{"id":39932,"date":"2022-07-20T13:50:20","date_gmt":"2022-07-20T10:50:20","guid":{"rendered":"https:\/\/mobidictum.com\/?p=39932"},"modified":"2022-07-20T13:50:39","modified_gmt":"2022-07-20T10:50:39","slug":"mobil-oyun-sektorunun-durumu-ve-2022-ilk-yarisina-dair-pazarlama-analizi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oyun-sektorunun-durumu-ve-2022-ilk-yarisina-dair-pazarlama-analizi\/","title":{"rendered":"Mobil oyun sekt\u00f6r\u00fcn\u00fcn durumu ve 2022&#8217;nin ilk yar\u0131s\u0131na dair pazarlama analizi"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">K\u00fc\u00e7\u00fck oyun \u015firketleri istikrarl\u0131 bir ilerleme kaydederken, b\u00fcy\u00fck oyun \u015firketleri \u015fiddetli rekabet i\u00e7inde tak\u0131l\u0131 kald\u0131. 2022\u2019nin ilk yar\u0131s\u0131nda mobil oyun sekt\u00f6r\u00fcnde neler oldu? Buna bir yan\u0131t olarak <strong>SocialPeta<\/strong>, mobil oyun end\u00fcstrisinde \u00e7al\u0131\u015fan insanlara \u00fcr\u00fcnlerinin k\u00fcreselle\u015fmesi konusunda yard\u0131mc\u0131 olmak i\u00e7in k\u00fcresel i\u00e7g\u00f6r\u00fcler sa\u011flayan \u201c<a href=\"https:\/\/socialpeta.com\/academy\/h1-2022-mobile-game-whitepaper-tr\/?utm_source=mobidictum&utm_medium=0719\" target=\"_blank\" rel=\"noopener nofollow\"><em>1. \u00c7eyrek 2022 Mobil Oyun Pazarlama Teknik Raporu<\/em><\/a>\u201dnu yay\u0131nlad\u0131.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/socialpeta.com\/academy\/h1-2022-mobile-game-whitepaper-tr\/?utm_source=mobidictum&utm_medium=0719\" style=\"background-color:#3685d9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Raporun t\u00fcm\u00fcne ula\u015fmak i\u00e7in t\u0131klay\u0131n<\/a><\/div>\n<\/div>\n\n\n\n<p>Bu teknik inceleme, Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, Game Factory ve daha bir\u00e7ok \u015firketten gelen sekt\u00f6r i\u00e7g\u00f6r\u00fclerinin bir derlemesi niteli\u011finde. Rapor bu y\u0131l\u0131n ilk yar\u0131s\u0131ndaki mobil oyun sekt\u00f6r\u00fc verilerinin kesin bir analizini, k\u00fcresel mobil pazarlama verilerini, pop\u00fcler b\u00f6lgelerin g\u00f6zlem sonu\u00e7lar\u0131n\u0131, hassas kanal reklamc\u0131l\u0131\u011f\u0131na dair verileri, reklam b\u00fct\u00e7e maliyetini ve pop\u00fcler mobil oyunlara dayal\u0131 olarak gelecekteki e\u011filimlere ili\u015fkin pazarlama tahminler sunar. <\/p>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><strong>Reklamc\u0131l\u0131k pazar\u0131 verilerine genel bak\u0131\u015f: toplam mobil oyun reklam \u00f6\u011feleri yakla\u015f\u0131k %30\u2019luk bir d\u00fc\u015f\u00fc\u015f g\u00f6sterirken hafif mobil oyunlar y\u0131ldan y\u0131la art\u0131\u015f g\u00f6sterdi<\/strong><\/h2>\n\n\n\n<p>Bu y\u0131l\u0131n Ocak ay\u0131nda, k\u00fcresel mobil uygulama reklamverenlerinin toplam say\u0131s\u0131 t\u00fcm zamanlar\u0131n en d\u00fc\u015f\u00fck seviyesi olan 83.400\u2019e d\u00fc\u015ft\u00fc ve mobil oyun reklamverenleri yakla\u015f\u0131k %22.65\u2019lik k\u0131sm\u0131 olu\u015fturdu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-1024x576.jpg\" alt=\"\" class=\"wp-image-39883\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-2.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>K\u00fcresel Mobil Uygulama Pazarlamas\u0131na \u0130li\u015fkin \u00d6ng\u00f6r\u00fcler \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reklam pazar\u0131 verileri: Reklam \u00f6\u011felerinin toplam say\u0131s\u0131 yakla\u015f\u0131k %30 oran\u0131nda d\u00fc\u015ft\u00fc, ancak 2. ve 3. pazarlardaki reklamverenlerde \u00f6nemli art\u0131\u015flar oldu.<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>2022\u2019nin ilk yar\u0131s\u0131nda toplamda 15,8 milyon mobil oyun reklam \u00f6\u011fesi g\u00f6r\u00fcld\u00fc, bu say\u0131 yakla\u015f\u0131k %30\u2019luk bir d\u00fc\u015f\u00fc\u015fe i\u015faret ediyor<\/strong>. B\u00f6lgeler a\u00e7\u0131s\u0131ndan, Okyanusya ve Avrupa, reklamverenlerin say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f trendleri bildirdi ve di\u011fer t\u00fcm b\u00f6lgelerde reklamverenlerin artt\u0131\u011f\u0131n\u0131, T2 ve T3 pazarlar\u0131ndaki reklamverenlerde \u00f6nemli art\u0131\u015flar oldu\u011funu bildirdi.