{"id":401767,"date":"2025-03-03T18:34:02","date_gmt":"2025-03-03T15:34:02","guid":{"rendered":"https:\/\/mobidictum.com\/?p=401767"},"modified":"2025-03-03T18:34:03","modified_gmt":"2025-03-03T15:34:03","slug":"uygulama-pazarlamacilari-ramazan-2025-strateji","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/uygulama-pazarlamacilari-ramazan-2025-strateji\/","title":{"rendered":"Uygulama pazarlamac\u0131lar\u0131 i\u00e7in Ramazan 2025 ba\u015far\u0131 stratejileri"},"content":{"rendered":"\n<p>Ramazan, derin bir tefekk\u00fcr, topluluk ve ba\u011f kurma zaman\u0131 ve ayn\u0131 zamanda global \u00e7apta dijital etkile\u015fimin en yo\u011fun ya\u015fand\u0131\u011f\u0131 sezonlardan biridir. <\/p>\n\n\n\n<p>Oru\u00e7 programlar\u0131, g\u00fcnl\u00fck rutinleri ve t\u00fcketici davran\u0131\u015flar\u0131n\u0131 yeniden \u015fekillendirirken, mobil uygulamalar sahur planlamas\u0131ndan iftar sonras\u0131 e\u011flenceye, al\u0131\u015fveri\u015ften finansal ba\u011f\u0131\u015fa kadar geni\u015f bir yelpazede \u00f6nemli bir rol \u00fcstleniyor. <\/p>\n\n\n\n<p>Uygulama pazarlamac\u0131lar\u0131 i\u00e7in bu d\u00f6nem yaln\u0131zca mevsimsel bir e\u011filim de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131larla en anlaml\u0131 anlarda bulu\u015fma f\u0131rsat\u0131d\u0131r. Veriler de bunu do\u011fruluyor:\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/Oiuvt_pnc6nKo5ErUC0ThSkl0B37iBNtn-BxZ50hQbHomCjiC_ThUhTmrUMXHcTF4a_KJ8niu10r3tuLZon2lNth9UGJ73g9RPDkthwkQE2RWizg5CKHu3fFMQrpZymQbgdY_t-Qfv-kFqMDfKc51iY6HUyT8noWztfdAMsmHJHaK9zqhd30KHPGJbSiu_5uhujhzm8bGRad2KDLanf8gBy4mj79Tf7rm1OwbAZ9JECYU2d2gAKFfE5sufljuGdZcMZgn8twOEld2pBizzN7amyEnywrAQxqa0GIH1dSfnZamDr9tYWTa0XUlu-xakB4oTXxsPA4-vur5fg22Fxsrd8lNyixfR6eNA-7uksWXMUtQXzPd-vY9J5qLcWFdrsFIprn597gJjogqTiRK1HH2a2jDRBRYCym3k0K_X_oeTzyv2zrIhj7K3siVVdQiZ7-hNkNw1iyjHfnmvU6eAv7-Gjb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>T\u00fcketicilerin %75\u2019i Ramazan\u2019da daha fazla reklam fark etti\u011fini belirtirken<\/u><\/a>, %45\u2019i Ramazan\u2019a \u00f6zg\u00fc kampanyalarla daha fazla etkile\u015fime ge\u00e7iyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Ticaret &amp; Al\u0131\u015fveri\u015f: En B\u00fcy\u00fck B\u00fcy\u00fcme Motoru<\/strong><\/h2>\n\n\n\n<p>Ramazan, al\u0131\u015fveri\u015f aktivitelerinde b\u00fcy\u00fck bir art\u0131\u015f\u0131 tetikleyerek mobil \u00f6ncelikli t\u00fcketicileri kampanya f\u0131rsatlar\u0131 ve bayram hediyeleri aray\u0131\u015f\u0131na y\u00f6nlendiriyor. <\/p>\n\n\n\n<p>METAP b\u00f6lgesinde, Ramazan 2024 boyunca al\u0131\u015fveri\u015f\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/okOJBCWGkS8GnFCOvOHGGXlVHz1Zg-rY985yEaHHVRY-ReojAa817awMDgA5IdLtDdPyap_2tzuPinGnjxmpVmay-0DJHungFYy7sJNMx-KuF_U9vz5Lce8kQnUa9zvJNPYj3UnImZMiC_hj70UqtzgT4KW9LLgViijuYT0fM7tWOdWEszl_AslZykEj1o7jx3mPuST8ZAJan2C0n5h6WS92Ky122fCh81rlTW4klDTZX-6tKDLq12S4yKtkMZn87gDEdBzjyIn9ykqFoeyVs2p18bMy_5bopabS4L48x_AuN6fSVhWd3UYMecd14XAfAAVFT2AwpjqZPkXigyhcTkkr7Vcv57YD_iTP_7dGI430aL6cXIU0wsMXrXmja-cLyG22GcQVuJfvBoeSfUswvg2tJaO-su4oB7OJDerqJEVY0Li43vW6v_lCBHtjWSSOVsLHXw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>uygulamas\u0131 indirmeleri<\/u><\/a>\u00a0y\u0131ll\u0131k ortalamaya k\u0131yasla %28 artt\u0131. BAE\u2019de bu oran %126\u2019ya ula\u015f\u0131rken, Suudi Arabistan %67 b\u00fcy\u00fcme g\u00f6sterdi. M\u0131s\u0131r ve Endonezya ise daha m\u00fctevaz\u0131 bir art\u0131\u015fla s\u0131ras\u0131yla %1 ve %2 b\u00fcy\u00fcme kaydetti. Google\u2019a g\u00f6re,\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/lpPwv0Fie_DNsjVdIbHT4c_XgVVqBqML3PBfpVsbhvbeLhe9NHrSC8sos5oAYkTeMULSCavgbCRM6Rkog_quJLICvIAFxz-BRT7ZVKjMszbkfzGI34HPK8Xuql5oaQ2EQGzcQyKkDZH4MO57o3H0I-L5oSjU3EILqhb59Ez7QhXtCYJERreuWx43kOFLFHmPYLqRD0-umIlWt6K2mRuK3ck8sBUfekcxJs9EZpRlqmk7RH06YkSuG6dUn8799_n4LfcTfZqRVP01pD3VmhBWNUuJfSUuWR1xaoIyrhbq2nbXLwTZW3efNygEVE3Ss0qIO3dI2LVo4HJi3vTZvoD6xYRH9yPuHxQlmRdWAylbMp-zw_UHXiFCyavPsu5qcRHbTfPxNjDrbI8n08CaVDBQ-YtsYFRres8f8Dm7TMPOgMkJU2ycxMyk5IjjX5q7AvB-vqB8Z1gxxCyb3mhSBjG14HDUul_V3nTr4Gz1uQ3Wx4oDstDUPzcbm4gD27QHEPhWjk4TOQkPqNwnNn2tvlDnBMZM4onncZ5itiG_ybQehMp9vqpbjgWsm0HN\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>MENA b\u00f6lgesindeki t\u00fcketicilerin %86\u2019s\u0131 Ramazan\u2019\u0131 en iyi indirim d\u00f6nemi olarak g\u00f6r\u00fcyor.<\/u><\/a><\/p>\n\n\n\n<p>Al\u0131\u015fveri\u015f uygulamalar\u0131ndaki\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/36WaKcpGTUDESpLQI-YBoJS4VwxydepLa9GQPSssi3t8Jd2jaKTT7G80xcphlXruJrIUx9pXj9OxVXSA2W7GZ0bB_C6zvVoIB1PIdcCuEO70Z9jEHaEYfpzEzeVj9MrNDaVyaosijRZzBreLWBU7jRj20bnf5wGitWrwfXijLkenqwpsEX-TIG274_6LnN7Fcez1sQtrN30SVEABQj5Fno2ULQjtGINiM5mbxBGY2toZtrUfddG8pFsKRgVN3gmEWaubCzryeUV3KiMboLD1xpzbEkNA30xbYSg4GypfMXWrhIwohb1bmTMNoGhrpn7sSWvNeT64HvaIGlxLLYyXh-IIl7xy7shZ85cNglfBakSQrLtGtpT38l552SreBrirLZVnkoM5QG_PCqyILmyfU0Lo1mj1Vw_NSwsPdEt4-hHK9wAkCT6-wLcEB7Hyq9JozVSkwQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>oturumlar<\/u><\/a>\u00a0global \u00e7apta %4 artarak kullan\u0131c\u0131lar\u0131n g\u00fc\u00e7l\u00fc bir etkile\u015fim g\u00f6sterdi\u011fini ortaya koyuyor. M\u0131s\u0131r (%9), Endonezya (%11), Suudi Arabistan (%5) ve BAE (%3) gibi \u00fclkelerde de oturum art\u0131\u015f\u0131 g\u00f6zlemlendi. Endonezya\u2019da yap\u0131lan bir ankete g\u00f6re, t\u00fcketicilerin %97\u2019si Ramazan al\u0131\u015fveri\u015fleri i\u00e7in mobilde ara\u015ft\u0131rma yaparken, %73\u2019\u00fc i\u015flemlerini do\u011frudan uygulamalar \u00fczerinden tamaml\u0131yor.<\/p>\n\n\n\n<p><strong>Maksimum d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak i\u00e7in markalar, kampanyalar\u0131n\u0131 erken ba\u015flatmal\u0131, influencer i\u015f birlikleriyle etkile\u015fimi s\u00fcrd\u00fcrmeli ve bayram \u00f6ncesi al\u0131\u015fveri\u015f art\u0131\u015f\u0131n\u0131 de\u011ferlendirmelidir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finans Uygulamalar\u0131: \u0130\u015flem ve Ba\u011f\u0131\u015f D\u00f6nemi<\/strong><\/h2>\n\n\n\n<p>Ramazan boyunca sadaka ve zek\u00e2t ba\u011f\u0131\u015flar\u0131, hediyele\u015fme ve finansal planlama zirveye ula\u015f\u0131rken, finans uygulamalar\u0131na olan ilgi de b\u00f6lgesel olarak artt\u0131. METAP\u2019ta finans uygulamas\u0131 indirmeleri <strong>%18 y\u00fckselirken<\/strong>, <strong>T\u00fcrkiye\u2019de <\/strong>bu oran <strong>%4 <\/strong>olarak kaydedildi. <\/p>\n\n\n\n<p>Oturum b\u00fcy\u00fcmesi<strong> en y\u00fcksek Suudi Arabistan (%14) ve BAE (%8)<\/strong> oldu; bu durum, dijital \u00f6deme platformlar\u0131 ve