{"id":37283,"date":"2022-06-16T14:49:28","date_gmt":"2022-06-16T11:49:28","guid":{"rendered":"https:\/\/mobidictum.com\/?p=37283"},"modified":"2023-04-25T11:52:58","modified_gmt":"2023-04-25T08:52:58","slug":"mckinsey-co-metaverse-5-trilyon-dolara-ulasacak-2030","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mckinsey-co-metaverse-5-trilyon-dolara-ulasacak-2030\/","title":{"rendered":"McKinsey & Co, metaverse’\u00fcn 2030 y\u0131l\u0131na kadar 5 trilyon dolar de\u011ferine ula\u015faca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor"},"content":{"rendered":"\n

McKinsey & Co. 3,400 ki\u015finin ve 13 k\u0131demli y\u00f6neticinin kat\u0131l\u0131m g\u00f6sterdi\u011fi Value creation in the metaverse<\/a> ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmas\u0131n\u0131 yay\u0131nlad\u0131. Yay\u0131nlanan i\u00e7erikte metaverse\u2019\u00fcn de\u011fer yaratma potansiyeli, yat\u0131r\u0131m zemini ve \u00e7e\u015fitli yan ara\u015ft\u0131rmalar bulunuyor.\u00a0<\/p>\n\n\n\n

Metaverse hala tan\u0131mlanma ve emekleme a\u015famas\u0131nda oldu\u011fundan, g\u00fcn\u00fcm\u00fczde geli\u015fimi i\u00e7in bir\u00e7ok \u015firket taraf\u0131ndan yat\u0131r\u0131mlar sa\u011flan\u0131yor. McKinsey\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re metaverse\u2019\u00fcn de\u011feri 2030\u2019a kadar 5 trilyon dolara kadar ula\u015facak. 2021 y\u0131l\u0131nda yat\u0131r\u0131mc\u0131lar metaverse ara\u015ft\u0131rmalar\u0131 i\u00e7in 13 milyar dolar yat\u0131r\u0131m yapm\u0131\u015ft. Bu de\u011fer 2022\u2019nin bitmesine daha 6 ay olmas\u0131na ra\u011fmen bu y\u0131l 120 milyar dolar\u0131 ge\u00e7ti.\u00a0<\/p>\n\n\n\n

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Yat\u0131r\u0131m miktarlar\u0131 g\u00fcn ge\u00e7tik\u00e7e artmaya devam ediyor.<\/figcaption><\/figure>\n\n\n\n

Rapor, metaverse\u2019\u00fcn benimsenmesi, potansiyeli ve davran\u0131\u015f \u00fczerindeki olas\u0131 etkisi hakk\u0131nda \u00e7ok say\u0131da \u00f6zel i\u00e7g\u00f6r\u00fc ve analiz bar\u0131nd\u0131r\u0131yor. Ara\u015ft\u0131rmac\u0131lar ayr\u0131ca metaverse geli\u015ftiricileri ve end\u00fcstri uzmanlar\u0131yla da g\u00f6r\u00fc\u015ft\u00fcklerini belirtiyor.<\/p>\n\n\n\n

McKinsey & Co.\u2019nun k\u0131demli orta\u011f\u0131 Eric Hazan yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu s\u00f6zleri dile getiriyor:<\/p>\n\n\n\n

\u201cMetaverse \u015firketler i\u00e7in stratejik bir d\u00f6n\u00fcm noktas\u0131n\u0131 temsil ediyor ve ya\u015fama, ba\u011flant\u0131 kurma, \u00f6\u011frenme, yenilik yapma ve i\u015fbirli\u011fi yapma \u015feklimizi etkilemek i\u00e7in \u00f6nemli bir f\u0131rsat sunuyor. Amac\u0131m\u0131z, hem t\u00fcketici hem de B2B \u015firketlerinin liderlerinin g\u00fcc\u00fcn\u00fc ve potansiyelini daha iyi anlamalar\u0131na, stratejik zorunluluklar\u0131 belirlemelerine ve evrimi i\u00e7in bir g\u00fc\u00e7 olarak hareket etmelerine yard\u0131mc\u0131 olmak.\u201d<\/p><\/blockquote>\n\n\n\n

Oyun platformu, perakende sat\u0131\u015f kanal\u0131, e\u011fitim arac\u0131 ve bir\u00e7ok bi\u00e7imde kar\u015f\u0131m\u0131za \u00e7\u0131kacak olan metaverse, devrimsel bir potansiyele sahip. On y\u0131llard\u0131r dola\u015f\u0131mda olan bir terim olmas\u0131na ra\u011fmen g\u00fcn\u00fcm\u00fczde bile hala tan\u0131mlamakta zorluk \u00e7ekiyoruz. Peki metaverse tam olarak nedir? Sizler i\u00e7in ara\u015ft\u0131rmadan baz\u0131 kesitleri derledik, tam haline ula\u015fmak istiyorsan\u0131z buraya t\u0131klayabilirsiniz<\/a>.<\/p>\n\n\n\n

