{"id":40963,"date":"2022-08-03T12:23:08","date_gmt":"2022-08-03T09:23:08","guid":{"rendered":"https:\/\/mobidictum.com\/?p=40963"},"modified":"2022-08-03T12:23:10","modified_gmt":"2022-08-03T09:23:10","slug":"h1-2022-mobil-oyun-ve-uygulama-endustrisinin-durumu-ve-pazarlama-analizi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/h1-2022-mobil-oyun-ve-uygulama-endustrisinin-durumu-ve-pazarlama-analizi\/","title":{"rendered":"H1 2022 mobil oyun ve uygulama end\u00fcstrisinin durumu ve pazarlama analizi"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">2022\u2019nin ilk yar\u0131s\u0131nda mobil oyun ve uygulama sekt\u00f6r\u00fcnde neler ya\u015fand\u0131? Buna bir cevap olarak <strong>SocialPeta<\/strong>, \u201c<\/span><a href=\"https:\/\/socialpeta.com\/academy\/socialpeta-released-the-mobile-game-app-industry-white-paper-in-H1-2022-tr\/?utm_source=mobidictum&utm_medium=0728\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">H1 2022 Mobil Oyun ve Uygulama Pazarlama \u0130ncelemesi<\/span><\/a><span style=\"font-weight: 400;\">\u201d i\u00e7eri\u011fini yay\u0131nlam\u0131\u015f ve mobil oyun ve uygulama end\u00fcstrisinde \u00e7al\u0131\u015fan insanlara \u00fcr\u00fcnlerinin k\u00fcreselle\u015fmesinde yard\u0131mc\u0131 olacak \u00f6nemli bilgiler sa\u011flam\u0131\u015ft\u0131r.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/socialpeta.com\/academy\/socialpeta-released-the-mobile-game-app-industry-white-paper-in-H1-2022-tr\/?utm_source=mobidictum&utm_medium=0728\" style=\"background-color:#3e91f8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">detayl\u0131 b\u0130LG\u0130 \u0130\u00c7\u0130N SocialPeta web S\u0130TES\u0130N\u0130 Z\u0130YARET ED\u0130N<\/a><\/div>\n<\/div>\n\n\n\n<p>Bu teknik inceleme, Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, Game Factory ve daha fazlas\u0131 dahil olmak \u00fczere d\u00fczinelerce \u015firketten gelen sekt\u00f6r bilgilerinin bir entegrasyonudur. Bu y\u0131l\u0131n ilk yar\u0131s\u0131ndaki mobil oyun ve uygulama end\u00fcstrisi verilerinin kesin bir analizini ve gelecekteki trendlerin tahminlerini, k\u00fcresel mobil pazarlama verilerine, pop\u00fcler b\u00f6lgelerin g\u00f6zlemlenmesine, hassas kanal reklamc\u0131l\u0131\u011f\u0131na, reklam b\u00fct\u00e7esi maliyetine ve pop\u00fcler mobil oyun ve uygulama analiti\u011fine dayal\u0131 olarak sunmaktad\u0131r.\r\n<\/p>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><b>Global Reklam Piyasas\u0131 Verilerine Genel Bak\u0131\u015f<\/b>\r\n\r\n\u00a0<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Toplam mobil oyun reklam \u00f6\u011felerinde yakla\u015f\u0131k %30\u2019luk bir d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131rken, hafif mobil oyunlarda y\u0131ll\u0131k bir art\u0131\u015f bildirdi.\r\n<\/li><\/ul>\n\n\n\n<p>Bu y\u0131l\u0131n Ocak ay\u0131nda, k\u00fcresel mobil uygulama reklam verenlerinin toplam say\u0131s\u0131 83.400 olarak t\u00fcm zamanlar\u0131n en d\u00fc\u015f\u00fck seviyesine gerilemi\u015f ve mobil oyun reklam veren say\u0131s\u0131 yakla\u015f\u0131k %22.65 oran\u0131nda kalm\u0131\u015ft\u0131r.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-1024x576.png\" alt=\"K\u00fcresel Mobil Uygulama Pazarlamas\u0131na \u0130li\u015fkin \u00d6ng\u00f6r\u00fcler\" class=\"wp-image-40651\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-app-marketing.