{"id":38260,"date":"2022-06-28T14:51:00","date_gmt":"2022-06-28T11:51:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=38260"},"modified":"2022-06-28T14:51:01","modified_gmt":"2022-06-28T11:51:01","slug":"iga-istanbul-havaliman-tooplay-anzu-otizm-farkindalik-gunu-is-birligi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/iga-istanbul-havaliman-tooplay-anzu-otizm-farkindalik-gunu-is-birligi\/","title":{"rendered":"\u0130GA \u0130stanbul Havaliman\u0131, Tooplay ve Anzu ‘Otizm Fark\u0131ndal\u0131k G\u00fcn\u00fc’ i\u00e7in i\u015f birli\u011fi yapt\u0131"},"content":{"rendered":"\n

\u0130GA \u0130stanbul Havaliman\u0131, Anzu ve Tooplay i\u015f birli\u011fiyle \u00e7ocuklar aras\u0131nda otizm ve sosyal sorumluluk bilincini art\u0131rmay\u0131 hedefleyen bir kampanya ba\u015flatt\u0131. Bu kampanya, ger\u00e7ek sanat eserleri, NFT\u2019ler ve metaverse platformu Roblox\u2019a y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 i\u00e7eren bir dizi eylem plan\u0131ndan olu\u015fuyor.<\/p>\n\n\n\n

Kampanya kapsam\u0131nda ilk ad\u0131m olarak otizmli \u00e7ocuklara y\u00f6nelik at\u00f6lye \u00e7al\u0131\u015fmalar\u0131 d\u00fczenlendi ve hayal g\u00fc\u00e7lerini ka\u011f\u0131da d\u00f6kmeleri istendi. Hayata ge\u00e7irilen resimler daha sonra \u0130stanbul Havaliman\u0131\u2019nda bir sergide g\u00f6sterime sunuldu. <\/p>\n\n\n\n

Sanat eserlerinin etkisini ve ilgisini art\u0131rmak i\u00e7in resimler canland\u0131r\u0131ld\u0131 ve dijital AR platformlar\u0131na y\u00fcklendi. Havaliman\u0131 misafirleri AR teknolojisini kullanarak tasar\u0131mlar\u0131 sergi s\u0131ras\u0131nda canland\u0131r\u0131lm\u0131\u015f \u015fekilde izleyebilme \u015fans\u0131 yakalad\u0131. Ayr\u0131ca bir\u00e7ok resim T\u00fcrkiye Otistiklere Destek ve E\u011fitim Vakf\u0131\u2019na (TODEV) ba\u011f\u0131\u015f toplamak amac\u0131yla NFT\u2019ye d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc ve sat\u0131ld\u0131.<\/p>\n\n\n\n

\u0130GA, Skala Medya dijital ekibinin liderli\u011finde ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma ile bu s\u00f6z konusu resimleri metaverse oyun platformu Roblox\u2019a da ta\u015f\u0131d\u0131.<\/p>\n\n\n\n

\"\"
Otizmli \u00e7ocuklar\u0131n \u00e7izimleri Roblox\u2019a ta\u015f\u0131nd\u0131.<\/figcaption><\/figure>\n\n\n\n

Oyun ve metaverse \u00e7ocuklara eri\u015fmenin yeni yolu<\/h2>\n\n\n\n

T\u00fcrkiye de Roblox b\u00fcnyesinde en fazla geli\u015ftirici ve aktif oyuncu say\u0131s\u0131na sahip ilk 10 \u00fclke i\u00e7inde yer al\u0131yor.\u00a0Bir\u00e7ok \u00e7ocuk da Roblox\u2019ta \u00e7e\u015fitli oyunlar oynuyor. Kampanya kapsam\u0131nda \u0130GA \u0130stanbul Havaliman\u0131, Anzu\u2019nun oyun i\u00e7i reklam teknolojisini kullanarak bu \u00e7ocuklara ula\u015fmay\u0131 ve otizm fark\u0131ndal\u0131\u011f\u0131 olu\u015fturmay\u0131 hedefliyor.<\/p>\n\n\n\n

\u0130GA Sosyal ve Dijital Medya M\u00fcd\u00fcr\u00fc Mertcan Tanayd\u0131 konuyla ilgili olarak \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n\n\n

