{"id":45552,"date":"2022-09-23T14:11:26","date_gmt":"2022-09-23T11:11:26","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45552"},"modified":"2024-03-28T18:26:26","modified_gmt":"2024-03-28T15:26:26","slug":"liftoff-mobil-oyununuzun-gelirini-en-ust-duzeye-cikarmak-icin-stratejiler-paylasiyor-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/liftoff-mobil-oyununuzun-gelirini-en-ust-duzeye-cikarmak-icin-stratejiler-paylasiyor-mbc-2022\/","title":{"rendered":"Liftoff mobil oyununuzun gelirini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in stratejiler payla\u015f\u0131yor &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Liftoff Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Kevan Merlehan<\/strong>, Mobidictum Business Conference\u2019a kat\u0131larak <strong>mobil geli\u015ftiricilerin oyunlar\u0131ndan nas\u0131l maksimum kar oran\u0131n\u0131 elde edebilece\u011fi \u00fczerine baz\u0131 tavsiyelerde bulundu.<\/strong> Tecr\u00fcbeli isim belirli metrikler \u00fczerinden sunum ger\u00e7ekle\u015ftirerek pazar\u0131n g\u00fcncel durumunu da de\u011ferlendirdi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Winning Strategies to Maximize Your Revenue - MBC 2022, Kevan Merlehan, Liftoff\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yojP999Fsws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Konu\u015fmas\u0131na mobil oyun sekt\u00f6r\u00fcn\u00fcn pandemi k\u0131s\u0131tlamalar\u0131n\u0131n bitmesiyle birlikte bir ay\u0131 d\u00f6nemine girdi\u011fine de\u011finerek ba\u015flayan <strong>Merlehan, g\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lardan para kazanman\u0131n olduk\u00e7a zor oldu\u011funu s\u00f6yl\u00fcyor.\u00a0<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cPandemide gelirlerin 22,6 milyardan 21,2 milyara d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fck, bu da covid\u2019in etkisini g\u00f6steriyor. G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n\u0131zdan para kazanmak ger\u00e7ekten \u00e7ok daha zor\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131l ile bu y\u0131la ait ikinci \u00e7eyrek verilerini g\u00f6steren Merlehan gelirlerin ge\u00e7ti\u011fimiz y\u0131la k\u0131yasla olduk\u00e7a d\u00fc\u015ft\u00fc\u011f\u00fcne de\u011finiyor. <strong>Bu gelir d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn haricinde ise en iyi 5 oyunun gelir a\u00e7\u0131kl\u0131klar\u0131n\u0131n kapand\u0131\u011f\u0131n\u0131 ve bunun da rekabeti olduk\u00e7a art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.\u00a0<\/strong><\/p>\n\n\n\n<p><strong>Ayr\u0131ca o d\u00f6nemden bu d\u00f6neme kadar olan s\u00fcre\u00e7te pazara bir\u00e7ok yeni oyuncunun kat\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/strong> Bu verilerden sonra farkl\u0131 marketlere ait ROAS verilerini g\u00f6steren Merlehan yeni bir oyunun pazara sadece Kuzey Amerika\u2019dan girmek zorunda olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cT\u00fcm Avrupa ve global\u2019deki b\u00fcy\u00fck resmine bakt\u0131\u011f\u0131m\u0131zda, bir\u00e7ok casual oyun m\u00fc\u015fterisinin ana odak noktas\u0131 Kuzey Amerika yani NARA\u2019ya odaklanmak. G\u00f6rebildi\u011finiz \u015fey, 7. g\u00fcnden ve 30. g\u00fcnden itibaren olu\u015fturulabilen ROAS verileri a\u00e7\u0131s\u0131ndan EMEA veya APAC s\u00f6z konusu oldu\u011funda asl\u0131nda o kadar da fark olmad\u0131\u011f\u0131d\u0131r.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>Konu\u015fmas\u0131n\u0131n devam\u0131nda kreatiflerin ne denli \u00f6nemli oldu\u011funa, rekabet\u00e7i oyun mekaniklerinin \u00f6nemine ve casual oyunlarda meta elementlerin \u00f6nemine de\u011finen Merlehan\u2019\u0131n tam konu\u015fmas\u0131na ve daha fazlas\u0131na a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer nofollow noopener\">mobidictum youtube kanal\u0131na buraya t\u0131klayarak ula\u015fab\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Liftoff Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Kevan Merlehan Mobidictum Business Conference&#8217;a kat\u0131larak geli\u015ftiricilerin maksimum kar oran\u0131na nas\u0131l ula\u015fabilece\u011fini anlatt\u0131.<\/p>\n","protected":false},"author":54,"featured_media":45610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-45552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45552"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552\/revisions"}],"predecessor-version":[{"id":45559,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45552\/revisions\/45559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45610"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}