{"id":39458,"date":"2022-07-14T15:49:55","date_gmt":"2022-07-14T12:49:55","guid":{"rendered":"https:\/\/mobidictum.com\/?p=39458"},"modified":"2022-07-14T15:49:56","modified_gmt":"2022-07-14T12:49:56","slug":"netflix-reklam-destekli-abonelik-plani-icin-microsoft-ile-is-birligi-yapiyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/netflix-reklam-destekli-abonelik-plani-icin-microsoft-ile-is-birligi-yapiyor\/","title":{"rendered":"Netflix, reklam destekli abonelik plan\u0131 i\u00e7in Microsoft ile i\u015f birli\u011fi yap\u0131yor"},"content":{"rendered":"\n<p><strong>Netflix<\/strong>, baz\u0131 kesimlere y\u00f6nelik uygun fiyatl\u0131 ve reklam i\u00e7eren abonelik plan\u0131 i\u00e7in <strong>Microsoft<\/strong> ile ortak oldu. Bu senaryoda Microsoft, Netflix\u2019in reklamc\u0131l\u0131k ve sat\u0131\u015f orta\u011f\u0131 olarak g\u00f6rev alacak.&nbsp;<\/p>\n\n\n\n<p>Baz\u0131 kesimler taraf\u0131ndan tart\u0131\u015fmalara sebep olan bu abonelik plan\u0131 uzun zamand\u0131r bekleniyordu. Bu plan\u0131 ne zaman etkinle\u015ftirece\u011fi belirsiz olan <strong>Netflix<\/strong>, sessizli\u011fini bozarak ani bir <strong>Microsoft<\/strong> anla\u015fmas\u0131 ile kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. \u015eimdi ise ak\u0131llarda baz\u0131 sorular var, bunlardan bir tanesi ise bu sistemin nas\u0131l i\u015fleyece\u011fi.<\/p>\n\n\n\n<p>Son anla\u015fma ile birlikte platforma reklam vermek isteyen markalar Microsoft ile \u00e7al\u0131\u015facak. <strong>G\u00fcn\u00fcm\u00fczde oldu\u011fu gibi ayn\u0131 \u015fekilde i\u00e7erikleri izleyebileceksiniz<\/strong>, herhangi ba\u015fka bir k\u0131s\u0131tlamaya veya i\u00e7erik eksikli\u011fine maruz kalmayacaks\u0131n\u0131z <strong>lakin seyir zevkiniz belirli aral\u0131klarla reklam kesintilerine u\u011frayacak<\/strong>. Reklam aralar\u0131nda ise nas\u0131l bir s\u00fcre s\u0131n\u0131r\u0131 olaca\u011f\u0131 bilinmiyor.<\/p>\n\n\n\n<p>Microsoft web deneyimleri ba\u015fkan\u0131 Mihail Parakhin konuyla alakal\u0131 olarak \u015fu s\u00f6zleri s\u00f6yl\u00fcyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Lansman s\u0131ras\u0131nda t\u00fcketiciler, Netflix&#8217;in \u00f6d\u00fcll\u00fc i\u00e7eriklerine eri\u015fmek i\u00e7in daha fazla se\u00e7ene\u011fe sahip olacak. Reklam ihtiya\u00e7lar\u0131 i\u00e7in Microsoft&#8217;u arayan pazarlamac\u0131lar, Netflix hedef kitlesine ve premium ba\u011flant\u0131l\u0131 TV envanterine eri\u015febilecek. Netflix&#8217;te sunulan t\u00fcm reklamlar yaln\u0131zca Microsoft platformu \u00fczerinden sunulacak. Bug\u00fcnk\u00fc duyuru ayn\u0131 zamanda Microsoft&#8217;un m\u00fc\u015fterilerin bilgilerini korumaya dayal\u0131 gizlilik yakla\u015f\u0131m\u0131n\u0131 da destekliyor.<\/em><\/p><\/blockquote>\n\n\n\n<p>\u0130ki \u015firket taraf\u0131ndan da bu reklamlar\u0131n hangi metriklere g\u00f6re se\u00e7ilece\u011fi a\u00e7\u0131klanmad\u0131. Ki\u015fisel veri davalar\u0131n\u0131n bu denli artt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde sadece Netflix al\u0131\u015fkanl\u0131klar\u0131na dayal\u0131 m\u0131 yoksa bir\u00e7ok taray\u0131c\u0131dan al\u0131nan ortak verilere dayal\u0131 bir reklam skalas\u0131 m\u0131 sunulacak merak konusu.