{"id":408446,"date":"2026-08-18T14:32:12","date_gmt":"2026-08-18T11:32:12","guid":{"rendered":"https:\/\/mobidictum.com\/?p=408446"},"modified":"2026-08-18T14:32:15","modified_gmt":"2026-08-18T11:32:15","slug":"turkiyenin-oyun-pazarinda-yeni-donem","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/turkiyenin-oyun-pazarinda-yeni-donem\/","title":{"rendered":"T\u00fcrkiye\u2019nin oyun pazar\u0131nda yeni d\u00f6nem: &#8220;Yat\u0131r\u0131mc\u0131 art\u0131k indirmeye de\u011fil, ekosisteme bak\u0131yor&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>T\u00fcrkiye video oyun pazar\u0131 2025&#8217;te 1 milyar dolar\u0131 a\u015farken, T\u00fcrk geli\u015ftiricilerin k\u00fcresel pazarda elde etti\u011fi 2,76 milyar dolarl\u0131k mobil gelir sekt\u00f6rde yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aral\u0131yor. Ba\u015far\u0131l\u0131 st\u00fcdyolar\u0131n arkas\u0131nda y\u00fckselen &#8220;kurucu d\u00f6ng\u00fcs\u00fc&#8221; ve s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri, T\u00fcrkiye&#8217;yi uluslararas\u0131 yat\u0131r\u0131mc\u0131lar\u0131n ilk bakt\u0131\u011f\u0131 k\u00fcresel bir ekosisteme d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye video oyun pazar\u0131 sembolik bir e\u015fi\u011fi ge\u00e7erek 2025&#8217;te <strong>1 milyar dolar\u0131n \u00fczerinde gelir \u00fcretti.<\/strong> T\u00fcrkiye Oyun Sekt\u00f6r\u00fc Raporu 2025 verilerine g\u00f6re pazar dolar baz\u0131nda y\u00fczde 24,7, TL baz\u0131nda y\u00fczde 51,5 b\u00fcy\u00fcyerek yakla\u015f\u0131k 1,01 milyar dolara ula\u015ft\u0131. Rakamlar etkileyici olsa da as\u0131l hik\u00e2ye bu verilerin arkas\u0131ndaki yap\u0131sal d\u00f6n\u00fc\u015f\u00fcmde yat\u0131yor. <strong>T\u00fcrkiye art\u0131k indirme say\u0131s\u0131yla \u00f6l\u00e7\u00fclen bir pazar olmaktan \u00e7\u0131karak, k\u00fcresel \u00f6l\u00e7ekte ba\u015far\u0131l\u0131 oyun \u015firketlerini arka arkaya \u00e7\u0131karabilen, kendi kendini besleyen bir oyun ekosistemine d\u00f6n\u00fc\u015ft\u00fc.<\/strong> Uluslararas\u0131 yat\u0131r\u0131mc\u0131y\u0131 her d\u00f6ng\u00fcde T\u00fcrkiye&#8217;ye \u00e7eken temel unsur da bu dinamik yap\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Kurucu D\u00f6ng\u00fcs\u00fc&#8221; T\u00fcrkiye<\/strong>\u2019<strong>yi Ayr\u0131\u015ft\u0131r\u0131yor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019yi k\u00fcresel pazarda ayr\u0131\u015ft\u0131ran tek bir hit oyun de\u011fil, ekosistemin kendi d\u00f6ng\u00fcs\u00fc. Bir st\u00fcdyo sat\u0131ld\u0131\u011f\u0131nda ya da halka a\u00e7\u0131ld\u0131\u011f\u0131nda kurucular\u0131 ve ilk \u00e7al\u0131\u015fanlar\u0131 hem sermayeyle hem de sahada kazan\u0131lm\u0131\u015f deneyimle \u00e7\u0131k\u0131yor; ard\u0131ndan bu birikimi do\u011frudan sekt\u00f6re geri koyarak yeni st\u00fcdyolar kuruyor ve bir sonraki nesle yat\u0131r\u0131m yap\u0131yor. <strong>Tek bir exit, birden fazla yeni \u015firketi finanse ederken; deneyimli ekipler sekt\u00f6r\u00fcn i\u00e7inde kalmaya devam ediyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ba\u015far\u0131n\u0131n kan\u0131t\u0131 listelerde a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. <strong>D\u00fcnyan\u0131n en \u00e7ok kazand\u0131ran 10 mobil puzzle oyunundan d\u00f6rd\u00fc bug\u00fcn T\u00fcrk st\u00fcdyolar\u0131na ait<\/strong>; d\u00fcnyada en \u00e7ok gelir \u00fcreten casual oyun da bunlar aras\u0131nda yer al\u0131yor. Bir T\u00fcrk oyunu ise t\u00fcm t\u00fcrler dahil en \u00e7ok kazand\u0131ran ilk be\u015f mobil oyun i\u00e7inde bulunuyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sekt\u00f6r genelinde T\u00fcrk geli\u015ftiriciler 2025&#8217;te d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 