{"id":37435,"date":"2022-06-17T15:23:29","date_gmt":"2022-06-17T12:23:29","guid":{"rendered":"https:\/\/mobidictum.com\/?p=37435"},"modified":"2023-04-25T11:52:27","modified_gmt":"2023-04-25T08:52:27","slug":"bango-mobil-oyunlarin-yarisindan-fazlasi-gizlilik-protokollerinden-olumsuz-etkilendi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/bango-mobil-oyunlarin-yarisindan-fazlasi-gizlilik-protokollerinden-olumsuz-etkilendi\/","title":{"rendered":"Bango: &#8220;Mobil oyunlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 gizlilik protokollerinden olumsuz etkilendi&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Veri analiz platformu Bango, ABD ve \u0130ngiltere\u2019den 300 oyun geli\u015ftiricisinin kat\u0131l\u0131m\u0131yla bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. Sonu\u00e7lar, oyun ve uygulama geli\u015ftiricilerin dijital reklamc\u0131l\u0131k konusunda rahats\u0131z oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket yay\u0131mlad\u0131\u011f\u0131 rapora App-ocalypse ad\u0131n\u0131 verdi.  Ankete kat\u0131lan geli\u015ftiricilerin <strong>%27<\/strong>\u2018si, Apple\u2019\u0131n IDFA protokol\u00fc, ATT, Google\u2019\u0131n son gizlilik d\u00fczenlemesi ve \u00e7e\u015fitli devlet yapt\u0131r\u0131mlar\u0131 gibi sebeplerle mevcut \u00fcr\u00fcnlerini ma\u011fazalardan kald\u0131raca\u011f\u0131n\u0131 -kapataca\u011f\u0131n\u0131- s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son zamanlarda kullan\u0131c\u0131lar, gizlilik ve mahremiyetin \u00f6nemi \u00fczerinde duruyorlar. Bu durum Apple, Google gibi dev yay\u0131nc\u0131lar\u0131n yan\u0131 s\u0131ra baz\u0131 devletleri de gizlilik ile ilgili d\u00fczenlemeler yapmaya itiyor. Reklamverenler art\u0131k do\u011fru hedefleme yapmak ve pazarlama stratejisi geli\u015ftirmek gibi konularda olduk\u00e7a zorlan\u0131yor. Art\u0131k kullan\u0131c\u0131 verilerine ula\u015fmak \u00e7ok daha zor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobil oyunlar\u0131n %63\u2019\u00fc \u2018App-ocalypse\u2019den etkilendi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bango ara\u015ft\u0131rmas\u0131na kat\u0131lan geli\u015ftiricilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu, yeni gizlilik protokollerinin i\u015flerini k\u00f6t\u00fc etkiledi\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n %65\u2019i Google\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerini kald\u0131rmas\u0131n\u0131n \u00f6deme yapan kullan\u0131c\u0131 edinme konusunda geli\u015ftiricilere zorluk \u00e7\u0131karaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. %62\u2019si ayn\u0131 \u015feyin IDFA i\u00e7in de ge\u00e7erli oldu\u011funu s\u00f6yl\u00fcyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gizlilik protokolleri y\u00fcz\u00fcnden reklamverenler do\u011fru hedeflenmi\u015f \u015fekilde reklam yapamayacak gibi g\u00f6r\u00fcn\u00fcyor. Do\u011frudan ilgili kitleye hitap eden reklamlar\u0131n ba\u015far\u0131s\u0131 di\u011ferlerine g\u00f6re daha y\u00fcksek. \u015eimdi ise bu avantaj kaybolacak ve geli\u015ftiriciler daha genele hitap eden pazarlama stratejileri yapacaklar. Bu durum, reklam maliyetlerini hayli y\u00fckseltecek ve yeni kullan\u0131c\u0131 edinmeyi \u00e7ok daha zor hale getirecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bango\u2019ya g\u00f6re, <strong>mobil oyunlar\u0131n %63\u2019\u00fc bu gizlilik protokollerinden olumsuz etkilendi.<\/strong> Reklamlar sayesinde \u00f6nemli \u00f6l\u00e7\u00fcde kullan\u0131c\u0131 ve gelir elde eden mobil oyunlar zor zamanlar ge\u00e7iriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di\u011fer yandan, mobil oyunlar\u0131n yan\u0131 s\u0131ra uygulamalar da zor durumda:<\/p>\n\n\n\n<ul class=\"is-style-cnvs-list-styled-negative wp-block-list\"><li>E\u011fitim uygulamalar\u0131n\u0131n %71\u2019i<\/li><li>E\u011flence -oyun d\u0131\u015f\u0131- uygulamalar\u0131n\u0131n %69\u2019u<\/li><li>\u00dcretim\/tasar\u0131m uygulamalar\u0131n\u0131n %67\u2019si<\/li><li>Finans uygulamalar\u0131n\u0131n %66\u2019s\u0131<\/li><li>G\u00fcnl\u00fck\/ya\u015fam tarz\u0131 uygulamalar\u0131n\u0131n %58\u2019i gizlilik protokollerinden olumsuz etkilendi.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca geli\u015ftiricilerin %62\u2019si, yeni kullan\u0131c\u0131 edinme konusunda ne yapacaklar\u0131na dair \u201chi\u00e7bir fikirlerinin olmad\u0131\u011f\u0131n\u0131\u201d s\u00f6yl\u00fcyor. Gizlilik r\u00fczgar\u0131, mobil reklamc\u0131l\u0131k i\u00e7in yeni bir d\u00f6nem ba\u015flat\u0131yor gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Bango, IDFA ve gizlilik d\u00fczenlemeleri sonras\u0131 mobil oyun ve uygulamalar i\u00e7in dijital reklamc\u0131l\u0131\u011f\u0131n b\u00fcy\u00fck zarar g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yl\u00fcyor.","protected":false},"author":52,"featured_media":37439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-37435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=37435"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37435\/revisions"}],"predecessor-version":[{"id":151787,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/37435\/revisions\/151787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/37439"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=37435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=37435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=37435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}