{"id":45552,"date":"2022-09-23T14:11:26","date_gmt":"2022-09-23T11:11:26","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45552"},"modified":"2024-03-28T18:26:26","modified_gmt":"2024-03-28T15:26:26","slug":"liftoff-mobil-oyununuzun-gelirini-en-ust-duzeye-cikarmak-icin-stratejiler-paylasiyor-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/liftoff-mobil-oyununuzun-gelirini-en-ust-duzeye-cikarmak-icin-stratejiler-paylasiyor-mbc-2022\/","title":{"rendered":"Liftoff mobil oyununuzun gelirini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in stratejiler payla\u015f\u0131yor &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Liftoff Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Kevan Merlehan<\/strong>, Mobidictum Business Conference\u2019a kat\u0131larak <strong>mobil geli\u015ftiricilerin oyunlar\u0131ndan nas\u0131l maksimum kar oran\u0131n\u0131 elde edebilece\u011fi \u00fczerine baz\u0131 tavsiyelerde bulundu.<\/strong> Tecr\u00fcbeli isim belirli metrikler \u00fczerinden sunum ger\u00e7ekle\u015ftirerek pazar\u0131n g\u00fcncel durumunu da de\u011ferlendirdi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Winning Strategies to Maximize Your Revenue - MBC 2022, Kevan Merlehan, Liftoff\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/yojP999Fsws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Konu\u015fmas\u0131na mobil oyun sekt\u00f6r\u00fcn\u00fcn pandemi k\u0131s\u0131tlamalar\u0131n\u0131n bitmesiyle birlikte bir ay\u0131 d\u00f6nemine girdi\u011fine de\u011finerek ba\u015flayan <strong>Merlehan, g\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lardan para kazanman\u0131n olduk\u00e7a zor oldu\u011funu s\u00f6yl\u00fcyor.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cPandemide gelirlerin 22,6 milyardan 21,2 milyara d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fck, bu da covid&#8217;in etkisini g\u00f6steriyor. G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n\u0131zdan para kazanmak ger\u00e7ekten \u00e7ok daha zor\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131l ile bu y\u0131la ait ikinci \u00e7eyrek verilerini g\u00f6steren Merlehan gelirlerin ge\u00e7ti\u011fimiz y\u0131la k\u0131yasla olduk\u00e7a d\u00fc\u015ft\u00fc\u011f\u00fcne de\u011finiyor. <strong>Bu gelir d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn haricinde ise en iyi 5 oyunun gelir a\u00e7\u0131kl\u0131klar\u0131n\u0131n kapand\u0131\u011f\u0131n\u0131 ve bunun da rekabeti olduk\u00e7a art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Ayr\u0131ca o d\u00f6nemden bu d\u00f6neme kadar olan s\u00fcre\u00e7te pazara bir\u00e7ok yeni oyuncunun kat\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/strong> Bu verilerden sonra farkl\u0131 marketlere ait ROAS verilerini g\u00f6steren Merlehan yeni bir oyunun pazara sadece Kuzey Amerika\u2019dan girmek zorunda olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cT\u00fcm Avrupa ve global\u2019deki b\u00fcy\u00fck resmine bakt\u0131\u011f\u0131m\u0131zda, bir\u00e7ok casual oyun m\u00fc\u015fterisinin ana odak noktas\u0131 Kuzey Amerika yani NARA&#8217;ya odaklanmak. G\u00f6rebildi\u011finiz \u015fey, 7. g\u00fcnden ve 30. g\u00fcnden itibaren olu\u015fturulabilen ROAS verileri a\u00e7\u0131s\u0131ndan EMEA veya APAC s\u00f6z konusu oldu\u011funda asl\u0131nda o kadar da fark olmad\u0131\u011f\u0131d\u0131r.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Konu\u015fmas\u0131n\u0131n devam\u0131nda kreatiflerin ne denli \u00f6nemli oldu\u011funa, rekabet\u00e7i oyun mekaniklerinin \u00f6nemine ve casual oyunlarda meta elementlerin \u00f6nemine de\u011finen Merlehan\u2019\u0131n tam konu\u015fmas\u0131na ve daha fazlas\u0131na a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer nofollow noopener\">mobidictum youtube kanal\u0131na buraya t\u0131klayarak ula\u015fab\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Liftoff Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Kevan Merlehan Mobidictum Business Conference&#8217;a kat\u0131larak geli\u015ftiricilerin maksimum kar oran\u0131na nas\u0131l ula\u015fabilece\u011fini anlatt\u0131.\n","protected":false},"author":54,"featured_media":45610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8875],"tags":[],"class_list":{"0":"post-45552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-akademi","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45552"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552\/revisions"}],"predecessor-version":[{"id":45559,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552\/revisions\/45559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45610"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}