{"id":403704,"date":"2026-05-11T08:00:00","date_gmt":"2026-05-11T05:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=403704"},"modified":"2026-05-08T13:37:47","modified_gmt":"2026-05-08T10:37:47","slug":"oem-reklamciligi-ua-stratejisi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/oem-reklamciligi-ua-stratejisi\/","title":{"rendered":"T\u00fcrkiye\u2019nin Oyun Yetene\u011fi D\u00fcnya Klasman\u0131nda \u2013 Peki, UA Stratejiniz Bunun Neresinde?"},"content":{"rendered":"\n<p>T\u00fcrkiye\u2019nin oyun sekt\u00f6r\u00fc, k\u00fcresel haritadaki yerini sa\u011flamla\u015ft\u0131rd\u0131. \u0130stanbul, \u015fu anda yakla\u015f\u0131k <strong>500 aktif oyun st\u00fcdyosuna<\/strong> ev sahipli\u011fi yap\u0131yor. Bu \u015fehirde do\u011fan <strong>Dream Games<\/strong>, bug\u00fcn 5 milyar dolar de\u011ferlemeye ula\u015fm\u0131\u015f durumda. Ekosistem; birbirine s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131, h\u0131zl\u0131 hareket eden ve d\u00fcnya standartlar\u0131nda \u00fcr\u00fcnler ortaya koyan bir yap\u0131ya sahip.<\/p>\n\n\n\n<p>Bu \u00fcr\u00fcnlerin arkas\u0131ndaki <strong>Kullan\u0131c\u0131 Edinimi (UA)<\/strong> stratejileri, bu b\u00fcy\u00fck hedeflere ayak uydurabiliyor mu?<\/p>\n\n\n\n<p>D\u00fcnyan\u0131n en iyi oyun st\u00fcdyolar\u0131, <strong>OEM reklamc\u0131l\u0131\u011f\u0131<\/strong> arac\u0131l\u0131\u011f\u0131yla k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fcme yakal\u0131yor. OEM; Meta ve Google\u2019\u0131n yan\u0131ndaki UA mixinizde yer alarak Avrupa, MENA, G\u00fcneydo\u011fu Asya ve \u00f6tesinde, ba\u015fka hi\u00e7bir kanal\u0131n ula\u015famad\u0131\u011f\u0131 kullan\u0131c\u0131lar\u0131 getiriyor. E\u011fer T\u00fcrkiye\u2019de bir UA y\u00f6neticisi iseniz ve OEM hen\u00fcz portf\u00f6y\u00fcn\u00fcz\u00fcn bir par\u00e7as\u0131 de\u011filse, bu bo\u015flu\u011fu kapatmaya de\u011fer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Her Oyun Y\u00f6neticisinin Yak\u0131ndan Tan\u0131d\u0131\u011f\u0131 User Acquisition (Kullan\u0131c\u0131 Kazan\u0131m\u0131) Zorlu\u011fu<\/strong><\/h3>\n\n\n\n<p>Y\u00fckselen <strong>\u0130ndirme Ba\u015f\u0131na Maliyetler (CPI)<\/strong>. Kreatif yorgunlu\u011fu. Her kampanyada d\u00f6n\u00fcp dola\u015f\u0131p kar\u015f\u0131m\u0131za \u00e7\u0131kan ayn\u0131 kitleler.<\/p>\n\n\n\n<p><em>Solitaire<\/em> ve <em>Woodoku<\/em> gibi hit oyunlar\u0131yla tan\u0131nan Londra merkezli <strong>Tripledot Studios<\/strong>\u2019un Director of Growth\u2019u <strong>Ben Barta<\/strong>, <a href=\"https:\/\/www.youtube.com\/watch?v=L6tv4mMKhoo\" rel=\"nofollow noopener\" target=\"_blank\"><em>Behind the Apps<\/em> podcast<\/a>\u2018inin yak\u0131n tarihli bir b\u00f6l\u00fcm\u00fcnde bu durumu \u015f\u00f6yle \u00f6zetliyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cReklam teknolojisi pazar\u0131ndaki konsolidasyon, UA maliyetlerini ger\u00e7ekten yukar\u0131 \u00e7ekti. Bu durum zorluklar yaratsa da, bizi maliyet odakl\u0131 kullan\u0131c\u0131 edinimi i\u00e7in yeni kanallar ke\u015ffetmeye zorlayarak b\u00fcy\u00fck f\u0131rsatlar sunuyor.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Ba\u015far\u0131l\u0131 <em>June\u2019s Journey<\/em> oyununun arkas\u0131ndaki Berlin merkezli <strong>Wooga<\/strong>\u2018n\u0131n eski Director of Growht\u2019u <strong>Ferry Noordermeer<\/strong> de \u00e7e\u015fitlendirme konusunda benzer bir yakla\u015f\u0131m sergiliyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUA art\u0131k tek \u00e7\u00f6z\u00fcm yolu olarak g\u00f6rm\u00fcyoruz. Daha kapsaml\u0131 bir pazarlama yakla\u015f\u0131m\u0131n\u0131n giderek daha \u00f6nemli hale geldi\u011fine inan\u0131yoruz.