bankac\u0131l\u0131k uygulamalar\u0131n\u0131n ba\u011f\u0131\u015flar ve i\u015flemler i\u00e7in daha fazla kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p>T\u00fcketici davran\u0131\u015flar\u0131 da bu e\u011filimi destekliyor: Kullan\u0131c\u0131lar\u0131n %95\u2019i Ramazan\u2019\u0131 ba\u015fkalar\u0131na destek olma zaman\u0131 olarak g\u00f6r\u00fcrken, %59\u2019u 2024\u2019te hay\u0131rsever ba\u011f\u0131\u015flar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n\n\n\n<p><strong>Pazarlamac\u0131lar, g\u00fcven, g\u00fcvenlik ve kullan\u0131m kolayl\u0131\u011f\u0131na odaklanarak, kampanyalar\u0131nda dijital ba\u011f\u0131\u015flar\u0131n etkisini ve mobil finans ara\u00e7lar\u0131n\u0131n sundu\u011fu kolayl\u0131klar\u0131 vurgulamal\u0131d\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oyun, Sosyal Medya &amp; E\u011flence: \u0130ftar Sonras\u0131 Yo\u011fun Etkile\u015fim<\/strong><\/h2>\n\n\n\n<p>\u0130ftar sonras\u0131 kullan\u0131c\u0131lar\u0131n rahatlama s\u00fcrecine girmesiyle, oyun ve e\u011flence uygulamalar\u0131ndaki aktivite art\u0131yor. <\/p>\n\n\n\n<p>Global oyun uygulamas\u0131 indirmeleri stabil kal\u0131rken (%0.1), <strong>METAP b\u00f6lgesinde %5<\/strong> art\u0131\u015f g\u00f6r\u00fcld\u00fc. \u00d6zellikle BAE (<strong>%17<\/strong>), Suudi Arabistan (<strong>%11<\/strong>), Pakistan ve Endonezya (her ikisi de <strong>%7<\/strong>) b\u00fcy\u00fcme kaydetti. BAE\u2019de e\u011flence uygulamas\u0131 indirmeleri<strong> %27 artarak<\/strong>, artan i\u00e7erik t\u00fcketimi ve sosyal medya etkile\u015fimini ortaya koydu.<\/p>\n\n\n\n<p>Oyun uygulamalar\u0131ndaki oturumlar globalde %2, METAP\u2019ta %3 artt\u0131. BAE (%12), T\u00fcrkiye (%6) ve Pakistan (%5) gibi \u00fclkelerde oyun oynama s\u00fcresi belirgin \u015fekilde y\u00fckseldi. Sosyal medya uygulamalar\u0131nda ise Pakistan (%9), Suudi Arabistan (%5) ve M\u0131s\u0131r (%3) gibi \u00fclkelerde etkile\u015fim art\u0131\u015f\u0131 g\u00f6zlemlendi.<\/p>\n\n\n\n<p><strong>Kampanya zamanlamas\u0131 kritik \u00f6neme sahiptir. Markalar, ak\u015fam saatlerine \u00f6zel reklamlar,\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/Tg1eSwVrRRMHC3fxwO06M8p5-ZNGkHHbeYSVBL7xalY6ATpSfVpg8ZnF5IXnXKZ13gdGZQTkLzVgMclmK2_UwyGF3fnFNHn9FZbdIh_p7XiJurpK8TjuEeygvFVTmVB_9P_4KWeYhU16Oa-pnrtS0RfqbjhhdS1boRyT_cpRrOx9D5oGPh4dyavIgbbsvBO4kicIWgZVdMxhAL2msfxY-PETYx58eT4eT4vHRf5B-p9lPln47AxpjzReqktW69TZ-yhSJeayaKXVoBBe2B5zmnJjsTUtK-EUV24d-Q2cPKTTBdHGXbKh3SKM64a4hXZgwF6jWLCGw4qKtZkgtheWzZskMVzEY521qwqjNE8C9offC4LGqBbl_wfL74ct-patsGW4EwM9X92zOWc3U1Dm09I00vv7-dZzjbMC0h6UKOWDVjlzLXD7ajSPXnHV--Wqn3pctppOsU51YyYAnwg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">push bildirim<\/a>\u00a0optimizasyonu ve Ramazan\u2019a \u00f6zel i\u00e7erik veya uygulama i\u00e7i etkinliklerle etkile\u015fimi art\u0131rabilir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ramazan 2025 \u0130\u00e7in Uygulama Pazarlamac\u0131lar\u0131na \u00d6neriler<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kampanya Zamanlamas\u0131n\u0131 Optimize Edin<\/strong><\/h4>\n\n\n\n<p>Ramazan boyunca kullan\u0131c\u0131lar, reklamlara en \u00e7ok