{"id":38674,"date":"2022-07-04T14:11:03","date_gmt":"2022-07-04T11:11:03","guid":{"rendered":"https:\/\/mobidictum.com\/?p=38674"},"modified":"2023-04-25T10:41:59","modified_gmt":"2023-04-25T07:41:59","slug":"pazarlama-kreatiflerinin-onemi-ata-gunes","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/pazarlama-kreatiflerinin-onemi-ata-gunes\/","title":{"rendered":"Mobil oyun ve uygulamalarda pazarlama kreatiflerinin \u00f6nemi &#8211; Ata G\u00fcne\u015f"},"content":{"rendered":"\n<p><strong>Black Studio<\/strong>\u2019da Managing Director olarak g\u00f6rev yapan ve yakla\u015f\u0131k 16 senelik sekt\u00f6r tecr\u00fcbesine sahip <strong>Ata G\u00fcne\u015f<\/strong>, mobil oyun ve uygulamalarda pazarlama kreatiflerinin \u00f6nemi hakk\u0131nda konu\u015ftu.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobil Oyun ve Uygulamalarda Pazarlama Kreatifleri - Ata G\u00fcne\u015f, Black Studio\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vrJwxZGB9Co?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kreatiflerin \u00fcretim s\u00fcre\u00e7lerinden ve art\u0131\/eksi y\u00f6nlerine de\u011finen G\u00fcne\u015f, kreatiflerin reklamlarda ne denli bir geri d\u00f6n\u00fc\u015fe yol a\u00e7t\u0131\u011f\u0131n\u0131 da anlatt\u0131.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cD\u00fcnya\u2019da iki t\u00fcr video deneyim tarz\u0131 var: bir tanesi on-the-go bir tanesi de captivated view. On-the-go\u2019nun olay\u0131 tamamen h\u0131zl\u0131 bir \u015fekilde t\u00fcketilebilecek videolar (otob\u00fcste, metroda t\u00fcketilebilecek i\u00e7erikler) olmalar\u0131. Captivated view ise YouTube, IGTV ve FB Watch gibi mecralarda daha uzun videolar ile markala\u015ft\u0131r\u0131lan i\u00e7erikleri tercih ediyoruz. Bu ayr\u0131m\u0131 yapt\u0131\u011f\u0131m\u0131zda kendi i\u00e7imizde \u00e7ok daha do\u011fru ve \u015feffaf sonu\u00e7lar alabiliyoruz.\u201c<\/em><\/p><\/blockquote>\n\n\n\n<p>Bu t\u00fcrlerden bahsettiktikten sonra etkile\u015fime nas\u0131l ge\u00e7ilebilece\u011fi konusunda G\u00fcne\u015f, \u015fu yorumlarda bulunuyor;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cOn-the-go taraf\u0131nda as\u0131l ama\u00e7 t\u00fcm \u00fcr\u00fcnlere ula\u015fabilecek, indirme yakalayabilecek, al\u0131\u015fveri\u015f sa\u011flayabilecek kitleye ula\u015fmak. Burada \u00fc\u00e7 adet kural var; birincisi, \u00e7ok k\u0131sa s\u00fcrede bu kitleyi yakalamam\u0131z gerekiyor. K\u0131sa s\u00fcrede yakald\u0131\u011f\u0131m\u0131z insanlara videolar\u0131m\u0131z\u0131 izleterek mesaj\u0131m\u0131z\u0131 veriyoruz ve hemen arkas\u0131ndan etkile\u015fime ge\u00e7iyoruz. Temel d\u00f6ng\u00fc bu \u015fekilde planlan\u0131yor.\u201c<\/em><\/p><\/blockquote>\n\n\n\n<p>G\u00fcne\u015f, bu a\u00e7\u0131klamalardan hemen sonra <strong>Cat Heroes<\/strong> isimli oyun \u00fczerinde kreatiflerin kullan\u0131m\u0131yla birlikte ne gibi etkiler yarat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Kendilerinden \u00f6nce yap\u0131lan kampanyalardan %20 daha d\u00fc\u015f\u00fck CPI sonu\u00e7lar\u0131 al\u0131nd\u0131\u011f\u0131n\u0131 ve 3 videonun toplam indirmelerin %60\u2019\u0131n\u0131 olu\u015fturdu\u011funu ekledi.<\/p>\n\n\n\n<p>Oyunun \u00e7e\u015fitli temalara sahip kreatiflerini de izleyicilere g\u00f6steren G\u00fcne\u015f, \u015fu s\u00f6zleri ekledi;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cD\u00f6neme g\u00f6re t\u00fcm de\u011fi\u015fikliklere ayak uydurmak gerekiyor. \u00d6rne\u011fin; y\u0131lba\u015f\u0131na geldi\u011fimiz zaman kar temal\u0131 banner\u2019lar ya da halloween zaman\u0131nda o zamana y\u00f6nelik banner\u2019lar daha \u00e7ok i\u015fe yar\u0131yor. Ancak al\u0131\u015f\u0131lagelmi\u015f dokunu\u015flar yerine daha farkl\u0131 dokunu\u015flar yap\u0131lmas\u0131 daha faydal\u0131 oluyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Black Studio olarak sadece oyunlar i\u00e7in de\u011fil t\u00fcm t\u00fcrden uygulamalara kreatif tasar\u0131mlar sunduklar\u0131n\u0131 belirten G\u00fcne\u015f, konu\u015fmas\u0131n\u0131n sonlar\u0131nda dinleyicilerden gelen sorular\u0131 yan\u0131tlad\u0131. Panelin tamam\u0131na ve \u00e7ok daha fazlas\u0131na a\u015fa\u011f\u0131daki butona basarak ula\u015fabilir ve i\u00e7erikleri ka\u00e7\u0131rmamak i\u00e7in Mobidictum YouTube kanal\u0131na abone olabilirsiniz!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobidictum Youtube kanal\u0131na abone olmay\u0131 unutmay\u0131n!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Studio&#8217;da Managing Director olarak g\u00f6rev yapan Ata G\u00fcne\u015f, pazarlama kreatiflerinin ne denli \u00f6nemli oldu\u011funu anlatt\u0131.<\/p>\n","protected":false},"author":54,"featured_media":38680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-38674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=38674"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38674\/revisions"}],"predecessor-version":[{"id":151881,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/38674\/revisions\/151881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/38680"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=38674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=38674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=38674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}