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-1024x576.jpg\" alt=\"\" class=\"wp-image-39881\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-1.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>K\u00fcresel Mobil Oyun Pazarlamas\u0131na \u0130li\u015fkin G\u00f6r\u00fc\u015fler \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-1024x576.jpg\" alt=\"\" class=\"wp-image-39887\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-4.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>K\u00fcresel Mobil Oyun Pazarlamas\u0131, T2 & T3 reklamverenleri hakk\u0131nda bilgi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reklam\u0131 yap\u0131lan oyun t\u00fcrleri: Temel mobil oyun reklamverenlerinin y\u00fczdesi \u00f6nemli \u00f6l\u00e7\u00fcde azald\u0131 ve hafif mobil oyun reklamverenlerinin say\u0131s\u0131 artt\u0131<\/strong><\/li><\/ul>\n\n\n\n<p>2022\u2019nin ilk yar\u0131s\u0131nda casual oyun reklamc\u0131lar\u0131, y\u0131ll\u0131k %4,7 art\u0131\u015fla toplam reklamverenlerin %26,03\u2019\u00fcn\u00fc olu\u015fturdu. Pandemi ile birlikte kademeli ve kontroll\u00fc bir \u015fekilde hard-core mobil oyunlar y\u00fczde olarak d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. RPG reklamc\u0131lar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde \u00fc\u00e7\u00fcnc\u00fc s\u0131radayd\u0131. Lakin bu y\u0131l be\u015finci s\u0131rada yer alarak sim\u00fclasyon ve aksiyon oyunlar\u0131n\u0131n alt\u0131nda kald\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-1024x576.jpg\" alt=\"\" class=\"wp-image-39885\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-3.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Oyun T\u00fcr\u00fcne G\u00f6re Reklamverenlerin Y\u00fczdesi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><span style=\"font-weight: 400;\">Ulusal pazarlar\u0131n analizi: ABD\u2019de hyper-casual ve puzzle mobil oyun reklamc\u0131lar\u0131 %40\u2019\u0131n \u00fczerinde bir paya sahip.<\/span><\/h2>\n\n\n\n<p>Teknik incelemenin ikinci b\u00f6l\u00fcm\u00fc, \u00c7in anakaras\u0131 ve Hong Kong, Makao ve Tayvan b\u00f6lgeleri, ABD, Japonya, G\u00fcney Kore, T\u00fcrkiye, G\u00fcneydo\u011fu Asya ve di\u011fer b\u00f6lgeler dahil olmak \u00fczere d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki pop\u00fcler \u00fclkelerde\/b\u00f6lgelerde mobil oyun pazarlamas\u0131na genel bak\u0131\u015fa odaklanmakta.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, ABD\u2019de <strong>hyper-casual ve puzzle oyunu reklamc\u0131lar\u0131, birlikte %40\u2019\u0131n \u00fczerinde en y\u00fcksek y\u00fczdeyi olu\u015fturuyor.<\/strong> Oyun t\u00fcr\u00fcne g\u00f6re toplam kreatifler a\u00e7\u0131s\u0131ndan SLG\u2019ler ve match-3 oyunlar\u0131 dahil olmak \u00fczere en fazla kreatife\u00a0hardcore oyunlar sahipti.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>\u0130ndirmeler a\u00e7\u0131s\u0131ndan, PC oyun IP\u2019lerine dayal\u0131 hyper-casual oyunlar ve mobil oyunlar, \u00f6zellikle [Diablo Immortal] ve [Apex Legends Mobile] nispeten \u00fcst\u00fcnd\u00fc.<\/strong> Gelir a\u00e7\u0131s\u0131ndan ise match-3 oyunlar\u0131 ve SLG\u2019ler \u00fcst\u00fcnl\u00fck sa\u011flad\u0131.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-1024x576.jpg\" alt=\"\" class=\"wp-image-39891\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-6.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABD\u2019deki En \u0130yi 10 Mobil Oyun \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-1024x576.jpg\" alt=\"\" class=\"wp-image-39889\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-5.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABD\u2019deki Pop\u00fcler Oyun T\u00fcrlerinin Analizi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-1024x576.jpg\" alt=\"\" class=\"wp-image-39895\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-8.