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Bunlar i\u015fi yeni \u00f6\u011frenen k\u00fc\u00e7\u00fck st\u00fcdyolar de\u011fil; ayn\u0131 engellere \u00e7arpan, k\u00fcresel UA ekipleri. Ve bu engelleri <strong>mobil OEM reklamc\u0131l\u0131\u011f\u0131<\/strong> ile a\u015ft\u0131lar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"821\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-35-1024x821.png\" alt=\"Mobile game world map visual representing global mobile gaming and user acquisition\" class=\"wp-image-211602\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-35-1024x821.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-35-300x241.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-35-768x616.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-35.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">June\u2019s Journey<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>OEM Reklamc\u0131l\u0131\u011f\u0131 ile \u00d6l\u00e7eklenen K\u00fcresel Oyun St\u00fcdyolar\u0131<\/strong><\/h3>\n\n\n\n<p>Tripledot, Wooga ve aralar\u0131nda Zephyr Mobile ile Funvent\u2019in de bulundu\u011fu geni\u015fleyen bir st\u00fcdyo listesi, mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131 bir \u201cdeney\u201d olman\u0131n \u00e7ok \u00f6tesine ta\u015f\u0131d\u0131.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tripledot\u2019un<\/strong> OEM kampanyalar\u0131, EMEA b\u00f6lgesindeki hedeflerini <strong>%20 oran\u0131nda a\u015ft\u0131<\/strong> ve di\u011fer preload kanallar\u0131na k\u0131yasla <strong>%15 daha y\u00fcksek performans<\/strong> sergiledi.<\/li>\n\n\n\n<li><strong>Wooga<\/strong> i\u00e7in OEM reklamc\u0131l\u0131\u011f\u0131, ba\u015fka hi\u00e7bir kanal\u0131n ula\u015famad\u0131\u011f\u0131 kullan\u0131c\u0131lar\u0131n kap\u0131s\u0131n\u0131 a\u00e7t\u0131 ve beklenenden daha g\u00fc\u00e7l\u00fc bir <strong>ROAS<\/strong> sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Ferry, OEM kampanyalar\u0131n\u0131n genel stratejilerini nas\u0131l tamamlad\u0131\u011f\u0131 soruldu\u011funda \u015funlar\u0131 ekliyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUzun s\u00fcre oynamaya devam eden oyuncular\u0131n geri d\u00f6n\u00fc\u015f\u00fc asl\u0131nda olduk\u00e7a istikrarl\u0131, hatta ba\u015flang\u0131\u00e7ta bekledi\u011fimizden daha y\u00fcksekti. Buradan harika sonu\u00e7lar al\u0131yoruz.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u00fcresel Pazarlarda OEM Reklamc\u0131l\u0131\u011f\u0131 Neler Sunuyor?<\/strong><\/h3>\n\n\n\n<p>Tek bir co\u011frafyan\u0131n \u00f6tesini d\u00fc\u015f\u00fcnen UA y\u00f6neticileri i\u00e7in \u00f6l\u00e7eklenebilirlik g\u00f6rmezden gelinemeyecek kadar b\u00fcy\u00fck.<\/p>\n\n\n\n<p><strong>Samsung, Xiaomi, Huawei, vivo, OPPO, Transsion ve HONOR<\/strong> gibi Android \u00fcreticileriyle yap\u0131lan ortakl\u0131klar sayesinde OEM reklamc\u0131l\u0131\u011f\u0131, d\u00fcnya genelindeki Android pazar\u0131n\u0131n <strong>%86\u2019s\u0131n\u0131<\/strong> kapsayarak g\u00fcnl\u00fck <strong>1,85 milyardan fazla aktif kullan\u0131c\u0131ya<\/strong> eri\u015fim imkan\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>B\u00f6lgesel bazda bu eri\u015fim oranlar\u0131 \u015f\u00f6yle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Afrika:<\/strong> %91<\/li>\n\n\n\n<li><strong>B\u0130T (CIS):<\/strong> %75<\/li>\n\n\n\n<li><strong>Avrupa:<\/strong> %57<\/li>\n\n\n\n<li><strong>Hindistan:<\/strong> %84<\/li>\n\n\n\n<li><strong>Latin Amerika:<\/strong> %55<\/li>\n\n\n\n<li><strong>MENA (Orta Do\u011fu ve Kuzey Afrika):<\/strong> %70<\/li>\n\n\n\n<li><strong>G\u00fcneydo\u011fu Asya:<\/strong> %87<\/li>\n<\/ul>\n\n\n\n<p>Bunlar, sosyal medya veya arama motoru reklamlar\u0131nda kampanyalar\u0131n\u0131z\u0131 g\u00f6rmeyen kullan\u0131c\u0131lara ula\u015fan, cihaz\u0131n kendi aray\u00fcz\u00fcndeki yerel yerle\u015ftirmelerdir. Ferry Noordermeer\u2019in \u015fu tavsiyesi olduk\u00e7a kritik:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHer zaman test etmeye devam edin. Denemedi\u011finiz yeni kanallar\u0131 her zaman takip edin. \u0130ki y\u0131l \u00f6nce OEM reklamc\u0131l\u0131\u011f\u0131 bizim i\u00e7in yeni bir d\u00fcnyayd\u0131. Ve \u015fu anda hala AVOW ile OEM s\u00fcre\u00e7lerini y\u00fcr\u00fct\u00fcyoruz. \u00c7e\u015fitlendirin, test etmekten ve hesaplanm\u0131\u015f riskler almaktan korkmay\u0131n.