Metaverse sadece oyunlardan ibaret de\u011fil<\/h2>\n\n\n\n

\u00c7al\u0131\u015fma, metaverse\u2019\u00fc dijital ve fiziksel ya\u015famlar\u0131m\u0131z\u0131 sorunsuz bir \u015fekilde birle\u015ftiren , internetin bir sonraki ad\u0131m\u0131 olarak konumland\u0131r\u0131yor. Bunun \u00f6tesinde ise oyunlara milyarlarca dolar yat\u0131r\u0131m yap\u0131ld\u0131k\u00e7a ve metaverse tohumlanmaya devam ettik\u00e7e hem i\u015fletmeler hem de t\u00fcketiciler i\u00e7in oyun d\u0131\u015f\u0131 kullan\u0131m durumlar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131 gibi konulara de\u011finiliyor.<\/p>\n\n\n\n

Oyun, metaverse\u2019\u00fcn olu\u015fturulmas\u0131nda kritik \u00f6neme sahip, ancak metaverse oyun oynamayla k\u0131s\u0131tl\u0131 de\u011fildir. Oyunlar t\u00fcm nesiller aras\u0131nda en yayg\u0131n aktivite olsa da \u00e7o\u011funlukla Z Ku\u015fa\u011f\u0131 aras\u0131nda en pop\u00fcler aktivite (ankete kat\u0131lan Z Ku\u015fa\u011f\u0131n\u0131n y\u00fczde 87\u2019sinin oyunla ilgilendikleri aktar\u0131lm\u0131\u015f). Lakin i\u015f Y ku\u015fa\u011f\u0131 ve sonras\u0131 i\u00e7in durumlar ayn\u0131 de\u011fil. Y ku\u015fa\u011f\u0131 kat\u0131l\u0131mc\u0131lar\u0131 daha \u00e7ok fitness, e\u011fitim ve al\u0131\u015fveri\u015fe y\u00f6nelirken Baby Boomer\u2019lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu al\u0131\u015fveri\u015f ile ilgileniyor.\u00a0<\/p>\n\n\n\n

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McKinsey taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re kullan\u0131c\u0131lar\u0131n %59\u2019u g\u00fcnl\u00fck aktivitelerin metaverse\u2019e yans\u0131mas\u0131 konusunda heyecanl\u0131<\/figcaption><\/figure>\n\n\n\n

\u2018Instagram\u2019\u0131m\u0131z var. E-postam\u0131z var. Mesajla\u015fmam\u0131z var. Bir de ger\u00e7ek hayattaki arkada\u015flar\u0131m\u0131z var; i\u00e7erisinde bulundu\u011fumuz bir ger\u00e7ek hayat aktivitesi. Bazen bu ikisi aras\u0131nda bir kesi\u015fme oluyor. Ancak metaverse\u2019\u00fcn ger\u00e7ek d\u00fcnya vizyonunu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcmde, bu ger\u00e7ekten \u00e7ok daha derinden kayna\u015ft\u0131klar\u0131 bir nokta; ger\u00e7ek olan her \u015feyin dijital bir uzant\u0131s\u0131n\u0131n oldu\u011fu yer.\u201d<\/p>\n\n\n\n

Yat\u0131r\u0131mlar\u0131n art\u0131\u015f\u0131<\/h2>\n\n\n\n

Metaverse\u2019e olan ilgi son zamanda \u00e7ok b\u00fcy\u00fck oranda art\u0131\u015fa ge\u00e7ti. Metaverse hakk\u0131nda yap\u0131lan google aramalar\u0131 ge\u00e7ti\u011fimiz y\u0131l %7200 oran\u0131nda artt\u0131 ve Roblox kullan\u0131c\u0131 say\u0131s\u0131 55 milyon g\u00fcnl\u00fck kullan\u0131c\u0131ya ula\u015ft\u0131. Facebook ismini Meta olarak de\u011fi\u015ftirdi ve 10 milyar dolarl\u0131k \u00f6zel bir b\u00f6l\u00fcm kurdu.\u00a0<\/p>\n\n\n\n

Roblox\u2019un 55 milyon kullan\u0131c\u0131 bar\u0131nd\u0131ran bir oyun olmas\u0131, sanal arazi sat\u0131\u015flar\u0131n\u0131n 500 milyon dolar de\u011ferine ula\u015fmas\u0131 ve Meta\u2019n\u0131n bu at\u0131l\u0131mlar\u0131 ger\u00e7ekle\u015ftirmesi sekt\u00f6r\u00fcn geli\u015fime a\u00e7\u0131k oldu\u011fu ve yat\u0131r\u0131m yapmaya de\u011fer oldu\u011fu alg\u0131s\u0131n\u0131 yaratt\u0131. Andreessen Horowitz ge\u00e7ti\u011fimiz aylarda 600 milyon dolar de\u011ferindeki Games Fund One fonunu \u00f6zel olarak metaverse i\u00e7in ba\u015flatt\u0131.\u00a0<\/p>\n\n\n\n

