{"id":42305,"date":"2022-08-17T15:28:58","date_gmt":"2022-08-17T12:28:58","guid":{"rendered":"https:\/\/mobidictum.com\/?p=42305"},"modified":"2023-03-24T20:27:19","modified_gmt":"2023-03-24T17:27:19","slug":"q2-2022-android-uygulamalar-ios-kiyasla-daha-fazla-gelir-elde-etti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/q2-2022-android-uygulamalar-ios-kiyasla-daha-fazla-gelir-elde-etti\/","title":{"rendered":"Android uygulamalar\u0131 Q2 2022’de iOS’a k\u0131yasla daha \u00e7ok kazand\u0131rd\u0131"},"content":{"rendered":"\n

Tenjin mobil oyun geli\u015ftiricilerinin d\u00fcnya \u00e7ap\u0131nda en iyi dostu olmaya devam ediyor. Bu y\u0131l\u0131n ikinci \u00e7eyre\u011fi i\u00e7in hangi reklam a\u011flar\u0131n\u0131n pop\u00fcler oldu\u011funu ve gelir odakl\u0131 olarak hangi \u00fclkelerin \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 inceleyen bir rapor haz\u0131rlad\u0131lar.<\/strong><\/p>\n\n\n\n

Bilgi g\u00f6rseli kullanarak haz\u0131rlanan raporda hem mobil oyun geli\u015ftiricileri hem de yap\u0131mc\u0131lar i\u00e7in de\u011ferli bilgiler yer al\u0131yor. Rapora g\u00f6re Android uygulamalar App Store\u2019daki uygulamalardan daha \u00e7ok gelir elde etmi\u015f durumda,<\/strong> say\u0131lar %54 Android<\/strong> ve %46 iOS<\/strong> \u015feklinde da\u011f\u0131lm\u0131\u015f. Ancak \u00fccretsiz mobil oyun geli\u015ftiricilerinin (\u00f6zellikle hyper-casual oyunlar) unutmamas\u0131 gerekir ki Google\u2019\u0131n yeni reklam y\u00f6netmeli\u011fi<\/a> daha uygulamaya girmedi. Bu nedenle 2022\u2019nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde reklam gelir da\u011f\u0131l\u0131m\u0131 hat\u0131r\u0131 say\u0131l\u0131r \u00f6l\u00e7\u00fcde de\u011fi\u015febilir; \u00f6zellikle de bu t\u00fcrde oyun \u00fcretenler monetizasyon stratejilerine uygun bir g\u00fcncelleme getirmezlerse.<\/a><\/p>\n\n\n\n

Bir s\u00fcre \u00f6ncesine kadar mobil reklam geliri konusunda iOS platformu daha \u00f6nde g\u00f6z\u00fck\u00fcyordu. Ancak yak\u0131n zamanda Apple reklam verenlerin izleme yetkilerini k\u0131s\u0131tlad\u0131 ve kullan\u0131c\u0131lar\u0131n veri payla\u015f\u0131m\u0131 yapmamay\u0131 tercih edebilmesine imkan tan\u0131d\u0131.<\/strong> Bu eCPM oranlar\u0131nda d\u00fc\u015f\u00fc\u015fe sebep oldu ve mobil oyun reklamc\u0131lar\u0131 b\u00fct\u00e7elerini Android taraf\u0131na \u00e7evirdi.<\/a> De\u011fi\u015fikliklerden \u00f6nce Apple gelir da\u011f\u0131l\u0131m\u0131n\u0131n %60\u2019\u0131na sahipti. Bu da demek oluyor ki Android rakibine kar\u015f\u0131 son iki y\u0131lda %25 pazar pay\u0131 kazand\u0131.<\/strong><\/p>\n\n\n\n

Applovin hem Android hem de iOS \u00fczerinde lider konumda.<\/h2>\n\n\n\n
\"ios
Tam boyutunu g\u00f6rmek i\u00e7in g\u00f6rsele t\u0131klay\u0131n.<\/figcaption><\/figure>\n\n\n\n