i<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/5KyI-xMg1e99Ds4Xm9jiRVdxREtVdb8FlCIuV3p1qEL0nnkeGVAQuUQj6ixREqHeMxaiyrLQfj6I9m5KwoC0qhGYNuBf2q9-ejLlzw7S7xCUZBMHlyc1LYcaGLY2scfDd4l3C8do1Zw55FrnFDGnipR1GZp5C_C8Dux3ZA-_1MMRPehm72m8yNI1592hbNCaSAq8c8bE02_OZsCbDlgZL-O7P8sEApdxkM4yrqP9V4vKRsRGuVc7NuY49qA-JQlqvJ1dg2JK89gIuEHX1G2txaRi2YA2QWU66-bU904LTcH2Zq4RILE9SkHOumS__W5jI9Z4Iq_ZOHA09eKk7m6KKqYXh-9aDNVOCTY00HAKBuAEqJWVRkiYUJGXpoBy9_hXjeXBdHRBjECRavALgd_WEIxOQtRViU7kQ0vBrQ3ipaPC9kbvUSBmoQbc_p-5iNovBBNWRu-upiUqYIjD4DkwwLiI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>ftar sonras\u0131 gece ge\u00e7 saatlerde (%48) etkile\u015fim g\u00f6sterme e\u011filimindedir<\/u><\/a>. Ayr\u0131ca, Teravih namaz\u0131ndan sonra (%38) ve oru\u00e7tan \u00f6nce sabah erken saatlerde (%24) al\u0131\u015fveri\u015f yapma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.<\/p>\n\n\n\n<p>Bu zaman dilimleri, kullan\u0131c\u0131lar\u0131 en aktif olduklar\u0131 anlarda yakalamak i\u00e7in en iyi f\u0131rsatlar\u0131 sunar. Pazarlamac\u0131lar, reklamlar\u0131, promosyonlar\u0131 ve push bildirimlerini bu yo\u011fun saatlerde stratejik olarak planlamal\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ki\u015fiselle\u015ftirme ve Veri Odakl\u0131 Hedeflemeyi Kullan\u0131n<\/strong><\/h4>\n\n\n\n<p>\u00d6ne \u00e7\u0131kmak i\u00e7in markalar\u0131n genel mesajlar\u0131n \u00f6tesine ge\u00e7erek ki\u015fiselle\u015ftirilmi\u015f ve veri odakl\u0131 deneyimler sunmas\u0131 gerekir. Yapay zeka destekli&nbsp;<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/AGDV4ehiCPSmSGsyZXte4VLPCmn1CrWsleN7LMMxGNxyGqQICetEXdJddXCb8dW0KMA6dKA9jEDIeop4Ve9qnm4ggRJI4Vkbh5Au8tMiaKOhX5ro5UG0kcnNVZtLFOLH-2iJdVKbrd3BXwmBc2fyP8vwbKaVrfSoQE3DsiQ5iaTwir8xJhmIXj0qLYK0lMNXAdidX8KnjZJm5tHlPSPdtUK9cKQsk3pQQxI-DYx_wxA87B6oTWbggaKVrwgsnAfVnmAgPaOZ1f7KFd-ENZn4HTpPu1yMVryTojsBkLTbze6W4pFhQZ6RoUZidPLHc57_MfFfWUwE_zggoj7LOrLEn3VvTe1MXRUAsz3PkRXCb-q_a_RfsW4DcWHjjPnNMswpe_aUL4GBXUQN4u7Zc9wbPB62z7eRLv8NsguW4Qgf_H-rSjLBerEgwuGgLveqcrX5Bp6K_H6g-RojYx3P4LWNPA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>ki\u015fiselle\u015ftirme<\/u><\/a>, gezinme davran\u0131\u015flar\u0131, konum ve ge\u00e7mi\u015f sat\u0131n al\u0131mlara g\u00f6re \u00f6neriler sunarak tekliflerin bireysel kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na uygun olmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Ak\u0131ll\u0131 hedef kitle\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/i4nPnulNm93JPBl0-WdsenlZzVyu0q2S8hbPWUH6sJcA_Bq8-2dy1BvB_5t05hw-bFw173HthHR0fGLjNjAwzRMkav7M2h9M1Xw4wVDvzFBLBQIIIUEZzhFWGRmi2aNYU0E12NqE8gbr0NdmKd9F8Rs-DiJ74joiIwX-NRDGfzho9yAFr07vMAspASeTGQDJr-EZW_Elhkfxn76JQ4Cykbppre-KUQ8Na9cFOoExi9M55aoikMusN-HxaqFYXax2G8sZaJCCTOYXzWzip-u7u_6Y8SVoxRnEwpcXIGzOhgkHd8loWp6zJ2Xt2MUESNuHHHkCtoJ3ulQsnHQqoJHwm4Yz_aBUrr7Q5w_e-uIG5dd0STIq_BGWOjgQxpF9tEo1N_wn-oymp7ywT3uh5lEAo8A8c_GYF3qI_ey3msM65XSd81fuFJV1JJb23qBd0RzWq7dhDGMEaP4D\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>segmentasyonu<\/u><\/a>, kullan\u0131c\u0131lar\u0131 ilgi alanlar\u0131na, sat\u0131n alma niyetlerine ve Ramazan al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re grupland\u0131rmak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 daha da art\u0131rabilir. Push bildirimlerinin ve uygulama i\u00e7i mesajlar\u0131n do\u011fru anlarda otomatikle\u015ftirilmesi, etkile\u015fimi art\u0131rarak