{"id":39011,"date":"2022-07-11T03:46:00","date_gmt":"2022-07-11T00:46:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=39011"},"modified":"2023-04-25T10:41:54","modified_gmt":"2023-04-25T07:41:54","slug":"steam-nasil-oyun-yayinlanir","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/steam-nasil-oyun-yayinlanir\/","title":{"rendered":"Bir oyun Steam&#8217;de nas\u0131l yay\u0131nlan\u0131r?"},"content":{"rendered":"\n<p>Bir\u00e7ok oyun platformu aras\u0131nda en pop\u00fcler olan ve Backlinko\u2019nun aktard\u0131\u011f\u0131 \u00fczere g\u00fcn\u00fcm\u00fczde <strong>120 milyon ayl\u0131k aktif kullan\u0131c\u0131<\/strong> <strong>(MAU)<\/strong> say\u0131s\u0131na sahip olan <strong>Steam<\/strong>, b\u00fcy\u00fck yay\u0131nc\u0131lar haricinde ba\u011f\u0131ms\u0131z ve k\u00fc\u00e7\u00fck st\u00fcdyolar taraf\u0131ndan da kullan\u0131l\u0131yor.&nbsp;Hal b\u00f6yle olunca bir\u00e7ok st\u00fcdyonun ve bireysel geli\u015ftiricinin akl\u0131nda tek bir soru olu\u015fuyor: <strong>Steam\u2019de oyun nas\u0131l yay\u0131nlan\u0131r?<\/strong><\/p>\n\n\n\n<p>Asl\u0131nda \u00e7ok karma\u015f\u0131k bir sistem de\u011fil, lakin biz sizin i\u00e7in bu s\u00fcreci tek bir \u00e7at\u0131 alt\u0131nda toplad\u0131k. Ekstra olarak da oyununuz yay\u0131nland\u0131ktan sonra ne t\u00fcr aksiyonlar\u0131n size fayda sa\u011flayabilece\u011finden bahsettik. Keyifli okumalar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00fcrecin ba\u015flang\u0131c\u0131<\/h2>\n\n\n\n<p>Oyununuzu haz\u0131rlad\u0131n\u0131z, art\u0131k geriye kalan tek \u015fey bu oyunu bir platform \u00fczerinde yay\u0131nlamak ve son kullan\u0131c\u0131ya ula\u015fmak. Elinizde \u00e7e\u015fitli yollar var, lakin biz bug\u00fcn Steam \u00f6zelinde konu\u015faca\u011f\u0131z.&nbsp;<\/p>\n\n\n\n<p>\u00d6ncelikle kazanc\u0131 sa\u011flayacak olan t\u00fczel ki\u015fili\u011fe ait kimlik bilgilerine, kimi temsil etti\u011fine ve kim oldu\u011funa dair belgelere ihtiyac\u0131n\u0131z var. Bu belgelerin haricinde \u00f6deme almak ad\u0131na banka\/\u015fube kodunuz, hesap numaran\u0131z ve banka adresiniz gerekiyor. Banka bilgileri, yukar\u0131da bahsetti\u011fim t\u00fczel ki\u015fili\u011fe ait olmal\u0131.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015fin vergilendirme k\u0131sm\u0131na gelecek olursak, vergi durumunun ve stopaj oran\u0131n\u0131n belirlenmesi i\u00e7in Steam size bir vergi anketi sunacak. 2 ila 7 g\u00fcn aras\u0131 bir onaylama s\u00fcreci olan bu anket, \u00fclkeden \u00fclkeye farkl\u0131l\u0131k g\u00f6sterebiliyor.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015fin en can al\u0131c\u0131 k\u0131sm\u0131 olan \u00fcr\u00fcn g\u00f6nderme \u00fccretine geldi\u011finizde yapman\u0131z gereken tek \u015fey 100 dolarl\u0131k mebla\u011f\u0131 Steam\u2019e g\u00f6ndermek. Bunu Steam\u2019in \u00f6deme kabul etti\u011fi t\u00fcm kanallar \u00fczerinden (Steam c\u00fczdan\u0131 hari\u00e7) ger\u00e7ekle\u015ftirebilirsiniz. Bu \u00fccret iade edilemiyor, lakin yay\u0131nlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ma\u011faza ve mikro \u00f6demeler ile 1000 USD br\u00fct gelire ula\u015ft\u0131\u011f\u0131nda geri al\u0131nabiliyor.