{"id":401781,"date":"2025-02-26T14:40:53","date_gmt":"2025-02-26T11:40:53","guid":{"rendered":"https:\/\/mobidictum.com\/?p=401781"},"modified":"2025-02-26T14:40:54","modified_gmt":"2025-02-26T11:40:54","slug":"adjujst-mobil-uygulama-trendleri-raporu-2025","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjujst-mobil-uygulama-trendleri-raporu-2025\/","title":{"rendered":"Mobil uygulama end\u00fcstrisi yeni bir d\u00f6n\u00fcm noktas\u0131na daha haz\u0131rlan\u0131yor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adjust\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 Mobil Uygulama Trendleri raporu, 2025 y\u0131l\u0131 mobil uygulama trendlerini veri odakl\u0131 i\u00e7g\u00f6r\u00fcler ve uzman analizleriyle derinlemesine incelerken, yapay zekan\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131 ve kampanya performans \u00f6l\u00e7\u00fcm\u00fcn\u00fc nas\u0131l k\u00f6kl\u00fc \u015fekilde de\u011fi\u015ftirdi\u011fine dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppLovin\u2019in uzman ipu\u00e7lar\u0131n\u0131 da i\u00e7eren rapor, <strong>alternatif uygulama ma\u011fazalar\u0131n\u0131n artan etkisini <\/strong>y\u00f6netmek, geleneksel at\u0131f modelleri ile <a href=\"https:\/\/old.mobidictum.com\/tr\/basak-zerman-roportaj-2025\/\"><strong>yeni \u00f6l\u00e7\u00fcm f\u0131rsatlar\u0131<\/strong><\/a> aras\u0131nda denge kurmak ya da geli\u015fmekte olan pazarlarda <strong>ultra-casual oyun segmentinin y\u00fckseli\u015fini ke\u015ffetmek<\/strong>, pazar\u0131 anlamak ve rekabette \u00f6ne ge\u00e7mek isteyen pazarlamac\u0131lara stratejik bir yol haritas\u0131 sunuyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cRaporun i\u015faret etti\u011fi \u00f6nemli ba\u015fl\u0131klara bakt\u0131\u011f\u0131m\u0131zda, 2025 y\u0131l\u0131n\u0131n \u00f6zellikle yapay zeka ve makine \u00f6\u011frenimi alan\u0131nda son y\u0131llardaki inovasyonu \u00f6l\u00e7eklendirmek ve rafine etmek i\u00e7in \u00e7ok \u00f6nemli bir y\u0131l olaca\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zekan\u0131n sadece moda bir s\u00f6zc\u00fck olmaktan \u00e7\u0131kmas\u0131 ve mobil pazarlaman\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131 haline gelmesiyle bu teknoloji art\u0131k tahminsel analitik, ger\u00e7ek zamanl\u0131 kampanya optimizasyonu, geli\u015fmi\u015f cohort analizi ve daha bir\u00e7ok unsurda a\u011f\u0131rl\u0131\u011f\u0131n\u0131 hissettiriyor<em>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di\u011fer taraftan mobil uygulama end\u00fcstrisi, i\u00e7inde bulundu\u011fumuz gizlilik \u00e7a\u011f\u0131na h\u0131zla ayak uyduruyor. Bu sadece yeni nesil \u00e7\u00f6z\u00fcmlerin olmazsa olmaz hale geldi\u011fi pazarlama taraf\u0131nda de\u011fil, ayn\u0131 zamanda ATT onay oranlar\u0131n\u0131n h\u0131zla y\u00fckselmesiyle kullan\u0131c\u0131 taraf\u0131nda da g\u00fcven a\u015f\u0131l\u0131yor. Ve daha bir \u00e7ok g\u00fczel geli\u015fme ile 2025 y\u0131l\u0131, mobil uygulama end\u00fcstrisi i\u00e7in bir d\u00f6n\u00fcm noktas\u0131 olacak.\u2019<\/p>\n<cite>Adjust\u2019\u0131n Orta Do\u011fu, T\u00fcrkiye ve Afrika (META) Sat\u0131\u015f Direkt\u00f6r\u00fc Ba\u015fak Zerman<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/old.mobidictum.com\/wp-content\/uploads\/2025\/02\/Basak-Zerman-foto-1-1024x683.jpg\" alt=\"\" class=\"wp-image-195374\" style=\"width:466px;height:auto\"\/><figcaption class=\"wp-element-caption\"> Ba\u015fak Zerman<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Gizlilik odakl\u0131 teknolojilerle birlikte t\u00fcketici g\u00fcveni art\u0131yor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veri gizlili\u011findeki d\u00fczenlemeler k\u00fcresel \u00e7apta zorluklar yaratmaya devam etse de, bu de\u011fi\u015fime kar\u015f\u0131 diren\u00e7 azal\u0131yor ve <strong>gizlilik odakl\u0131 teknolojilerin kullan\u0131m\u0131<\/strong> <strong>art\u0131yor<\/strong>. Yapay zeka ve makine \u00f6\u011frenimi destekli geli\u015fmi\u015f analizler ve ger\u00e7ek zamanl\u0131 ba\u011flamsal i\u00e7g\u00f6r\u00fcler sunarak karar alma s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131yor ve verimlili\u011fi