ki\u015fiselle\u015ftirmeyi Ramazan kampanya ba\u015far\u0131s\u0131n\u0131n g\u00fc\u00e7l\u00fc bir itici g\u00fcc\u00fc haline getirir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Omnichannel (\u00c7ok Kanall\u0131) Bir Deneyim Olu\u015fturun<\/strong><\/h4>\n\n\n\n<p>T\u00fcketiciler s\u0131k s\u0131k uygulamalar, web siteleri ve sosyal medya aras\u0131nda ge\u00e7i\u015f yapt\u0131\u011f\u0131ndan, \u00e7ok kanall\u0131 bir yakla\u015f\u0131m g\u00f6r\u00fcn\u00fcrl\u00fck ve etkile\u015fim a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131r. Pazarlamac\u0131lar, uygulama promosyonlar\u0131n\u0131, web sitesi indirimlerini, sosyal medya reklamlar\u0131n\u0131 ve e-posta kampanyalar\u0131n\u0131 uyumlu hale getirerek mesajlar\u0131n\u0131 g\u00fc\u00e7lendirmeli ve ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 art\u0131rmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Yeniden hedefleme (retargeting), markalar\u0131n kullan\u0131c\u0131lar\u0131n zihninde kalmas\u0131n\u0131 sa\u011flamada \u00f6nemli bir rol oynar. Ramazan boyunca en \u00e7ok kullan\u0131lan platformlar aras\u0131nda&nbsp;<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/EFR9CXqQLOulfn16V7dy9_rsrTnke8jmZ5W_I-snYRE5vmBUnYSYnd6DJpE5Y7VrS2UfPcYV9ovnLDnzcjh-mbO9p2R3MGjT6ZR3KVcqJ5IwbUFc0sJL-_UqDyb2dpFnRrETFwg3FKdX9AU3LdZr-KwOan8nkAuEJHaeQBOSnb6pXiC6bAyw-QkAZf6ab35gLOiGc4_5DMQhC1EmxN51Jjnf-gFDjs1o6T26hPEBk1HU188_y19Yu5EXkr-7PqKgW0htY2UrxBgEKV9aMVzx9vHaZ2XYPhYsHygKB9OLORe959aWM1SK1-ofeotvD0lMn6_nvHJmRHpgiLStlmawBd6IWKlKfVe1nEXc88CsuwHRFBFquHQkCUcCjMY5FQE8xeythW5PIBkjxuIK_QDH9QXpQav2A5flA0zoAwoT3FmPqYkc9aDNwIfzdb_6JIDBA-Oz5y1orcIK2kXF9CajE44YIx_OFwzMzvWIs_oZvMFYOfWfGxw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Facebook, YouTube, Instagram ve TikTok<\/u><\/a>&nbsp;yer ald\u0131\u011f\u0131ndan, bu kanallar daha \u00f6nce bir uygulama ile etkile\u015fim kurmu\u015f&nbsp;<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/QrCK9utHhynJYrtigccSBBU7Z6hYTsOdQ9RqeW0TiIURiD2p2BpGj6mjbKM_0V6OHy56-QFpSCNDKBHwmCnR0ItNuqc_Bo3F3NXy8xd4Ud6GdstiJTpf_FkesKAVJgCfDKaoaoca1R8Iw_Kx1ko1w6cB-EB_u7pyTuatCmtqlzfuz2mTeQ25ERCl16q_BFgGqfUixu_bHwNxf477UeTBXqkM6QUI3B5L4dkHrjmrWEBmvFxCAp1grDxQ6RwXB4L3V-ElraltjRkjSV-8usMMRhskOBEDf1_2WIAxYQk5s3RSclPl0Wp0ZRf1g3xUuFprcGauvNxPUyNml3nMR0xJEAaI3NevfleDRAdo-FT3FAurjwWZtLQvnrkPkn51P5YdUP0fRjKZL4ClB02NIU2dM-1hzj1Ricv7g-lbgjU0QbSdrsHcIos2HYf58wYF2fdnm_HIQP78yEeuYg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>kullan\u0131c\u0131lar\u0131 yeniden kazanmak<\/u><\/a>&nbsp;i\u00e7in g\u00fc\u00e7l\u00fc f\u0131rsatlar sunar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>De\u011fer Odakl\u0131 Promosyonlara Odaklan\u0131n<\/strong><\/h4>\n\n\n\n<p>Fiyat bilinci y\u00fcksek t\u00fcketiciler aktif olarak f\u0131rsatlar\u0131 ara\u015ft\u0131r\u0131rken, markalar <strong>s\u0131n\u0131rl\u0131 s\u00fcreli indirimler<\/strong>, <strong>paket teklifleri <\/strong>ve en yo\u011fun etkile\u015fim zamanlar\u0131nda <strong>fla\u015f sat\u0131\u015flarla<\/strong> d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilir. Nakit iade \u00f6d\u00fclleri ve sadakat programlar\u0131 da \u00f6zellikle fintech ve e-ticaret uygulamalar\u0131nda i\u015flem oranlar\u0131n\u0131 art\u0131rmada etkili