{"id":38402,"date":"2022-06-29T17:42:06","date_gmt":"2022-06-29T14:42:06","guid":{"rendered":"https:\/\/mobidictum.com\/?p=38402"},"modified":"2023-04-25T10:42:03","modified_gmt":"2023-04-25T07:42:03","slug":"trendleri-hit-oyunlar-haline-getirmek-sergey-martinkevich","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/trendleri-hit-oyunlar-haline-getirmek-sergey-martinkevich\/","title":{"rendered":"Trendleri hit oyunlar haline getirmek &#8211; Sergey Martinkevich"},"content":{"rendered":"\n<p>Ge\u00e7mi\u015fte Gismart, ASOdesk gibi \u015firketlerde \u00e7al\u0131\u015fan ve g\u00fcn\u00fcm\u00fczde <strong>Azur Interactive Games<\/strong>\u2019de Senior Business Development Manager ve Publishing Lead olarak g\u00f6rev yapan S<strong>ergey Martinkevich<\/strong>, <strong>hyper-casual<\/strong> oyun alan\u0131nda nas\u0131l hit olunabilece\u011fini anlatt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Trend in Hyper-casual - Sergey Martinkevich, Azur Games\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/C_ehR--V1p4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde 3 milyardan fazla toplam indirmeye sahip olan Azur Games,&nbsp; 2021\u2019in en b\u00fcy\u00fck yay\u0131nc\u0131lar\u0131 aras\u0131nda AppLovin ve Voodoo\u2019dan sonra \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor.&nbsp;<\/p>\n\n\n\n<p>\u00d6rnek olmas\u0131 amac\u0131yla 2 ayda 40 milyondan fazla indirme alan Cookie Carver oyununu se\u00e7en Sergey, oyunun di\u011fer Squid Game temal\u0131 oyunlardan farkl\u0131 oldu\u011funu belirtti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cTeknik olarak, rakiplerimizden daha iyi hale getirdik. \u00d6rne\u011fin, parma\u011f\u0131n\u0131z\u0131 b\u0131rakmadan \u00f6nce k\u00fc\u00e7\u00fck bir gecikmeye tak\u0131l\u0131yorsunuz. Oyucular\u0131n eylemlerine verilen yan\u0131t bu \u015fekilde \u00e7ok daha iyile\u015ftirildi.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Oyunun ABD\u2019de listelerde en y\u00fckse\u011fe ula\u015ft\u0131\u011f\u0131n\u0131 ve iki hafta boyunca orada kald\u0131\u011f\u0131n\u0131 belirten Sergey, oyunun metrikleri hakk\u0131nda \u015fu yorumlarda bulundu;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cRetention metrikleri o kadar iyi de\u011fildi. D\u00f6ng\u00fcye giren ve birbirini de\u011fi\u015ftiren sadece iki mekanik vard\u0131, ancak inan\u0131lmaz derecede iyi bir pazarlanabilirli\u011fe ve iyi bir organik potansiyele sahiptik. Bu y\u00fczden trafi\u011fi y\u00f6nettik ve b\u00fcy\u00fck ana reklam kampanyam\u0131z s\u0131ras\u0131nda oyunu yinelemeye ba\u015flad\u0131k.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Bug\u00fcnlerde bir\u00e7ok trendin oldu\u011funu belirten Sergey Martinkevich, bu trendlerin \u00fczerine nas\u0131l d\u00fc\u015f\u00fcn\u00fclmesi gerekti\u011fine de\u011findi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;TikTok&#8217;ta veya ba\u015fka bir sosyal a\u011fda trend olan bir \u015fey g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, \u00f6ncelikle oynan\u0131\u015f\u0131 ve trendi oynanabilir mekaniklere nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011finizi d\u00fc\u015f\u00fcnmelisiniz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Bunun d\u0131\u015f\u0131nda bir\u00e7ok konuya da de\u011finen Sergey Martinkevich\u2019in panelinin tamam\u0131na ve daha bir\u00e7ok i\u00e7eri\u011fe <a href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" target=\"_blank\" rel=\"noreferrer noopener\">Mobidictum YouTube kanal\u0131<\/a> \u00fczerinden ula\u015fabilirsiniz!<\/p>\n","protected":false},"excerpt":{"rendered":"Sergey Martinkevich, Mobidictum Business Network #3&#8217;te trendleri nas\u0131l hit oyunlar haline getirebilece\u011finizi anlatt\u0131.\n","protected":false},"author":54,"featured_media":38408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8875],"tags":[1501],"class_list":{"0":"post-38402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-akademi","8":"tag-hyper-casual-tr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=38402"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38402\/revisions"}],"predecessor-version":[{"id":151883,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38402\/revisions\/151883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/38408"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=38402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=38402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=38402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}