2,76 milyar dolar mobil gelir \u00fcretti; bu rakam 2020&#8217;de AppMagic verilerine g\u00f6re yakla\u015f\u0131k 504 milyon dolar seviyesindeydi. K\u00fcresel yat\u0131r\u0131mc\u0131n\u0131n sermayesini y\u00f6nlendirdi\u011fi temel nokta da tam olarak bu: Tek bir oyunun ba\u015far\u0131s\u0131 de\u011fil, ayn\u0131 ba\u015far\u0131y\u0131 defalarca \u00e7\u0131karabilmi\u015f bir ekip ve s\u00fcrd\u00fcr\u00fclebilir \u00e7al\u0131\u015fma d\u00fczeni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hyper-Casual&#8217;dan K\u00fcresel \u015eampiyonlu\u011fa Uzanan Yolculuk<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On y\u0131l \u00f6nce T\u00fcrkiye denildi\u011finde akla \u00fcretimi ucuz, gelirini reklamdan kazanan hyper-casual oyunlar geliyordu. O d\u00f6nem harcanan mesai bo\u015fa gitmedi; T\u00fcrk st\u00fcdyolar\u0131 k\u00fcresel kitlelere ula\u015fma becerisi kazan\u0131rken, oyuncuyu bulma (user acquisition) ve yay\u0131na al\u0131nd\u0131ktan sonra canl\u0131 tutma (live-ops) kabiliyetlerini geli\u015ftirdi. Sekt\u00f6r art\u0131k anl\u0131k indirmelerin pe\u015finde ko\u015fmuyor; puzzle, RPG ve mid-core taraf\u0131nda y\u0131llarca oynanacak, s\u00fcrekli yeni i\u00e7erikle beslenen yap\u0131mlar ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rakamlar da bu evrilmeyi do\u011fruluyor. <strong>T\u00fcrkiye 2024 sonunda Adjust verilerine g\u00f6re 3,66 milyar mobil uygulama indirmesine ve 101,5 milyar saat uygulama kullan\u0131m\u0131na ula\u015ft\u0131<\/strong>; yerel st\u00fcdyolar T\u00fcrkiye&#8217;de on milyonlarca, d\u00fcnyada ise y\u00fcz milyonlarca ki\u015fiye ula\u015f\u0131yor. Index Ventures, Makers Fund, Balderton, BITKRAFT ve Griffin Gaming Partners gibi k\u00fcresel fonlar, T\u00fcrkiye odakl\u0131 VC&#8217;lerle birlikte \u0130stanbul&#8217;u art\u0131k ara s\u0131ra u\u011franan bir pazar de\u011fil, yeni yat\u0131r\u0131m ararken ilk bak\u0131lan merkezlerden biri olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u00fcresel Yat\u0131r\u0131mc\u0131 Bug\u00fcn Neye Bak\u0131yor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcresel \u00f6l\u00e7ekte yat\u0131r\u0131mc\u0131lar uzun y\u0131llar boyunca bir st\u00fcdyonun de\u011ferini yaln\u0131zca b\u00fcy\u00fcme h\u0131z\u0131, indirme say\u0131s\u0131 ve reklam harcamalar\u0131 gibi anl\u0131k metriklerle \u00f6l\u00e7erken, bug\u00fcn say\u0131lar\u0131n arkas\u0131ndaki kal\u0131c\u0131 de\u011ferlere odaklan\u0131yor. \u0130ndirme bir oyunun ne kadar ilgi \u00e7ekti\u011fini g\u00f6sterse de uzun \u00f6m\u00fcrl\u00fc olaca\u011f\u0131n\u0131 garanti etmedi\u011finden, yat\u0131r\u0131mc\u0131lar\u0131n ilk arad\u0131\u011f\u0131 kriterlerin ba\u015f\u0131nda deneyimli ekibin ge\u00e7mi\u015fi geliyor. Daha \u00f6nce oyun \u00e7\u0131karm\u0131\u015f, o oyunu b\u00fcy\u00fctm\u00fc\u015f ve \u015firketini satm\u0131\u015f bir ekip; ikinci seferde nerede zorlanacaklar\u0131n\u0131 bilmenin verdi\u011fi g\u00fcveni sunarken, <strong>T\u00fcrkiye\u2019nin kurucu d\u00f6ng\u00fcs\u00fc de tam olarak bu profildeki ekipleri s\u00fcrekli olarak yeniden \u00fcretiyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u00fcrd\u00fcr\u00fclebilir Ba\u015far\u0131 ve Do\u011frudan Eri\u015fim Odakta<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 i\u00e7in oyunun yay\u0131na al\u0131nmas\u0131ndan ziyade oyuncuyu aylarca elde tutabilme (live-ops) kabiliyeti, etkinlikler ve d\u00fczenli i\u00e7erik g\u00fcncellemeleri kritik bir e\u015fik olu\u015fturuyor. Yat\u0131r\u0131mc\u0131lar art\u0131k indirme ba\u015f\u0131na maliyet, geri d\u00f6n\u00fc\u015f s\u00fcresi ve platform komisyonlar\u0131 d\u00fc\u015f\u00fcld\u00fckten