ara\u00e7lard\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Video ve Etkile\u015fimli \u0130\u00e7eri\u011fi Kullan\u0131n<\/strong><\/h4>\n\n\n\n<p>Ramazan boyunca t\u00fcketiciler dijital i\u00e7erikle y\u00fcksek d\u00fczeyde etkile\u015fim kurar ve\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/ts2fVc3_nQgv0fDvJCXyoSZLhhC_YwQ-rSHldjpyUBOEGOPVcIH3TFjcN1sYu0WIqY5CxU4KUys8hDIzcTwIMhJy2mwZzvN_H6fN1CN6XTgnyMwsrBbNbU6IO8KsmH-Nin4qXWqOnIbDN5ImCKniR3B8fFktkuTw6ycG68cCIQt9sYcJsxU86wNnzPz85sPOAdH-iqbMgAY31Xze3Y5M4GklrCFrgHreqYttsYPfAykf4asRsDxJkHqgQETVlpp9ouO1N3lnsr2ayLaaRqahE7NAdfu3u4-o6qfOq8KxeSKkNMeNwSCnl9h6LTywGP_eHsXjngfrU5sCdhXknYtOAepSJc-aylSZ1HOdRyIOynbQ_lECddL5XunWORZStJGm8tw7q1LMlQXcPMscvSpEOXyC5QIxobx1eYyQDSGdKQBPPWEtLU-TbrU0gankHSLX3Pj0rLjVGlsExZY7EqdaY3F6Q2sK6nD8Ml7CTD2ahJElYWWnt32hM4T2UAEL4plZuDqBa9_QFVyvSGKnGPbQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">%78\u2019i<\/a>\u00a0yemek tarifleri, hediye fikirleri ve nas\u0131l yap\u0131l\u0131r videolar\u0131 arar. Video, Ramazan\u2019da dikkat \u00e7ekmenin en etkili yollar\u0131ndan biri olmaya devam ediyor. <\/p>\n\n\n\n<p>K\u0131sa videolar, canl\u0131 yay\u0131nlar ve anketler, testler, kullan\u0131c\u0131lar\u0131n olu\u015fturdu\u011fu i\u00e7erik gibi<strong> etkile\u015fimli formatlar<\/strong>, etkile\u015fimi art\u0131r\u0131rken; yemek haz\u0131rlama, moda ve hediyele\u015fme \u00fczerine nas\u0131l yap\u0131l\u0131r videolar\u0131 y\u00fcksek de\u011ferli temas noktalar\u0131 sunar. Hik\u00e2ye anlat\u0131m\u0131na ve k\u00fclt\u00fcrel olarak ilgili i\u00e7eriklere yat\u0131r\u0131m yapan markalar, daha g\u00fc\u00e7l\u00fc bir izleyici ba\u011fl\u0131l\u0131\u011f\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sosyal Sorumluluk ve Topluluk Kat\u0131l\u0131m\u0131na Vurgu Yap\u0131n<\/strong><\/h4>\n\n\n\n<p>Ramazan, hay\u0131rseverlik ve birliktelik zaman\u0131d\u0131r; bu nedenle, kurumsal sosyal sorumlulu\u011fu \u00f6ne \u00e7\u0131karan kampanyalar, hay\u0131r ortakl\u0131klar\u0131, ba\u011f\u0131\u015f toplama giri\u015fimleri veya ba\u011f\u0131\u015f e\u015fle\u015ftirme programlar\u0131 gibi t\u00fcketicilerle daha derin bir duygusal ba\u011f kurabilir. <\/p>\n\n\n\n<p>Kullan\u0131c\u0131 hik\u00e2yeleri, Ramazan gelenekleri ve sosyal kat\u0131l\u0131m\u0131 te\u015fvik eden meydan okumalar gibi topluluk odakl\u0131 i\u00e7erikler de marka konumland\u0131rmas\u0131n\u0131 g\u00fc\u00e7lendirebilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ramazan Temalar\u0131na Uygun Yarat\u0131c\u0131 \u0130\u00e7erikler Yerelle\u015ftirin<\/strong><\/h4>\n\n\n\n<p>Fenerler, hilaller, aile bulu\u015fmalar\u0131 ve festivalleri i\u00e7eren Ramazan temal\u0131 g\u00f6rseller, kullan\u0131c\u0131larla daha g\u00fc\u00e7l\u00fc bir ba\u011f kurar ve yerelle\u015ftirmenin kampanya ba\u015far\u0131s\u0131nda kritik bir rol oynad\u0131\u011f\u0131n\u0131 g\u00f6sterir. <\/p>\n\n\n\n<p>Markalar, g\u00f6rsellerini ve mesajlar\u0131n\u0131 b\u00f6lgesel <strong>k\u00fclt\u00fcrel tercihlere uygun hale getirmelidir<\/strong>; \u00e7\u00fcnk\u00fc t\u00fcketici davran\u0131\u015flar\u0131 Suudi Arabistan, BAE, Endonezya ve di\u011fer kilit pazarlarda farkl\u0131l\u0131k g\u00f6sterebilir. <\/p>\n\n\n\n<p>Uygulama i\u00e7i deneyimleri \u00f6zelle\u015ftirerek Ramazan temal\u0131 