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u00fcresel UA Portf\u00f6y\u00fcn\u00fcze OEM Reklamc\u0131l\u0131\u011f\u0131n\u0131 Nas\u0131l Eklersiniz?<\/strong><\/h3>\n\n\n\n<p>Ba\u015flang\u0131\u00e7 noktas\u0131, hedef pazarda hangi mobil cihaz \u00fcreticilerinin (OEM) en g\u00fc\u00e7l\u00fc eri\u015fime sahip oldu\u011funu anlamak ve bu platformlarla do\u011frudan ili\u015fkisi olan bir ortakla \u00e7al\u0131\u015fmakt\u0131r.<\/p>\n\n\n\n<p><strong>AVOW<\/strong>, d\u00fcnya \u00e7ap\u0131nda 13 premium OEM ve uygulama ma\u011fazas\u0131 orta\u011f\u0131yla \u00e7al\u0131\u015f\u0131yor ve portf\u00f6y\u00fcndeki 100\u2019den fazla reklam veren UA y\u00f6neticilerine t\u00fcm ana pazarlardaki OEM envanterine tek bir noktadan eri\u015fim sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019deki yerle\u015fmi\u015f varl\u0131\u011f\u0131yla AVOW, yerel oyun ekosisteminin bir par\u00e7as\u0131 olarak burada faaliyet g\u00f6steren st\u00fcdyolar\u0131n ve UA y\u00f6neticilerinin hedeflerini yak\u0131ndan anl\u0131yor.OEM reklamc\u0131l\u0131\u011f\u0131n\u0131n k\u00fcresel UA karman\u0131za neler katabilece\u011fini g\u00f6rmeye haz\u0131r m\u0131s\u0131n\u0131z? AVOW\u2019un <strong><a href=\"https:\/\/avow.tech\/mobile-oem-advertising-guide\/?utm_source=mobidictum&utm_medium=sponsored&utm_campaign=OEM2026\" rel=\"nofollow noopener\" target=\"_blank\">2026 Mobil OEM Reklamc\u0131l\u0131\u011f\u0131 Rehberi<\/a><\/strong> ile ba\u015flayabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/Derya-Gocmenoz.jpg\" alt=\"AVOW Senior Manager of Business Development Derya G\u00f6\u00e7men\u00f6z portrait photo\" class=\"wp-image-211596\" style=\"width:329px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/Derya-Gocmenoz.jpg 400w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/Derya-Gocmenoz-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/Derya-Gocmenoz-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/Derya-Gocmenoz-80x80.jpg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/in\/deryagocmenoz\/\" rel=\"nofollow noopener\" target=\"_blank\">Derya G\u00f6\u00e7men\u00f6z<\/a>, AVOW \u0130\u015f Geli\u015ftirme K\u0131demli M\u00fcd\u00fcr\u00fc<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin oyun sekt\u00f6r\u00fc, k\u00fcresel haritadaki yerini sa\u011flamla\u015ft\u0131rd\u0131. \u0130stanbul, \u015fu anda yakla\u015f\u0131k 500 aktif oyun st\u00fcdyosuna ev sahipli\u011fi yap\u0131yor. Bu \u015fehirde do\u011fan Dream Games, bug\u00fcn 5 milyar dolar de\u011ferlemeye ula\u015fm\u0131\u015f durumda. Ekosistem; birbirine s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131, h\u0131zl\u0131 hareket eden ve d\u00fcnya standartlar\u0131nda \u00fcr\u00fcnler ortaya koyan bir yap\u0131ya sahip. Bu \u00fcr\u00fcnlerin arkas\u0131ndaki Kullan\u0131c\u0131 Edinimi (UA) stratejileri, bu [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":211598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[],"class_list":["post-403704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=403704"}],"version-history":[{"count":9,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403704\/revisions"}],"predecessor-version":[{"id":403735,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403704\/revisions\/403735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/211598"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=403704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=403704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=403704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}