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>K\u00fcresel Mobil Uygulama Pazarlamas\u0131na \u0130li\u015fkin \u00d6ng\u00f6r\u00fcler \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Reklam piyasas\u0131 verileri: Toplam reklamlar\u0131n say\u0131s\u0131 yakla\u015f\u0131k %30 azal\u0131rken, T2 ve T3 pazarlar\u0131ndaki reklam verenlerde \u00f6nemli art\u0131\u015flar ya\u015fanm\u0131\u015ft\u0131r.<\/li><\/ul>\n\n\n\n<p>H1 2022, y\u0131ll\u0131k bazda yakla\u015f\u0131k %30\u2019luk bir d\u00fc\u015f\u00fc\u015fle toplam 15.8 milyon mobil oyun reklam \u00f6\u011fesi g\u00f6rd\u00fc. B\u00f6lgeler baz\u0131nda Okyanusya ve Avrupa, reklam veren say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f e\u011filimleri raporlam\u0131\u015f ve di\u011fer t\u00fcm b\u00f6lgeler, T2 ve T3 pazarlar\u0131ndaki reklam veren say\u0131s\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131rm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-1024x576.png\" alt=\"K\u00fcresel Mobil Oyun Pazarlamas\u0131na \u0130li\u015fkin G\u00f6r\u00fc\u015fler\" class=\"wp-image-40653\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-global-mobile-game-marketing.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>K\u00fcresel Mobil Oyun Pazarlamas\u0131na \u0130li\u015fkin G\u00f6r\u00fc\u015fler \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Avrupa ve Amerika\u2019da d\u00fc\u015f\u00fc\u015f ve Asya-Pasifik b\u00f6lgesinde art\u0131\u015f: Toplam reklam \u00f6\u011fesi say\u0131s\u0131nda y\u0131ll\u0131k bazda yakla\u015f\u0131k %30\u2019luk bir d\u00fc\u015f\u00fc\u015f bulunmaktad\u0131r.<\/li><\/ul>\n\n\n\n<p>H1 2022, mobil uygulamalar (oyun d\u0131\u015f\u0131) i\u00e7in y\u0131ll\u0131k %27 d\u00fc\u015f\u00fc\u015fle 4 milyondan fazla reklam reklam \u00f6\u011fesi ve y\u0131ll\u0131k %6.24 art\u0131\u015fla 130.000\u2019den fazla reklam veren g\u00f6rm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n<p>Avrupa, Amerika ve \u00c7in (Anakara), uygulama reklam verenlerinin say\u0131s\u0131nda, \u00c7in\u2019de (Anakara) y\u0131ll\u0131k %44, Avrupa\u2019da y\u0131ll\u0131k %15 ve Kuzey Amerika\u2019da y\u0131ll\u0131k %22 oran\u0131nda \u00f6nemli bir d\u00fc\u015f\u00fc\u015f bildirmi\u015ftir. Di\u011fer Asya-Pasifik b\u00f6lgeleri ise (\u00c7in\u2019in anakara b\u00f6lgesi hari\u00e7), uygulama reklam verenlerinin say\u0131s\u0131nda \u00f6nemli bir art\u0131\u015f kaydetti. Bunlar\u0131n aras\u0131nda \u00c7in\u2019in Hong Kong, Makao ve Tayvan b\u00f6lgeleri de reklam verenlerin say\u0131s\u0131nda y\u0131ll\u0131k bazda yakla\u015f\u0131k %40 art\u0131\u015f g\u00f6stermi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-1024x576.png\" alt=\"Global Mobil Uygulama (Oyun D\u0131\u015f\u0131) Pazarlamaya \u0130li\u015fkin G\u00f6r\u00fc\u015fler\" class=\"wp-image-40655\" width=\"700\" height=\"393\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/insights-into-non-game-marketing.png 1999w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Global Mobil Uygulama (Oyun D\u0131\u015f\u0131) Pazarlama \u0130\u00e7g\u00f6r\u00fcleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>App Store indirmeleri, geliri ve reklam grafikleri<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-1024x576.png\" alt=\"2022'nin ilk yar\u0131s\u0131nda App Store'daki En \u0130yi Uygulamalar\" class=\"wp-image-40657\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/top-apps-on-the-app-store-h1-2022.