{"id":403912,"date":"2026-05-13T11:23:49","date_gmt":"2026-05-13T08:23:49","guid":{"rendered":"https:\/\/mobidictum.com\/?p=403912"},"modified":"2026-05-13T11:23:52","modified_gmt":"2026-05-13T08:23:52","slug":"adjust-yeni-donusum-kurallari","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjust-yeni-donusum-kurallari\/","title":{"rendered":"Adjust&#8217;tan yeni d\u00f6n\u00fc\u015f\u00fcm kurallar\u0131: Verinizde tam kontrol"},"content":{"rendered":"\n<p><strong>Yeni Ak\u0131\u015f Kontrol\u00fc, Kaynak Kontrol\u00fc ve Parametre Kurallar\u0131 ile Adjust, reklamverenlere y\u00fckleme sonras\u0131 veri kalitesinde daha geli\u015fmi\u015f do\u011frulama imk\u00e2n\u0131 sunuyor.<\/strong><\/p>\n\n\n\n<p>Mobil pazarlama ekosisteminde doland\u0131r\u0131c\u0131l\u0131k art\u0131k yaln\u0131zca y\u00fckleme an\u0131nda de\u011fil, kurulum sonras\u0131 kullan\u0131c\u0131 davran\u0131\u015flar\u0131nda da b\u00fcy\u00fcyen bir risk alan\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Sahte etkinlikler, yan\u0131lt\u0131c\u0131 sinyaller ve do\u011frulanmam\u0131\u015f aktiviteler hem raporlama do\u011frulu\u011funu hem de optimizasyon kararlar\u0131n\u0131 do\u011frudan etkiliyor. Bu ihtiyaca yan\u0131t olarak Adjust, D\u00f6n\u00fc\u015f\u00fcm Kurallar\u0131 (Conversion Rules) yap\u0131s\u0131n\u0131 yenileyerek reklamverenlere kurulum sonras\u0131 seviyede daha detayl\u0131 kontrol imk\u00e2n\u0131 sunuyor.<\/p>\n\n\n\n<p>Yeni yap\u0131, y\u00fckleme do\u011frulamas\u0131n\u0131n \u00f6tesine ge\u00e7erek oturumlar, etkinlikler ve reklam geliri gibi kritik kurulum sonras\u0131 metrikleri de kaps\u0131yor. B\u00f6ylece veri b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendirerek reklamverenlere daha g\u00fcvenilir ve \u015feffaf bir \u00f6l\u00e7\u00fcmleme altyap\u0131s\u0131 sunuyor.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00e7\u0131kan g\u00fcncellemeler \u015fu \u015fekilde:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak\u0131\u015f Kontrol\u00fc (Flow Check):<\/strong>\u00a0Etkinliklerin zamanlama, s\u0131ralama ve veri i\u00e7eri\u011fini (payload) do\u011frulayarak hatal\u0131 veya tekrar eden aktiviteleri engelliyor. Belirli bir zaman aral\u0131\u011f\u0131nda ayn\u0131 etkinli\u011fin yaln\u0131zca bir kez kabul edilmesini sa\u011flayabiliyor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kaynak Kontrol\u00fc (Source Check \u2013 S2S):<\/strong>\u00a0Sunucudan sunucuya (server-to-server) gelen etkinliklerde kaynak do\u011frulamas\u0131 yaparak yaln\u0131zca izin verilen IP adreslerinden gelen verileri kabul ediyor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S2S IP Beyaz Listeleme (IP Allowlisting):<\/strong>\u00a0S2S trafi\u011fini \u00f6nceden tan\u0131ml\u0131 g\u00fcvenilir IP adresleriyle s\u0131n\u0131rland\u0131rarak d\u0131\u015f kaynakl\u0131 m\u00fcdahale riskini azalt\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015e\u00fcpheli Reklam Geliri Filtresi (Suspicious Ad Revenue Filtering):<\/strong>\u00a0Gelir verisini \u00fclke ve kaynak baz\u0131nda filtreleyerek \u015f\u00fcpheli reklam gelirlerini daha g\u00f6r\u00fcn\u00fcr hale getiriyor ve raporlama kapsam\u0131 d\u0131\u015f\u0131nda tutulmas\u0131n\u0131 sa\u011fl\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parametre Kurallar\u0131 (Parameter Rules):<\/strong>\u00a0SDK seviyesinde zorunlu veri alanlar\u0131 tan\u0131mlayarak eksik parametre i\u00e7eren etkinlikleri \u201cdo\u011frulanmam\u0131\u015f\u201d (unverified) veya \u201cg\u00fcvenilmez\u201d (untrusted) olarak i\u015faretliyor.