{"id":42098,"date":"2022-08-17T10:31:15","date_gmt":"2022-08-17T07:31:15","guid":{"rendered":"https:\/\/mobidictum.com\/?p=42098"},"modified":"2023-04-25T11:51:56","modified_gmt":"2023-04-25T08:51:56","slug":"pwc-turkiye-en-hizli-buyuyen-video-oyunlari-pazari-olacak","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/pwc-turkiye-en-hizli-buyuyen-video-oyunlari-pazari-olacak\/","title":{"rendered":"PWC Raporu: T\u00fcrkiye oyun pazar\u0131 t\u00fcm h\u0131z\u0131yla b\u00fcy\u00fcmeye devam edecek"},"content":{"rendered":"\n

Oyun sekt\u00f6r\u00fc g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcmeye devam ederken belirli \u00e7evreler taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmalar \u00f6n\u00fcm\u00fczdeki y\u0131llarda neler olaca\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. <\/strong>Pandemi sebebiyle ya\u015fanan a\u015f\u0131r\u0131 b\u00fcy\u00fcme evresi geride kalsa da, baz\u0131 uzmanlar bu t\u00fcrden patlamalar\u0131n farkl\u0131 i\u015f kollar\u0131n\u0131n olu\u015fmas\u0131nda rol oynad\u0131\u011f\u0131n\u0131 ve sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcmeler i\u00e7in iyi bir ad\u0131m oldu\u011funu s\u00f6yl\u00fcyor. PWC taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada ise bir\u00e7ok uzman g\u00f6r\u00fc\u015f\u00fcne yer verilmi\u015f.<\/strong><\/p>\n\n\n\n

K\u00fcresel E\u011flence ve Medya sekt\u00f6r\u00fcn\u00fc bir\u00e7ok a\u00e7\u0131dan inceleyen ara\u015ft\u0131rma, e\u011flence ve medya end\u00fcstrisine ait verileri ve tahminleri topluyor, inceliyor ve sorguluyor. 52 b\u00f6lgeden 14 segment i\u00e7eren ara\u015ft\u0131rma okurlara 2026 y\u0131l\u0131na kadar olan \u00f6ng\u00f6r\u00fcleri sa\u011fl\u0131yor.<\/strong><\/p>\n\n\n\n

\u0130lgili:<\/strong> Metaverse\u2019te \u201calt\u0131na h\u00fccum\u201d d\u00f6nemi tam gaz devam ediyor<\/a><\/p>\n\n\n\n

Oyunlar\u0131n giderek daha fazla b\u00fcy\u00fcmesine dikkat \u00e7eken ara\u015ft\u0131rma, gen\u00e7lerin en \u00e7ok tercih etti\u011fi mecran\u0131n video oyunlar\u0131 oldu\u011funu s\u00f6yl\u00fcyor. En \u00f6nemli b\u00fcy\u00fcmeyi ya\u015fayan video oyunlar\u0131 sekt\u00f6r\u00fc gelirinin (e-sporlar bu verilerin d\u0131\u015f\u0131nda kal\u0131yor)<\/strong> 2021\u2019de toplam 214,2 milyar dolara ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Ara\u015ft\u0131rma verilerine g\u00f6re bu say\u0131 2026\u2019ya kadar %8,4\u2019l\u00fck bile\u015fik b\u00fcy\u00fcme ile 321,1 milyar dolara ula\u015facak.\u00a0<\/strong><\/p>\n\n\n\n

T\u00fcrkiye en h\u0131zl\u0131 b\u00fcy\u00fcyen oyun pazar\u0131 olmaya devam edecek<\/h2>\n\n\n\n

\u015ea\u015f\u0131rtmayan bir veri ise \u00c7in ve ABD\u2019nin 2021 y\u0131l\u0131nda k\u00fcresel oyun ve e-spor gelirlerinin yakla\u015f\u0131k yar\u0131s\u0131n\u0131 olu\u015fturmas\u0131<\/strong>, lakin bu konuda belirli de\u011fi\u015fiklikler ya\u015fanacak. Rapor, kalabal\u0131k ama daha az zengin olan \u00fclkelerin \u00e7o\u011funda b\u00fcy\u00fcme olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/strong> T\u00fcrkiye\u2019nin 2021 ve 2026 y\u0131llar\u0131 aras\u0131nda %24,1 bile\u015fik b\u00fcy\u00fcme oran\u0131yla en h\u0131zl\u0131 b\u00fcy\u00fcyen video oyunlar\u0131 pazar\u0131 olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/strong> T\u00fcrkiye\u2019yi s\u0131ras\u0131yla Pakistan (%21,9) ve Hindistan (%18,3) izliyor.<\/p>\n\n\n\n