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda App Store\u2019daki En \u0130yi Uygulamalar \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<p>En iyi uygulamalar \u00e7o\u011funlukla ara\u00e7lar, al\u0131\u015fveri\u015f ve sosyal uygulamalar olmu\u015ftur.<\/p>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><b>Farkl\u0131 \u00fclkelerde\/b\u00f6lgelerde k\u00fcresel mobil uygulama pazarlamas\u0131na genel bak\u0131\u015f<\/b><\/h2>\n\n\n\n<p>Raporun ikinci b\u00f6l\u00fcm\u00fc, d\u00fcnyadaki pop\u00fcler \u00fclkelerde\/b\u00f6lgelerde mobil oyun ve uygulama pazarlamas\u0131na genel bak\u0131\u015fa odaklanmaktad\u0131r.\r\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u00f6lgesel pazar analizi: Hiper-g\u00fcndelik ve bulmaca mobil oyun reklamc\u0131lar\u0131 ABD\u2019nin %40\u2019\u0131ndan fazlas\u0131n\u0131 olu\u015fturmaktad\u0131r<\/li><\/ul>\n\n\n\n<p>ABD\u2019de hiper-g\u00fcndelik ve bulmaca oyunu reklamc\u0131lar\u0131 birlikte %40\u2019\u0131n \u00fczerinde en y\u00fcksek y\u00fczdeyi olu\u015fturmaktad\u0131r. Oyun t\u00fcr\u00fcne g\u00f6re toplam reklam \u00f6\u011feleri a\u00e7\u0131s\u0131ndan, hardcore oyunlar, SLG\u2019ler ve 3\u2019l\u00fc e\u015fle\u015ftirme oyunlar\u0131 dahil olmak \u00fczere en fazla i\u00e7eri\u011fe sahiptir.\r\n<\/p>\n\n\n\n<p>\u0130ndirme a\u00e7\u0131s\u0131ndan, PC oyun IP\u2019lerine dayal\u0131 hiper g\u00fcndelik oyunlar ve mobil oyunlar, \u00f6zellikle [Diablo Immortal] ve [Apex Legends Mobile] nispeten daha \u00fcst\u00fcnd\u00fc. Gelir a\u00e7\u0131s\u0131ndan ise 3\u2019l\u00fc e\u015fle\u015ftirme oyunlar\u0131 ve SLG\u2019ler daha g\u00fc\u00e7l\u00fcd\u00fcr.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-1024x576.png\" alt=\"ABD'deki Pop\u00fcler Oyun T\u00fcrlerinin Analizi\" class=\"wp-image-40659\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-of-popular-game-genres.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABD\u2019deki Pop\u00fcler Oyun T\u00fcrlerinin Analizi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Okuma uygulamalar\u0131nda ola\u011fan\u00fcst\u00fc say\u0131da reklam \u00f6\u011fesi vard\u0131 ve [TikTok] Amerikan pazar\u0131na hakim oldu<\/li><\/ul>\n\n\n\n<p>K\u00fcresel pan e\u011flencesi i\u00e7in artan talepler, \u00e7evrimi\u00e7i kurgu pazar\u0131n\u0131n h\u0131zl\u0131 b\u00fcy\u00fcmesine yol a\u00e7t\u0131. Amerika\u2019da, okuma uygulamas\u0131 reklam \u00f6\u011feleri bir \u00f6nceki y\u0131la g\u00f6re %6\u2019n\u0131n \u00fczerinde \u00e7\u0131km\u0131\u015f, ofis i\u015f uygulamas\u0131 reklamverenleri %12,90 ile en y\u00fcksek y\u00fczdeyi olu\u015fturmu\u015ftur. Haber, okuma ve hava durumu uygulamas\u0131 reklam verenlerinin t\u00fcm\u00fc yakla\u015f\u0131k %1\u2019i olu\u015fturken, reklam \u00f6\u011felerinin t\u00fcm\u00fc yakla\u015f\u0131k %8\u2019i olu\u015fturuyordu.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-1024x576.png\" alt=\"ABD'deki Mobil Uygulama Reklamverenlerinin Analizi\" class=\"wp-image-40661\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/analysis-o-fmobile-app-advertisers.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABD\u2019deki Mobil Uygulama Reklamverenlerinin Analizi \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><b>Maliyet<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>K\u00fcresel reklamc\u0131l\u0131kta \u015fiddetli bir rekabet vard\u0131 ve ABD en y\u00fcksek reklam maliyetine sahipti<\/li><\/ul>\n\n\n\n<p>Mobil oyunlar\u0131n reklam maliyetleri y\u00fckselmi\u015ftir. BGBM ge\u00e7en aya g\u00f6re %18 art\u0131\u015fla ortalama 19.31$ olmu\u015f, TBM ge\u00e7en aya g\u00f6re %3 d\u00fc\u015f\u00fc\u015fle 2.57$ olmu\u015f, TO ge\u00e7en aya g\u00f6re %7 art\u0131\u015fla ortalama %1.48 olmu\u015ftur.