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABD\u2019deki Mobil Oyun Reklamc\u0131lar\u0131n\u0131n Analizi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/socialpeta.com\/academy\/h1-2022-mobile-game-whitepaper-tr\/?utm_source=mobidictum&utm_medium=0719\" style=\"background-color:#3685d9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Di\u011fer b\u00f6lgeler\/pazarlar hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 veri ve analiz almak i\u00e7in tam raporu indirin<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><span style=\"font-weight: 400;\">Maliyet analizi: K\u00fcresel reklamc\u0131l\u0131kta \u015fiddetli bir rekabet vard\u0131 ve ABD en y\u00fcksek reklam maliyetine sahipti<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Mobil oyunlar\u0131n reklam maliyetleri bir \u00f6nceki aya g\u00f6re %18 art\u0131\u015fla 19.31$\u2019l\u0131k ortalama CPM ile art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc;<\/strong> bir \u00f6nceki aya g\u00f6re %3 d\u00fc\u015f\u00fc\u015fle 2.57$\u2019l\u0131k ortalama CPC; ve bir \u00f6nceki aya g\u00f6re %7 art\u0131\u015fla %1,48 ortalama CTR.<\/span><\/p>\n\n\n\n<p>T\u00fcm \u00fclkeler\/b\u00f6lgeler aras\u0131nda, ABD, 27.54 $ ortalama CPM, 4.22 $ CPC ve %1.16 CTR ile mobil oyunlar i\u00e7in en y\u00fcksek reklam maliyetine sahipti. ABD\u2019ye ek olarak, Avustralya, Japonya, Hong Kong (\u00c7in) ve G\u00fcney Kore dahil olmak \u00fczere 5 \u00fclke\/b\u00f6lgede CPM 25 dolar\u0131 a\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-1024x576.jpg\" alt=\"\" class=\"wp-image-39893\" width=\"700\" height=\"393\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-7.jpg 1430w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Mobil Oyunlar\u0131n Maliyet Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-1024x576.jpg\" alt=\"\" class=\"wp-image-39899\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-11.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mobil Oyunlar\u0131n Maliyet Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><span style=\"font-weight: 400;\">Reklam \u00f6\u011felerinin e\u011filimleri: Casual oyun \u00f6\u011feleri reklamlar\u0131n ana se\u00e7imiydi. \u201cdaha az zor\u201d oyunlar daha fazla oyuncuyu cezbetti<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Strateji mobil oyunlar\u0131: Reklam \u00f6\u011feleri, oyunlar\u0131 indirebilecek daha fazla izleyiciyi \u00e7ekmek i\u00e7in kolay ve hafif bir oynan\u0131\u015fla tasarland\u0131.<\/li><\/ul>\n\n\n\n<p>2022\u2019nin ilk yar\u0131s\u0131nda piyasaya s\u00fcr\u00fclen reklam \u00f6\u011feleri genellikle kolay ve hafif oynan\u0131\u015flarla tasarland\u0131. Ayr\u0131ca \u201cba\u015flamas\u0131 daha az zor\u201d ve \u201ce\u011flenceli\u201d \u00f6zellikleriyle daha fazla oyuncu \u00e7ekmeye \u00e7al\u0131\u015ft\u0131lar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-1024x576.jpg\" alt=\"\" class=\"wp-image-39905\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-99.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2022\u2019nin ilk yar\u0131s\u0131nda Strateji Mobil Oyun Kreatif Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>RPG\u2019ler: Kreatifler \u00e7o\u011funlukla k\u0131sa videolardan olu\u015ftu ve oyunlar\u0131 platformlarda daha pop\u00fcler bir sohbet konusu haline getirmeyi hedefledi.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-1024x576.jpg\" alt=\"\" class=\"wp-image-39897\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10-1160x652.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-10.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2022\u2019nin ilk yar\u0131s\u0131nda RPG Kreatif Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<p>Pop\u00fcler oyun t\u00fcrleri ve ba\u015far\u0131l\u0131 oyunlar\u0131n \u00f6rnek incelemeleri hakk\u0131nda daha fazla bilgi i\u00e7in raporun tamam\u0131na g\u00f6z at\u0131n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-1024x576.png\" alt=\"\" class=\"wp-image-39901\" width=\"700\" height=\"393\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12-1160x652.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-12.png 1430w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Di\u011fer T\u00fcrlerin Kreatif Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\">Mobil oyun sekt\u00f6r\u00fc trendleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Y\u00fcksek b\u00fct\u00e7eli\/y\u00fcksek kaliteli mobil oyunlar b\u00fcy\u00fcyor ve yeni bir mobil oyun \u00e7a\u011f\u0131n\u0131 ba\u015flat\u0131yor<\/li><\/ul>\n\n\n\n<p>Activision, 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda \u201cCall of Duty: Warzone\u201dun yepyeni bir AAA mobil versiyonunun geli\u015ftirilece\u011fini duyurdu. Apple, bu bahardaki