\u00dcst d\u00fczey liderler metaverse\u2019\u00fcn sekt\u00f6r \u00fczerinde \u00f6nemli bir etkisi olaca\u011f\u0131n\u0131 ve finansal anlamda b\u00fcy\u00fcme sa\u011flayacak bir potansiyele sahip oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorlar. Liderlerin %95\u2019i metaverse\u2019\u00fcn be\u015f ila on y\u0131l i\u00e7erisinde sekt\u00f6r \u00fczerinde olumlu bir etkiye sahip olmas\u0131n\u0131 bekledi\u011fini s\u00f6ylerken %31\u2019i metaverse\u2019\u00fcn sekt\u00f6r\u00fc temelden de\u011fi\u015ftirece\u011fini s\u00f6yl\u00fcyor.\u00a0<\/p>\n\n\n\n

\u201cOyun oynamak zaten inan\u0131lmaz derecede sosyal bir aktivite ve sosyal \u00f6zelliklerde s\u00fcrekli yeniliklere sahipsiniz. Ancak kendilerini oyuncu olarak tan\u0131mlamayan insanlar\u0131 \u00e7ekmek ve onlar\u0131 metaverse\u2019de daha fazla zaman ge\u00e7irmeye ikna etmek i\u00e7in daha kapsaml\u0131 bir sosyal etkile\u015fim mekanizmas\u0131 seti gerekecektir.\u201d<\/p>Ken Wee, Activision Blizzard Ba\u015f Strateji Yetkilisi<\/cite><\/blockquote>\n\n\n\n

Metaverse ve Web3<\/h2>\n\n\n\n

Metaverse \u00fcreticiler ve kullan\u0131c\u0131lar i\u00e7in b\u00fcy\u00fck f\u0131rsatlar yaratmaya devam ederken Web3\u2019\u00fcn deste\u011fi bir\u00e7ok yeni f\u0131rsat\u0131 beraberinde getiriyor.\u00a0<\/p>\n\n\n\n

\u201cGeli\u015ftiricilerin sadece kap\u0131da olduklar\u0131 i\u00e7in t\u00fcm kar\u0131 en \u00fcstten alan bir kap\u0131 bek\u00e7isinin insaf\u0131na kalmad\u0131\u011f\u0131 ve yaratt\u0131klar\u0131n\u0131n de\u011ferini anlayabilecekleri, geli\u015ftirici odakl\u0131 bir ekonomi yaratmak \u00e7ok \u00f6nemli. Bunu yapmalar\u0131 m\u00fcmk\u00fcn.\u201d<\/p>Marc Petit, Epic Games\u2019in Unreal Engine Ekosistemi Ba\u015fkan Yard\u0131mc\u0131s\u0131<\/cite><\/blockquote>\n\n\n\n

Web3, kullan\u0131c\u0131lar\u0131n kendi \u00e7\u0131karlar\u0131 i\u00e7in sahiplik, para kazanma ve bunlar\u0131 kullanman\u0131n yan\u0131 s\u0131ra i\u00e7erik olu\u015fturucular\u0131n i\u00e7eriklerinden ve yeteneklerinden farkl\u0131 \u015fekillerde para kazanabilece\u011fi yeni bir merkeziyetsiz ekosistem sa\u011fl\u0131yor. Bu senaryoda ise \u00fc\u00e7 temel teknoloji bulunuyor:\u00a0<\/p>\n\n\n\n

  • Evrensel, halka a\u00e7\u0131k ve kal\u0131c\u0131 blok zinciri (blockchain) teknolojisi<\/li><\/ul>\n\n\n\n
    • Ta\u015f\u0131nabilirlik ve kal\u0131c\u0131l\u0131k i\u00e7in blok zincirinde yay\u0131nlanan dijital varl\u0131klar (digital assets)<\/li><\/ul>\n\n\n\n
      • Kendi kendine \u00e7al\u0131\u015fabilen uygulamalar\u0131 kolayla\u015ft\u0131rarak fayda sa\u011flayan ak\u0131ll\u0131 s\u00f6zle\u015fmeler (smart contracts)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

        McKinsey & Co. taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re metaverse’\u00fcn de\u011feri 2030’a kadar 5 trilyon dolara ula\u015facak.<\/p>\n","protected":false},"author":54,"featured_media":37296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[2160,314],"class_list":["post-37283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-metaverse","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=37283"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37283\/revisions"}],"predecessor-version":[{"id":158605,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37283\/revisions\/158605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/37296"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=37283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=37283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=37283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}