\r\n<\/p>\n\n\n\n<p>T\u00fcm \u00fclkeler\/b\u00f6lgeler aras\u0131nda ABD, ortalama BGBM 27,54 ABD dolar\u0131, TBM 4,22 ABD dolar\u0131 ve TO %1,16 olmak \u00fczere, mobil oyunlar i\u00e7in en y\u00fcksek reklam maliyetine sahiptir. ABD\u2019ye ek olarak, Avustralya, Japonya, Hong Kong (\u00c7in) ve G\u00fcney Kore dahil olmak \u00fczere 5 \u00fclke\/b\u00f6lgede BGBM 25 ABD dolar\u0131n\u0131 a\u015fm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-1024x576.png\" alt=\"Mobil Oyunlar\u0131n Maliyet Trendleri\" class=\"wp-image-40663\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/mobile-games-cost-trends.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mobil Oyunlar\u0131n Maliyet Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobil uygulama BGBM\u2019si bir \u00f6nceki aya g\u00f6re %64 artm\u0131\u015f ve 3 \u00fclkenin BGBM\u2019si 10 dolar\u0131n \u00fczerine \u00e7\u0131km\u0131\u015ft\u0131<\/li><\/ul>\n\n\n\n<p>Genel olarak, mobil uygulamalar\u0131n reklam maliyeti H1 2022\u2019de artmaya devam etmi\u015f ve ortalama BGBM ge\u00e7en aya g\u00f6re %64 artarak $9.16 olmu\u015f, ortalama TBM ge\u00e7en aya g\u00f6re %181 artarak 0.93$ olmu\u015f ve , ortalama TO% ge\u00e7en aya g\u00f6re %22 artarak %2.74 oran\u0131na y\u00fckselmi\u015ftir.\r\n<\/p>\n\n\n\n<p>ABD, ortalama BGBM 11,88 ABD dolar\u0131, TBM 1,8 ABD dolar\u0131 ve TO %2,79 ile mobil uygulamalar i\u00e7in en y\u00fcksek reklam maliyetine sahiptir. Avustralya ve Singapur dahil olmak \u00fczere \u00fc\u00e7 \u00fclke\/b\u00f6lge 10 ABD dolar\u0131n\u0131n \u00fczerinde bir BGBM\u2019ye sahiptir. Asya-Pasifik b\u00f6lgesinde en y\u00fcksek reklam maliyetine sahip \u00fclke Singapur olurken, onu G\u00fcney Kore ve Japonya izlemi\u015ftir.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-1024x576.png\" alt=\"Mobil Uygulamalar\u0131n Maliyet Trendleri (Oyun D\u0131\u015f\u0131)\" class=\"wp-image-40665\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/cost-trends-of-mobile-non-game-apps.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mobil Uygulamalar\u0131n (Oyun D\u0131\u015f\u0131) Maliyet Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><b>Reklam Trendleri<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Casual oyunlar, reklam \u00f6\u011felerinin anahtar\u0131yd\u0131.<\/li><\/ul>\n\n\n\n<p>Strateji mobil oyunlar\u0131: Reklam \u00f6\u011feleri, oyunlar\u0131 indirirken daha fazla izleyici \u00e7ekmek i\u00e7in oynamay\u0131 kolayla\u015ft\u0131racak \u015fekilde tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-1024x576.png\" alt=\"2022'nin ilk yar\u0131s\u0131nda Strateji Mobil Oyun Kreatif Trendleri\" class=\"wp-image-40667\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-strategy-mobile-game-creatives.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2022\u2019nin ilk yar\u0131s\u0131nda Strateji Mobil Oyun Kreatif Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<p>2022\u2019nin ilk yar\u0131s\u0131nda piyasaya s\u00fcr\u00fclen reklam \u00f6\u011feleri genellikle kolay ve hafif oynan\u0131\u015flarla tasarland\u0131. Ayr\u0131ca \u201cba\u015flamas\u0131 daha az zor\u201d ve \u201ce\u011flenceli\u201d \u00f6zellikleriyle daha fazla oyuncu \u00e7ekmeye \u00e7al\u0131\u015ft\u0131lar.