{"id":43550,"date":"2022-08-26T14:02:58","date_gmt":"2022-08-26T11:02:58","guid":{"rendered":"https:\/\/mobidictum.com\/?p=43550"},"modified":"2023-01-30T19:01:32","modified_gmt":"2023-01-30T16:01:32","slug":"zynga-ve-maybelline-hyper-casual-oyunlari-hedefleyen-ortakliklarini-duyurdu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/zynga-ve-maybelline-hyper-casual-oyunlari-hedefleyen-ortakliklarini-duyurdu\/","title":{"rendered":"Zynga ve kozmetik devi Maybelline hyper-casual oyunlar\u0131 hedefleyen ortakl\u0131klar\u0131n\u0131 duyurdu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Maybelline, Z ku\u015fa\u011f\u0131ndan oyunculara ula\u015fmak i\u00e7in Zynga ile ortakl\u0131\u011fa ad\u0131m att\u0131.<\/strong> Kozmetik markas\u0131 \u015fimdiye kadar farkl\u0131 pazarlama stratejileri uygulamas\u0131yla biliniyor. G\u00fczellik markas\u0131 daha \u00f6nce esport turnuvalar\u0131na sponsor olarak ve Twitch yay\u0131nc\u0131lar\u0131yla i\u015f birli\u011fi yaparak farkl\u0131 \u00e7al\u0131\u015fmalara imza atm\u0131\u015ft\u0131. \u015eirketin yeni hedefi hyper-casual oyunlar \u00fczerinden t\u00fcketicilere ula\u015fmak. Bunu da uygulama i\u00e7i bir oyunla yapmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili:<\/strong> <a href=\"https:\/\/mobidictum.com\/tr\/star-wars-hunters-kuresel-lansmani-2023-ertelendi\/\" target=\"_blank\" rel=\"noopener\">Zynga oyunu Star Wars: Hunters\u2019\u0131n k\u00fcresel lansman\u0131 2023\u2019e ertelendi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybelline\u2019e g\u00f6re bu kampanya, kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f yap\u0131labildi\u011fi reklamlar\u0131 ve mobil oyunlar\u0131 bir araya getiren bir melez olacak. <strong>Ayn\u0131 zamanda ilk kez bir g\u00fczellik markas\u0131 \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in bir hyper-casual oyun \u015firketiyle i\u015f birli\u011fi yapacak.<\/strong> Maybelline Mascara Merge isimli oyuna Zynga\u2019ya ait <strong>Hair Challenge, High Heels ve Blob Runner<\/strong> gibi mobil oyunlar i\u00e7inden ula\u015f\u0131labilecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu mini oyunda kullan\u0131c\u0131lar ikonlar\u0131 bir araya getirecek. \u00dc\u00e7 ikon bir araya geldi\u011finde bir rimel ortaya \u00e7\u0131kacak. Bu s\u00fcre\u00e7te oyuncular puan kazanacak. <strong>Bunlar\u0131 oynamakta olduklar\u0131 Zynga oyununda kullanabilecekler ki, emekleri bo\u015fa gitmesin.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duyurunun ard\u0131ndan <strong>Maybelline New York\u2019un rimel pazarlama m\u00fcd\u00fcr\u00fc Tina Liu<\/strong> yeni ortakl\u0131klar\u0131 hakk\u0131nda konu\u015ftu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\u201cOyun alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 derinle\u015ftirmek istiyoruz \u00e7\u00fcnk\u00fc bu daha \u00f6nce di\u011fer markalar\u0131n da denedi\u011fi farkl\u0131 y\u00f6ntemlerden \u00e7ok daha ula\u015f\u0131labilir. Peki buna yakla\u015f\u0131m\u0131m\u0131z nas\u0131l olacak? Hyper-casual oyunlar\u0131n bu alana daha kolay bir giri\u015f olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fck.\u201d<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zynga\u2019n\u0131n Ortakl\u0131klar M\u00fcd\u00fcr\u00fc <strong>Gabrielle Heyman<\/strong> da ekledi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\u201cOyunlar g\u00fczellik markalar\u0131na t\u00fcketicilere yeni bir alan \u00fczerinden ula\u015fma konusunda e\u015fsiz bir imkan sunuyor. Kullan\u0131c\u0131lar her g\u00fcn bu oyunlarda zaman ge\u00e7irip, i\u00e7erikle do\u011frudan etkile\u015fime ge\u00e7iyor.\u201d<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zynga\u2019n\u0131n payla\u015ft\u0131\u011f\u0131 2022 verilerine bak\u0131l\u0131rsa <strong>\u015firketin sahip oldu\u011fu oyunlar toplamda 200 milyon kullan\u0131c\u0131ya eri\u015fiyor.<\/strong> G\u00fcnl\u00fck ortalama 40 milyon oyuncu \u015firkete ait 100 oyunu oynuyor. \u015eirketin elde etti\u011fi bu geni\u015f eri\u015fim, oyunlar\u0131n\u0131 reklam yapmak i\u00e7in m\u00fckemmel bir yer haline getiriyor.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"Zynga ve Maybelline\u2019in hyper-casual ortakl\u0131\u011f\u0131 bir ilk olacak.","protected":false},"author":61,"featured_media":43514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-43550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=43550"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43550\/revisions"}],"predecessor-version":[{"id":43553,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/43550\/revisions\/43553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/43514"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=43550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=43550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=43550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}