<\/li>\n<\/ul>\n\n\n\n<p>Bu g\u00fcncellemeler sayesinde Adjust, reklamverenlere yaln\u0131zca daha temiz veri de\u011fili ayn\u0131 zamanda daha g\u00fcvenilir optimizasyon sinyalleri de sunuyor.<\/p>\n\n\n\n<p>Konuya ili\u015fkin de\u011ferlendirmede bulunan\u00a0<strong><em>Adjust\u00a0T\u00fcrkiye ve Afrika Sat\u0131\u015f Lideri Mert Altunka\u015f<\/em><\/strong>\u00a0\u015funlar\u0131 s\u00f6yl\u00fcyor<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>Mobil pazarlamada art\u0131k temel konu daha fazla veri toplamak de\u011fil, do\u011fru veriyi filtreleyebilmek. Kurulum sonras\u0131 davran\u0131\u015flar, y\u00fckleme kadar kritik bir metrik haline gelmi\u015f durumda.<\/em><\/p>\n\n\n\n<p><em>Adjust\u2019\u0131n g\u00fcncellenen D\u00f6n\u00fc\u015f\u00fcm Kurallar\u0131, ekiplerin karar alma s\u00fcre\u00e7lerini daha g\u00fcvenli ve \u00f6l\u00e7\u00fclebilir hale getirirken, mobil b\u00fcy\u00fcme rekabetinin yo\u011funla\u015ft\u0131\u011f\u0131 bu d\u00f6nemde veri g\u00fcvenilirli\u011fini stratejik bir \u00f6ncelik olarak \u00f6ne \u00e7\u0131kar\u0131yor. Bu yap\u0131, reklamverenlere yaln\u0131zca performans\u0131 \u00f6l\u00e7me de\u011fil, ayn\u0131 zamanda \u00f6l\u00e7\u00fcm\u00fcn temel verisini kontrol etme imk\u00e2n\u0131 da sunuyor.<\/em><\/p>\n\n\n\n<p><em>B\u00f6ylece mobil \u00f6l\u00e7\u00fcmleme ve doland\u0131r\u0131c\u0131l\u0131k \u00f6nleme alan\u0131nda daha b\u00fct\u00fcnc\u00fcl bir standart olu\u015furken, sekt\u00f6r\u00fcn veri do\u011frulu\u011funa y\u00f6nelik beklentisi de y\u00fckseliyor.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1024x1024.jpg\" alt=\"\" class=\"wp-image-208753\" style=\"width:396px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1024x1024.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-768x768.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1536x1536.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-2048x2048.jpg 2048w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-80x80.jpg 80w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Adjust\u00a0T\u00fcrkiye ve Afrika Sat\u0131\u015f Lideri Mert Altunka\u015f<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni Ak\u0131\u015f Kontrol\u00fc, Kaynak Kontrol\u00fc ve Parametre Kurallar\u0131 ile Adjust, reklamverenlere y\u00fckleme sonras\u0131 veri kalitesinde daha geli\u015fmi\u015f do\u011frulama imk\u00e2n\u0131 sunuyor. Mobil pazarlama ekosisteminde doland\u0131r\u0131c\u0131l\u0131k art\u0131k yaln\u0131zca y\u00fckleme an\u0131nda de\u011fil, kurulum sonras\u0131 kullan\u0131c\u0131 davran\u0131\u015flar\u0131nda da b\u00fcy\u00fcyen bir risk alan\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Sahte etkinlikler, yan\u0131lt\u0131c\u0131 sinyaller ve do\u011frulanmam\u0131\u015f aktiviteler hem raporlama do\u011frulu\u011funu hem de optimizasyon kararlar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":403913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-403912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=403912"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403912\/revisions"}],"predecessor-version":[{"id":403915,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/403912\/revisions\/403915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/403913"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=403912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=403912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=403912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}