{"id":44950,"date":"2022-09-16T18:02:05","date_gmt":"2022-09-16T15:02:05","guid":{"rendered":"https:\/\/mobidictum.com\/?p=44950"},"modified":"2023-03-24T20:26:47","modified_gmt":"2023-03-24T17:26:47","slug":"mobil-oyun-pazari-gelirleri-2022-ilk-yarisinda-dusus-gosterdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oyun-pazari-gelirleri-2022-ilk-yarisinda-dusus-gosterdi\/","title":{"rendered":"Mobil oyun pazar\u0131 gelirleri 2022&#8217;nin ilk yar\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6sterdi"},"content":{"rendered":"\n<p>Mobil oyun sekt\u00f6r\u00fc b\u00fcy\u00fcmeye devam ediyor ve Data.ai, Niko Partners, Google Gaming ve di\u011ferleri gibi g\u00fcvenilir veri sa\u011flay\u0131c\u0131lar\u0131na g\u00f6re \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde yeni zirvelere ula\u015fmas\u0131 bekleniyor. Ancak Sensor Tower&#8217;\u0131n son raporuna g\u00f6re gelir art\u0131\u015f\u0131 kontrol edildi\u011finde 2022&#8217;nin ilk yar\u0131s\u0131nda hem Q1 hem de Q2 i\u00e7in y\u0131ldan y\u0131la d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n<p><strong>\u0130lgili:&nbsp;<\/strong><a href=\"https:\/\/mobidictum.com\/tr\/2022-oyununuzdan-para-kazanmaniz-icin-en-iyi-stratejiler\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022\u2019de Oyununuzdan Para Kazanman\u0131z i\u00e7in En \u0130yi Stratejiler<\/a><\/p>\n\n\n\n<p>Veri sa\u011flay\u0131c\u0131 s\u00fcrekli artan ya\u015fam maliyeti krizi, enflasyon, IDFA de\u011fi\u015fiklikleri ve di\u011fer birka\u00e7 fakt\u00f6r nedeniyle oyun end\u00fcstrisinin \u00f6nemli zorluklarla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funa inan\u0131yor. Bunun da \u00f6tesinde, rakamlar covid \u00f6ncesi d\u00f6neme g\u00f6re olduk\u00e7a olumlu. Yani oyun end\u00fcstrisi patlamadan sonra bile olduk\u00e7a iyi bir performans sergiliyor, sadece karantinalardan \u00f6nceki kadar iyi de\u011fil.<\/p>\n\n\n\n<p>Rapora g\u00f6re k\u00fcresel oyuncular\u0131n App Store ve Google Play&#8217;de mobil oyunlara yapt\u0131\u011f\u0131 harcamalar toplam gelirde yakla\u015f\u0131k 22,6 milyar dolar olan 2021 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011findeki zirveden bu yana ilk kez bir d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re oyuncu harcamalar\u0131 ilk \u00e7eyrekte y\u0131ldan y\u0131la yakla\u015f\u0131k %6 azald\u0131 ve 2022&#8217;nin ikinci \u00e7eyre\u011finde %6,9 d\u00fc\u015f\u00fc\u015fle 20.1 milyar dolara geriledi.<\/p>\n\n\n\n<h2 id=\"mid-core-mobil-oyunlar-baskin-gelir-kaynagi-oldu\" class=\"wp-block-heading\">Mid-core mobil oyunlar bask\u0131n gelir kayna\u011f\u0131 oldu<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-1024x576.jpg\" alt=\"\" class=\"wp-image-44923\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Mid-core-games-spend.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2022&#8217;nin ilk yar\u0131s\u0131nda mobil oyunlarda k\u00fcresel oyuncu harcamas\u0131n\u0131n yakla\u015f\u0131k %60&#8217;\u0131 mid-core oyunlardan geldi. Rol yapma oyunlar\u0131 %27 ile birinci s\u0131ray\u0131 al\u0131rken, onu %21 ile strateji oyunlar\u0131 izledi. Shooter ve aksiyon oyunlar\u0131 s\u0131ras\u0131yla toplam gelirin %6&#8217;s\u0131n\u0131 ve %5&#8217;ini olu\u015fturdu.<\/p>\n\n\n\n<p>Bu s\u0131rada casual oyunlar mobil oyun pazar\u0131 gelirlerinin yakla\u015f\u0131k %26&#8217;s\u0131n\u0131 olu\u015fturdu. Bu alanda en \u00e7ok puzzle oyunlar\u0131 pop\u00fcler olurken onu sim\u00fclasyon ve lifestyle oyunlar\u0131 takip etti.<\/p>\n\n\n\n<h2 id=\"sensor-towerin-kuresel-mobil-oyun-harcama-tahminleri\" class=\"wp-block-heading\">Sensor Tower&#8217;\u0131n k\u00fcresel mobil oyun harcama tahminleri<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-1024x576.jpg\" alt=\"\" class=\"wp-image-44925\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Sensor-Tower-mobile-games-revenue-forecast.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kar\u015f\u0131 r\u00fczgarlara ra\u011fmen Sensor Tower hem Apple App Store hem de Google Play i\u00e7in giderek artan oyuncu harcama rakamlar\u0131n\u0131 tahmin ediyor. Rapora g\u00f6re 2022 boyunca bir kere aya\u011f\u0131 tak\u0131lacak olan her iki pazar da \u00f6n\u00fcm\u00fczdeki y\u0131llarda b\u00fcy\u00fcme g\u00f6recek.<\/p>\n\n\n\n<p>Her iki ma\u011fazan\u0131n da sa\u011fl\u0131kl\u0131 bir CAGR oran\u0131 bildirdi. Oranlar\u0131n AppStore&#8217;da %6 ve Google Play&#8217;de %5 b\u00fcy\u00fcmesi bekleniyor; hatta App Store 2022&#8217;de de b\u00fcy\u00fcmeye devam edecek ve 53 milyar dolara pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015facak. Ancak veri sa\u011flay\u0131c\u0131 Google Play kullan\u0131c\u0131 harcamalar\u0131n\u0131n y\u0131l sona erdi\u011finde y\u0131ldan y\u0131la 33 milyar dolara d\u00fc\u015fece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Ancak Sensor Tower&#8217;\u0131n verileri \u00fc\u00e7\u00fcnc\u00fc taraf pazaryerlerini i\u00e7ermiyor, yani \u00c7in&#8217;in Android verileri bu raporda mevcut de\u011fil.<\/p>\n\n\n\n<h2 id=\"sonraki-agustos-2022nin-en-cok-kazandiran-mobil-oyunlari\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1663335936212 haligncenter\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><a href=\"https:\/\/mobidictum.com\/tr\/agustos-2022-en-cok-kazandiran-mobil-oyunlar\/\" target=\"_blank\" rel=\"noreferrer noopener\">sonrak\u0130: A\u011fustos 2022\u2019n\u0130n en \u00e7ok kazand\u0131ran mob\u0130L oyunlar\u0131<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"2022&#8217;de oyuncu harcamalar\u0131 2020&#8217;nin ilk \u00e7eyre\u011fiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda hala yakla\u015f\u0131k y\u00fczde 20 art\u0131\u015f g\u00f6steriyor.\n","protected":false},"author":54,"featured_media":44863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-44950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/44950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=44950"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/44950\/revisions"}],"predecessor-version":[{"id":45202,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/44950\/revisions\/45202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/44863"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=44950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=44950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=44950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}