{"id":39959,"date":"2022-07-20T15:57:37","date_gmt":"2022-07-20T12:57:37","guid":{"rendered":"https:\/\/mobidictum.com\/?p=39959"},"modified":"2022-07-20T15:57:38","modified_gmt":"2022-07-20T12:57:38","slug":"digital-turbine-birlesik-marka-kimligini-ve-stratejisini-acikladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/digital-turbine-birlesik-marka-kimligini-ve-stratejisini-acikladi\/","title":{"rendered":"Digital Turbine birle\u015fik marka kimli\u011fini ve stratejisini a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<p><strong>Digital Turbine<\/strong>, m\u00fc\u015fterilerinin ve i\u015f ortaklar\u0131n\u0131n daha fazla cihaz ile, daha fazla t\u00fcketiciye ve ba\u011flant\u0131ya ula\u015fmalar\u0131 i\u00e7in cesur ve stratejik bir hamle yaparak kurum alt\u0131nda yer alan t\u00fcm \u015firketleri birle\u015ftirilmi\u015f tek bir kurumsal \u00e7at\u0131 alt\u0131nda toplad\u0131\u011f\u0131n\u0131 duyurdu.<br><br>Yeni marka kimli\u011fi ile <strong>Digital Turbine<\/strong> u\u00e7tan uca mobil b\u00fcy\u00fcme platformunu olu\u015fturmak amac\u0131yla <strong>Fyber<\/strong>, <strong>AdColony<\/strong> ve <strong>Appreciate<\/strong> \u015firketlerini ge\u00e7en y\u0131l sat\u0131n alm\u0131\u015ft\u0131. G\u00fcn\u00fcm\u00fczde ise pazar liderlerini bir \u00e7at\u0131 alt\u0131nda birle\u015ftirmesi ile entegrasyondaki en \u00f6nemli hamlelerden birini de ger\u00e7ekle\u015ftirmi\u015f oluyor.<br><br>Digital Turbine CEO\u2019su Bill Stone, birle\u015fmenin \u00f6zetini \u015fu s\u00f6zlerle \u00f6zetliyor: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cYeni birle\u015fik kimli\u011fimiz, g\u00fc\u00e7l\u00fc ve karl\u0131 bir b\u00fcy\u00fcmeyle sonu\u00e7lanan birka\u00e7 y\u0131ll\u0131k stratejik yenilik ve sat\u0131n alman\u0131n doruk noktas\u0131. T\u00fcm \u015firketlerimizi tek bir marka alt\u0131nda bir araya getirmemiz devam eden ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 yans\u0131t\u0131yor. \u0130\u015f ortaklar\u0131m\u0131za sundu\u011fumuz de\u011ferleri geni\u015fleterek, anlaml\u0131 ticari b\u00fcy\u00fcme sa\u011flamalar\u0131 i\u00e7in \u00fcr\u00fcnlerimizi daha fazla kullanmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131yoruz.\u201d <\/em><\/p><\/blockquote>\n\n\n\n<p>Digital Turbine\u2019\u0131n yeni marka kimli\u011fi; cihaz i\u00e7i deneyimler, uygulama arabuluculu\u011fu, reklamdan para kazanma, kullan\u0131c\u0131 edinme ve marka bilinirli\u011fini kapsayan mobil b\u00fcy\u00fcme \u00e7\u00f6z\u00fcmlerini geni\u015fleterek sekt\u00f6rde dev bir ad\u0131m atmaya haz\u0131rlan\u0131yor.<br><br>Pazarlama ve Strateji K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Itai Cohen ise \u015fu s\u00f6zler ile birle\u015fmenin m\u00fc\u015fterile ve i\u015f ortaklar\u0131 i\u00e7in \u00f6nemini vurguluyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em> \u201cYeni Digital Turbine ile \u00e7al\u0131\u015fmaya ba\u015flayan m\u00fc\u015fteri ve partnerlerimizde b\u00fcy\u00fck bir ba\u015far\u0131 g\u00f6rd\u00fck. \u00d6rne\u011fin Accuweather, daha da fazla b\u00fcy\u00fcme elde etmek i\u00e7in uygulama da\u011f\u0131t\u0131m\u0131, kitle geli\u015ftirme ve uygulama i\u00e7i para kazanma genelinde platformumuzu kullanan m\u00fc\u015fterilerimizden yaln\u0131zca bir tanesi. Ge\u00e7en y\u0131l i\u00e7inde birden fazla \u015firketi tek bir \u00e7at\u0131 alt\u0131nda birle\u015ftirme konusunda b\u00fcy\u00fck ilerleme kaydettik ve bu de\u011fi\u015fiklikle m\u00fc\u015fterilerimizin kim oldu\u011fumuzu, ne yapt\u0131\u011f\u0131m\u0131z\u0131 ve b\u00fcy\u00fcme hedeflerine ula\u015fmalar\u0131na nas\u0131l yard\u0131mc\u0131 olabilece\u011fimizi anlamalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131k.\u201d <\/em><\/p><\/blockquote>\n\n\n\n<p>Global tasar\u0131m firmas\u0131 <strong>Pentagram<\/strong> ve<strong> Purpose Worldwide<\/strong> ile ortakla\u015fa geli\u015ftirilen <strong>Digital Turbine<\/strong>\u2018\u0131n yeni markas\u0131 t\u00fcm b\u00f6lgelere yay\u0131l\u0131yor ve \u00fcr\u00fcnleri, web sitesi, sosyal medya hesaplar\u0131 ve sat\u0131\u015f-pazarlama materyalleri dahil olmak \u00fczere t\u00fcm noktalarda kullan\u0131lmaya ba\u015flan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital Turbine, cesur ve stratejik bir hamle ile yeni marka kimli\u011fi ve birle\u015fme stratejisini duyurdu.","protected":false},"author":54,"featured_media":39961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-39959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=39959"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39959\/revisions"}],"predecessor-version":[{"id":39964,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/39959\/revisions\/39964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/39961"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=39959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=39959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=39959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}