sonra kalan net k\u00e2r marjlar\u0131n\u0131 \u00f6nceliklendirirken; st\u00fcdyonun oyuncusuyla do\u011frudan ili\u015fki kurup kurmad\u0131\u011f\u0131na, yani veriye ve sat\u0131\u015f kanal\u0131na sahip olup olmad\u0131\u011f\u0131na bak\u0131yor. Eri\u015fimin \u00f6tesine ge\u00e7erek verisini ve do\u011frudan sat\u0131\u015f\u0131n\u0131 kendi y\u00f6neten, k\u00e2r eden b\u00fcy\u00fcmeye odaklanm\u0131\u015f ekipler, y\u00fcksek de\u011ferleme arayan k\u00fcresel fonlar\u0131n radar\u0131nda ilk s\u0131rada yer al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;\u0130ndirme Say\u0131s\u0131 De\u011fil, Ekip ve S\u00fcrd\u00fcr\u00fclebilirlik&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principal, e2vc Ba\u015fak Zorlutuna, <\/strong>T\u00fcrkiye ekosistemindeki d\u00f6n\u00fc\u015f\u00fcm\u00fc \u015f\u00f6yle de\u011ferlendiriyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> &#8220;e2vc olarak T\u00fcrkiye oyun ekosistemine yat\u0131r\u0131m yaparken indirme say\u0131s\u0131na ya da bir st\u00fcdyonun tek bir ba\u015far\u0131l\u0131 oyununa bakm\u0131yoruz. Bizim bakt\u0131\u011f\u0131m\u0131z \u015fey, k\u00fcresel oyun yapmay\u0131, o oyundan para kazanmay\u0131 ve b\u00fcy\u00fctmeyi bilen kurucular\u0131n ve ekiplerin burada ne kadar yo\u011funla\u015ft\u0131\u011f\u0131. Ba\u015far\u0131l\u0131 olan her st\u00fcdyo yaln\u0131zca paray\u0131 de\u011fil; nas\u0131l oyun yap\u0131laca\u011f\u0131 bilgisini, bir oyunu ve bir \u015firketi y\u00f6netme deneyimini bir sonraki ku\u015fa\u011fa b\u0131rak\u0131yor. Tek bir ba\u015far\u0131l\u0131 oyun her \u00fclkeden \u00e7\u0131kabilir; as\u0131l nadir olan, bunu tekrar tekrar \u00e7\u0131karabilen bir ekosistem.&#8221;<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna-1024x531.jpeg\" alt=\"\" class=\"wp-image-408447\" style=\"aspect-ratio:1.9284714998027048;width:787px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna-1024x531.jpeg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna-300x156.jpeg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna-768x398.jpeg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna-1536x797.jpeg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/08\/basak_zorlutuna.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Principal, e2vc Ba\u015fak Zorlutuna<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Do\u011frudan Sat\u0131\u015f (DTC) ve Resm\u00ee Web Shop Modeli Y\u00fckseli\u015fte\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mobil oyuncular\u0131n yaln\u0131zca y\u00fczde 2-5&#8217;i oyuna para harc\u0131yor; AppsFlyer verilerine g\u00f6re gelirin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 bu k\u00fc\u00e7\u00fck grubun i\u00e7indeki en \u00e7ok harcayan ve ARPPU de\u011ferini y\u00fckselten oyuncular \u00fcretiyor. Reklam b\u00fct\u00e7esine dayal\u0131 b\u00fcy\u00fcme ge\u00e7ici bir kitle sa\u011flarken, oyuncusuyla do\u011frudan ili\u015fki kuran st\u00fcdyolar toplam \u00f6m\u00fcr boyu de\u011feri (lifetime value) art\u0131r\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ili\u015fkinin en somut yolu ise st\u00fcdyonun kendi resmi web shop&#8217;u. Apple App Store Small Business Program ve Google Play hizmet komisyonlar\u0131na k\u0131yasla, kendi ma\u011fazas\u0131ndan sat\u0131\u015f yapan st\u00fcdyolar y\u00fczde 30&#8217;a varan platform komisyonlar\u0131n\u0131 \u00f6demekten kurtuluyor, oyuncu verisini elinde tutuyor ve ki\u015fiselle\u015ftirilmi\u015f deneyimler sunabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu stratejinin kar\u015f\u0131l\u0131\u011f\u0131 rakamlara da yans\u0131yor. The Xsolla Report Vol. 10 verilerine g\u00f6re mobil oyun pazar\u0131n\u0131n tamam\u0131 2025&#8217;te yaln\u0131zca y\u00fczde 0,2 b\u00fcy\u00fcrken, oyuncuya do\u011frudan sat\u0131\u015ftan (DTC) gelen gelir y\u00fczde 26 artt\u0131; en \u00e7ok kazand\u0131ran 100 mobil oyunda bu oran y\u00fczde 38&#8217;e ula\u015ft\u0131. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensor Tower State of Gaming 2026 raporuna g\u00f6re DTC gelirleri bu verilere dahil edilmedi\u011fi i\u00e7in ger\u00e7ek tablonun bundan daha b\u00fcy\u00fck olmas\u0131 muhtemel; T\u00fcrk st\u00fcdyolar\u0131 da bu alana h\u0131zla yat\u0131r\u0131m yap\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u00fcresel B\u00fcy\u00fcmenin Arkas\u0131ndaki Operasyonel Altyap\u0131\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do\u011frudan sat\u0131\u015f modeli, her \u00fclkenin farkl\u0131 \u00f6deme y\u00f6ntemleri, vergi kurallar\u0131 ve yasal gereklilikleri nedeniyle ciddi bir operasyonel y\u00fck getiriyor. St\u00fcdyolar\u0131n as\u0131l odak noktas\u0131 olan oyun geli\u015ftirme s\u00fcrecini aksatmamak ad\u0131na &#8220;Merchant of Record&#8221; modelleri devreye giriyor. D\u0131\u015far\u0131dan bir i\u015f orta\u011f\u0131 \u00f6demeyi, vergiyi ve yasal uyumu \u00fcstlenirken, oyuncuyla kurulan ili\u015fki st\u00fcdyoda kal\u0131yor. T\u00fcrkiye Oyun Sekt\u00f6r\u00fc Raporu 2025 verilerine g\u00f6re oyun sekt\u00f6r\u00fcne \u00f6zel bir \u201cMerchant of Record\u201d olan Xsolla, d\u00fcnya genelinde 1500&#8217;den fazla oyun ekibiyle bu alanda \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 yap\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;nin \u00f6nc\u00fc st\u00fcdyolar\u0131, yarat\u0131c\u0131 g\u00fc\u00e7lerini ticari olgunlukla birle\u015ftirerek; veriyi, fiyatland\u0131rmay\u0131 ve \u00f6deme altyap\u0131lar\u0131n\u0131 oyunun ayr\u0131lmaz birer par\u00e7as\u0131 olarak konumland\u0131rmaya devam ediyor. \u0130ndirme yar\u0131\u015f\u0131ndan s\u0131yr\u0131larak kal\u0131c\u0131 k\u00fcresel \u015firketler kurma yolunda ilerleyen T\u00fcrk oyun ekosistemi, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de uluslararas\u0131 yat\u0131r\u0131mc\u0131lar\u0131n radar\u0131nda kalmay\u0131 s\u00fcrd\u00fcrecek.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u00fcrkiye video oyun pazar\u0131 2025\u2019te 1 milyar dolar\u0131 a\u015farken, T\u00fcrk geli\u015ftiricilerin k\u00fcresel pazarda elde etti\u011fi 2,76 milyar dolarl\u0131k mobil gelir sekt\u00f6rde yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aral\u0131yor. Ba\u015far\u0131l\u0131 st\u00fcdyolar\u0131n arkas\u0131nda y\u00fckselen \u201ckurucu d\u00f6ng\u00fcs\u00fc\u201d ve s\u00fcrd\u00fcr\u00fclebilir i\u015f modelleri, T\u00fcrkiye\u2019yi uluslararas\u0131 yat\u0131r\u0131mc\u0131lar\u0131n ilk bakt\u0131\u011f\u0131 k\u00fcresel bir ekosisteme d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. T\u00fcrkiye video oyun pazar\u0131 sembolik bir e\u015fi\u011fi ge\u00e7erek 2025\u2019te 1 [\u2026]","protected":false},"author":63,"featured_media":408452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8951],"class_list":["post-408446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/408446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=408446"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/408446\/revisions"}],"predecessor-version":[{"id":408451,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/408446\/revisions\/408451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/408452"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=408446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=408446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=408446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}