{"id":401793,"date":"2025-02-24T15:32:14","date_gmt":"2025-02-24T12:32:14","guid":{"rendered":"https:\/\/mobidictum.com\/?p=401793"},"modified":"2025-02-24T15:32:16","modified_gmt":"2025-02-24T12:32:16","slug":"yatirimci-kimdir-yayinci-nedir","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/yatirimci-kimdir-yayinci-nedir\/","title":{"rendered":"Yat\u0131r\u0131mc\u0131 kimdir? Yay\u0131nc\u0131 nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oyun yapacaks\u0131n\u0131z ve para laz\u0131m. Ya da yap\u0131yorsunuz, b\u00fct\u00e7eniz bitti, yeni kaynak bulman\u0131z gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember59\">Kimden para isteyece\u011finizi bilmek, buna g\u00f6re strateji olu\u015fturmak ve do\u011fru ba\u011flant\u0131lar\u0131 kurmak, oyun yapmaktan \u00e7ok daha zor olabilir. Ailenizden ve arkada\u015flar\u0131n\u0131zdan toplayaca\u011f\u0131n\u0131z para, onlar\u0131n beklentileri, bir VC\u2019den alaca\u011f\u0131n\u0131z yat\u0131r\u0131m ya da bir \u015firketten alaca\u011f\u0131n\u0131z yat\u0131r\u0131m tamamen farkl\u0131 \u015feyler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember60\">Yat\u0131r\u0131m almak, yat\u0131r\u0131m sunumu haz\u0131rlamak, yat\u0131r\u0131m turuna \u00e7\u0131kmak ve bu hikayeyi satmak ba\u015fl\u0131 ba\u015f\u0131na bir i\u015f. \u0130yi bir oyun yapmak, iyi bir yat\u0131r\u0131m alaca\u011f\u0131n\u0131z ya da \u00e7ok de\u011ferli bir \u015firketiniz oldu\u011fu anlam\u0131na gelmez. <strong>Hikayenizi iyi anlatabilmek<\/strong>, <strong>do\u011fru aktarabilmek <\/strong>ve <strong>iyi bir sat\u0131\u015f\u00e7\u0131 olmak gerekiyor<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember61\">Bug\u00fcn ailenizden alaca\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n beklentisi farkl\u0131, bir VC\u2019nin beklentisi farkl\u0131. VC\u2019ler, fonlar\u0131n\u0131n kar\u015f\u0131lanmas\u0131n\u0131 ve \u00fczerine kazan\u00e7 eklemeyi hedefler. Ortalama bir melek yat\u0131r\u0131mc\u0131,<strong> yat\u0131rd\u0131\u011f\u0131 paran\u0131n en az 10 kat\u0131n\u0131 geri almay\u0131 bekler<\/strong>. \u015eirketinizin ve projeksiyonlar\u0131n\u0131z\u0131n, yat\u0131r\u0131mc\u0131ya 10 kat\u0131n\u0131 kazand\u0131rabilecek potansiyelde oldu\u011funu g\u00f6stermeniz gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember62\">Yat\u0131r\u0131mc\u0131 \u015firketinize kar\u0131\u015fmak isteyebilir, y\u00f6netim kuruluna kat\u0131lmak isteyebilir, \u00fcr\u00fcne m\u00fcdahale etmek isteyebilir. <strong>Kimden ne \u015fekilde yat\u0131r\u0131m alaca\u011f\u0131n\u0131z\u0131 dikkat edin.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember63\">Birinden yat\u0131r\u0131m ald\u0131\u011f\u0131n\u0131zda, o paray\u0131 nas\u0131l geri \u00f6deyece\u011finizi iyi hesaplamal\u0131s\u0131n\u0131z. E\u011fer \u015firketi satmak istemiyorsan\u0131z ve sadece bir <em>lifestyle business<\/em> kurmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, yat\u0131r\u0131m almak mant\u0131kl\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember64\">Peki, yat\u0131r\u0131m ald\u0131ysan\u0131z bu paray\u0131 nas\u0131l geri \u00f6deyebilirsiniz?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eirketi satabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00e2r\u0131 yat\u0131r\u0131mc\u0131larla payla\u015fabilirsiniz (bu \u00e7ok yayg\u0131n bir beklenti de\u011fil).