<\/p>\n\n\n\n<p>Steam\u2019de yay\u0131nlanmas\u0131na kesinlikle izin verilmeyen baz\u0131 i\u00e7erik t\u00fcrleri bulunmakta. Steam\u2019in aktard\u0131\u011f\u0131 \u00fczere bunlar \u015fu \u015fekilde:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Belirli gruplara ve g\u00f6r\u00fc\u015flere kar\u015f\u0131 \u015fiddet veya ayr\u0131mc\u0131l\u0131\u011fa te\u015fvik eden nefret s\u00f6ylemleri<\/li><li>Ya\u015f s\u0131n\u0131rland\u0131rmas\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kan yeti\u015fkin i\u00e7erikler (yay\u0131nlanan i\u00e7eri\u011fin ya\u015f s\u0131n\u0131rland\u0131rmas\u0131na dikkat edilmesi gerekiyor)<\/li><li>\u0130ftira\/hakaret i\u00e7erikli s\u00f6ylemler<\/li><li>\u00c7al\u0131nt\u0131 i\u00e7erikler<\/li><li>Yasalara ayk\u0131r\u0131 i\u00e7erikler<\/li><li>Vir\u00fcsler ve k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131mlar<\/li><li>\u00dcr\u00fcnden ba\u011f\u0131ms\u0131z video i\u00e7erikleri<\/li><li>Etkile\u015fimli olmayan 360 VR videolar\u0131<\/li><li>Blok zinciri teknolojisine sahip, NFT ve kripto para takas\u0131na veya \u00fcretimine izin veren uygulamalar<\/li><\/ul>\n\n\n\n<p>Steam taraf\u0131ndan yay\u0131nlanan t\u00fcm kural ve y\u00f6nergelere <strong><a href=\"https:\/\/partner.steamgames.com\/doc\/gettingstarted\/onboarding\" rel=\"nofollow noopener\" target=\"_blank\">buraya<\/a><\/strong> t\u0131klayarak ula\u015fabilir ve daha detayl\u0131 bilgilere sahip olabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yay\u0131nlama s\u00fcreci ve anahtar \u00fcretme<\/h2>\n\n\n\n<p>SteamWorks\u2019e kay\u0131t oldunuz, oyununuzu y\u00fcklediniz ve Steam sayfan\u0131z\u0131 haz\u0131rlad\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/mobidictum.com\/tr\/video-oyunu-pazarlamasina-giris\/\"><strong>video oyunu pazarlamas\u0131na giri\u015f<\/strong><\/a> yaz\u0131s\u0131na uygun bir \u015fekilde d\u00fczenlediniz. \u015eimdi geriye kalan tek \u015fey arkan\u0131za yaslanmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in pazarlama \u00e7al\u0131\u015fmalar\u0131na ba\u015flamak.&nbsp;<\/p>\n\n\n\n<p>Yukar\u0131da bahsetti\u011fim i\u00e7eri\u011fe giderek Steam oyununuz i\u00e7in a\u00e7\u0131klamalar girerken nelere dikkat etmeniz gerekti\u011fi, g\u00f6rsel se\u00e7imlerinin nas\u0131l yap\u0131lmas\u0131 gerekti\u011fi ve oyun pazarlamas\u0131 hakk\u0131nda daha bir\u00e7ok detaya ula\u015fabilirsiniz. G\u00f6z gezdirmeyi kesinlikle unutmay\u0131n!<\/p>\n\n\n\n<p>Nedir bu anahtar \u00fcretme s\u00fcreci dedi\u011finizi duyar gibiyim. Steam, belirli say\u0131da anahtar \u00fcretmenizi sa\u011flayarak sizin Steam d\u0131\u015f\u0131 pazar alanlar\u0131na oyununuzu ekleyerek sat\u0131\u015f yapman\u0131za olanak sa\u011fl\u0131yor. Bunu bir da\u011f\u0131t\u0131mc\u0131 ile anla\u015farak yapmay\u0131 da tercih edebilirsiniz, ya da kendi \u015firketiniz \u00fczerinden ba\u011f\u0131ms\u0131z bir \u015fekilde de s\u00fcreci y\u00f6netebilirsiniz. Burada se\u00e7im tamamen size kalm\u0131\u015f.&nbsp;<\/p>\n\n\n\n<p>Pazarlama \u00e7al\u0131\u015fmalar\u0131 dedik, lakin oyun geli\u015ftiricisi olmak pazarlama uzman\u0131 olmak anlam\u0131na gelmiyor. Burada ki\u015fiye d\u00fc\u015fen baz\u0131 kilit noktalar var, lakin pazarlaman\u0131n bamba\u015fka bir i\u015f kolu oldu\u011funu unutmamak gerekiyor. E\u011fer bir b\u00fct\u00e7eniz varsa, bir pazarlamac\u0131 ile \u00e7al\u0131\u015fman\u0131z\u0131 tavsiye ediyoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yay\u0131n s\u00fcrecinden sonra<\/h2>\n\n\n\n<p>Oyununuzu ba\u015far\u0131ya ula\u015ft\u0131rmak i\u00e7in sosyal medyan\u0131n g\u00fcc\u00fcnden yararlanman\u0131z gerekti\u011finden bahsederek zaman\u0131n\u0131z\u0131 \u00e7almayaca\u011f\u0131m. G\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda i\u015f kolu farketmeksizin sosyal medyaya ba\u015fvurmak gerekti\u011fini bildi\u011finizi farz ediyorum.