UI g\u00fcncellemeleri, s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen \u00fcr\u00fcn paketleri ve mevsimsel selamlamalar eklemek, kullan\u0131c\u0131 ba\u011flant\u0131s\u0131n\u0131 g\u00fc\u00e7lendirebilir ve etkile\u015fimi art\u0131rabilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Eid (Bayram) Yo\u011funlu\u011funa Haz\u0131rlan\u0131n<\/strong><\/h4>\n\n\n\n<p>Ramazan pazarlamas\u0131 genellikle oru\u00e7 d\u00f6nemine odaklansa da, son iki hafta hediyele\u015fme ve son dakika al\u0131\u015fveri\u015flerinde \u00f6nemli bir art\u0131\u015f ya\u015fan\u0131r. Perakende ve e-ticaret markalar\u0131, Ramazan\u2019\u0131n son iki haftas\u0131nda promosyonlar\u0131n\u0131 art\u0131rarak h\u0131zl\u0131 teslimat ve \u00f6zel indirimler sunmal\u0131, b\u00f6ylece Bayram al\u0131\u015fveri\u015f yo\u011funlu\u011funu yakalayabilir.<\/p>\n\n\n\n<p>Mobil c\u00fczdanlar ve fintech uygulamalar\u0131 da Bayram hediyeleri ve finansal transferlerle ilgili i\u015flemlerde art\u0131\u015f beklemeli ve bu y\u00fcksek trafik d\u00f6neminde sorunsuz bir\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/wyoT61Z0ZPo9aBGbeIMRiAx4oXdI1FATy-S-GreD25bTNoRZq0zTqclNZ4rZ0HxllPTw8iMEgZwPyFwqq3zYh8irh7dFx_ptDFqxA80JZWo9Rjwc6qQzG2G30SN9IkLSd4uIfnVuN_en55JOCK5Pm0CjJ6IvZQLBGjMuYyXhy2l33EDCrALgfipyxEmcTMGV6Xt-sVvaEKfXhTY6A9H0imcRvgBgC0_9hZkGLkUzXoWoo8znQgvJFIo2SOsHOnIfXcTesurQ5EvkRnNkS5aRajdHTZOYDvC9wu0Kw3eIm0vPYT9RMCd7lAKVsFQXCKYxxkbvqINy6Te_prSpHfLsReyAXi8GeEg5a7_GL6Z45kGuYkGaVnPW9owa6wzl8RSwaCmj6-skjpz95cCmv4crSgPiqJiHoe5atnQU3FXFt60vwkuk5gdJfPuuErTRvP9mgw84pa6zofW4Uq4kM5UJww\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>kullan\u0131c\u0131 deneyimi<\/u><\/a>\u00a0sa\u011flamal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ramazan Kampanyalar\u0131n\u0131z\u0131 Adjust ile Optimize Edin<\/h2>\n\n\n\n<p>Ramazan, uygulama pazarlamac\u0131lar\u0131 i\u00e7in b\u00fcy\u00fck f\u0131rsatlar sunar, ancak ba\u015far\u0131n\u0131n anahtar\u0131 <strong><a href=\"https:\/\/old.mobidictum.com\/tr\/basak-zerman-roportaj-2025\/\">do\u011fru \u00f6l\u00e7\u00fcm<\/a><\/strong>, <strong>veri odakl\u0131 kararlar<\/strong> ve<strong> iyi zamanlanm\u0131\u015f etkile\u015fim stratejileridir<\/strong>. <\/p>\n\n\n\n<p>\u0130\u015fte bu noktada, Adjust\u2019in g\u00fc\u00e7l\u00fc \u00f6l\u00e7\u00fcm ve analiz paketi devreye girer. Adjust; at\u0131f takibi, reklam performans analizi, derinlemesine raporlama ve\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/6sVlfDpMsU5jdULUm9wBkCK8qSKM6waV-XDRcALjolxTrunNnSQY6voofeVKtW0ORZGKBLOD_bGJJaKR8UHhuAcR24innpt4MPwnY96RjAWhxlA06T-YKqG3wwVt8ayJ_xsZBIbkYjoZGAg9mKUOzao9mOX95jEFHTww03rBlFHZg2q8cnXCP6PpOIsjDx-2SEUsjKBSvZDLgXP1yvQzLttFtPPZzfY-DAQMako1Qjhn3ncJQtyY-k-wF1lLKVd2oXEzkiclnMa737G_njPQzU9b4vsmaaC0SScLLbCt-HV8mX-uy2vkEClr1ebnELlkmbVf4WGVb9kOOGSv7tDa4FEZUM6MqEAtdGq9QSOphdhe_fCs2CudKlgHRJPrtNCuTBV0nfuNU5xUwNmnpqWwF68Ku_dZAVd7u4D-3h5rbFcNxrsGaY3EmvEGJd3LLBbHitJShv2BSlU9hcViRb4kMzclEX8akQtjvX6HyA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">otomasyon<\/a>\u00a0\u00f6zellikleriyle pazarlamac\u0131lara Ramazan kampanyalar\u0131n\u0131 veya y\u0131l boyunca s\u00fcren stratejilerini optimize etmeleri i\u00e7in kapsaml\u0131 \u00e7\u00f6z\u00fcmler sunar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kilit