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Halka arz olabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ba\u015fka bir kaynaktan finansman bulup yat\u0131r\u0131mc\u0131n\u0131n hisselerini geri alabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlardan birini yapamayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z ya da yapmak istemiyorsan\u0131z, yat\u0131r\u0131m almamak daha do\u011fru olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yay\u0131nc\u0131 (Publisher) \u00c7ok Farkl\u0131 Bir Konumda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yay\u0131nc\u0131, yat\u0131r\u0131mc\u0131dan tamamen farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip. Yay\u0131nc\u0131, <strong>oyunun iyi olup olmad\u0131\u011f\u0131na, sat\u0131labilir veya pazarlanabilir olup olmad\u0131\u011f\u0131na<\/strong> bakar. \u015eirketin genel durumu burada \u00e7ok \u00f6nemli de\u011fil, \u00e7\u00fcnk\u00fc yay\u0131nc\u0131 yat\u0131r\u0131mc\u0131 gibi hissedar olmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember71\">Tabii ki, b\u00fct\u00e7enin nas\u0131l kullan\u0131laca\u011f\u0131na dair yorum yapabilir. Burada genellikle bir prod\u00fcksiyon b\u00fct\u00e7esi belirlenir. Diyelim ki oyununuzu geli\u015ftirmek i\u00e7in 150 bin dolarl\u0131k bir b\u00fct\u00e7eye ihtiyac\u0131n\u0131z var ve 6 ay boyunca \u00e7al\u0131\u015ft\u0131n\u0131z. Eksik kalan b\u00fct\u00e7eyi tamamlamak i\u00e7in bir yay\u0131nc\u0131 ar\u0131yorsunuz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember72\">Yay\u0131nc\u0131 \u015funa bakar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bu ekip, bu oyunu belirlenen s\u00fcrede tamamlayabilir mi?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bu oyunu al\u0131rsak, nas\u0131l pazarlayabiliriz?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bu oyun sat\u0131\u015f anlam\u0131nda yeterli potansiyele sahip mi?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember74\">Yay\u0131nc\u0131 ekibin kapasitesini de g\u00f6z \u00f6n\u00fcne alarak tamamen <strong>\u00fcr\u00fcne odaklan\u0131r<\/strong>. Kurucular aras\u0131nda hisseler nas\u0131l da\u011f\u0131t\u0131lm\u0131\u015f, \u015firket yat\u0131r\u0131m alm\u0131\u015f m\u0131 almam\u0131\u015f m\u0131 bunla \u00e7ok ilgilenmez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember75\">Yat\u0131r\u0131mc\u0131 oyununuz hakk\u0131nda bilgiye sahip olmayabilir, yay\u0131nc\u0131 bu oyunun tutup tutmayaca\u011f\u0131n\u0131 kestirebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember76\">Bug\u00fcn T\u00fcrkiye\u2019deki bir\u00e7ok PC oyun st\u00fcdyosu, garanti olmayan wishlist beklentileriyle ciddi yat\u0131r\u0131m aray\u0131\u015f\u0131na girerek yanl\u0131\u015f bir yol izliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer finansmana ihtiyac\u0131n\u0131z varsa, bunu sa\u011flaman\u0131n bir\u00e7ok yolu var. Ancak, <strong>oyununuz yeterince iyi de\u011filse ya da bir yay\u0131nc\u0131n\u0131n ilgisini \u00e7ekmiyorsa, kendi kaynaklar\u0131n\u0131zla ilerlemek ve oyununuzu tamamlamak en do\u011fru se\u00e7enek.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye\u2019de Yat\u0131r\u0131mc\u0131dan \u00c7ok Yay\u0131nc\u0131 Eksik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn T\u00fcrkiye\u2019de yat\u0131r\u0131m ekosistemi, iyi mobil projeleri fonlayabilecek durumda. Bunun birka\u00e7 sebebi var:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hali haz\u0131rda ba\u015far\u0131l\u0131 mobil projelerin bulunmas\u0131 ve yeni kurucular\u0131n genellikle ba\u015far\u0131l\u0131 \u015firketlerde tecr\u00fcbe kazanm\u0131\u015f olmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil oyunlar\u0131n daha \u00f6l\u00e7eklenebilir olmas\u0131 ve matemati\u011fe dayal\u0131 \u00e7al\u0131\u015fmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mevcut yat\u0131r\u0131mc\u0131lar\u0131n bu alanda tecr\u00fcbeli ve ba\u015far\u0131l\u0131 olmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember83\">Ayn\u0131 \u015fey PC oyunlar\u0131 i\u00e7in ge\u00e7erli de\u011fil. O y\u00fczden