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media.jpg\" alt=\"Steam Yay\u0131nc\u0131l\u0131\u011f\u0131 Sosyal Medya\" class=\"wp-image-39015\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-300x157.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-768x402.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-380x199.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Sosyal Medya kullan\u0131m\u0131 ba\u015far\u0131ya ula\u015fmak i\u00e7in elzem.<\/figcaption><\/figure>\n\n\n\n<p>Sosyal medya d\u0131\u015f\u0131nda oyununuzu b\u00fcy\u00fctmek i\u00e7in hangi yollara ba\u015fvurmal\u0131s\u0131n\u0131z? Biz sizin i\u00e7in birka\u00e7 tekni\u011fi bir araya getirdik. Bunlardan ilki g\u00fcn\u00fcm\u00fczde \u00e7ok\u00e7a tercih edilen bir y\u00f6ntem olan influencer marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer t\u00fcrleri ve dikkat edilmesi gerekenler<\/h3>\n\n\n\n<p>Influencerlar kendi i\u00e7erisinde macro ve micro olmak \u00fczere ikiye ayr\u0131l\u0131yor. Macro influencerlar\u0131n 100.000 ila 1 milyon aras\u0131nda takip\u00e7i say\u0131lar\u0131 olurken bu say\u0131 mikro influencerlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda 10.000 ila 100.000 aras\u0131nda oluyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-1024x576.jpg\" alt=\"Influencerlar ile \u00e7al\u0131\u015fmak\" class=\"wp-image-39019\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-1536x864.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/influencer-ile-calismak.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Influencerlar ile \u00e7al\u0131\u015fmak g\u00fcn\u00fcm\u00fczde olduk\u00e7a tercih ediliyor.<\/figcaption><\/figure>\n\n\n\n<p>Macro influencer se\u00e7imi takip\u00e7i say\u0131lar\u0131 baz al\u0131nd\u0131\u011f\u0131nda g\u00f6ze mant\u0131kl\u0131 gibi gelebilir, lakin bu tam olarak \u00f6yle de\u011fil. Geni\u015f bir a\u011f birden fazla kitleye hitap ederken, micro influencerlar k\u00fc\u00e7\u00fck ama ni\u015f bir kitleye hitap ediyor.&nbsp;<\/p>\n\n\n\n<p>Yani se\u00e7iminizi mant\u0131kl\u0131 ger\u00e7ekle\u015ftirdi\u011finizde, micro influencerlar ile \u00e7ok daha h\u0131zl\u0131 b\u00fcy\u00fcmeye ula\u015fmak m\u00fcmk\u00fcn. Sonu\u00e7 olarak, geni\u015f bir insan grubuna ve birden fazla kitleye mi hitap etmek istiyorsunuz, yoksa belirli ve ni\u015f bir pazara m\u0131 girmek istiyorsunuz? Se\u00e7im tamamen size kalm\u0131\u015f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Takip\u00e7ileri mutlu etmek<\/h3>\n\n\n\n<p>Oyuncular\u0131n en sevdi\u011fi \u015fey nedir sorusuna eminim ki bir\u00e7ok ki\u015fi \u00e7ekili\u015fler ve bedava oyunlar cevab\u0131n\u0131 verecektir. Kim bedava olan \u015feyleri sevmez ki? Oyununuzu yay\u0131nlad\u0131\u011f\u0131n\u0131zda anahtar \u00fcretebilece\u011finizi s\u00f6ylemi\u015ftim.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-1024x536.png\" alt=\"Steam Yay\u0131nc\u0131l\u0131\u011f\u0131 Sosyal Medya \u00c7ekili\u015fleri\" class=\"wp-image-39017\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-1024x536.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-300x157.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-768x402.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-1536x804.