cutting ge\u00e7ti\u011fimiz \u015eubat ay\u0131nda %1000&#8217;nin \u00fczerinde bir indirme art\u0131\u015f\u0131 elde etti. Bu devasa art\u0131\u015f, Hindistan&#8217;da hyper-casual oyunlar\u0131n da y\u00fcksek bir potansiyele sahip oldu\u011funa i\u015faret ediyor. SocialPeta&#8217;ya g\u00f6re bu art\u0131\u015f do\u011frudan \u00fclkedeki kad\u0131n oyuncular\u0131n say\u0131s\u0131n\u0131n artmas\u0131 ile ilgili. Hindistan&#8217;daki kad\u0131n oyuncular\u0131n mobil platformlar\u0131na eri\u015fimi art\u0131yor ve daha \u00f6nce \u00fclkedeki kad\u0131nlar\u0131n yaln\u0131zca %18&#8217;i mobil oyun oynarken bu oran %49&#8217;a y\u00fckselmi\u015f durumda. Hindistan&#8217;da pop\u00fcler baz\u0131 casual oyunlar\u0131n oyuncu kitlesinin %70&#8217;i kad\u0131nlardan olu\u015fuyor.<\/p>\n\n\n\n<p>SocialPeta&#8217;ya g\u00f6re, Food Cutting&#8217;in yarat\u0131c\u0131s\u0131 kad\u0131n oyuncular\u0131 hedefleyerek pazarlama yap\u0131yor. Yay\u0131nlanan reklamlarda sa\u011f \u00fcst k\u00f6\u015fede olduk\u00e7a kasl\u0131 bir erkek oyuncunun oyunu oynad\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131l\u0131 olamad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Anla\u015f\u0131lan, <a href=\"https:\/\/www.youtube.com\/shorts\/7jEn6aXp-HQ\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/shorts\/7jEn6aXp-HQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bu t\u00fcrden<\/a> bir reklam ger\u00e7ekten ilgi \u00e7ekmeyi ba\u015far\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1.png\" alt=\"image4-1\" class=\"wp-image-34602\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1.png 400w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1-300x225.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1-200x150.png 200w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1-260x195.png 260w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/05\/image4-1-380x285.png 380w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption>Hindistan&#8217;da kad\u0131n oyuncu say\u0131s\u0131 art\u0131yor.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hindistan&#8217;\u0131n b\u00fcy\u00fcyen pazar\u0131 riskleri de beraberinde getiriyor<\/h2>\n\n\n\n<p>B\u00fct\u00fcn bu b\u00fcy\u00fcmeye ra\u011fmen b\u00fcy\u00fck bir engel de s\u00f6z konusu. Hindistan oyun pazar\u0131ndaki b\u00fcy\u00fcmede pandemi \u00f6nemli bir rol oynad\u0131. Pandemi sonras\u0131 s\u00fcre\u00e7te insanlar\u0131n mobil oyun e\u011flencesi d\u0131\u015f\u0131nda yeni alternatiflere sahip olmas\u0131 pazar\u0131n stabil olup olmad\u0131\u011f\u0131n\u0131n \u00f6ng\u00fcr\u00fclmesini zorla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<p>Hindistan i\u00e7in bir di\u011fer engel \u00fclkede pop\u00fcler olan oyunlar\u0131n bir\u00e7o\u011funun Hindistan&#8217;a ait olmamas\u0131. Bir\u00e7ok oyunun yasaklanmas\u0131 ve Hintli st\u00fcdyolar\u0131n desteklenmesine ra\u011fmen pazar hala yabanc\u0131 \u015firketler taraf\u0131ndan domine ediliyor.<\/p>\n\n\n\n<p>Bu sorunlar\u0131 bir kenara b\u0131rakt\u0131\u011f\u0131m\u0131zda Hindistan \u015fimdilik en h\u0131zl\u0131 b\u00fcy\u00fcyen pazarlardan olma unvan\u0131n\u0131 koruyor. Geli\u015ftiricilerin ihtiya\u00e7 duyduklar\u0131 pazar \u00f6ng\u00f6r\u00fcleri SocialPeta gibi \u015firketler taraf\u0131ndan sa\u011flanabilir. Bu anlamda bir veri sa\u011flay\u0131c\u0131 ile \u00e7al\u0131\u015fmak st\u00fcdyolara \u00f6nemli avantajlar kazand\u0131rabilir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hindistan&#8217;\u0131n gen\u00e7 ve nitelikli n\u00fcfusu oyun sekt\u00f6r\u00fcn\u00fcn h\u0131zla b\u00fcy\u00fcmesini sa\u011fl\u0131yor. SocialPeta, detayl\u0131 analizler ile Hindistan pazar\u0131n\u0131 n\u00fcfus, oyun t\u00fcrleri ve gelirleri a\u00e7\u0131s\u0131ndan inceledi.<\/p>\n","protected":false},"author":52,"featured_media":34609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-34589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=34589"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34589\/revisions"}],"predecessor-version":[{"id":151861,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34589\/revisions\/151861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/34609"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=34589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=34589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=34589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}