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pan e\u011flencesine y\u00f6nelik k\u00fcresel talepler artt\u0131k\u00e7a, k\u0131sa video, canl\u0131 ak\u0131\u015f, e\u011flence platformlar\u0131 ciddi bir devrim ya\u015fam\u0131\u015ft\u0131r<\/li><\/ul>\n\n\n\n<p>TikTok, Bigo Live ve di\u011fer k\u0131sa video uygulamalar\u0131 ve canl\u0131 yay\u0131n platformlar\u0131, meta platformlar\u0131n bask\u0131n konumunu de\u011fi\u015ftirerek binlerce canl\u0131 yay\u0131n platformu aras\u0131nda \u015fiddetli bir rekabete yol a\u00e7m\u0131\u015ft\u0131r.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-1024x576.png\" alt=\"Pan-Entertainment Uygulama Reklam \u00d6\u011felerinin Trendleri\" class=\"wp-image-40669\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-1024x576.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-300x169.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-768x432.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-1536x864.png 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-380x214.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-800x450.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives-1160x653.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/07\/trends-of-pan-entertainment-app-creatives.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Pan-Entertainment Uygulama Reklam \u00d6\u011felerinin Trendleri \u2013 SocialPeta<\/figcaption><\/figure>\n\n\n\n<h2 class=\"is-style-cnvs-heading-numbered wp-block-heading\"><b>Mobil oyun ve uygulama end\u00fcstri trendleri<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Y\u00fcksek b\u00fct\u00e7eli\/y\u00fcksek kaliteli mobil oyunlar b\u00fcy\u00fcyor ve yeni bir mobil oyun \u00e7a\u011f\u0131n\u0131 ba\u015flat\u0131yor<\/li><\/ul>\n\n\n\n<p>Activision, 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda \u201cCall of Duty: Warzone\u201d oyununu yepyeni bir AAA mobil s\u00fcr\u00fcm\u00fcne geli\u015ftirilece\u011fini duyurdu. Apple, bu bahar ay\u0131ndaki yeni \u00fcr\u00fcn lansman etkinli\u011fi s\u0131ras\u0131nda \u00fcr\u00fcn performans\u0131n\u0131n g\u00f6sterilmesi i\u00e7in \u201cGenshin Impact\u201d mobil oyunu se\u00e7mi\u015f ve oyun, slaytlarda \u201cAAA Oyunu\u201d olarak etiketlenmi\u015ftir. Gelecekte, AAA mobil oyunlar \u00fcreten ve PC oyun deneyimini mobil ortama ta\u015f\u0131ma planlar\u0131n\u0131 a\u00e7\u0131klayan daha fazla oyun firmas\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131 beklenmektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ACGN mobil oyunlar\u0131 daha geli\u015fmi\u015f ve olgundu. Ayr\u0131ca t\u00fcr, d\u00fcnya \u00e7ap\u0131nda bir sansasyon haline gelebilir<\/li><\/ul>\n\n\n\n<p>\u201cGenshin Impact\u201d, t\u00fcm k\u00fcresel mobil oyunlar aras\u0131nda zirveye \u00e7\u0131kmaya devam etti. Piyasaya s\u00fcr\u00fcld\u00fckten sonraki ilk g\u00fcn, \u201cArknights\u201d \u0131n Japonca versiyonu App Store\u2019un \u00fccretsiz oyun grafiklerinin ba\u015f\u0131nda yer ald\u0131 ve oyun i\u00e7i etkinlikleri olduk\u00e7a be\u011fenildi. Taptap\u2019\u0131n \u00c7ince s\u00fcr\u00fcm\u00fcne g\u00f6re, \u201cACGN\u201d \u00f6\u011feleri olarak etiketlenmi\u015f ve piyasaya s\u00fcr\u00fclmesi planlanan 145\u2019in \u00fczerinde oyun bulunmaktad\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u015eiddetli rekabetten ka\u00e7\u0131nmak