{"id":34967,"date":"2022-05-23T18:35:23","date_gmt":"2022-05-23T15:35:23","guid":{"rendered":"https:\/\/mobidictum.com\/?p=34967"},"modified":"2023-04-25T11:53:42","modified_gmt":"2023-04-25T08:53:42","slug":"hyper-casual-dogu-ve-bati-pazarlarinin-karsilastirilmasi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/hyper-casual-dogu-ve-bati-pazarlarinin-karsilastirilmasi\/","title":{"rendered":"Hyper-casual: Do\u011fu ve Bat\u0131 pazarlar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131"},"content":{"rendered":"\n

Pangle<\/strong> ve Newzoo<\/strong>\u2018nun son raporunda, hyper-casual<\/a><\/strong> oyunlar\u0131n derinliklerine dal\u0131yoruz. Hyper-casual oyunlar esas olarak oyun i\u00e7i reklamlar arac\u0131l\u0131\u011f\u0131yla y\u00fcksek hacimli oyuncu say\u0131s\u0131ndan yararland\u0131\u011f\u0131ndan, indirmeler, uygulama i\u00e7i sat\u0131n almalara (IAP\u2019ler) k\u0131yasla t\u00fcr i\u00e7in daha iyi bir g\u00f6stergedir.<\/p>\n\n\n\n

Bu nedenle performans analizinde \u00f6nceki raporlarda yapt\u0131\u011f\u0131m\u0131z gibi IAP yerine indirme verilerine odaklan\u0131yoruz. Hyper-casual t\u00fcr, son iki y\u0131lda istikrarl\u0131 bir b\u00fcy\u00fcme g\u00f6stererek 2021\u2019de k\u00fcresel olarak ilk 100 aras\u0131nda toplam indirmelerin %30\u2019undan fazlas\u0131n\u0131 olu\u015fturdu.<\/p>\n\n\n\n

Hyper-casual, 2021\u2019de indirilenler aras\u0131nda 1 numaral\u0131 t\u00fcrd\u00fc<\/strong><\/h2>\n\n\n\n

Hyper-casual oyunlar Bat\u0131\u2019da Do\u011fu\u2019dan daha fazla seviliyor ve daha y\u00fcksek pop\u00fclariteye sahip. 2021\u2019de d\u00f6rt ana pazarda indirilen ilk 100 oyunun yakla\u015f\u0131k yar\u0131s\u0131 ABD ve \u0130ngiltere\u2019de hyper-casual oyunlar iken, Japonya ve G\u00fcney Kore\u2019de sadece 20 civar\u0131ndayd\u0131.<\/p>\n\n\n\n

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\u0130ndirmelere g\u00f6re hyper-casual alt t\u00fcr da\u011f\u0131l\u0131m\u0131 \u2013 Newzoo & Pangle<\/figcaption><\/figure>\n\n\n\n

Hyper-casual pazar\u0131, trendler a\u00e7\u0131s\u0131ndan h\u0131zla geli\u015fiyor. \u00d6rne\u011fin, ASMR 2020\u2019de trend olan bir mekanikti, ancak 2021\u2019de g\u00f6zden d\u00fc\u015ft\u00fc. Ko\u015fu\/yar\u0131\u015f, 2021\u2019de hyper-casual\u2019da en pop\u00fcler t\u00fcr oldu. Ek olarak, di\u011fer t\u00fcrlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, giderek daha fazla st\u00fcdyo, retention\u2019\u0131 geli\u015ftirmek i\u00e7in yat\u0131r\u0131m yap\u0131yor ve bu da hybrid-casual oyunlar\u0131n ortaya \u00e7\u0131kmas\u0131na neden oluyor. Bu arada, hem \u015firket i\u00e7i hem de M&A (\u00f6r. Good Job Games, Voodoo, Rollic) yoluyla casual t\u00fcrlere y\u00f6nelen hyper-casual st\u00fcdyolar\u0131n say\u0131s\u0131 giderek art\u0131yor.<\/p>\n\n\n\n

Hyper-casual pazar\u0131, listelerde ortaya \u00e7\u0131kan yeni isimlerle rekabete devam ediyor<\/strong><\/h3>\n\n\n\n
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2018-2020 y\u0131llar\u0131 aras\u0131nda hyper-casual t\u00fcr\u00fcn\u00fcn y\u00fckseli\u015fi \u2013 Newzoo & Pangle<\/figcaption><\/figure>\n\n\n\n

IDFA sonras\u0131 d\u00f6nemde, hyper-casual t\u00fcr, geni\u015f hedefleme stratejisi nedeniyle di\u011fer casual ve mid-core t\u00fcrlere k\u0131yasla daha az UA zorlu\u011fuyla kar\u015f\u0131 kar\u015f\u0131ya. Hyper-casual pazar, hem Bat\u0131\u2019da hem de Do\u011fu\u2019da rekabet\u00e7i olmaya devam ediyor. Yeni hyper-casual ba\u015fl\u0131klar listelere h\u0131zla ekleniyor. 2021\u2019de en \u00e7ok indirilen 100 oyun aras\u0131nda 36 hyper-casual oyun g\u00f6r\u00fcrken, bu 36 oyundan sadece sekizi 2020 s\u0131ralamas\u0131nda g\u00f6r\u00fclm\u00fc\u015ft\u00fc.<\/p>\n\n\n\n