yeni \u00fcr\u00fcn lansman etkinli\u011fi s\u0131ras\u0131nda \u00fcr\u00fcn performans\u0131n\u0131n g\u00f6sterilmesi i\u00e7in \u201cGenshin Impact\u201din mobil s\u00fcr\u00fcm\u00fcn\u00fc se\u00e7ti ve oyun, slayt\u0131nda \u201cAAA Oyunu\u201d olarak tan\u0131t\u0131ld\u0131. Belki de AAA mobil oyunlar yaparak PC oyun deneyimini mobil ortama ta\u015f\u0131yaca\u011f\u0131n\u0131 a\u00e7\u0131klayan daha b\u00fcy\u00fck oyun \u015firketleri olacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ACGN mobil oyunlar\u0131 daha geli\u015fmi\u015f ve olgundu. Ayr\u0131ca t\u00fcr, d\u00fcnya \u00e7ap\u0131nda bir sansasyon haline gelebilir<\/li><\/ul>\n\n\n\n<p>\u201cGenshin Impact\u201d, t\u00fcm k\u00fcresel mobil oyunlar aras\u0131nda zirveye \u00e7\u0131kmaya devam etti. \u201cArknights\u201d\u0131n Japonca versiyonu yay\u0131nland\u0131ktan sonraki ilk g\u00fcn App Store\u2019un \u00fccretsiz oyun listesinde bir numara oldu ve oyun i\u00e7i etkinlikleri iyi kar\u015f\u0131land\u0131. TapTap\u2019in \u00c7ince versiyonuna g\u00f6re, \u201cACGN\u201d \u00f6\u011feleri olarak etiketlenen ve piyasaya s\u00fcr\u00fclmesi planlanan 145\u2019in \u00fczerinde oyun var.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oyuncular\u0131n %39\u2019u metaverse g\u00f6rmeyi umuyor<\/li><\/ul>\n\n\n\n<p>Google\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 \u201cMobile Insights Report 2022\u2033ye g\u00f6re, g\u00f6r\u00fc\u015f\u00fclen oyuncular\u0131n %39\u2019u metaverse\u2019nin oyunlarda yeni bir teknoloji olarak kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmeyi umuyor. SocialPeta\u2019ya g\u00f6re, Z Ku\u015fa\u011f\u0131 metaverse\u2019\u00fcn ana hedef kitlesi ve ortaya \u00e7\u0131kan metaverse oyunlar\u0131n\u0131 daha kolay kabul edecek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"859\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-1024x859.png\" alt=\"\" class=\"wp-image-39903\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-1024x859.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-300x252.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-768x644.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-380x319.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13-800x671.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/h1-2022-kuresel-mobil-oyunlar-13.png 1066w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Gelecekteki oyunlarda olmas\u0131 beklenen yeni teknolojiler \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, bu raporun verileri d\u00fcnya \u00e7ap\u0131nda 90\u2019dan fazla mobil pazarlama platformu ve toplam 1,2 milyardan fazla mobil pazarlama reklam \u00f6\u011fesi ile d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 70 \u00fclkeyi\/b\u00f6lgeyi kapsamaktad\u0131r. 2022\u2019nin ilk yar\u0131s\u0131nda mobil oyun end\u00fcstrisi hakk\u0131nda daha fazla bilgi edinmek ve t\u00fcm mobil oyun pazar\u0131n\u0131n de\u011fi\u015fim trendini daha kapsaml\u0131 bir \u015fekilde anlamak istiyorsan\u0131z, raporun eksiksiz halini incelemek i\u00e7in a\u015fa\u011f\u0131daki butona t\u0131klayabilirsiniz.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/socialpeta.com\/academy\/h1-2022-mobile-game-whitepaper-tr\/?utm_source=mobidictum&utm_medium=0719\" style=\"background-color:#3685d9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buraya t\u0131klayarak raporun tam ve eksiksiz haline ula\u015fabilirsiniz<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"SocialPeta, yeni raporuyla k\u00fcresel mobil oyun sekt\u00f6r\u00fcn\u00fc inceledi. Sizin i\u00e7in t\u00fcm verileri bir araya getirdik.","protected":false},"author":54,"featured_media":39912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-39932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=39932"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39932\/revisions"}],"predecessor-version":[{"id":39935,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39932\/revisions\/39935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/39912"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=39932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=39932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=39932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}