{"id":38051,"date":"2022-06-24T21:12:43","date_gmt":"2022-06-24T18:12:43","guid":{"rendered":"https:\/\/mobidictum.com\/?p=38051"},"modified":"2023-04-25T11:33:00","modified_gmt":"2023-04-25T08:33:00","slug":"turkiyede-hyper-casual-gelecegi-hakkinda-ongoruler","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/turkiyede-hyper-casual-gelecegi-hakkinda-ongoruler\/","title":{"rendered":"T\u00fcrkiye&#8217;de hyper-casual&#8217;\u0131n gelece\u011fi hakk\u0131nda \u00f6ng\u00f6r\u00fcler"},"content":{"rendered":"\n<p>Oyun sekt\u00f6r\u00fc i\u00e7in son bir senedir s\u00f6yledi\u011fim durum geldi \u00e7att\u0131. B\u00fcy\u00fck yay\u0131nc\u0131lar s\u00f6zle\u015fmelerini yava\u015f yava\u015f <strong>sonland\u0131r\u0131yor<\/strong>.<\/p>\n\n\n\n<p>Yeni firmalar maliyetlerini kar\u015f\u0131lamak i\u00e7in yeni yay\u0131nc\u0131lar bulmakta zorlanabilir, \u00e7\u00fcnk\u00fc t\u00fcm yay\u0131nc\u0131lar prototip bazl\u0131 anla\u015fmalara iyi bakm\u0131yor ve \u00e7o\u011fu st\u00fcdyonun daha yay\u0131nlanm\u0131\u015f oyunu yok.<\/p>\n\n\n\n<p><strong>D\u00fcnya resesyona giriyor,<\/strong> yat\u0131r\u0131m bulmak zorla\u015facak. Herkes nakit paras\u0131n\u0131 korumaya ve iki senelik d\u00f6nemi atlatmaya bakacak.<\/p>\n\n\n\n<p>Apple&#8217;\u0131n <strong>IDFA kurallar\u0131<\/strong> ve mobil oyun marketindeki rekabetin artmas\u0131 hali haz\u0131rda pazarlama b\u00fct\u00e7elerini artt\u0131rm\u0131\u015f ve karl\u0131l\u0131klar\u0131 etkilemi\u015fti. Bu durum yay\u0131nc\u0131lar\u0131n kararlar\u0131nda da etkili olabilir.<\/p>\n\n\n\n<p><strong>K\u0131\u015f erken gelebilir. Yap\u0131lmas\u0131 gereken ve yap\u0131labilecek bir ka\u00e7 aksiyon var:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>St\u00fcdyolar\u0131n prototip bazl\u0131 gelir modellerini tekrar g\u00f6zden ge\u00e7irmesi ve i\u00e7erideki maliyetlerini kontrol alt\u0131na almas\u0131.<\/li><li>M\u00fcmk\u00fcnse eldeki oyunlar\u0131n\u0131 i\u00e7erde de\u011ferlendirebilece\u011fi bir yap\u0131 kurmas\u0131 (self-publishing).<\/li><li>Uzun vadeli planlar kurup tohum yat\u0131r\u0131m planlamas\u0131.<\/li><\/ul>\n\n\n\n<p>Bunlar gibi \u00f6nlemler al\u0131nmas\u0131 laz\u0131m. Aksi takdirde bir \u00e7ok st\u00fcdyonun kendini fonlamas\u0131 \u00e7ok zorla\u015facak.<\/p>\n\n\n\n<p><strong>Olabilecek senaryolar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Firmalar\u0131n k\u00fc\u00e7\u00fclmeye gitmesi.<\/li><li>Karde\u015f &amp; arkada\u015f st\u00fcdyolarla birle\u015fmeler ve daha b\u00fcy\u00fck yap\u0131lar kurulmas\u0131.<\/li><li>Yat\u0131r\u0131m alabilme kaslar\u0131 g\u00fc\u00e7l\u00fc kurucular\u0131n yat\u0131r\u0131m alarak \u015firketi fonlamas\u0131.<\/li><li>Mevcut projelerden gelir elde ederek kar\/zarar durumunu kontrol alt\u0131na alma.<\/li><li>Alternatif i\u015f modelleri ve ba\u015fka platformlara oyun geli\u015ftirme.<\/li><\/ul>\n\n\n\n<p>Kontratlar\u0131 iptal olan ve olacak firmalar\u0131n h\u0131zl\u0131ca stratejilerini g\u00f6zden ge\u00e7irmeleri gerek. Kesin olmamakla birlikte, b\u00fcy\u00fck ihtimalle mevcut anla\u015fman\u0131zdan<strong> d\u00fc\u015f\u00fck teklifler gelebilir<\/strong>. Oyun \u00fcretmenin yan\u0131nda i\u015f stratejilerinin de ne kadar \u00f6nemli oldu\u011funu bu d\u00f6nemde g\u00f6rece\u011fiz.<\/p>\n\n\n\n<p>Mobidictum&#8217;u takip etmeye devam edin ve piyasadaki f\u0131rsatlardan haberdar olun. <strong>\u0130stanbul konferans\u0131m\u0131z\u0131 ne olursa olsun ka\u00e7\u0131rmay\u0131n<\/strong>, bu k\u0131\u015f\u0131 atlatmak i\u00e7in ihtiyac\u0131n\u0131z olan partnerler orada olabilir.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/events.mobidictum.biz\/mobidictum-business-conference-2022\/\" style=\"background-color:#be1625\" rel=\"nofollow noopener\" target=\"_blank\">Mobidictum Business Conference i\u00e7in indirimli biletini ay\u0131rt<\/a><\/div>\n<\/div>\n\n\n\n<p>Herkese ba\u015far\u0131lar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyper-casual&#8217;da b\u00fcy\u00fck yay\u0131nc\u0131lar s\u00f6zle\u015fmelerini g\u00f6zden ge\u00e7iriyor, yat\u0131r\u0131mlar azal\u0131yor. \u00d6nlemler alman\u0131n vakti geldi ve belki de ge\u00e7iyor bile. <\/p>\n","protected":false},"author":1,"featured_media":38090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-38051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=38051"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38051\/revisions"}],"predecessor-version":[{"id":151922,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38051\/revisions\/151922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/38090"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=38051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=38051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=38051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}