i\u00e7in, uygulama k\u00fcreselle\u015ftirmesi, T3 pazar\u0131nda yeni f\u0131rsatlar aramal\u0131d\u0131r<\/li><\/ul>\n\n\n\n<p>T3 pazar\u0131, COVID-19\u2019dan sonra dijital altyap\u0131 in\u015fas\u0131n\u0131 h\u0131zland\u0131rm\u0131\u015ft\u0131r. T3 pazar\u0131nda yer alan pek \u00e7ok finansal teknoloji, e-ticaret, sosyal etkile\u015fim ve e\u011flence, oyun ve benzeri end\u00fcstriler dikkat \u00e7ekmeye ba\u015flam\u0131\u015ft\u0131r. \u00d6rne\u011fin, finansal teknoloji hizmetlerine y\u00f6nelik b\u00fcy\u00fck talep ve g\u00fc\u00e7l\u00fc h\u00fck\u00fcmet deste\u011fi sayesinde, Meksika\u2019n\u0131n finansal teknoloji i\u015fi h\u0131zla b\u00fcy\u00fcyerek Latin Amerika\u2019daki en b\u00fcy\u00fck finansal teknoloji sistemlerinden biri haline gelmi\u015ftir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Metaverse ve sosyal uygulamalar\u0131n birle\u015fimi<\/li><\/ul>\n\n\n\n<p>Metaverse konsepti bir sansasyon haline geldi\u011finden beri, her g\u00fcn yeni bir \u201cmetaverse\u201d uygulamas\u0131 yay\u0131nlanm\u0131\u015ft\u0131r. Kas\u0131m 2021\u2019den Ocak 2022\u2019ye kadar \u201cmetaverse\u201d etiketli 552 uygulama mevcuttu. Ancak bu uygulamalar kaba ve h\u0131zl\u0131 bir \u015fekilde yap\u0131lm\u0131\u015ft\u0131 ve metaverse uygulamalar\u0131n\u0131n resmi bir tan\u0131m\u0131 yoktu. Bu nedenle, metaverse sosyal uygulamalar\u0131 h\u00e2l\u00e2 \u00e7ok erken bir a\u015famada yer almaktad\u0131r. Bununla birlikte b\u00fcy\u00fck bir k\u00e2r potansiyeline sahip olmas\u0131 veya pop\u00fcler hale gelmesi i\u00e7in doldurulmas\u0131 gereken \u00e7ok b\u00fcy\u00fck bir bo\u015fluk vard\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/socialpeta.com\/academy\/socialpeta-released-the-mobile-game-app-industry-white-paper-in-H1-2022-tr\/?utm_source=mobidictum&utm_medium=0728\" style=\"background-color:#3e91f8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Raporun tamam\u0131n\u0131 \u0130ND\u0130R\u0130N<\/a><\/div>\n<\/div>\n\n\n\n<p>Bu raporun verileri, d\u00fcnya genelinde 90\u2019\u0131n \u00fczerinde mobil pazarlama platformu ve toplam 1,2 milyardan fazla mobil pazarlama reklam \u00f6\u011fesiyle birlikte d\u00fcnya \u00e7ap\u0131nda 72 \u00fclke\/b\u00f6lgeyi kapsamaktad\u0131r. Mobil oyun ve uygulamalar i\u00e7in sekt\u00f6r verileri ve b\u00fcy\u00fcme f\u0131rsatlar\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in raporun tamam\u0131n\u0131 yukar\u0131daki butona basarak indirebilirsiniz.\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SocialPeta, reklam \u00f6\u011felerini, mobil oyun maliyet trendlerini ve t\u00fcrleri inceleyen yeni bir rapor yay\u0131nlad\u0131. Raporun \u00f6nemli noktalar\u0131n\u0131 sizler i\u00e7in derledik.<\/p>\n","protected":false},"author":54,"featured_media":40673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-40963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/40963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=40963"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/40963\/revisions"}],"predecessor-version":[{"id":40965,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/40963\/revisions\/40965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/40673"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=40963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=40963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=40963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}