\u201d \u2018Herkes i\u00e7in Havaliman\u0131\u2019 hedefiyle, \u00f6zel ihtiya\u00e7 sahibi t\u00fcm bireylerin do\u011fdu\u011fu andan itibaren sahip oldu\u011fu haklar\u0131 \u00f6nemseyerek t\u00fcm misafirleri i\u00e7in daha \u201ceri\u015filebilir\u201d bir havaliman\u0131 olma hedefine odaklanarak ve \u00e7ocuklar\u0131m\u0131z\u0131 seyahat hayallerini Roblox Metaverse\u2019e ta\u015f\u0131yarak \u00f6rnek bir proje ger\u00e7ekle\u015ftirdi\u011fimiz i\u00e7in mutluyuz. Bu projede sanat ve teknolojiyi bir araya getirdik ve Roblox gen\u00e7 kitlelere ula\u015fmam\u0131z\u0131 sa\u011flayan bir yoldu. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde farkl\u0131 projelerle oyun i\u00e7i reklamlarda yer almaya devam edece\u011fiz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Skala Medya Dijital Grup Ba\u015fkan\u0131 Nihal Demir\u00e7elik ise \u015funlar s\u00f6yledi:<\/p>\n\n\n\n

\u201c\u0130stanbul Havaliman\u0131 (\u0130GA)\u2019n\u0131n otizimli \u00e7ocuklar i\u00e7in tasarlad\u0131\u011f\u0131 projeyi ilk duydu\u011fumuzda daha fazla \u00e7ocu\u011fu projenin i\u00e7ine nas\u0131l dahil edebiliriz diye d\u00fc\u015f\u00fcnd\u00fck ve \u00e7ocuklar\u0131n zaman ge\u00e7irmekten en \u00e7ok ho\u015fland\u0131klar\u0131 yere, oyuna y\u00f6neldik. Oyun platformlar\u0131 i\u00e7inde yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rma sonras\u0131 oyunlar\u0131n hitap etti\u011fi ya\u015f aral\u0131klar\u0131na ve etkile\u015fim oranlar\u0131na g\u00f6re bizim i\u00e7in en do\u011fru \u00e7\u00f6z\u00fcm Roblox oldu. Roblox \u00e7al\u0131\u015fmas\u0131 ile \u00e7ocuklar\u0131n otizm konusunda fark\u0131ndal\u0131\u011f\u0131n\u0131 artt\u0131r\u0131rken, otizimli \u00e7ocuklar\u0131n \u00fcrettikleri sanat eserlerini di\u011fer \u00e7ocuklarla bulu\u015fmas\u0131n\u0131 sa\u011flad\u0131k.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Son olarak Anzu Senior M\u00fc\u015fteri Y\u00f6neticisi Bet\u00fcl G\u00fcl, Anzu\u2019nun oyun i\u00e7i reklam teknolojisinden bahsetti ve ekledi:<\/p>\n\n\n\n

\u201c\u0130stanbul Havaliman\u0131 (\u0130GA)\u2019n\u0131n kampanyas\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 g\u00f6rmek inan\u0131lmazd\u0131 ve d\u00fcnya \u00e7ap\u0131ndaki markalar oyun i\u00e7i reklamlar\u0131n sundu\u011fu potansiyeli fark etmeye ba\u015flad\u0131. Benzer projeler \u00fczerinde \u00e7al\u0131\u015fmay\u0131 d\u00f6rt g\u00f6zle bekliyorum.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Oyunlar, \u00e7ocuk ve gen\u00e7 kullan\u0131c\u0131lar\u0131n uzun vakit ge\u00e7irdi\u011fi alanlar. Bu sebeple oyun i\u00e7i reklam teknolojisinin e\u011fitim ve fark\u0131ndal\u0131k i\u00e7in kullan\u0131lmas\u0131 da olduk\u00e7a yararl\u0131. Ayr\u0131ca blok zinciri ve NFT teknolojilerinin de kullan\u0131m alan\u0131 her ge\u00e7en g\u00fcn geni\u015fliyor. E\u011fitim ve fark\u0131ndal\u0131k i\u00e7in yap\u0131lan bu t\u00fcr \u00e7al\u0131\u015fmalar sekt\u00f6rde hepimizin daha \u00e7ok g\u00f6rmek istedi\u011fi t\u00fcrden \u015feyler.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c7ocuklar Roblox ile otizm ve sosyal sorumlulu\u011fa farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131.","protected":false},"author":52,"featured_media":38267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-38260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=38260"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/38267"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=38260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=38260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=38260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}