Ara\u015ft\u0131rma ayr\u0131ca T\u00fcrkiye\u2019nin 2021\u2019den 2026\u2019ya kadar olan s\u00fcre\u00e7te %14,2 oran ile t\u00fcketici geliri a\u00e7\u0131s\u0131ndan en h\u0131zl\u0131 b\u00fcy\u00fcyen \u00fclke olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/strong> Bu oran sadece oyun sekt\u00f6r\u00fcn\u00fc de\u011fil t\u00fcm e\u011flence sekt\u00f6r\u00fcn\u00fc kapsamakta, lakin en b\u00fcy\u00fck pay oyunlardan gelmekte<\/strong>. Bu konudaki b\u00fcy\u00fcmenin ne denli b\u00fcy\u00fck oldu\u011funu anlamak a\u00e7\u0131s\u0131ndan Japonya\u2019n\u0131n verilerine bakt\u0131\u011f\u0131m\u0131zda bile\u015fik b\u00fcy\u00fcme oran\u0131n\u0131n %1,4 oldu\u011funu g\u00f6rebiliriz<\/strong>. Listenin ilk on s\u0131ralamas\u0131 ise \u015fu \u015fekilde:<\/p>\n\n\n\n

  1. T\u00fcrkiye<\/li>
  2. Arjantin<\/li>
  3. Hindistan<\/li>
  4. Nijerya<\/li>
  5. Kolombiya<\/li>
  6. Suudi Arabistan<\/li>
  7. Meksika<\/li>
  8. Pakistan<\/li>
  9. Endonezya<\/li>
  10. \u015eili<\/li><\/ol>\n\n\n\n

    T\u00fcrkiye \u015fu anda halihaz\u0131rda Avrupa\u2019n\u0131n oyun yat\u0131r\u0131mlar\u0131 anlam\u0131nda en \u00e7ok yat\u0131r\u0131m alan \u00fclkesi konumunda.<\/a> Bu denli b\u00fcy\u00fck bir yat\u0131r\u0131m oran\u0131yla \u00fclkenin \u00f6n\u00fcm\u00fczdeki y\u0131llarda ne y\u00f6nde ilerleyece\u011fi ise merak konusu. Yat\u0131r\u0131mlar gerekli \u015fekilde kullan\u0131ld\u0131\u011f\u0131 takdirde raporun \u00f6ng\u00f6r\u00fclerinin ger\u00e7ekli\u011fe kavu\u015fmamas\u0131 i\u00e7in hi\u00e7bir neden yok.<\/p>\n\n\n\n

    Casual oyunlar\u0131n ezici \u00fcst\u00fcnl\u00fc\u011f\u00fc<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Raporun de\u011findi\u011fi bir ba\u015fka konu ise kategorilere g\u00f6re sekt\u00f6rlerin ne t\u00fcrde b\u00fcy\u00fcmeler ya\u015fayaca\u011f\u0131n\u0131 g\u00f6steriyor. 2026\u2019ya kadar 321,1 milyar dolara y\u00fckselece\u011fi \u00f6ng\u00f6r\u00fclen oyun sekt\u00f6r\u00fc gelirinin %75,58\u2019lik k\u0131sm\u0131n\u0131 (242,7 milyar dolar) social\/casual oyunlar olu\u015fturacak.\u00a0<\/strong><\/p>\n\n\n\n

    \u0130lgili:<\/strong> Oynanabilir Reklamlar neden bu kadar ilgi \u00e7ekici?<\/a><\/p>\n\n\n\n

    Tabloda ayr\u0131ca 2021 y\u0131l\u0131nda entegre video oyun reklam gelirlerinin bir b\u00fcy\u00fcme ya\u015fad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor, <\/strong>lakin bu b\u00fcy\u00fcmenin pandemi kaynakl\u0131 bir patlama oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmekte. 2017\u2019den 2026\u2019ya kadar olan s\u00fcre\u00e7te entegre video oyunu reklamlar\u0131n\u0131n TV reklamlar\u0131ndan \u00e7ok daha b\u00fcy\u00fck miktarlarda kazan\u00e7 getirdi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/strong> \u00d6ng\u00f6r\u00fclere bak\u0131ld\u0131\u011f\u0131nda 2026 y\u0131l\u0131nda entegre oyun i\u00e7i reklamlar 104,6 milyar dolar kazan\u00e7 sa\u011flarken TV reklamlar\u0131 ise 25,7 milyar dolar gelir sa\u011flayacak.\u00a0<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Raporun geri kalan\u0131 reklamc\u0131l\u0131k, metaverse ve m\u00fczik sekt\u00f6r\u00fc gibi bir\u00e7ok konuyu ele al\u0131yor. E\u011fer ilginizi \u00e7ekiyorsa ve PWC taraf\u0131ndan haz\u0131rlanan ara\u015ft\u0131rman\u0131n tamam\u0131na ula\u015fmak istiyorsan\u0131z buraya<\/a> t\u0131klayabilirsiniz.\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

    Oyun, e\u011flence ve medya sekt\u00f6r\u00fcn\u00fc bir\u00e7ok a\u00e7\u0131dan inceleyen PWC ara\u015ft\u0131rmas\u0131 T\u00fcrkiye i\u00e7in de\u011ferli \u00f6ng\u00f6r\u00fcler i\u00e7eriyor.<\/p>\n","protected":false},"author":54,"featured_media":42122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[314],"class_list":["post-42098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=42098"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42098\/revisions"}],"predecessor-version":[{"id":42221,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42098\/revisions\/42221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/42122"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=42098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=42098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=42098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}