<\/p>\n\n\n\n<p>Apple\u2019\u0131n <strong>\u201cApp Tracking Transparency\u201d (ATT)<\/strong> uygulamas\u0131n\u0131 hayata ge\u00e7irmesinin ard\u0131ndan ki\u015fisel verilerden yararlanan <a href=\"https:\/\/mobidictum.com\/tr\/mobil-reklam-raporu-apple-gizlilik-politikasi-etkisi\/\">bir\u00e7ok reklamveren Apple\u2019dan Android\u2019e kaymaya ba\u015flam\u0131\u015ft\u0131<\/a>. B<strong>u sistemin ki\u015fisel verileri toplayaca\u011f\u0131 bir senaryoda Apple ile \u00e7at\u0131\u015fmas\u0131 m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Netflix COO\u2019su Greg Peters, Microsoft ile ger\u00e7ekle\u015fen ortakl\u0131k konusunda \u00e7ok heyecanl\u0131 olduklar\u0131n\u0131 s\u00f6yledi ve \u015fu s\u00f6zleri ekledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Microsoft, birlikte reklam destekli yeni bir teklif olu\u015ftururken, t\u00fcm reklamc\u0131l\u0131k ihtiya\u00e7lar\u0131m\u0131z\u0131 destekleme konusunda kan\u0131tlanm\u0131\u015f bir yetene\u011fe sahip. Daha da \u00f6nemlisi, Microsoft, \u00fcyelerimiz i\u00e7in g\u00fc\u00e7l\u00fc gizlilik korumalar\u0131n\u0131n yan\u0131 s\u0131ra hem teknoloji hem de sat\u0131\u015f taraf\u0131nda zaman i\u00e7inde yenilik yapma esnekli\u011fi sundu.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Netflix, 1 seneyi a\u015fk\u0131n zamand\u0131r oyun sekt\u00f6r\u00fcnde de at\u0131l\u0131mlar ger\u00e7ekle\u015ftiriyor. <a href=\"https:\/\/mobidictum.com\/tr\/netflix-mobil-oyun-kutuphanesine-4-yeni-oyun-ekliyor\/\">May\u0131s ay\u0131nda k\u00fct\u00fcphanesine 4 yeni oyun daha ekleyen<\/a> Netflix\u2019in toplam oyun indirmeleri <a href=\"https:\/\/mobidictum.com\/tr\/netflix-mobil-oyunlari-dunya-capinda-13-milyon-indirmeye-ulasti\/\">1 senede 13 milyonu a\u015fm\u0131\u015ft\u0131<\/a>. <strong>Bu abonelik plan\u0131n\u0131n oyunlar\u0131 i\u00e7erip i\u00e7ermeyece\u011fi ise hen\u00fcz a\u00e7\u0131klanmad\u0131.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Bir\u00e7ok paketinin yan\u0131 s\u0131ra yeni reklam destekli paketini duyuran Netflix, bu paket i\u00e7in Microsoft ile ortak olaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.\n","protected":false},"author":54,"featured_media":39463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[1632],"class_list":{"0":"post-39458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-ortakliklar-ve-is-birlikleri","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=39458"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39458\/revisions"}],"predecessor-version":[{"id":39480,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39458\/revisions\/39480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/39463"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=39458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=39458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=39458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}