Rapora g\u00f6re, AppLovin<\/strong> hem Android hem iOS \u00fczerinde tac\u0131 alm\u0131\u015f durumda. Tenjin\u2019den Roman Garbar ise durumu \u201cYaln\u0131zca iki y\u0131l \u00f6nce, AppLovin ayn\u0131 listelerde d\u00f6rd\u00fcnc\u00fc s\u0131radayd\u0131<\/em>\u201d diye a\u00e7\u0131klad\u0131. Google AdMob ise iki platformda da ikinci s\u0131rada bulunarak yak\u0131n takibini s\u00fcrd\u00fcr\u00fcyor.<\/strong><\/p>\n\n\n\n

Buradan sonras\u0131 biraz ilgin\u00e7 bir hal al\u0131yor. ironSource ve Unity Ads listede s\u0131ras\u0131yla \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc konumunda. Unity ve ironSource yakla\u015f\u0131k bir ay \u00f6nce bir birle\u015fme anla\u015fmas\u0131 yapmaya<\/a> karar vermi\u015fti. Fakat AppLovin olaya dahil oldu ve Unity\u2019e bir birle\u015fme de onlar teklif etti.<\/a> Unity CEO\u2019su John Riccitello AppLovin\u2019in teklifini k\u0131sa s\u00fcrede reddetti,<\/a> ancak baz\u0131 uzmanlar daha her \u015feyin bitmedi\u011fi ve ortal\u0131\u011f\u0131n yeniden k\u0131z\u0131\u015fabilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n\n\n\n

E\u011fer birle\u015fmede sorunsuz olarak anla\u015fmaya var\u0131l\u0131rsa, Unity ve ironSource\u2019un toplam g\u00fcc\u00fc AppLovin\u2019i tahttan etmeye yetebilir.<\/p>\n\n\n\n

Rapor ayn\u0131 zamanda iOS ve Android \u00fczerinde \u00fclkelere g\u00f6re reklam gelirlerini i\u00e7eriyor. ABD<\/strong> birinci<\/strong> s\u0131rada gelirken, Japonya<\/strong> ve Birle\u015fik Krall\u0131k<\/strong> her iki pazarda da ikinci ve \u00fc\u00e7\u00fcnc\u00fc<\/strong> s\u0131ralarda yer al\u0131yor.<\/p>\n\n\n\n

iOS: Gelirlere g\u00f6re en iyi \u00fclkeler<\/h3>\n\n\n\n
  1. ABD<\/li>
  2. Japonya<\/li>
  3. Birle\u015fik Krall\u0131k<\/li>
  4. \u00c7in<\/li>
  5. Kanada<\/li>
  6. Avustralya<\/li>
  7. Almanya<\/li>
  8. Fransa<\/li>
  9. G\u00fcney Kore<\/li>
  10. Brezilya<\/li><\/ol>\n\n\n\n

    Android: Gelirlere g\u00f6re en iyi \u00fclkeler<\/h3>\n\n\n\n
    1. ABD<\/li>
    2. Japonya<\/li>
    3. Birle\u015fik Krall\u0131k<\/li>
    4. Almanya<\/li>
    5. Brezilya<\/li>
    6. G\u00fcney Kore<\/li>
    7. Hindistan<\/li>
    8. Kanada<\/li>
    9. Fransa<\/li>
    10. Endonezya<\/li><\/ol>\n\n\n\n

      Bu k\u0131s\u0131m raporda yer almasa da baz\u0131 b\u00fcy\u00fck mobil oyun yap\u0131mc\u0131lar\u0131 Google Play ve App Store vergilerinden s\u0131yr\u0131lman\u0131n yollar\u0131n\u0131 ar\u0131yor. Bu yeni metodun ba\u015far\u0131s\u0131 sorgulamaya a\u00e7\u0131k fakat yine de ilgin\u00e7 bir yakla\u015f\u0131m oldu\u011fu ortada.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

      Tenjin’in raporu 2022’nin ikinci \u00e7eyre\u011finde mobil oyun geli\u015ftiricileri i\u00e7in en iyi \u00fclkeleri ve ad monetization a\u011flar\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"author":62,"featured_media":42248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-42305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=42305"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42305\/revisions"}],"predecessor-version":[{"id":43061,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/42305\/revisions\/43061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/42248"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=42305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=42305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=42305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}