Hyper-casual oyunlardaki hafif meta \u00f6zellikler yeni f\u0131rsatlar sa\u011fl\u0131yor<\/strong><\/h3>\n\n\n\n

Son iki y\u0131lda, hyper-casual oyunlar, oyuncular\u0131 elde tutmak i\u00e7in daha derin oyun i\u00e7erikleri ekliyor ve bu da hem IAA hem de IAP i\u00e7in yeni f\u0131rsatlar yarat\u0131yor. Pangle\u2019a g\u00f6re, hyper-casual oyunlara yerle\u015ftirilen t\u00fcm reklam t\u00fcrleri aras\u0131nda, ge\u00e7i\u015f reklam\u0131 videolar\u0131 en \u00e7ok benimsenen bi\u00e7im.<\/p>\n\n\n\n

Hyper-casual oyunlar, mobil oyun end\u00fcstrisinde b\u00fcy\u00fck bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fcne sahip. T\u00fcr, yenilik\u00e7i ve canl\u0131 olmaya devam ediyor. En \u00e7ok indirilen oyunlar\u0131n neredeyse \u00fc\u00e7te biri \u015fu anda hyper-casual oyunlard\u0131r \u2013 bu miktar 2018\u2019e k\u0131yasla %157 artt\u0131. \u0130yi haber \u015fu ki, yeni yay\u0131nc\u0131lar\u0131n hyper-casual oyunlarda ba\u015far\u0131 bulmalar\u0131 i\u00e7in h\u00e2l\u00e2 bol miktarda potansiyel var. Hyper-casual, her demografi taraf\u0131ndan oynanan ve herkesin basit bir e\u011flencenin tad\u0131n\u0131 \u00e7\u0131karabilece\u011fi bir t\u00fcr.<\/em><\/p>Jason Wang, Product Lead \u2013 Pangle<\/cite><\/blockquote>\n\n\n\n

Ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7ok say\u0131da y\u00fckleme gerektirdi\u011finden, hyper-casual oyunlar i\u00e7in kullan\u0131c\u0131 edinimi son derece \u00f6nemlidir. \u00c7ok \u00e7e\u015fitli kullan\u0131c\u0131lara hitap etmek i\u00e7in hyper-casual oyunlar, basit oyun mekanikleri ve evrensel sanat stilleri ve temalar\u0131 ile tasarlanm\u0131\u015ft\u0131r. Oyun ba\u015fl\u0131klar\u0131 ve reklamlar, oyuncular\u0131n oyunu birka\u00e7 saniye i\u00e7inde anlamalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in genellikle basittir.<\/p>\n\n\n\n

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UA: Hyper-casual oyuncu i\u00e7g\u00f6r\u00fcleri \u2013 Newzoo & Pangle<\/figcaption><\/figure>\n\n\n\n

Genel olarak, hyper-casual oyunlar\u0131n di\u011fer oyun t\u00fcrlerine k\u0131yasla y\u00fckleme ba\u015f\u0131na maliyeti (CPI) \u00f6nemli \u00f6l\u00e7\u00fcde daha d\u00fc\u015f\u00fckt\u00fcr. Bu, geli\u015ftiriciler i\u00e7in giri\u015f engelini d\u00fc\u015f\u00fcr\u00fcr ve sonu\u00e7 olarak t\u00fcrdeki rekabet seviyesini y\u00fckseltir.<\/p>\n\n\n\n

Daha s\u0131radan oyunculara hitap etmek i\u00e7in; (\u00f6nde gelen) hyper-casual geli\u015ftiriciler, oyun tasar\u0131m\u0131n\u0131 ve oynan\u0131\u015f\u0131 geli\u015ftirmeye daha fazla kaynak ay\u0131r\u0131yor. Bu arada, UA verimlili\u011fini art\u0131rmak i\u00e7in artan say\u0131da trend tabanl\u0131 hyper-casual oyunlar ortaya \u00e7\u0131kt\u0131 (\u00f6rne\u011fin, 2020\u2019de y\u00fckseli\u015fe ge\u00e7en Squid Game tabanl\u0131 oyunlar). Bununla birlikte, bu e\u011filime dayal\u0131 oyunlar, pop\u00fclerliklerini giderek kaybederek kullan\u0131c\u0131lar\u0131 elde tutmakta zorlan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"Hyper-casual oyunlar, Bat\u0131'da Do\u011fu'dan daha \u00e7ok tercih ediliyor ve daha y\u00fcksek bilinirli\u011fe sahip.","protected":false},"author":54,"featured_media":34985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-34967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=34967"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34967\/revisions"}],"predecessor-version":[{"id":151859,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/34967\/revisions\/151859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/34985"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=34967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=34967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=34967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}