Kullan\u0131c\u0131 Yolculu\u011fu Dokunu\u015flar\u0131n\u0131 Tan\u0131mlay\u0131n ve \u0130zleyin<\/strong><\/h4>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir Ramazan pazarlama stratejisi, kullan\u0131c\u0131lar\u0131n uygulaman\u0131zla nas\u0131l etkile\u015fim kurdu\u011funu ve d\u00f6n\u00fc\u015f\u00fcmlerin nerede ger\u00e7ekle\u015fti\u011fini anlamakla ba\u015flar. Adjust\u2019in\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/RrO5wNz4RpnKzf_TJ7_nE0w1sy2o5LPffPCu0lEiJRWENMNynbVq8Hbuy-bNTjKQ562ttbXosBo6KB1xqbAIzjbS-UDciEhs248onm9QeEb71VM3R32S_-E-HgItExX8CFFe6nAOFM0nPIULOxX-OYfm9lzH6Snc29n1JYdEQRYMXdIhKeYqBoMbYZsktTKPvqE0h_90EW03UImi9leEqgO2ffYp5grdS0XNFOYEn4lN7AFqP7SvQ6weoVBjqkokQO6xVTg5XVgxqjOalt3TyrBgp7Le7K7iYgnMlpPUI-eICGD5OBF4FaVkxiJUZclprQFqixtXCFjmGzOEUb1xqvU-wgmIV-jcleG-5_Dy3SeEK_2VcdhYfgr-kRVv1-ecjWRvXM3ch6_yEJ4nB8vDPRs0pNpqKwK80g00ASrKl4e5vNRO1C7cq8L-BI5nmSSiNH-c\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Measure<\/u><\/a>\u00a0arac\u0131, ilk uygulama a\u00e7\u0131l\u0131\u015f\u0131ndan sat\u0131n alma i\u015flemlerine, kay\u0131t s\u00fcre\u00e7lerinden \u00fcr\u00fcn se\u00e7imlerine kadar kritik eylemleri takip ederek pazarlamac\u0131lara stratejilerini g\u00fcvenle geli\u015ftirme olana\u011f\u0131 tan\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pazarlama Verilerinizi Merkezile\u015ftirin ve Kolayla\u015ft\u0131r\u0131n<\/strong><\/h4>\n\n\n\n<p>Ramazan kampanyalar\u0131 bir\u00e7ok platform, reklam a\u011f\u0131 ve yarat\u0131c\u0131 varyasyonlar\u0131 kapsad\u0131\u011f\u0131ndan, par\u00e7alanm\u0131\u015f veriler karar alma s\u00fcre\u00e7lerini yava\u015flatabilir. Adjust\u2019in\u00a0<a href=\"https:\/\/r.eposta.basinlistem.com\/tr\/cl\/Mkk3mfqmLLioLm9w_gbB3LQI_pa6MKDOK9lPtHYew3lkIRMZ4S9IJCjOISXCirckDKZTBi5QzJHhdLIVNxqNejUc4hyAysDtMhEcYAP-HChBT6E-YZX5nQ8faIzjVjXj1ca5Wo4Tkgj_6zOiaBGj3EcKf032_Wv8jTfiyM2VmNT4JdhZlvdjyDt70eTRrP7-hw-C9toFNDB089x0wTQD1QOgxaKp0oLi4z4NlDxL8TRzGiB4eWgjmIS0PZrZg7TaeMLy5REIxhVT1Z6Vnrg4-mNQrAD19YvlIKdAZm7I8cf8sDtrqlCQ0RM31POtUATvnl_12lAms0bDwJnjTcUP7rcoyErkU2lsSP7w92BKnqTIdIpEhSfAD2u2RMJ__ssCqsOW8SoF0ebobmhFVe0P-F8eOtLdd058x3MT7eHD9Hhnp2ijEaGsimq8YByrNSZbsRH9efg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Datascape<\/a>\u00a0arac\u0131, ger\u00e7ek zamanl\u0131 pazarlama verilerini tek bir yerde toplayarak hatalar\u0131 ortadan kald\u0131r\u0131r ve ekiplerin performans\u0131 b\u00fct\u00fcnc\u00fcl bir \u015fekilde g\u00f6rmesini sa\u011flar\u2014b\u00f6ylece daha h\u0131zl\u0131 ve etkili kararlar al\u0131nabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adjust, 2024 Ramazan ay\u0131n\u0131n \u00f6ne \u00e7\u0131kan mobil trendlerini analiz ederek markalara Ramazan 2025 stratejilerini optimize etmeleri i\u00e7in \u00f6neriler sundu.<\/p>\n","protected":false},"author":63,"featured_media":196579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-401767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=401767"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/196579"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=401767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=401767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=401767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}