yat\u0131r\u0131mc\u0131n\u0131n bu alana s\u0131cak bakmamas\u0131 normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember84\">Yar\u0131n \u00f6b\u00fcr g\u00fcn <a href=\"https:\/\/www.taleworlds.com\/\" rel=\"nofollow noopener\" target=\"_blank\">TaleWorlds<\/a> sat\u0131l\u0131r, 50 tane \u00e7al\u0131\u015fan\u0131 i\u015ften ayr\u0131l\u0131r ve kendi st\u00fcdyosunu kurarsa bu i\u015f de\u011fi\u015febilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember85\">Bug\u00fcn bir VC, sadece tek oyunu olan bir firmaya yat\u0131r\u0131m yapmay\u0131 tercih etmiyor (en az\u0131ndan T\u00fcrkiye\u2019de). Bunun yerine, bir\u00e7ok oyunu fonlay\u0131p pazarlamas\u0131n\u0131 yapacak <strong>bir yay\u0131nc\u0131ya<\/strong> yat\u0131r\u0131m yapar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember86\">O y\u00fczden T\u00fcrkiye\u2019de <strong>PC & konsol oyun sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck eksi\u011fi yat\u0131r\u0131mc\u0131 de\u011fil, yay\u0131nc\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember87\">Mevcut ekonomik d\u00fczende, k\u00fclt\u00fcr\u00fc bilen, ayn\u0131 dili konu\u015fan, <strong>tecr\u00fcbeli yay\u0131nc\u0131lara ihtiya\u00e7 var.<\/strong> T\u00fcrkiye\u2019de yeni ba\u015flayan yay\u0131nc\u0131lar olsa da, bu alanda hala b\u00fcy\u00fck bir f\u0131rsat var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember88\">O y\u00fczden yat\u0131r\u0131mc\u0131lara vizyonsuz demek yerine, <strong>do\u011fru stratejiyi kurarak<\/strong>, <strong>yeni ba\u011flant\u0131lar edinerek<\/strong>, oyununuzla ilgili<strong> i\u00e7erik \u00fcreterek merak uyand\u0131rmak<\/strong>, bunlar daha \u00f6nemli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember89\">Mobildeki yay\u0131nc\u0131l\u0131k durumuna bakarsan\u0131z, Rollic t\u00fcm T\u00fcrkiye\u2019de bir yay\u0131nc\u0131l\u0131k sistemi getirdi ve piyasay\u0131 de\u011fi\u015ftirdi. Akabinde yerelde bir s\u00fcr\u00fc butik yay\u0131nc\u0131 \u00e7\u0131kt\u0131, \u00fcst\u00fcne bir \u00e7ok yabanc\u0131 \u015firket T\u00fcrk \u00e7al\u0131\u015fan i\u015fe ald\u0131 ve T\u00fcrk firmalarla \u00e7al\u0131\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember90\">Yerel pazarda bir \u00e7ok yay\u0131nc\u0131 olacak, \u00fcst\u00fcne yabanc\u0131 yay\u0131nc\u0131lar da gelecek ve hem rekabet edecek, hem de\u011fer katacak. Bu \u015fekilde \u00fclkenin PC sekt\u00f6r\u00fc daha da ileri gider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember91\"><strong>1 seneye kalmaz, bu durumun da pozitif \u015fekilde T\u00fcrkiye\u2019de ilerleyece\u011fiini d\u00fc\u015f\u00fcn\u00fcyorum.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember92\">O zamana kadar yeni ba\u011flant\u0131lar kurmaya devam edin, kendi oyununuzun pazarlamas\u0131n\u0131 \u00f6\u011frenin, topluluk nas\u0131l olu\u015fturulur bilin, yay\u0131nc\u0131larla ileti\u015fime ge\u00e7meye devam edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herkese ba\u015far\u0131lar.<br><\/p>\n","protected":false},"excerpt":{"rendered":"Yat\u0131r\u0131mc\u0131 ve yay\u0131nc\u0131 aras\u0131ndaki fark\u0131 ne kadar iyi biliyoruz? Batuhan Avucan, sekt\u00f6r\u00fcn \u00f6nde gelen isimlerinden biri olarak bilgilerini payla\u015ft\u0131.","protected":false},"author":63,"featured_media":401794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-401793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=401793"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/401793\/revisions"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=401793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=401793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=401793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}