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-2048x1072.png 2048w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-380x199.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-800x419.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway-1160x607.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/steam-publisher-social-media-giveaway.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00c7ekili\u015fler ile takip\u00e7ilerinizi mutlu edin!<\/figcaption><\/figure>\n\n\n\n<p>\u00dcretti\u011finiz anahtarlar\u0131n bir k\u0131sm\u0131n\u0131 bu \u00e7ekili\u015flere ay\u0131rarak b\u00fcy\u00fck bir pazarlama masraf\u0131ndan kurtulabilir ve oyununuzun tan\u0131t\u0131m\u0131n\u0131 sosyal medya \u00e7ekili\u015fleri vas\u0131tas\u0131yla ger\u00e7ekle\u015ftirebilirsiniz. Bu tekni\u011fi influencer marketing ba\u015fl\u0131\u011f\u0131nda bahsetti\u011fim di\u011fer tekniklerle harmanlayarak daha geni\u015f ve ni\u015f bir kitleye ula\u015fabilirsiniz ve ba\u015far\u0131 oran\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Son olarak<\/h2>\n\n\n\n<p>Steam k\u00fcrat\u00f6rleri, yay\u0131nc\u0131lar, MAU, ARPDAU, CPI, KPI derken dikkat etmeniz gerekenler listesi binlerce sayfal\u0131k kitaplarla bile anlat\u0131lamayacak kadar uzabilir. Bu alanda kendinizi geli\u015ftirmek ve ba\u015far\u0131ya ula\u015fmak size (biraz da b\u00fct\u00e7enize) kalm\u0131\u015f durumda. Tercih edebilece\u011finiz onlarca reklam kanal\u0131 ve se\u00e7ene\u011fi bulunuyor. Content marketing, influencer marketing, social media marketing gibi se\u00e7eneklerin hepsi sizi ba\u015far\u0131ya ula\u015ft\u0131racak yolda bir ara\u00e7. <\/p>\n\n\n\n<p>Pazarlama tabii ki de ufak bir yaz\u0131da anlat\u0131labilecek kadar basit bir konu de\u011fil. Lakin yukar\u0131daki \u00f6nergeleri dikkate ald\u0131\u011f\u0131n\u0131zda ba\u015far\u0131ya ula\u015fma \u015fans\u0131n\u0131z kesinlikle artacakt\u0131r. Daha \u00f6ncelerinde sitemiz \u00fczerinden pazarlama hakk\u0131nda bir\u00e7ok i\u00e7erik yay\u0131nlad\u0131k. Bu i\u00e7eriklere <strong><a href=\"https:\/\/mobidictum.com\/tr\/akademi\/\">Akademi<\/a><\/strong> kategorisi \u00fczerinden veya <strong><a href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" rel=\"nofollow noopener\" target=\"_blank\">Mobidictum YouTube<\/a><\/strong> kanal\u0131 \u00fczerinden ula\u015fman\u0131z m\u00fcmk\u00fcn. \u0130\u00e7eriklere g\u00f6z gezdirmeyi ve bilgi birikiminizi geli\u015ftirmeyi unutmay\u0131n! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oyununuzu geli\u015ftirdiniz ve yay\u0131nlamak i\u00e7in haz\u0131r hissediyorsan\u0131z Steam&#8217;de oyununuzu nas\u0131l yay\u0131nlayaca\u011f\u0131n\u0131z\u0131 ve sonras\u0131nda nelere dikkat etmeniz gerekti\u011fini anlatt\u0131k!<\/p>\n","protected":false},"author":54,"featured_media":39021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-39011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=39011"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39011\/revisions"}],"predecessor-version":[{"id":39145,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39011\/revisions\/39145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/39021"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=39011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=39011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=39011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}