{"id":43543,"date":"2022-08-26T13:48:37","date_gmt":"2022-08-26T10:48:37","guid":{"rendered":"https:\/\/mobidictum.com\/?p=43543"},"modified":"2023-01-30T19:01:33","modified_gmt":"2023-01-30T16:01:33","slug":"nikeland-224-farkli-ulke-yedi-milyon-ziyaret-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/nikeland-224-farkli-ulke-yedi-milyon-ziyaret-ulasti\/","title":{"rendered":"Nikeland 224 farkl\u0131 \u00fclkeden yedi milyon ziyaret\u00e7iye ula\u015ft\u0131"},"content":{"rendered":"\n

Nikeland<\/strong> yedi milyon ziyaret\u00e7iye<\/strong> ula\u015farak b\u00fcy\u00fck bir ba\u015far\u0131 sergiledi. Platformu ziyaret edenlerin 224 farkl\u0131 \u00fclkeden gelmesi ise metaverse kavram\u0131n\u0131n t\u00fcm d\u00fcnyan\u0131n bir araya gelebilece\u011fi bir olu\u015fuma d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn habercisi niteli\u011finde.<\/strong><\/p>\n\n\n\n

\u0130lgili:<\/strong> UEFA, sanal Hat Trick maskotlar\u0131n\u0131 tan\u0131tt\u0131<\/a><\/p>\n\n\n\n

Firma bir s\u00fcredir platforma daha \u00e7ok ziyaret\u00e7i gelmesi i\u00e7in \u00e7abal\u0131yordu. NBA All-Star haftasonu<\/strong> kapsam\u0131nda LeBron James<\/strong> bile Nikeland’e dahil oldu ve platformun i\u00e7inde hayranlar\u0131yla bulu\u015ftu. NBA s\u00fcperstar\u0131 sponsorluk i\u00e7in Nike ile ilk olarak 2003 y\u0131l\u0131nda anla\u015fm\u0131\u015f<\/strong> ve 2015 y\u0131l\u0131nda hayat boyu anla\u015fma imzalam\u0131\u015ft\u0131.<\/strong><\/p>\n\n\n\n

Rakamlar firman\u0131n CEO’su<\/strong> ve Ba\u015fkan\u0131 Jack Donahoe<\/strong> taraf\u0131ndan bir Q3 2022 raporlama ileti\u015fimi<\/strong> esnas\u0131nda verildi. Ba\u015far\u0131l\u0131 metaverse platformu 2021’in kas\u0131m ay\u0131nda Nike hayranlar\u0131n\u0131 bir araya getirmek amac\u0131yla kurulmu\u015ftu.<\/a> D\u00fcnyaca \u00fcnl\u00fc Roblox oyununun i\u00e7inde kurulan Nikeland<\/strong> o g\u00fcnden beri geli\u015fmeye ve di\u011fer markalar i\u00e7in ba\u015far\u0131l\u0131 bir \u00f6rnek olu\u015fturmaya devam ediyor.<\/strong><\/p>\n\n\n\n

Nikeland’in tan\u0131t\u0131m sayfas\u0131nda ise Roblox<\/strong> \u015fu c\u00fcmlelere yer veriyor:<\/p>\n\n\n\n

“Sporun hi\u00e7bir kural\u0131n\u0131n olmad\u0131\u011f\u0131 Nikeland’e ho\u015f geldiniz. Trambolin \u00fczerinde ebelemece oynamak m\u0131? Neden olmas\u0131n. Parkur sporuyla kar\u0131\u015f\u0131k bir yere de\u011fmeme oyunu mu? Tabii ki. Klasik oyunlara yeni bir kavram getirin, sporun gelece\u011fi sizin yarat\u0131c\u0131 ellerinizde. V\u00fccudunuzu hareket ettirin. Mobil ayg\u0131t\u0131n\u0131z\u0131 sallayarak uzun atlama ve \u015fim\u015fek h\u0131z\u0131na \u00e7\u0131kma gibi \u00f6zel g\u00fc\u00e7lerinizi aktifle\u015ftirin. Ger\u00e7ek hayattaki hareketleriniz Nikeland’deki g\u00fcc\u00fcn\u00fcz\u00fc belirleyecek.”<\/em><\/p><\/blockquote>\n\n\n\n

Nike 2021’in aral\u0131k ay\u0131nda RTFKT ajans\u0131n\u0131 b\u00fcnyesine katm\u0131\u015f ve firmay\u0131 Nike Virtual Studios olarak yeniden markala\u015ft\u0131rm\u0131\u015ft\u0131.<\/a> Bu sat\u0131n al\u0131mdan sonra \u015firket hem metaverse hem de NFT’ler \u00fczerindeki \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rd\u0131.<\/strong><\/p>\n\n\n\n

Jack Donahoe firman\u0131n geli\u015fimini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n

“Nike Virtual Studios ile hedefimiz Web3 \u00fcr\u00fcnleri kurmak ve en \u00fcst d\u00fczey dijital deneyimleri m\u00fc\u015fterilerimize sunmak. B\u00f6ylece Nike markas\u0131 \u00fcyelerimizle ortak bir \u00fcretim, payla\u015f\u0131m ve fayda zincirinden yararlanabilme imkan\u0131 elde edecek.”<\/em><\/p><\/blockquote>\n\n\n\n

NFT’ler firmaya hat\u0131r\u0131 say\u0131l\u0131r bir gelir kazand\u0131rd\u0131<\/strong> ve bu gelir tam 185 milyon dolara<\/strong> ula\u015ft\u0131. Tek bir NFT spor ayakkab\u0131s\u0131n\u0131n 134 bin dolara sat\u0131ld\u0131\u011f\u0131n\u0131<\/strong> d\u00fc\u015f\u00fcn\u00fcrsek bu durum pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Nike, Cryptokicks<\/strong> isimli 20 bin NFT ayakkab\u0131dan olu\u015fan bir koleksiyonu<\/strong> da ba\u015far\u0131yla piyasaya s\u00fcrm\u00fc\u015ft\u00fc.<\/p>\n\n\n\n

Donahoe’nun payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re Nike Digital<\/strong> art\u0131k firman\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen \u015fubesi ve Nike markas\u0131n\u0131n %26’s\u0131n\u0131 temsil ediyor.<\/strong><\/p>\n\n\n\n\n\n

\"Microsoft<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nike’\u0131n metaverse projesi daha ilk y\u0131l\u0131nda b\u00fcy\u00fck umut vadediyor.<\/p>\n","protected":false},"author":62,"featured_media":43529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-43543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=43543"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43543\/revisions"}],"predecessor-version":[{"id":43549,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43543\/revisions\/43549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/43529"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=43543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=43543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=43543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}