\u0130srail merkezli dijital e\u011flence \u015firketi Playtika, 30 Haziran 2022’de sona eren \u00fc\u00e7 ayl\u0131k d\u00f6neme ili\u015fkin mali sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirketin casual oyun portf\u00f6y\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde bir b\u00fcy\u00fcme kaydetti, ancak net gelir \u00f6nceki y\u0131la g\u00f6re b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc.<\/p>\n\n\n\n
Playtika, yakla\u015f\u0131k iki ay \u00f6nce \u00fc\u00e7 st\u00fcdyosunu kapatt\u0131 ve yakla\u015f\u0131k 250 \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131kard\u0131<\/a> ve Joffre Capital, Playtika’daki az\u0131nl\u0131k hisseleri hisse ba\u015f\u0131na 21 dolar \u00f6deyerek 2.2 milyar dolara sat\u0131n ald\u0131.<\/a><\/p>\n\n\n\n Ancak \u015firket, di\u011fer b\u00f6l\u00fcmlerde iyi ilerleme kaydetti\u011fi i\u00e7in mevcut durum hakk\u0131nda bir endi\u015feleri bulunmuyor. Kazan\u00e7 raporuna g\u00f6re Playtika’n\u0131n ortalama casual oyuncu d\u00f6n\u00fc\u015f\u00fcm\u00fc %3.2’ye y\u00fckseldi<\/strong> ve casual oyun portf\u00f6y\u00fc bu d\u00f6nem i\u00e7in bu toplam gelirin %53.3’\u00fcn\u00fc olu\u015fturdu.<\/strong> \u015eirketin “do\u011frudan t\u00fcketiciye” y\u00f6nelik kanal\u0131 da y\u0131ldan y\u0131la %14,2 b\u00fcy\u00fcd\u00fc ve \u015fu anda toplam gelirinin %23,3’\u00fcn\u00fc olu\u015fturuyor.<\/strong><\/p>\n\n\n\n \u015eirketin raporu ortalama DPU’nun (g\u00fcnl\u00fck \u00f6deme yapan kullan\u0131c\u0131lar) da y\u0131ldan y\u0131la %35 artt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n Video oyunu ve e\u011flence \u015firketi, 2022’nin ikinci \u00e7eyre\u011finde toplam gelirde \u00e7ok az miktarda bir art\u0131\u015f g\u00f6rebildi. \u0130kinci \u00e7eyrek geliri, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 659.2 milyon dolara k\u0131yasla 659.6 milyon dolar olarak kaydedildi.<\/strong><\/p>\n\n\n\n Playtika’n\u0131n bu \u00fc\u00e7 ayl\u0131k d\u00f6nemdeki net geliri 36,4 milyon dolar; \u015firket 2021’in ikinci \u00e7eyre\u011finde 90 milyon dolar gelir bildirmi\u015fti.<\/strong><\/p>\n\n\n\n D\u00fczeltilmi\u015f EBITDA (GAAP d\u0131\u015f\u0131 finansal \u00f6l\u00e7\u00fc), \u00f6nceki y\u0131lki 264,4 milyon dolara k\u0131yasla 238,9 milyon dolar oldu.<\/p>\n\n\n\n Playtika CEO’su Robert Antokol \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n “Zorlu bir ekonomik ortamda ikinci \u00e7eyrekteki performans\u0131m\u0131zla gurur duyuyoruz. Casual oyun portf\u00f6y\u00fcm\u00fcz ve Direct-To-Consumer platformlar\u0131m\u0131z dahil olmak \u00fczere kilit stratejik alanlarda b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fck ve i\u015fimizin esnekli\u011fini g\u00f6sterdik.<\/em><\/p> “\u0130kinci yar\u0131ya bakt\u0131\u011f\u0131m\u0131zda, mevcut oyun portf\u00f6y\u00fcm\u00fcz i\u00e7in heyecan verici yeni i\u00e7eriklerin tan\u0131t\u0131m\u0131na ve yeni oyun geli\u015ftirme giri\u015fimlerimize odaklanm\u0131\u015f durumday\u0131z.”<\/em><\/p><\/blockquote>\n\n\n\n Playtika Ba\u015fkan\u0131 ve CFO’su Craig Abrahams da \u015fu yorumu yapt\u0131:<\/p>\n\n\n\n “\u0130kinci \u00e7eyrekte i\u015fimizi y\u00fcr\u00fctmeye odaklan\u0131rken bir yandan da optimize etmeye devam ettik. Marj ve serbest nakit ak\u0131\u015f\u0131 yaratmaya devam ederken ayr\u0131ca temel operasyonlar\u0131m\u0131z\u0131 iyile\u015ftirmek ve \u00fcr\u00fcn yol haritalar\u0131n\u0131 geli\u015ftirmek i\u00e7in ad\u0131mlar att\u0131k.<\/em><\/p> “Kurulu\u015fumuz genelinde verimlilik f\u0131rsatlar\u0131 aramaya ve bizi uzun vadeli s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in konumland\u0131ran yat\u0131r\u0131mlardan yararlanmaya devam edece\u011fiz.”<\/em><\/p><\/blockquote>\n\n\n\n Playtika, 2022’de gelirin 2,60 ila 2,66 milyar dolar aras\u0131nda olmas\u0131n\u0131<\/strong> ve EBITDA<\/strong>‘n\u0131n 900 ila 940 milyon dolar aras\u0131nda<\/strong> olmas\u0131n\u0131 bekliyor.<\/p>\n\n\n\n \u015eirket ayr\u0131ca Jelly Button st\u00fcdyosunun yeni bir “merge oyun mekani\u011fini s\u0131radan yap\u0131 ve sava\u015f unsurlar\u0131yla birle\u015ftiren yenilik\u00e7i bir hibrit oyun”<\/em> \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve di\u011fer iki oyunun halihaz\u0131rda soft-launch testinde oldu\u011funu duyurdu.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":" \u0130srail merkezli \u015firketin casual oyun portf\u00f6y\u00fc bir \u00f6nceki y\u0131la g\u00f6re %10 artt\u0131.<\/p>\n","protected":false},"author":54,"featured_media":41344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-41377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/41377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=41377"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/41377\/revisions"}],"predecessor-version":[{"id":41381,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/41377\/revisions\/41381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/41344"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=41377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=41377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=41377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Playtika Q2 2022 finansal \u00f6zeti<\/h2>\n\n\n\n