art\u0131r\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u2019in ilk \u00e7eyre\u011finde App Tracking Transparency (ATT) onay oranlar\u0131 k\u00fcresel olarak <strong>%32\u2019den %35\u2019e y\u00fckseldi<\/strong>. Bu art\u0131\u015f, kullan\u0131c\u0131 g\u00fcveninin g\u00fc\u00e7lendi\u011fini ve ki\u015fiselle\u015ftirilmi\u015f reklamlar\u0131n kullan\u0131c\u0131lar taraf\u0131ndan daha de\u011ferli g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyun uygulamalar\u0131 <strong>%39 <\/strong>ile en y\u00fcksek onay oran\u0131na sahipken, e-ticaret ve al\u0131\u015fveri\u015f uygulamalar\u0131nda oran <strong>%28\u2019den %35\u2019e \u00e7\u0131karak <\/strong>dikkat \u00e7ekici bir y\u00fckseli\u015f g\u00f6sterdi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rapordaki ana \u00e7\u0131kar\u0131mlar:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-ticaret uygulamalar\u0131 b\u00fcy\u00fcmeye devam ediyor. 2024\u2019te k\u00fcresel \u00e7apta e-ticaret uygulamalar\u0131n\u0131n indirilme oran\u0131 <strong>%17<\/strong>, oturum say\u0131s\u0131 ise <strong>%13 artt\u0131<\/strong>. MENA b\u00f6lgesi lider konumdayd\u0131; burada kurulumlar %55, oturumlar ise %21 y\u00fckseldi. LATAM b\u00f6lgesi, %27 kurulum ve %21 oturum b\u00fcy\u00fcmesiyle ikinci s\u0131rada yer ald\u0131. APAC\u2019ta kurulumlar %26 artarken, oturum say\u0131s\u0131 sabit kald\u0131. Kuzey Amerika\u2019da ise trend tersine d\u00f6nd\u00fc; kurulumlar %39, oturumlar %29 d\u00fc\u015ft\u00fc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyunlar, hyper casual \u00f6nc\u00fcl\u00fc\u011f\u00fcnde geri d\u00f6n\u00fcyor.2024\u2019te oyun uygulamalar\u0131nda oturumlar %0,6 d\u00fc\u015fmesine ra\u011fmen, <strong>kurulumlar %4 artt\u0131<\/strong>. Hyper casual oyunlar, toplam kurulumlar\u0131n <strong>%27<\/strong>\u2019sini olu\u015ftururken, bulmaca ve hibrit casual oyunlar <strong>%11\u2019<\/strong>lik bir pay ald\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bankac\u0131l\u0131k ve kripto uygulamalar\u0131 y\u00fcksek bir b\u00fcy\u00fcme trendinde. <strong>Bankac\u0131l\u0131k uygulamalar\u0131n\u0131n kurulumlar\u0131 %33 artarken,<\/strong> oturumlar y\u0131ll\u0131k bazda %19 y\u00fckseldi. Kripto uygulamalar\u0131, oturumlarda %45\u2019lik \u00f6nemli bir art\u0131\u015f g\u00f6sterdi. Bu durum, 2024\u2019te toplam finans uygulamas\u0131 kurulumlar\u0131nda %27\u2019lik bir art\u0131\u015f sa\u011flad\u0131, oturumlar ise %24 b\u00fcy\u00fcd\u00fc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Raporda ayr\u0131ca ultracasual oyunlar\u0131n g\u00fcn ge\u00e7tik\u00e7e pop\u00fclerle\u015fmesinin yan\u0131 s\u0131ra ki\u015fiselle\u015ftirmenin, reklam kreatiflerinin ve oynan\u0131\u015f\u0131n yapay zeka ile g\u00fc\u00e7lendirilmesi, e-ticaretteki reklam kanallar\u0131n\u0131n geni\u015flemesi ve kripto sekt\u00f6r\u00fcn\u00fcn yeniden canlanmas\u0131 gibi konular ele al\u0131n\u0131yor. T\u00fcm bu trendler, pazarlamac\u0131lar\u0131n kullan\u0131c\u0131lar\u0131na kesintisiz, \u00e7ok kanall\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimler sunma ihtiyac\u0131n\u0131 vurguluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bunlar ve daha fazlas\u0131na dair ayr\u0131nt\u0131l\u0131 veriler i\u00e7in raporun tamam\u0131n\u0131 <a href=\"https:\/\/www.adjust.com\/tr\/resources\/ebooks\/mobile-app-trends-2025\/\" rel=\"nofollow noopener\" target=\"_blank\">buradan indirebilirsiniz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00d6l\u00e7\u00fcmleme ve analitik alan\u0131nda lider \u015firket Adjust, Mobil Uygulama Trendleri 2025 raporunu yay\u0131nlad\u0131 ve bu sene ya\u015fanacak olan d\u00f6n\u00fcm noktalar\u0131na dikkat \u00e7ekti.","protected":false},"author":63,"featured_media":401782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-401781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=401781"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401781\/revisions"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=401781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=401781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=401781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}